Summary: Microsoft’s attempt to enter the market of consumer electronics is rapidly approaching “memorabilia” status
MICROSOFT’S bad results from last week [1, 2, 3]* had Microsoft attempt to divert all attention to a new product, Vista 7, whose sales it stockpiled for almost 2 quarters in order to create an illusion of success (Windows was down 40% in the previous quarter).
Microsoft’s Zune is going from bad to worse in terms of sales and many now wonder if this wasn’t a good time to axe the project altogether.
According to Microsoft’s latest 10-Q filing, the revenue for te Zune platform saw a 54% decrease ($100 million) during the winter quarter, also known as the holidays shopping season.
“Too bad Microsoft abandoned their customers purchasing MP3′s from their site several years ago with non-Zune “generic” MP3 players, which also worked fine in Linux,” said the person who brought attention to it. “After, there was a big push for “Plays for Sure”, then nothing when Zune came along. My daughter shortly after bought an iPod.”
There are some boring old rumours about something called “Zune Phone”, but “Who Cares?” was the opinion expressed in IDG.
Despite murmurs that Windows Mobile 7 isn’t nearly ready, the rumor mill suggests that Microsoft will launch a Zune Phone as early as next month. But it’s been so long since the Zune Phone myth originated, it’s no longer a big deal.