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Marketing Free Software as 'Similar to Microsoft' is Always a Bad Idea

ooxml_demo_4.jpg



Summary: Marketing OOXML as part of the announcement of LibreOffice 4.1 and why it is a bad idea that Apache OpenOffice 4 won't embrace

Microsoft represents exceptionally bad behaviour, including serious crimes, 'cleansing' (planned purge) of competitors and occasionally for producing shoddy products, too (resulting in users being sent to prison or entire enterprises destroyed). Nobody deserves to be compared to Microsoft. There should be a Godwin-like law for such comparisons.



Having our own strengths and adapting to future trends is the selling point of Free software, aside from freedom. But some seem to forget the abuse associated with OOXML (bribes, blackmail, etc.), which leads to marketing free/libre office suites as having just "OOXML improvements". The Microsoft booster does it, but that doesn't mean that we should too.

In the past few days there were two major releases of office suites and coverage was inclusive of the following (including original announcements) for Apache™ OpenOffice™ 4.0:



It has been disappointing to see LibreOffice in particular putting forth OOXML as a selling point, Even Swapnil Bhartiya uses the "interoperability" term -- the word Microsoft likes to use to dodge talking about standards. He says: "Since Microsoft's Office suite dominates the landscape, interoperability is key for LibreOffice. While Microsoft refuse to work with other file formats, LibreOffice supports as many file formats possible and in this version "numerous improvements have been made to Microsoft OOXML import and export filters, as well as to legacy Microsoft Office and RTF file filters. Most of these improvements derive from the fundamental activity of certified developers backing migration projects, based on a professional support agreement.""

It is disheartening to see that several years down the line almost nobody even mentions OOXML crimes. Michael Larabel was among those who did not emphasise OOXML at all.

The bottom line is, market Free software based on freedom and technical strength, not something like similarity or adherence to Microsoft. People want to get away from Microsoft, they don't want an identical substitute. Apache™ OpenOffice™ 4.0 (mostly IBM-driven) does not market OOXML, whereas LibreOffice (mostly SUSE-driven) does to a certain degree. So much for "libre"...

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