Today in ZDNet, a propaganda site of advertisers like Microsoft and IBM. It relays IBM's PR talking points alongside Microsoft's (Microsoft helps ICE and other oppressors who commit war crimes and crimes against humanity).
Summary: It is important to understand that IBM never apologised or expressed remorse for what it did; instead if keeps pretending that it never happened -- a chronic sense of deep denial -- and right now it wants us to think that banning a bunch of words will be enough (or a substitute for lack of apologies and substantial action)
Microsoft- and Apple-sponsored Western (or English-speaking) media chooses to ignore that or treat it as irrelevant (a racist disposition in its own right)
A choice between "masters" (or "master race") is a false choice that results in mass exploitation and ultimately eradication (when there's little left to exploit)