EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.14.10

The Future of Microsoft’s Xbox is Uncertain

Posted in Hardware, Marketing, Microsoft at 9:18 am by Dr. Roy Schestowitz

DKM Admiral Graf Spee

Summary: Many new problems for Xbox 360 — problems which lead to visual and nymical changes

THE reality behind Xbox is a truly dark reality. One needs to look beyond the mainstream press, which is largely ghostwritten (PR). This product has a bad name and reputation, partly because of extremely high failure rates (other key reasons being the corrupt company that it is associated with, not to mention price). According to reports, Microsoft will be dressing it up a little differently, as if changing the appearance of something will somehow fix the product itself. Well, as Bill Gates once put it, “if you can’t make it good, at least make it look good.”

Someone who is not opposed to Microsoft has just explained “Why a 360 Slim is a bad idea” (this is the headline) and “Microsoft Rumored to Be Planning the End of the Xbox Brand Name,” heralds another interesting report.

Microsoft wasn’t kidding when they said they planned on launching Natal like an entirely new console. It appears that the company intends to finish off the Xbox name after the Xbox 360. This is obviously a surprise considering the time and money that goes into building an identifiable brand name in the video game industry.

There is more renaming going on (now confirmed for “Natal” [1, 2, 3), which brings to mind Sevenwashing of many failed products. Should “Xbox 360″ be renamed “Xbox7″?

Our reader Tim wrote about potential renames and what they typically mean.

So now I will move on to why Kinect? Firstly I hope that nobody draws reference to the Kin phone, which received a less than enthusiastic response from the mainstream press outlets I follow, but more importantly we need to ask the question is Kinect released to prevent 360 users leaving for the arguably better spec’d PS3 with Blueray or for the more socially aware WII? Maybe Microsoft wants to get a few more years out of the 360 in order to recoup losses it incurred through having to replace so many? or maybe something else?

“Investors concerned with Microsoft over Xbox 360 and other consumer devices,” says the headline of another new report. Microsoft has been losing many billions (and losing the managers too [1, 2, 3, 4]).

The Xbox 360 has turned into a hot console after Microsoft took a huge loss with the original Xbox to break into the console gaming market. It currently sits in second place in console sales between the Nintendo Wii and Sony PS3 and has helped drive innovation in online gaming for the consoles. However, investors look at the bottom line and after disappointing sales with the Zune, shrinking Windows Mobile market share, and the high costs of consoles some would like to see Microsoft get out of the consumer electronics market.

Xbox 360 is a money-burning machine. It’s the same with Sony, which probably sells at a loss. The only companies to have hit a jackpot from this generation’s consoles appear to be Nintendo and IBM (which supplies/monetises chips from all three major consoles).

“No leadership, big losses, products renamed, several lawsuits for faulty hardware, and even lawsuits for patent violations.”In recent years we learned about Microsoft Xbox employees who left or got laid off. Here are some former Microsoft employees who attempt to have a go at the video games business. They are still neighbours of Microsoft.

Last night we found “Wall Street Criticizes Microsoft For Natal [Looking Forward to the Project Natal Release Date? Mircosoft Investors Aren't As Motion Control Add-On Comes Under Fire]“

The Wall Street Journal goes further in articles titled “Microsoft’s Reign Isn’t Set in Stone” and “Still on Top?” Something is clearly wrong when even Murdoch’s press does not support Microsoft’s side.

So what’s next for Xbox 360 then? No leadership, big losses, products renamed, several lawsuits for faulty hardware, and even lawsuits for patent violations. Maybe Microsoft’s future in this area would have something to do with patents because that’s the only thing they are still good at in Microsoft (even if it's predominantly software patents that are not deserved). According to the Seattle Times, “Microsoft files for gesture patents: Project Natal + Minority Report”

Just ahead of next week’s public unveiling of its Project Natal motion control system for the Xbox 360, Microsoft has filed for several patents covering technology for controlling PCs and game systems with gestures and motion tracking.

What does Microsoft intend to do with those patents? Extort? Exclude? Block? Defend? Patents are not a winning strategy, it’s a protectionist measure for losers.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 23/5/2015: Fedora 22 to May 26th, Netflix in SteamOS

    Links for the day



  2. The Patents Production 'Industry' (Patent Lawyers) Still Fights Hard to Salvage Software Patents

    A review of recent writings about software patents and patents on business methods in the United States, demonstrating that patent lawyers have gotten very vocal and sneaky (trying to evade the rules)



  3. Patents as a Marketing Strategy: USPTO Now Part of the Advertising Industry

    The existence of publicity patents, or patents whose sole purpose is to advertise some products, serves to discredit the US patent office, which was originally set up to promote science and technology



  4. Microsoft Blackmails and Extorts British Politicians Over Open Standards and Free Software-Leaning Policies

    Microsoft's digital imperialism in the UK getting defended using blackmail, reminding a lot of Brits that Microsoft is just as evil as ever before



  5. Microsoft Gives Another Bug a Name, This Time Logjam™

    The Microsoft crowd is good only at marketing, even when it comes to small bugs in software



  6. Links 22/5/2015: Fedora 22 Final Release is Near, Canonical IPO Considered

    Links for the day



  7. More Utter Shame Unveiled at Battistelli's EPO: Intimidation Tactics With Help From 'Control Risks'

    The unaccountable thugs who run the EPO have hired London-based spooks to help silence their opposition and their critics



  8. GNU/Linux Still Under Attack From Apple and Microsoft, Patents Remain the Weapon of Choice

    A timely reminder of the importance of patent matters, for they are being used to eliminate the zero-cost advantage of Free/libre software and make it more proprietary, privacy-infringing, and user-hostile (as a result of blackmail)



  9. Gartner Group and NASSCOM: Will Lie for FUD, on Behalf of Microsoft and Proprietary Software

    Some of the latest arguments against Free/libre software turn out to be arriving from couriers of Microsoft and its agenda



  10. Windows is a Franchise in Demise, Don't Believe the Hype

    Ongoing propaganda about Vista 10, 'cloud', and other buzzwords or brands are put in perspective



  11. Links 21/5/2015: Fedora 22 RC2, CERN Chooses OpenStack

    Links for the day



  12. Microsoft is Again Showing Its Hatred of Free/Open Source Software by Lobbying the Indian Government to Drop a Rational National Policy

    Microsoft decides to attack Free/Open Source software (FOSS) in India, where the corporate media is very much complicit in misleading the public



  13. Links 20/5/2015: Containers, OpenStack, and EXT4 Corruption

    Links for the day



  14. The PATENT Act, Distraction of Trolls, and Lobbying for Software Patents by Protectionists

    Only large corporations and their lawyers are able to formally change the US patent system through public officials and politicians, despite recent rulings from very high courts



  15. Corporate Media and Friends of Microsoft Are Still Lying About the Cost of Vista 10

    In a desperate effort to beat operating systems that are Free (libre) and free (gratis), such as GNU/Linux or Android, Microsoft shores up the illusion of 'free' (gratis) Windows



  16. Links 19/5/2015: Linux 4.1 RC4, Thunderbird 31.7.0, OpenStack Event

    Links for the day



  17. Links 18/5/2015: Russia Chooses Jolla, Many New Distro Releases, Meizu Devices

    Links for the day



  18. Even Converting an Image to Greyscale is Now a Patent

    Simple mathematics becoming patented as Fujifilm claims 'ownership' of photographic conversion to greyscale



  19. Grooming of the World's Biggest Patent Troll, Nathan Myhrvold of Microsoft and Intellectual Ventures

    UCLA and Microsoft-linked media are framing big thugs as heroes, doing a great disservice to both academia and journalism



  20. The EPO's Fight to Bring Software Patents Into Europe is One Step Closer to a 'Victory' (for Multinationals)

    Opposition to the Unified Patent Court (UPC) is being crushed and Italy is one of the latest actors to have fallen in the battle



  21. Microsoft's 'Former' Staff Continues With His Anti-Google Rhetoric at CBS

    A Microsoft intern, who has moved on to journalism, is still showing his affinity for Microsoft with apologetics and spin



  22. More of Microsoft's False Claims About Cost of Vista 10 and More Layoffs

    Vista 10 is still being marketed using lies and Microsoft may be going down the same route as Nokia



  23. Microsoft Remotely Bricks -- Intentionally -- Xbox One

    Microsoft is showing off its kill switches, kills consoles of people whom it doesn't like



  24. IRC Proceedings: May 3rd - May 16th, 2015

    Many IRC logs



  25. Links 17/5/2015: NuTyX Saravane 15.05, Panasonic and Firefox OS

    Links for the day



  26. Links 16/5/2015: MAME Free Software. Rust 1.0, New Wine

    Links for the day



  27. Links 15/5/2015: GNOME 3.16.2, GNU Guix 0.8.2

    Links for the day



  28. Links 15/5/2015: Skrooge Releases, Linux 3.14.42, Linux 3.10.78

    Links for the day



  29. "VENOM" FUD Attack -- Like "Heartbleed" FUD Attack -- Linked to Microsoft

    Why CrowdStrike™ is motivated to smear Free software and establish a stigma of insecurity in Free software-based virtual machines/'clouds'



  30. Spinning Microsoft's Inability to Sell Windows (or Office) as a Strength

    The 'cloud' mindset, which is promoted by surveillance fanatics, increasingly used to pretend that Microsoft has a bright future, despite declining sales


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts