EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.14.10

The Future of Microsoft’s Xbox is Uncertain

Posted in Hardware, Marketing, Microsoft at 9:18 am by Dr. Roy Schestowitz

DKM Admiral Graf Spee

Summary: Many new problems for Xbox 360 — problems which lead to visual and nymical changes

THE reality behind Xbox is a truly dark reality. One needs to look beyond the mainstream press, which is largely ghostwritten (PR). This product has a bad name and reputation, partly because of extremely high failure rates (other key reasons being the corrupt company that it is associated with, not to mention price). According to reports, Microsoft will be dressing it up a little differently, as if changing the appearance of something will somehow fix the product itself. Well, as Bill Gates once put it, “if you can’t make it good, at least make it look good.”

Someone who is not opposed to Microsoft has just explained “Why a 360 Slim is a bad idea” (this is the headline) and “Microsoft Rumored to Be Planning the End of the Xbox Brand Name,” heralds another interesting report.

Microsoft wasn’t kidding when they said they planned on launching Natal like an entirely new console. It appears that the company intends to finish off the Xbox name after the Xbox 360. This is obviously a surprise considering the time and money that goes into building an identifiable brand name in the video game industry.

There is more renaming going on (now confirmed for “Natal” [1, 2, 3), which brings to mind Sevenwashing of many failed products. Should “Xbox 360″ be renamed “Xbox7″?

Our reader Tim wrote about potential renames and what they typically mean.

So now I will move on to why Kinect? Firstly I hope that nobody draws reference to the Kin phone, which received a less than enthusiastic response from the mainstream press outlets I follow, but more importantly we need to ask the question is Kinect released to prevent 360 users leaving for the arguably better spec’d PS3 with Blueray or for the more socially aware WII? Maybe Microsoft wants to get a few more years out of the 360 in order to recoup losses it incurred through having to replace so many? or maybe something else?

“Investors concerned with Microsoft over Xbox 360 and other consumer devices,” says the headline of another new report. Microsoft has been losing many billions (and losing the managers too [1, 2, 3, 4]).

The Xbox 360 has turned into a hot console after Microsoft took a huge loss with the original Xbox to break into the console gaming market. It currently sits in second place in console sales between the Nintendo Wii and Sony PS3 and has helped drive innovation in online gaming for the consoles. However, investors look at the bottom line and after disappointing sales with the Zune, shrinking Windows Mobile market share, and the high costs of consoles some would like to see Microsoft get out of the consumer electronics market.

Xbox 360 is a money-burning machine. It’s the same with Sony, which probably sells at a loss. The only companies to have hit a jackpot from this generation’s consoles appear to be Nintendo and IBM (which supplies/monetises chips from all three major consoles).

“No leadership, big losses, products renamed, several lawsuits for faulty hardware, and even lawsuits for patent violations.”In recent years we learned about Microsoft Xbox employees who left or got laid off. Here are some former Microsoft employees who attempt to have a go at the video games business. They are still neighbours of Microsoft.

Last night we found “Wall Street Criticizes Microsoft For Natal [Looking Forward to the Project Natal Release Date? Mircosoft Investors Aren't As Motion Control Add-On Comes Under Fire]“

The Wall Street Journal goes further in articles titled “Microsoft’s Reign Isn’t Set in Stone” and “Still on Top?” Something is clearly wrong when even Murdoch’s press does not support Microsoft’s side.

So what’s next for Xbox 360 then? No leadership, big losses, products renamed, several lawsuits for faulty hardware, and even lawsuits for patent violations. Maybe Microsoft’s future in this area would have something to do with patents because that’s the only thing they are still good at in Microsoft (even if it's predominantly software patents that are not deserved). According to the Seattle Times, “Microsoft files for gesture patents: Project Natal + Minority Report”

Just ahead of next week’s public unveiling of its Project Natal motion control system for the Xbox 360, Microsoft has filed for several patents covering technology for controlling PCs and game systems with gestures and motion tracking.

What does Microsoft intend to do with those patents? Extort? Exclude? Block? Defend? Patents are not a winning strategy, it’s a protectionist measure for losers.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Courts Are Losing Patience for Gilstrap's Unbridled Support of Patent Trolls

    The man whose court has become a trolling ‘factory’ is being refuted (but not reprimanded) by the CAFC, which certainly can see that something is amiss and serves to discredit the system as a whole



  2. Intellectual Ventures, GNU/Linux/Android/FOSS Patents, and the Ascent of European Patent Trolls

    The existing status of GNU/Linux in a world full of patent trolls, which not only target OEMs from Asia -- typically in the US -- but are also dragging them into Europe, aided by the EPO's 'patent bubble'



  3. Shelston IP Blames “Well-Organised and Appropriately-Connected Open Source Lobby” for Ban on Software Patents

    The activism is working and foes of programmers are feeling the pressure, for software patents are being more explicitly banned in some countries



  4. The EPO's Latest Lies About the UPC and SMEs Unraveled, Long-Term Plan Described as Daunting

    The vision of Battistelli and the latest lies (about SMEs) are being criticised anonymously -- for fear of retaliation -- as Europe braces for impact with patent trolls from all around the world



  5. In an Effort to Push the Unitary Patent (UPC), EPO and the Liar in Chief Spread the Famous Lie About SMEs

    The EPO wants people to hear just a bunch of lies rather than the simple truth, courtesy of the people whom the EPO proclaims it represents



  6. Links 21/9/2017: Red Hat's Open Source Patent Promise; Qt 5.6.3, Kali Linux 2017.2 Release

    Links for the day



  7. East Asia's Patent Peril and the Curse of Patent Trolls

    The high cost of China's new obsession with patents and the never-ending saga of Samsung (Korea), which gets dragged into courts not only in the US but also in China



  8. USPTO Starts Discriminating Against Poor People, and Does So Even When They Rightly Point Out Errors

    Even though the burden of proof ought to be on one who grants a monopoly, the legal costs are being offloaded onto those who challenge an erroneously-granted monopoly (even if the court sides with the challenger)



  9. Ambrose Chan Enters Document Security Systems (DSS), a Partly Patent Troll Entity

    The Board of Directors of DSS enlists a man from Singapore, whose lack of technical background suggests that the company is still more of a bully than an innovator



  10. UPC Threatens to Weaponise Software Patents in Countries That Forbade These

    The reality of software patents in Europe and what a Unified Patent Court (UPC) would mean for these if it ever became a reality



  11. The Latest Lies About the Unitary Patent (UPC) and CIPO's Participation in Those

    Team UPC continues to overplay its chances, conveniently ignoring simple facts as well as the Rule of Law



  12. The Patents Policy of Facebook is Causing an Exodus

    Yet another major player walks away from Facebook's code because of software patents



  13. Links 20/9/2017: Wine Staging 2.17, Randa 2017, Redox OS 0.3.3

    Links for the day



  14. When Google Used Alex Converse to Raid the Public Domain With Software Patents

    In its overzealous pursuit of software patents, Google is now turning public domain methods into private 'property' (in defiance of critics)



  15. Mark Kokes, the Man Behind BlackBerry's Patent Aggression, Leaves the Company

    The man behind the patent troll-like behaviour of BlackBerry is leaving



  16. WordPress Demonstrates That Facebook's Patent Strategy is Deterring/Alienating Developers

    React is being dumped following Facebook's attempt to restrict distribution/derivatives using software patents



  17. Links 19/9/2017: Pipewire, Mir Support for Wayland, DRM in W3C

    Links for the day



  18. Links 18/9/2017: Linux 4.14 RC1, Mesa 17.2.1, and GNOME 3.26 on Ubuntu Artful

    Links for the day



  19. Patent Trolls Update: Eolas, Conversant (MOSAID), Leigh Rothschild, and Electronic Communication Technologies

    Patent trolls are still being watched -- as they ought to be -- even though some of them shy away, hide from the media, engage in dirty tricks, and file more lawsuits



  20. Microsoft is Promoting Software Patents in India in Another Effort to Undermine Free/Open Source Software, Microsoft-Connected Trolls Are Still Suing

    The ongoing patent threat to Free/libre Open Source software (FLOSS) and the role played by Microsoft in at least much of this threat



  21. Patent Trial and Appeal Board (PTAB) Under Attack by IBM and Other Patent Parasites Who Undermine Patent Quality

    The PTAB, which has thus far invalidated thousands of abstract/software patents, is under a coordinated attack not by those who produce things but those who produce a lot of lawsuit



  22. Why the Mohawk Tribe Should Fire Its Lawyers and Dump the Patents Which Now Tarnish Its Name

    In order to dodge the Patent Trial and Appeal Board (PTAB) with its Inter Partes Reviews (IPRs), the Mohawk tribe is being exploited -- very much in direct detriment to its reputation and status



  23. Amazon and Google Have Both Become Part of the Software Patents Problem

    The transition from so-called 'defensive' patents to offensive patents (ones that are used to suppress competition) as seen in Amazon and in Google, which is already suing rivals and is pursuing additional patents by acquisition



  24. Unless Physical, Inventions Are No Longer Patent-Eligible in US Courts, But USPTO Ignores Precedence

    Even though the ability to enforce software patents against a rival (or many targets, especially in the case of patent trolls) is vastly diminished, the US patent office continues to grant these



  25. Citing the European Patent Convention, Spanish Court Tosses Lawsuit With EPO-Granted European Patent

    The quality of European Patents (EPs) -- a subject of growing levels of scrutiny -- as demonstrated in Barcelona this summer



  26. Links 16/9/2017: More of “Public Money, Public Code”, Equifax Failed to Patch for Months

    Links for the day



  27. BlackBerry Has Turned Into a Patents and Licensing Company

    The Canadian company that made fairly reputable phones early in this century is left with nothing but the power to sue other companies -- a power to which it increasingly gravitates



  28. European Patent Office Continues to Paint a Rosy UPC Picture Even Though the UPC May Already be Dead

    The European Patent Office (EPO) doesn't let facts get in the way as another week passes with UPC promotion and further staff repressions



  29. Tax Evasion by Patent Boxes and Lies About Small Businesses (SMEs) in the Corporate Media

    The lobbying effort of the patent 'industry' -- and its largest beneficiaries -- paints its own perks as something that's intended for their small/minuscule competitors (whom they actually attempt to misrepresent and crush)



  30. Links 15/9/2017: Mesa 17.2.1 RC, Wine 2.17, WordPress to Ditch React Over Patents

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts