Bonum Certa Men Certa

Mozilla Responds to Controversy Over Embedded Ads in Firefox

Summary: Mozilla uses the yuppie-Nuremberg defense to justify selling away users' privacy

Mozilla is a company with plenty of good people -- good as in ethical. There are great new browsers coming out [1] (latest release at start of the month) and plans for even better [2] and accelerated browsers [3], not to mention powerful derivatives [4] that often come installed by default in GNU/Linux distributions. The recent decision to embed ads in Firefox was therefore a bit baffling and definitely surprising. Mozilla's official account in Twitter responded to us, taking note of a formal statement from the management (Mitchell Baker [5]) -- a statement later cited by some sites [6,7]. There is an online debate about Mozilla's policy [8,9] after some revealing bias (against ads) even from sites that bombard visitors with ads [10] (sometimes Microsoft ads around GNU/Linux stories).

After reading the response from Mitchell Baker we remain unconvinced that lipstick can be put on the pig. It's the yuppie-nuremberg defense. There is nothing wrong with making money, but the question is how. Moreover, one's need for money does not justify an immoral act. Mozilla helps surveillance on Firefox users. It's hardly even triggered by keystrokes and a trigger action (Chrome is no better in that regard). In the next post we are going to deal with Chrome, which is even worse than Mozilla when it comes to privacy. We recommend Rekonq or some Firefox derivatives like GNU IceCat and Debian's IceWeasel.

Related/contextual items from the news:



  1. Firefox 27: Faster, more secure and more social


  2. Mozilla Debuts New Australis Interface for Firefox 29 Aurora Browsers
    Mozilla is making a new interface available to users of its open-source Firefox Web browser as an alpha release. Firefox is developed in multiple branches—the mainline release, beta, Aurora (alpha) and Nightly branches. Until Friday, Feb. 7, the new Firefox Australis interface was only available in a Nightly branch for Firefox and has now moved into the alpha phase for what will become Firefox 29. The Firefox 29 Aurora release came in the same week as the mainline Firefox 27 browser debuted, providing users with fixes for 13 security advisories. The new Australis user interface in the Firefox 29 Aurora release has been making the rounds in the Firefox Nightly release channel since at least August 2013.


  3. Mozilla's Use Of GPUs For 2D Acceleration
    Bas Schouten of Mozilla presented at FOSDEM earlier this month about their use of graphics processors for accelerating 2D content on the web. Unfortunately no slides from the presentation have yet to widely surface, but as of this week there's now a YouTube video (embedded below) for those interested in Mozilla's use of GPUs for 2D content and the pros and cons they have experienced thus far.


  4. SeaMonkey - More than a Web Browser
    I actually first discovered SeaMonkey many years ago when trying out the many versions of Puppy Linux, where SeaMonkey was sometimes included as the default "web browser". Of course, if I had actually paid enough attention, I would have realised it was labeled as an "all-in-one internet application suite". But nevertheless, it looked and behaved like Firefox so I assumed it was just an off-shoot of that software.


  5. Content, Ads, Caution
    In the early days of Firefox we were very careful not to offer content to our users. Firefox came out of a world in which both Netscape/AOL (the alma mater of many early Mozillians) and Microsoft had valued their content and revenue sources over the user experience. Those of us from Netscape/AOL had seen features, bookmarks, tabs, and other irritants added to the product to generate revenue. We’d seen Mozilla code subsequently “enhanced” with these features.


  6. Mozilla clarifies, defends Firefox ad position
    Mitchell Baker, chair of the Mozilla Foundation, defends Firefox's new ad program. Firefox users remain wary.


  7. Mozilla's Mitchell Baker Gets Crystal Clear on Ads Headed for Firefox
    Just this week, Mozilla appeared to buckle under the weight of the Internet Advertising Bureau's wishes as the company delivered an announcement that it is going to put "Directory Tiles" in front of Firefox users, which sound a lot like ads. Now, Mozilla's Mitchell Baker has weighed in officially on the topic of ads in Firefox, and her response is worth a read.


  8. Is Mozilla Selling Ads in Firefox?


  9. Why ads in Firefox are no big deal


  10. Mozilla To Begin Pushing Ads To The New Tabs Page
  11. Mozilla To Sell Ads In Firefox Web Browser
    Wait, what? Mozilla made itself the villian of the online ad business early last year by announcing that the latest version of Firefox would block third-party ad technologies by default, a move the Interactive Advertising Bureau's top lobbyist called "a nuclear strike" on the industry.




Recent Techrights' Posts

Doing My Share to Tackle Online Slop and SPAM
Trying my best to 'fix' the Web
Slopwatch: Fakes, FUD, Duplicates, and Charlatans Galore
The Web as we once know it is collapsing. Some opportunists try to replace it with low-quality slop.
The Register UK Seems to Have Become American and Management is Changing (Microsofter as Editor in Chief)
The Register 'UK' is now controlled by the Directions on Microsoft guy
Microsoft Windows Lost 400 Million Users in a Few Years, Why Does The Register Double Down on Windows With New US Editor?
days ago they hired a new US editor
Links 25/07/2025: NOAA Cuts Endanger Lives, "Europe's Self Inflicted Cloud Crisis"
Links for the day
 
Links 26/07/2025: 50 Percent Tariffs in Amazon, Dying Intel Offloads Network and Edge Group (NEX)
Links for the day
Blaming Programming Languages for Users' and Developers' Bad Practices
That's like blaming cars for drivers who crash into things
Many People Still Read Techrights Because It Says the Truth, Produces Evidence, and Does Not Self-Censor
Unlike so many other sites
The Register is Desperate for Money, According to The Register
I decided to check how they're doing as a business
Microsoft Finally Finds a Use Case for Slop?
Create low-quality chaff to shift the media's attention?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, July 25, 2025
IRC logs for Friday, July 25, 2025
For Libel Reform One Must First Bring (or Raise) Awareness to the Issues and Their Magnitude
I myself know, from personal experience
Links 26/07/2025: Rationed Meals in the US and TikTok Repels Investments (Too Toxic)
Links for the day
Gemini Links 26/07/2025: "Bloody Google" and New People in Geminispace
Links for the day
Response to Solderpunk (Father of Gemini Protocol) About the Gemini Community
Solderpunk responds to non-sequitur
HTML and the Web Used to be Something a Child Could Learn, "Modern" Web is a Puzzle of Frameworks, Bloat, and Worse
When the Web was more like Gemini Protocol
New US Editor in The Register is 84% Microsoft/Windows Booster
It'll be worrying if it carries on like this
Links 25/07/2025: Slop Blunders and China Has Code of Conduct for Lawmakers in HK
Links for the day
Gemini Links 25/07/2025: Some Books and Babies and Capital
Links for the day
They Try to Lecture Us on Ethics
They even removed "master" from Microsoft GitHub
The Future of the Web is One Rendering Engine or 'Flavours' of Chrome
The future of the Web does not look bright at all
Best Sites Are Not Optimised for Any Browser, They Work Equally Well With All of Them
Red Hat (IBM) is making rubbish sites
YouTube is a Spamfarm, Slopfarm, and Clickfarm (a Lot of Numbers There Are Fake)
Those who don't fake look unpopular and unimportant
We Don't Do JavaScript and Pages Are Small
Thankfully Gemini Protocol has nothing like JavaScript
'Tech' is Not Technology
Some people use terms like 'Old Tech'
IBM's Debt Rose by Almost 10 Billion Dollars in the Past 6 Months Alone
The "hey hi" circus is coming to an end
Yes, Master
Gaslighting by actual racists
Microsoft Bribes and Buys Politicians to Tell Europe What to Do About Free Software (Which It's Attacking)
Microsoft: we speak for the thing that we are attacking! Follow the money...
Making Backups Quickly and Reliably
Backups are imperative, more so in an age of uncertainty, unpredictable weather, and worsening standards (quality of products going down while prices go up)
Techrights Investigation: Estimating the Point in Time LinuxIac Turned Into LLM Slop (Part of the Time)
Bobby Borisov got lazy
10th Month, Ten Weeks From Now, at Ten AM
In Wentworth Institute of Technology in Boston
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, July 24, 2025
IRC logs for Thursday, July 24, 2025
A Nadella Memo Distracts From Microsoft's Cheapening Of the Workforce
Right now the "MSM" (mainstream media) is flooded/overwhelmed by garbage pieces that relay lies for Nadella
Vanishing Faces of GNU/Linux
Free software projects do not depend on any one person or company to still exist
Microsoft Says It Lost 400 Million Windows Users, Now It's Waiting for GNU/Linux to Stop Booting on 'Old' PCs
When it comes to Windows, Microsoft is fully aware of the issue and statements it made earlier this summer suggest it lost 400 million Windows users
Slopwatch: LinuxTechLab, linuxsecurity.com, LinuxIac, and More
Also: The Register's Microsoft agenda (new editor)
Gemini Links 25/07/2025: Gemtext Aware Titan Editor and Gemini Protocol Comeback
Links for the day
Links 24/07/2025: Convicted Felon Quits UNESCO, "Vibe Coding Goes Wrong", and Signalgate Gets Worse
Links for the day
Gemini Links 24/07/2025: Forgejo Woes and Smolnet Directory Week
Links for the day
Misinformation is Not Intelligence
It's low-grade plagiarism and it fails to show any signs of intelligence
Links 24/07/2025: Storage Tapes Still Kicking, Windows TCO 'on Steroids' (Microsoft-Induced Catastrophes)
Links for the day
Bobby Borisov (LinuxIac) Has Apparently Begun Experimenting With LLM Slop, So We Cannot Trust LinuxIac Anymore
So did LinuxIac become a slopfarm? Maybe not yet, but it's getting there
Informa TechTarget's ITProToday is Becoming a Slopfarm Generated by Microsoft Chatbots
Busted.
'Tech' Gimmicks Are for Advertising, Not for Usability
In the case of Microsoft, they latched onto slop
BetaNews Sacked Brian Fagioli and Deleted His Comments, But He Still Tries to Use the "BetaNews" Brand for Self-Affirmation
Fagioli takes the work of other people
[Meme] Hard to Be a Better Person?
Sooner or later they'll realise that for each pound I spend they need to spend about 1,000 times more
The LLM Con Artists Are Highly Destructive
Who will ever be held accountable for this scam?
Too Bribed by Microsoft to Move to Free Software?
Microsoft lies and Microsoft bribery (in politics)
New US Editor for The Register is a Microsoft Booster
"Avram Piltch has served as US editor for The Register since July 2025."
Microsoft Hiring European Politicians is Another Form of Bribery; There Should be a European Investigation
When Microsoft bribed people in Europe for OOXML (there's no denying this!) a European government delegate said that Microsoft operated like a cult
Reda Demanded That FSF Removes Its Founder, Now Reda Works Directly for Microsoft
A sellout and a traitor, first working for GAFAM, now Microsoft
PCLinuxOS is Raising Money to Support Development After Fire Incident at the Host
PCLinuxOS has not had announcements lately
Speed of the Site Should be Better Now
The "bot attacks" impact the speed of the sister site too
Getting More From AnalogNowhere
Recently we used many images from AnalogNowhere
Microsoft, Microsofters and 'Secure' Boot Shills Already Storming the LWN Report About Expiring Certificate, Shooting the Messenger
LWN has clearly stuck a nerve
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, July 23, 2025
IRC logs for Wednesday, July 23, 2025
Disable "Secure" Boot Today (the Only Better Time to Do So Was Yesterday)
Don't trust anything Red Hat tells you about security
Links 23/07/2025: Windows Killed Company After 150+ Years, US Government Mimics Russia's Attacks on the Media
Links for the day
Freedom Generally Wins at the End, History Shows (But It's Constantly Attacked, Too)
At the moment people realise "Linux" (e.g. Android) isn't enough to guarantee any freedoms
Over 3 Months Later Brett Wilson LLP Still Unable to Recruit a Media Lawyer?
"Immediate start", but not found... still unfilled