EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.14.10

The Future of Microsoft’s Xbox is Uncertain

Posted in Hardware, Marketing, Microsoft at 9:18 am by Dr. Roy Schestowitz

DKM Admiral Graf Spee

Summary: Many new problems for Xbox 360 — problems which lead to visual and nymical changes

THE reality behind Xbox is a truly dark reality. One needs to look beyond the mainstream press, which is largely ghostwritten (PR). This product has a bad name and reputation, partly because of extremely high failure rates (other key reasons being the corrupt company that it is associated with, not to mention price). According to reports, Microsoft will be dressing it up a little differently, as if changing the appearance of something will somehow fix the product itself. Well, as Bill Gates once put it, “if you can’t make it good, at least make it look good.”

Someone who is not opposed to Microsoft has just explained “Why a 360 Slim is a bad idea” (this is the headline) and “Microsoft Rumored to Be Planning the End of the Xbox Brand Name,” heralds another interesting report.

Microsoft wasn’t kidding when they said they planned on launching Natal like an entirely new console. It appears that the company intends to finish off the Xbox name after the Xbox 360. This is obviously a surprise considering the time and money that goes into building an identifiable brand name in the video game industry.

There is more renaming going on (now confirmed for “Natal” [1, 2, 3), which brings to mind Sevenwashing of many failed products. Should “Xbox 360″ be renamed “Xbox7″?

Our reader Tim wrote about potential renames and what they typically mean.

So now I will move on to why Kinect? Firstly I hope that nobody draws reference to the Kin phone, which received a less than enthusiastic response from the mainstream press outlets I follow, but more importantly we need to ask the question is Kinect released to prevent 360 users leaving for the arguably better spec’d PS3 with Blueray or for the more socially aware WII? Maybe Microsoft wants to get a few more years out of the 360 in order to recoup losses it incurred through having to replace so many? or maybe something else?

“Investors concerned with Microsoft over Xbox 360 and other consumer devices,” says the headline of another new report. Microsoft has been losing many billions (and losing the managers too [1, 2, 3, 4]).

The Xbox 360 has turned into a hot console after Microsoft took a huge loss with the original Xbox to break into the console gaming market. It currently sits in second place in console sales between the Nintendo Wii and Sony PS3 and has helped drive innovation in online gaming for the consoles. However, investors look at the bottom line and after disappointing sales with the Zune, shrinking Windows Mobile market share, and the high costs of consoles some would like to see Microsoft get out of the consumer electronics market.

Xbox 360 is a money-burning machine. It’s the same with Sony, which probably sells at a loss. The only companies to have hit a jackpot from this generation’s consoles appear to be Nintendo and IBM (which supplies/monetises chips from all three major consoles).

“No leadership, big losses, products renamed, several lawsuits for faulty hardware, and even lawsuits for patent violations.”In recent years we learned about Microsoft Xbox employees who left or got laid off. Here are some former Microsoft employees who attempt to have a go at the video games business. They are still neighbours of Microsoft.

Last night we found “Wall Street Criticizes Microsoft For Natal [Looking Forward to the Project Natal Release Date? Mircosoft Investors Aren't As Motion Control Add-On Comes Under Fire]“

The Wall Street Journal goes further in articles titled “Microsoft’s Reign Isn’t Set in Stone” and “Still on Top?” Something is clearly wrong when even Murdoch’s press does not support Microsoft’s side.

So what’s next for Xbox 360 then? No leadership, big losses, products renamed, several lawsuits for faulty hardware, and even lawsuits for patent violations. Maybe Microsoft’s future in this area would have something to do with patents because that’s the only thing they are still good at in Microsoft (even if it's predominantly software patents that are not deserved). According to the Seattle Times, “Microsoft files for gesture patents: Project Natal + Minority Report”

Just ahead of next week’s public unveiling of its Project Natal motion control system for the Xbox 360, Microsoft has filed for several patents covering technology for controlling PCs and game systems with gestures and motion tracking.

What does Microsoft intend to do with those patents? Extort? Exclude? Block? Defend? Patents are not a winning strategy, it’s a protectionist measure for losers.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. The EPO Is More Corrupt Under Battistelli Than Under Alison Brimelow: Part IIX

    After Brimelow, with all her flaws and her scandals, an even worse President is installed who then abolishes oversight and seemingly brings his old friends to the EPO, creating a sort of subculture that is impenetrable to outsiders



  2. Claiming That Microsoft 'Loves' Linux While Windows Update Bricks Devices With Linux

    The sheer absurdity of claims that Microsoft -- which not only attacks those who distribute Linux and GNU but also blackmails them, takes them to court, or bricks their products without any liability -- 'loves' Linux



  3. Protectionist Reign: Corporations in Complete Control of Everything With Domination Over Patent Law

    How multinational corporations, joined by the corporate press that they are funding, promote a corporations- but not people-friendly patent policy in north America



  4. Links 30/10/2014: GNOME 3.15.1, Red Hat Software Collections 1.2

    Links for the day



  5. Links 29/10/2014: Ubuntu Touch Tablet, Puppy Linux 6.0

    Links for the day



  6. Links 28/10/2014: SUSE Linux Enterprise 12, Canonical OpenStack Distro

    Links for the day



  7. Links 28/10/2014: PiFxOS, The Document Foundation in OSBA

    Links for the day



  8. Microsoft is Bricking Devices With Linux (Yet Again!), So a Microsoft Booster Spins/Paints Linux Devices as 'Fakes'

    Microsoft delivers rogue drivers through Windows Update and they brick Arduino microcontrollers



  9. How Bill Gates Continues to Pass Wealth From the Public to His Own Bank Account

    Having put a universal tax on many things (not just computers) and evaded tax using the classic 'charity' trick, Gates is now buying the media, the schools, politicians etc. and earns as much as 10 billion dollars per year while the public is taught that Gates is a giver, not a hoarder of the worst kind



  10. Links 27/10/2014: Lenovo Unbundling, Linux 3.18 RC2

    Links for the day



  11. IRC Proceedings: September 14th, 2014 – October 25th, 2014

    Many IRC logs



  12. Links 25/10/2014: KDE Mockups, Update on GNOME Outreach Program for Women

    Links for the day



  13. After Infecting Unity -- Successfully -- Microsoft's Partner Xamarin Wants to Infect Unreal Engine With .NET

    Xamarin continues to spread dependence on Microsoft to more gaming frameworks, not just platforms such as GNU/Linux, Android, and even permanent-state devices



  14. Taking Microsoft Windows Off the Grid for Damage to Businesses, the Internet, and Banking Systems

    Microsoft's insecure-by-design software is causing massive damages ([cref 27802 possibly trillions] of [cref 13992 dollars in damages to date]) and yet the corporate press does not ask the right questions, let alone suggest a ban on Microsoft software



  15. City of Berlin Does Not Abandon Free Software, It's Only Tax Authorities

    A Softpedia report that says the City of Berlin is moving to Microsoft Office is flawed and may be based on a poor translation



  16. Nadella a Liar in Chief at Microsoft, Pretending That His Anti-Competitive Practices Are Unfortunately Imposed on Microsoft

    The nastiness of Microsoft knows no bounds as even its assault on GNU/Linux and dirty tricks against Free software adoption are characterised as the fault of 'pirates'



  17. Reuters Writes About the Demise of Software Patents, But Focuses on 'Trolls' and Quotes Lawyers

    How the corporate media chooses to cover the invalidity of many software patents and the effect of that



  18. Links 24/10/2014: Microsoft Tax Axed in Italy, Google's Linux (ChromeOS/Android) Leader Promoted

    Links for the day



  19. Links 24/10/2014: GNU/Linux History, Fedora Delay

    Links for the day



  20. Links 23/10/2014: New *buntu, Benchmarks

    Links for the day



  21. Links 22/10/2014: Chromebooks Surge, NSA Android Endorsement

    Links for the day



  22. Links 21/10/2014: Debian Fork Debate, New GNU IceCat

    Links for the day



  23. Criminal Microsoft is Censoring the Web and Breaks Laws to Do So; the Web Should Censor (Remove) Microsoft

    Microsoft is still breaking the Internet using completely bogus takedown requests (an abuse of DMCA) and why Microsoft Windows, which contains weaponised back doors (shared with the NSA), should be banned from the Internet, not just from the Web



  24. Microsoft 'Loving' GNU/Linux and Other Corporate Media Fiction

    Microsoft has bullied or cleverly bribed enough technology-centric media sites to have them characterise Microsoft as a friend of Free/Open Source software (FOSS) that also "loves Linux"



  25. India May be Taking Bill Gates to Court for Misusing His So-called 'Charity' to Conduct Clinical Trials Without Consent on Behalf of Companies He Invests in

    Bill Gates may finally be pulled into the courtroom again, having been identified for large-scale abuses that he commits in the name of profit (not "charity")



  26. The Problems With Legal Workarounds, Patent Scope, and Expansion of Patent Trolls to the East

    Patent trolls are in the news again and it's rather important, albeit for various different reasons, more relevant than the ones covered here in the past



  27. Links 20/10/2014: Cloudera and Red Hat, Debian 7.7, and Vivid Vervet

    Links for the day



  28. Links 20/10/2014: 10 Years Since First Ubuntu Release

    Links for the day



  29. How Patent Lawyers Analyze Alice v. CLS Bank

    Breaking down a patent lawyer's analysis of a Supreme Court's decision that seemingly invalidated hundreds of thousands of software patents



  30. Is It Google's Turn to Head the USPTO Corporation?

    The industry-led USPTO continues to be coordinated by some of its biggest clients, despite issues associated with conflicting interests


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts