EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.20.09

More Microsoft AstroTurfing (aka ‘Technical Evangelism’) in Twitter

Posted in Deception, FUD, Marketing, Microsoft, Open XML, OpenDocument at 10:31 am by Dr. Roy Schestowitz

“Mind Control: To control mental output you have to control mental input. Take control of the channels by which developers receive information, then they can only think about the things you tell them. Thus, you control mindshare!”

Microsoft, internal document [PDF]

Crazy face

Summary: Kirk Evans is given as an example of Microsoft guerrilla marketing in Twitter

“Microsoft stalkers,” called them our source, whose account was addressed by a Microsoft “Technical Evangelist”. That’s exactly the type of people whom James Plamondon was training in order to promote Microsoft very aggressively, to this very date.

Let’s step back just a bit and see the example we have at hand. Our source writes:

Having read Microsoft’s IE8: Get The Facts website I posted on our Twitter channel that I’d seen it and thought is was priceless FUD.

Within minutes I got a Microsoft employee following us on Twitter and requesting that Sirius e-mail him to discuss “discuss IE8 opptys” (whatever that means).

See http://twitter.com/kaevans

The MS person responsible is Kirk Evans, an architecture evangelist based in Texas. Note the wallpaper on his Twitter channel is a pile of horse shit.

I’m intrigued to say the least. What’s the horse shit all about? Why should an architecture evangelist care about us pointing out what 90% of the tech industry already knows? The question is, is he approaching every person who criticises this new IE: Get The Facts website?

His Twitter channel includes gems such as:

“Laughing at the slander against #IE8 and the #GetTheFacts site http://tinyurl.com/mj38ly all bile, no substance. Truth hurts.”

This is full on, aggressive technology evangelism/indoctrination where Microsoft ‘evangelists’ are employed to use Twitter et al to silence critics.

Whilst I’m quite keen to reply to him (just for the fun of it) I’m a little concerned that my ‘card will be marked’.

Microsoft does not deny using Twitter to do its PR, marketing, AstroTurfing, evangelism or whatever they wish to call it (many euphemisms exist and Orwellian language is a spinner’s best friend). We wrote about this type of activity from Microsoft at Twitter in:

Based on experience, those who routinely write about Microsoft products (i.e. mention the company’s name or product names) tend to sooner or later be followed or pinged somehow. Microsoft wants these people on its side. One of our readers, Goblin, has experimented to show this empirically. Some of the potential Microsoft bots/AstroTurfers appear to be mass-twitting the same promotional or provocative messages. They defame Microsoft’s competition and promote Microsoft for the most part.

This account is a good example, but shortly after I had complained about it for abuse (identical, abrasive messages sent to many strangers separately) it started saying “This person has protected their updates.”

Dodgy.

“Microsoft is connected to partners via Twitter and it uses PR agencies to do much/all this work.”As examples in the posts above show, I have had what seems like Microsoft bots following me (to be fair, other companies use similar tactics of re-Twitting messages about their products). The same goes for Microsoft managers like Oliver Bell, who apparently wants to keep an eye on what I write about OOXML, which is his area. He also speaks about Boycott Novell in person.

Microsoft is connected to partners via Twitter and it uses PR agencies to do much/all this work. That distances the dirty tactics from the company this way, leaving itself less sensitive to scrutiny.

Microsoft’s PR department (Waggener Edstrom) has already developed new tools to spy on Twits — to then respond to them appropriately. It’s not just a Twitter thing, but this in general is how Microsoft manages to identify damaging posts/articles and intercept them quickly, before people notice. A recent example would be a negative Surface review that they had removed very quickly by phoning the blogger.

Microsoft has always done such things (The Inquirer in particular dares to blow the whistle on censorship attempts and bribes), but with Twitter it is a lot more visible for people to see because the equivalent of E-mail is made public. The anti-ODF campaign from Microsoft is a good example where Twits said a mouthful about what the company has been doing. See the most recent examples in:

If people wish to see how aggressively –and that’s putting it gently — Microsoft competes, Twitter may be an entertaining read. With the intrusion of marketing scum like Pay2Tweet, the death of the platform’s inherent trust may be imminent. Twitter already declines in terms of traffic, like all other Web sites which get hijacked by marketing agents who seize an opportunity.

Related:

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

7 Comments

  1. David Gerard said,

    June 20, 2009 at 10:45 am

    Gravatar

    Hasn’t approached me or anyone else I got it from or who retweeted me. Mind you, we did post it as Microsoft comedy. Along with the one where IE8 trashes boot.ini.

    Roy Bixler Reply:

    Speaking of IE8 fun, here’s a nice spoof:

    Windows Internet Explorer 8; Get the Facts STRAIGHT
    http://kilianvalkhof.com/ie8fun/

  2. Yuhong Bao said,

    June 20, 2009 at 5:15 pm

    Gravatar

    BTW, this is IMO a good time to discuss this from :
    “[J]ust about every PR firm offers to help “manage the perception of your company in online communities” these days. What do you think that means? Astroturfing Slashdot, Youtube, etc.”
    That shows a fundamental flaw in PR. It is that perception can be manipulated independently of the truth.

  3. Chips B Malroy said,

    June 21, 2009 at 1:31 am

    Gravatar

    Yuhong Bao said:
    “Just about every PR firm offers to help “manage the perception of your company in online communities” these days”
    ——————————————————————————————————–
    Now while there could be a lot of truth or wisdom to what Yuhong has to say, I’ve yet to see a company that has employed “managed perception” to the degree that M$ has, or even anywhere close to it. The fact that the “shills” come out of the woodwork to defend IE8, is in itself a clue to the thinking of the higher ups at M$. What forum online do you not see them in?

    IE, this was the product to kill the competition, Netscape, for all time. IE, this was the product that was going let them install all sorts of multimedia extension “standards” like wma, and others. It would in time turn the internet into just another M$ software purchase. The web would run entirely on M$ patented and copyrighted software, if Gates and Ball
    mer’s dream came though. Too bad for them that Netscape’s death spawned Firefox, and good for the rest of us.

    The only people that use IE are those who do not know better, or pretend to (M$ Shills). I hope the EU does everyone a favor and makes M$ totally remove this malware target from the next version of windows.

    Roy Schestowitz Reply:

    We have reasons to suspect that Yuhong too is among those “shills”, so he is trying to justify it. See this and this from last night.

    Yuhong Bao Reply:

    BTW, I am a student from Shorewood High School from Shoreline, but that IRC chat was a lot of fun for me. I learned a lot about MS shills, was able to get two people’s opinion on whether I am a shill or not, and some more. It was very interesting.

    Yuhong Bao Reply:

    I do agree that MS is the worst and most unethical in this area.

What Else is New


  1. Interesting Supreme Court Cases About Patents in the United States

    A quick review of some of the latest developments regarding SCOTUS (the US Supreme Court) as far as patents go



  2. Governments in Europe Still Active Against EPO Management

    There is still political work being done -- albeit rather discreetly -- against Battistelli and his goons at the European Patent Office's top-level management



  3. The European Spam Office (EPO)

    EPO budget at 'work', days after doing copy-paste jobs and also working overtime in the weekend for an extravagant and needless/purposeless event (except for Battistelli's own pride)



  4. Not Just Benoît Battistelli and Willy Minnoye (EPO): Željko Topić Too Thinks He is Above the Law, Avoids the Judges and Courts

    The latest developments regarding some of the criminal complaints and civil lawsuits against Topić, who is now a Vice-President at the European Patent Office (EPO)



  5. Nefarious Forces for Patent Abuse and Software Patents in the United States, Australia, India, Korea, and Europe

    A roundup of news from the weekend and today, with emphasis on the elements inside the system (or the media) which push for regressive policies that benefit them financially at the expense of everybody else



  6. [ES] El Sistema de Patentes de los EE.UU: Donde Uno Desperdicia Años en Corte y Gasta $8,000,000 en Honorarios de Abogados Peleándo una Patente Falsa

    un sumario de noticias acerca de las patentes de software en los EE.UU. Y ha lo que han llevado, debido en gran manera al decline en calidad de las patentes por parte de la USPTO (dejando que otros se las arreglen limpiando el desórden)



  7. [ES] La Oficina Europea de Patentes Todavía Sigilósamente Abusiva, Pagará $15,000 en Compensasió a Trabajadora Tras un Tardío Fallo de la ILO

    La Organización Internacional del Trabajo (ILO) emite un fallo en un caso de abuso de la EPO y nota “la excesiva duración de los procedimienteos internos de apelación.”



  8. Links 2/5/2016: Linux 4.6 RC6, DragonBox Pyra

    Links for the day



  9. Links 1/5/2016: Wine 1.9.9, Devuan Jessie 1.0 Beta

    Links for the day



  10. The US Patent System: Where One Wastes Years in Court and Spends $8,000,000 in Lawyers' Fees Fighting a Bogus Patent

    A roundup of news about software patents in the US and what they have led to, owing in part to the USPTO's declining patent quality (leaving others to clean up its mess)



  11. The European Patent Office Still Silently Abusive, Will Pay $15,000 in Compensation to Female Worker After Belated ILO Judgment

    The International Labour Organisation (ILO) issues a judgment on a case of abuse by the EPO and notes "excessive length of the internal appeal proceedings."



  12. [ES] Alice Continúa Quebrando Patentes de Software Asi Que los Abogados de Patentes, Cabilderos de los Monopolistas, Etc. Ahora Atacan a la Corte Suprema por Hacer Esto

    los cabilderos Corpórativos y abogados de patentes están tratándo de poner a Alicia en la tumba, por su impacto en las patentes de software que es muy profundo y así hasta ahora casi indetenible



  13. [ES] ¿Cómo Salvar la Reputación de la EPO?: Crear Más Jurados de Apelaciónes en Europa y Abolir la Malgíada/Malintencionada Fantasía de la UPC

    Una crítica evaluación de lo que ocurre en la Oficina Europea de Patentes (EPO), la que rápidamente se está yendo para abajo (y degradando sobre todo) a el nivel de los sistemas Chinos, en conjuntamente con corrupción, los abusos, y la bajísima calidad de las patentes



  14. [ES] La Corte de Apelaciónes del Circuito Federal (CAFC) Acaba de Ponerse a Favor de los Trolles de Patentes

    la tristémente célebre CAFC, que manifestó las patentes de software en los EE.UU, acaba de dar un regalo a los trolles de patentes quienes típicamente usan las patentes de software para extorsión enc complicidad con los jueces del Este de Texas



  15. [ES] Análisis de los Últimos Datos de Lex Machina Acerca de la Litigación de Patentes Muestra Como está Declinándo

    el Professor Mark Lemley de Lex Machina resalta las tendencias en litigation al colectar y analizar datos relacionados con patente y concerniéntes a monopolios intelectuales en general; actualmente muestra una sequía de litigaciones (muestran que ha disminuído)



  16. [ES] La India Está Teniendo Otra Prueba de los Peligros de las Patentes Occidentales, Debe Aprender a Rechazar Completamente las Patentes de Software en Medio de Gran Presión

    El gigante de software que es la India continua enfrentándos ea la cruel y agresivo cabildeo de Occidente, haciéndo que este controle a la India por patentes que no deberían de existir en primer lugar



  17. [ES] Microsoft Dice que Continuará Extorsiónando a Compañías Que Distribuyan Linux, Usando Patentes de Software Usuallmente

    La guerra de Microsoft contra Linux, una guerra que es peleada usando patentes de software patents (por ganancias y/o por chantáje con arreglos empaquetados), todavía continúa a pesar de todas las tácticas de relaciónes públicas de Microsoft y sus sócios



  18. Alice Continues to Smash Software Patents So Patent Lawyers, Monopolists' Lobbyists Etc. Now Attack the Supreme Court for Doing This

    Corporate lobbyists and patent lawyers are trying to put Alice in the grave, for its impact on software patents is very profound and thus far almost unstoppable



  19. How to Salvage the EPO's Reputation: Create More Boards of Appeal in Europe and Abolish the Misguided UPC Fantasy

    A critical evaluation of what goes on at the European Patent Office (EPO), which is quickly descending down (and overall degrading) to the level of Chinese systems, along with the corruption, the abuses, and the low quality of patents



  20. Court of Appeals for the Federal Circuit (CAFC) Has Just Sided With Patent Trolls

    The notorious CAFC, which manifested software patents in the United States, has just given a gift to patent trolls that typically use software patents for extortion down in Texas



  21. Analyses of the Latest Data From Lex Machina About Patent Litigation Show Some Litigation Declines

    Professor Mark Lemley's Lex Machina highlights litigation trends by collecting and analysing data related to patents and pertaining to intellectual monopolies in general; now it shows litigation droughts



  22. India is Having Another Taste of the Dangers of Western Patents, Must Learn to Reject Software Patents in the Face of Great Pressure

    The growing software giant which is India continues to face cruel and aggressive lobbying from the West, enabling the West to control India by patents that should not exist in the first place



  23. Links 29/4/2016: GNOME 3.21.1, Fairphone

    Links for the day



  24. Microsoft Says It Will Continue to Extort Companies That Distribute Linux, Using Software Patents As Usual

    Microsoft's war on Linux, a war which is waged using software patents (for revenue and/or for coercion in bundling deals), is still going on in spite of all the PR tactics from Microsoft and its paid partners



  25. Australia Might be Next to Block Software Patents If Commission's Advice is Followed

    Australian advice against software patents, which can hopefully influence Australian politicians and put an end, once and for all, to all software patents in Australia



  26. [ES] ''Si la Forma de Pensar de la EPO fuese Seguida, Guantánamo Sería Posible en Suelo Alemán.”

    La EPO está todavía bajo fuego, pero mucho de ello pasa detrás de las cortinas y envuelve abogados y/o burócratas



  27. The European Copy-Paste Office (EPO)

    This morning's example (not the first) of how the EPO uses 'social' media



  28. Links 28/4/2016: Fedora 24, EE Goes Open Source

    Links for the day



  29. Amid Referendum “the New European Unitary Patent System is Likely to Collapse Before It Started”

    The Unitary Patent Court (UPC) vision seems like it may be just one month away from its gradual death, depending on British voices amongst other key factors



  30. USTR is Trying to Shame and Bully India Into Introducing Software Patents in India

    Lobbying body of the US (corporations-led) is trying its usual dirty tactics against India's sound policy which excludes software/algorithms from patent scope


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts