EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.14.10

The Future of Microsoft’s Xbox is Uncertain

Posted in Hardware, Marketing, Microsoft at 9:18 am by Dr. Roy Schestowitz

DKM Admiral Graf Spee

Summary: Many new problems for Xbox 360 — problems which lead to visual and nymical changes

THE reality behind Xbox is a truly dark reality. One needs to look beyond the mainstream press, which is largely ghostwritten (PR). This product has a bad name and reputation, partly because of extremely high failure rates (other key reasons being the corrupt company that it is associated with, not to mention price). According to reports, Microsoft will be dressing it up a little differently, as if changing the appearance of something will somehow fix the product itself. Well, as Bill Gates once put it, “if you can’t make it good, at least make it look good.”

Someone who is not opposed to Microsoft has just explained “Why a 360 Slim is a bad idea” (this is the headline) and “Microsoft Rumored to Be Planning the End of the Xbox Brand Name,” heralds another interesting report.

Microsoft wasn’t kidding when they said they planned on launching Natal like an entirely new console. It appears that the company intends to finish off the Xbox name after the Xbox 360. This is obviously a surprise considering the time and money that goes into building an identifiable brand name in the video game industry.

There is more renaming going on (now confirmed for “Natal” [1, 2, 3), which brings to mind Sevenwashing of many failed products. Should “Xbox 360″ be renamed “Xbox7″?

Our reader Tim wrote about potential renames and what they typically mean.

So now I will move on to why Kinect? Firstly I hope that nobody draws reference to the Kin phone, which received a less than enthusiastic response from the mainstream press outlets I follow, but more importantly we need to ask the question is Kinect released to prevent 360 users leaving for the arguably better spec’d PS3 with Blueray or for the more socially aware WII? Maybe Microsoft wants to get a few more years out of the 360 in order to recoup losses it incurred through having to replace so many? or maybe something else?

“Investors concerned with Microsoft over Xbox 360 and other consumer devices,” says the headline of another new report. Microsoft has been losing many billions (and losing the managers too [1, 2, 3, 4]).

The Xbox 360 has turned into a hot console after Microsoft took a huge loss with the original Xbox to break into the console gaming market. It currently sits in second place in console sales between the Nintendo Wii and Sony PS3 and has helped drive innovation in online gaming for the consoles. However, investors look at the bottom line and after disappointing sales with the Zune, shrinking Windows Mobile market share, and the high costs of consoles some would like to see Microsoft get out of the consumer electronics market.

Xbox 360 is a money-burning machine. It’s the same with Sony, which probably sells at a loss. The only companies to have hit a jackpot from this generation’s consoles appear to be Nintendo and IBM (which supplies/monetises chips from all three major consoles).

“No leadership, big losses, products renamed, several lawsuits for faulty hardware, and even lawsuits for patent violations.”In recent years we learned about Microsoft Xbox employees who left or got laid off. Here are some former Microsoft employees who attempt to have a go at the video games business. They are still neighbours of Microsoft.

Last night we found “Wall Street Criticizes Microsoft For Natal [Looking Forward to the Project Natal Release Date? Mircosoft Investors Aren't As Motion Control Add-On Comes Under Fire]“

The Wall Street Journal goes further in articles titled “Microsoft’s Reign Isn’t Set in Stone” and “Still on Top?” Something is clearly wrong when even Murdoch’s press does not support Microsoft’s side.

So what’s next for Xbox 360 then? No leadership, big losses, products renamed, several lawsuits for faulty hardware, and even lawsuits for patent violations. Maybe Microsoft’s future in this area would have something to do with patents because that’s the only thing they are still good at in Microsoft (even if it's predominantly software patents that are not deserved). According to the Seattle Times, “Microsoft files for gesture patents: Project Natal + Minority Report”

Just ahead of next week’s public unveiling of its Project Natal motion control system for the Xbox 360, Microsoft has filed for several patents covering technology for controlling PCs and game systems with gestures and motion tracking.

What does Microsoft intend to do with those patents? Extort? Exclude? Block? Defend? Patents are not a winning strategy, it’s a protectionist measure for losers.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 12/7/2014: CrossOver, New Wine

    Links for the day



  2. Links 10/7/2014: LXLE 14.04 in Headlines, Plasma 5

    Links for the day



  3. OpenDocument Format (ODF) Still Alive and Kicking

    Caligra, WebODF and various influential nations' departure from Microsoft Office will help famous projects such as OpenOffice.org and LibreOffice make ODF the only international standard for editable documents exchange



  4. The Effect of Corporate Media Bias: FOSS Demonisation and Microsoft Openwashing

    A set of very recent examples where the corporate press produces FOSS-hostile articles (or pro-Microsoft articles) by citing biased sources of convenience



  5. The NSA's Top (and First) PRISM Partner, Microsoft, Lies to Governments and Businesses as Office Gets Banned in China

    Developments in China reveal that security and privacy threats posed by reliance on Microsoft are so great that a ban becomes inevitable and continues to expand (Microsoft put on more and more block lists and blacklists)



  6. Microsoft's Propaganda Machine Tries to Shift Security Debate Amid Serious Catastrophes

    Observations and analysis of some recent deception in corporate news sites (like Condé Nasty), trying to pretend that Microsoft is secure, that Microsoft is pursuing security, and that FOSS and Android security or privacy are inherently poor



  7. Despite SCOTUS Ruling, Microsoft Still Extorts Companies and Product Buyers Using FAT Software Patents, Latest Victim is Canon

    Canon and Microsoft sign a patent deal which relates to patents on FAT file systems and impacts some of Canon's products, potentially Linux products as well (Canon makes drivers for Linux but does not develop products with Android or GNU/Linux just yet)



  8. Links 7/7/2014: CentOS 7 Released, Linux 3.16 RC4

    Links for the day



  9. Links 6/7/2014: Deepin 2014, Calligra 2.8.5

    Links for the day



  10. Bill Gates Pushed Out of States by Better Informed Teachers

    Bill Gates’ private (for-profit) coup against public education is being impeded by people whom it negatively affects



  11. Microsoft Struggling to Make Sales and More Future Products Axed

    The software bully which manipulates its financial reports is said to be unable to sell the latest Windows and a new Microsoft product running this version of Windows is axed before arrival



  12. Internet of Things Alliance Now Has a Mole, Microsoft

    The Internet of Things Alliance has just let the mole, Microsoft, dip its finger in the competition, as it so often does in order to derail the competition



  13. Links 6/7/2014: Korea's Domestic GNU/Linux Plans

    Links for the day



  14. Microsoft Sabotaging No-IP Rather Than Admitting Its Own Failures, Time for Class Action Seems Right as List of Affected Domains Collected

    Microsoft control over the Internet (control that should never have been granted) is used to shut down millions of legitimate services



  15. Bill Gates Deeply Corrupt Not Just in Education Sector

    Bursting the bubble or shattering the illusion that Gates is merely a misguided well-meaning person when it comes to education 'reform'



  16. Publicly-funded NHS Would Enjoy Symbiotic Relationship With Free -- as in Freedom -- Software

    Some of the latest attacks on FOSS and how these relate to the uprise of the affluent (seeking to privatise everything which is public and profit by domination over the state)



  17. Links 4/7/2014: E19 Alpha 2, KDevelop 4.7.0 Beta

    Links for the day



  18. US System Manipulated to Financially Punish Free Software

    The Yorba Foundation is denied tax exemptions while the world's biggest thief, who increases his wealth by lobbying and investing under the guise of 'charity', receives tax exemptions



  19. 'Hope' and 'Change' in Reverse: USPTO Gets Even More Extremist With New White House Appointment

    Philip Johnson, a "patent extremist", becomes the new head of the monopolies office, showing that nothing is going to improve any time soon



  20. Symptoms of Injustice: Biggest Software Patents Proponent, CAFC, Superseding Supreme Court Decisions on Patents

    A patent case in the United States gets sent from SCOTUS to CACF, showing a rather odd hierarchy of justice (top-to-bottom, back to notorious patent boosters)



  21. Links 2/7/2014: GNU/Linux up in Steam, New GCHQ Lawuit

    Links for the day



  22. Links 1/7/2014: CoreOS and Blackphone in Headlines

    Links for the day



  23. Links 30/6/2014: Linux 3.16 RC3, Many New Android Devices

    Links for the day



  24. The Internet's Own Boy: The Story of Aaron Swartz

    A film that has just been released and is a free (CC-licensed) download on Internet Archive



  25. Arguments Persist Over Whether Software Patents Died in the US Whilst European Patent Law is Quietly Assimilated to US

    Continued discussion about the meaning of the US Supreme Court (SCOTUS) ruling and what it means to programmers all around the world, not just patent lawyers who seek to monopolise and tax software development



  26. Good Nokia (Jolla) and Bad Nokia (Microsoft); or Good Derivatives and Bad Derivatives of Android Hardware

    A reminder of what Nokia has really become (a part of Microsoft) and where people should go if they pursue what Nokia would have been without the mole (Elop)



  27. Microsoft and the BSA Play Hardball, Accelerating a Much-Motivated Move to Free/Libre Software

    The alliance of proprietary software giants and software patents proponents (BSA) is seen bolstering Microsoft's war of aggression against its own 'clients'



  28. Microsoft E-mail Infrastructure a Sure Way to Lose Access to E-mail, Lose Messages, and Get Abused

    How the increased reliance of proprietary software for E-mails breeds abuse at the higher levels while hurting those who are vulnerable



  29. 'Open' Nastiness: Openwashing of OOXML in Order to Make Microsoft the Standard and Bury ODF

    Another step in the long struggle to cast proprietary as 'open', especially when it comes to Microsoft's last remaining cash cow and Facebook's core business of mass surveillance



  30. Links 28/6/2014: New Wine, Steam Update

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts