EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.14.10

The Future of Microsoft’s Xbox is Uncertain

Posted in Hardware, Marketing, Microsoft at 9:18 am by Dr. Roy Schestowitz

DKM Admiral Graf Spee

Summary: Many new problems for Xbox 360 — problems which lead to visual and nymical changes

THE reality behind Xbox is a truly dark reality. One needs to look beyond the mainstream press, which is largely ghostwritten (PR). This product has a bad name and reputation, partly because of extremely high failure rates (other key reasons being the corrupt company that it is associated with, not to mention price). According to reports, Microsoft will be dressing it up a little differently, as if changing the appearance of something will somehow fix the product itself. Well, as Bill Gates once put it, “if you can’t make it good, at least make it look good.”

Someone who is not opposed to Microsoft has just explained “Why a 360 Slim is a bad idea” (this is the headline) and “Microsoft Rumored to Be Planning the End of the Xbox Brand Name,” heralds another interesting report.

Microsoft wasn’t kidding when they said they planned on launching Natal like an entirely new console. It appears that the company intends to finish off the Xbox name after the Xbox 360. This is obviously a surprise considering the time and money that goes into building an identifiable brand name in the video game industry.

There is more renaming going on (now confirmed for “Natal” [1, 2, 3), which brings to mind Sevenwashing of many failed products. Should “Xbox 360″ be renamed “Xbox7″?

Our reader Tim wrote about potential renames and what they typically mean.

So now I will move on to why Kinect? Firstly I hope that nobody draws reference to the Kin phone, which received a less than enthusiastic response from the mainstream press outlets I follow, but more importantly we need to ask the question is Kinect released to prevent 360 users leaving for the arguably better spec’d PS3 with Blueray or for the more socially aware WII? Maybe Microsoft wants to get a few more years out of the 360 in order to recoup losses it incurred through having to replace so many? or maybe something else?

“Investors concerned with Microsoft over Xbox 360 and other consumer devices,” says the headline of another new report. Microsoft has been losing many billions (and losing the managers too [1, 2, 3, 4]).

The Xbox 360 has turned into a hot console after Microsoft took a huge loss with the original Xbox to break into the console gaming market. It currently sits in second place in console sales between the Nintendo Wii and Sony PS3 and has helped drive innovation in online gaming for the consoles. However, investors look at the bottom line and after disappointing sales with the Zune, shrinking Windows Mobile market share, and the high costs of consoles some would like to see Microsoft get out of the consumer electronics market.

Xbox 360 is a money-burning machine. It’s the same with Sony, which probably sells at a loss. The only companies to have hit a jackpot from this generation’s consoles appear to be Nintendo and IBM (which supplies/monetises chips from all three major consoles).

“No leadership, big losses, products renamed, several lawsuits for faulty hardware, and even lawsuits for patent violations.”In recent years we learned about Microsoft Xbox employees who left or got laid off. Here are some former Microsoft employees who attempt to have a go at the video games business. They are still neighbours of Microsoft.

Last night we found “Wall Street Criticizes Microsoft For Natal [Looking Forward to the Project Natal Release Date? Mircosoft Investors Aren't As Motion Control Add-On Comes Under Fire]“

The Wall Street Journal goes further in articles titled “Microsoft’s Reign Isn’t Set in Stone” and “Still on Top?” Something is clearly wrong when even Murdoch’s press does not support Microsoft’s side.

So what’s next for Xbox 360 then? No leadership, big losses, products renamed, several lawsuits for faulty hardware, and even lawsuits for patent violations. Maybe Microsoft’s future in this area would have something to do with patents because that’s the only thing they are still good at in Microsoft (even if it's predominantly software patents that are not deserved). According to the Seattle Times, “Microsoft files for gesture patents: Project Natal + Minority Report”

Just ahead of next week’s public unveiling of its Project Natal motion control system for the Xbox 360, Microsoft has filed for several patents covering technology for controlling PCs and game systems with gestures and motion tracking.

What does Microsoft intend to do with those patents? Extort? Exclude? Block? Defend? Patents are not a winning strategy, it’s a protectionist measure for losers.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 27/8/2016: Torvalds and GPL, “DOD Must Embrace Open-Source Software”

    Links for the day



  2. Links 26/8/2016: Maru OS Resurfaces, Android More Reliable Than 'i' Things, PC-BSD Becomes TrueOS

    Links for the day



  3. Good Job, David Kappos, Says the 'Boss' (IBM)

    Responses to the latest call against Alice (eliminator of many software patents), courtesy of the man from IBM (still paid by IBM) who was responsible for the policy that blindly approved a lot of software patents in the US



  4. Being for Patent Quality or Against Patenting Excess Does Not Make You Anti-Patents

    Like IAM, which tries to portray sceptics and critics of software patents as "anti-patents", IP Watchdog (or Watchtroll as we call it) is 'trolling' the Electronic Frontier Foundation, simply because it expressed an opinion that patent maximalists cannot tolerate



  5. Erosion of Patent Quality Enables Patent Extortion With Large Portfolios of Low Validity Rate

    Revisiting the EPO's vision of poor patent examination and the effect of discriminatory granting practices, favouring patent bullies such as Microsoft (which actively attacks Linux using low-quality and usually pure software patents)



  6. The EPO's Francesco Zaccà Presenting in Turin Alongside Patent Trolls (Like the Patent Mafia Sisvel) and Lobbyists/Front Groups for Software Patents, UPC

    Benjamin Henrion (FFII) on seeing the EPO alongside patent trolls and other nefarious actors, doing what they do best, which is undermining public interests and harming patent quality



  7. The EPO, USPTO, and Patent Microcosm Peddle Myths About Patents in Public Universities and Research

    Tackling some of the commonly-spread myths about patents as "saving lives" and "promoting research" (in practice leading to the death of poor people and promoting trolls)



  8. Large Corporations' Lobbyist David Kappos Disgraces Former Employer USPTO by Meddling in Their Affairs on Software Patents, Downplaying the Supreme Court

    The latest lobbying from David Kappos, who blatantly exploits his connections in patent circles to promote software patents and work towards their resurgence after Alice v CLS Bank



  9. Journal of Intellectual Property Law and Practice Calls the European Patent Office “Rotten”, Other Sources Scrutinise Recent Moves

    The patent office which was once known for being the best bar none is rotting under the Frenchman Benoît Battistelli, who made himself and his friends the main clients of the Office



  10. PTAB Emerges as Hero of USPTO Because Quality of Patents Improves, Software Patents Are Effectively Dead (or Dying Once Reassessed)

    With help from the Patent Trial and Appeal Board (PTAB) -- not just patent courts -- software patents drop like flies by the thousands



  11. Creative Technology, Now Operating in 'Patent Troll' Mode, Shot Down by the ITC; Jawbone Too Shot Down

    Some good news from the U.S. International Trade Commission (ITC), which may have put an end to Creative's new war on Android (using old patents)



  12. Corporate Media in India Misrepresents Startups to Push for Software Patents

    A parade of misinformation as seen in Indian (but English-speaking) press this week as questions about patentability of software resurface



  13. Links 25/8/2016: Linux Turns 25, NetworkManager Turns 1.4

    Links for the day



  14. Links 24/8/2016: More From LinuxCon, Uganda Wants FOSS

    Links for the day



  15. Links 23/8/2016: GNOME 3.22 Beta, Android 7.0 Nougat

    Links for the day



  16. The Linux Foundation Gives Microsoft (Paid-for) Keynote Position While Microsoft Extorts (With Patents) Lenovo and Motorola Over Linux Use

    This morning's reminder that Nadella is just another Ballmer (with a different face); Motorola and Lenovo surrender to Microsoft's patent demands and will soon put Microsoft spyware/malware on their Linux-powered products to avert costly legal battles



  17. Not Just President Battistelli: EPO Vice-Presidents Are Still Intentionally Misrepresenting EPO Staff

    Evidence serving to show that EPO Vice-Presidents are still intentionally misrepresenting EPO staff representatives and misleading everyone in order to defend Battistelli



  18. Battistelli the Liar Causes a Climate of Confrontation in French Politics, Lies About Patent Quality (Among Many Other Things)

    Battistelli's lies are coming under increased scrutiny inside and outside the European Patent Office (EPO), where patent quality has been abandoned in order to artificially elevate figures



  19. The Collapse of Software Patents and Patent Law Firms Trying to “Overcome” Alice

    The United States continues its gradual crackdown on software patents (which are viewed as abstract and thus unpatentable), whereas in Europe things are murkier than ever



  20. Apple's Patent Wars Against Android/Linux Make Patent Trolls Stronger

    Apple's insistence that designs should be patentable could prove to be collectively expensive, as patent trolls would then use a possible SCOTUS nod to launch litigation campaigns



  21. Links 22/8/2016: Linux 4.8 RC3, Linux Mint 18 “Sarah” KDE Beta

    Links for the day



  22. Links 21/8/2016: Apple and Microsoft Down, Systemd Spreading to Mount

    Links for the day



  23. Links 20/8/2016: Android Domination, FSFE summit 2016

    Links for the day



  24. Patents Roundup: Trolls Dominate Litigation, PTAB Crushes Patents, Patent Box Regime Persists, and OIN Explains Itself

    Another roundup of patent news from around the Web with special focus on software patenting



  25. The Cost/Toll of the 'New' EPO and Where All That Money Goes or Comes From

    The European Patent Office has become a servant of the rich and powerful (including large foreign corporations) and even its own employees now pay the price associated with misguided new policies (or 'reforms' as Battistelli habitually refers to these)



  26. Links 19/8/2016: Linux Mint With KDE, Linux Foundation's PNDA

    Links for the day



  27. The End of an Era at the USPTO as Battistelli-Like (EPO) Granting Policies Are Over

    The United States is seeing the potency of patents -- especially software patents (which make up much of the country's troll cases) -- challenged by courts and by the Patent Trial and Appeal Board (PTAB)



  28. Battistelli's European Patent Office Goes to the United States to Speak About the UPC and Software Patents

    The European Patent Office is showing its utter contempt -- not just disregard -- for the very fundamental rules that put it in its place and brought it into existence



  29. Turkey Subjected to the European Patent Convention (EPC) But Benoît Battistelli is Not?

    The ‘constitutional crisis’ at the European Patent Office in the context of Turkey, which has signed "the EPC and as such recognises the competence and the decisions of the institutions which have been introduced in the convention."



  30. Links 18/8/2016: EFF Slams Vista 10, Linux Foundation Makes PNDA

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts