Bonum Certa Men Certa

Novell Employees/Contractors Take More Marketing to Search Engines, YouTube

Image makeover by subverting Google

HOW LOW Novell has sunk. It's hiring people whose job is to manipulate search engines. Here is the new press release:

One of the world’s largest infrastructure software companies has appointed a Yorkshire-based company to manage its Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns.

Novell, based in Waltham, MA, USA known for its infrastructure software including SUSE€® Linux Enterprise, an operating system in use by businesses worldwide, has specific requirements for its search marketing campaign, including multilingual SEO and PPC management and localisation of online advertising that Search Laboratory will now provide.


There is some coverage of this in the British press.

Search Laboratory will now lead Novell’s search marketing campaign, including multilingual SEO (search engine optimisation) and PPC (pay-per-click) management, along with localisation of online advertising.


Will they also have capacity for elbowing aside or harassing critical blogs?

Unrelated to this, someone has just added this new Novell advert to YouTube (assuming it's not just new on YouTube).

Ogg Theora







Direct link



A Novell employee still uploads Novell adverts to YouTube. Here is his latest addition:



Another Novell employee, Russ Dastrup, seems to have just sort of joined him. Based in Mapleton (Utah), he describes himself as "Corporate Video guy at Novell. I especially love working on family video projects and fun internal company stuff." This probably counts as disclosure.

He has just uploaded two Novell ads. Here is the first:



Here is another new upload from him



All of these examples are just a few days old.

To summarise, Novell has people on its payroll who are manipulating Google search results (Novell-related queries) and also people who are passing Novell adverts to Google's YouTube.

"Did you know that I left Novell 11 months ago? I’m not part of the “Novell marketing people” that you seem to think I am. I parted ways with Novell for the very same reasons that you cite about the MS agreement–not its evilness, but the careless disregard for the people that the company never bothered to consult (including me)."

--Ted Haeger



Comments

Recent Techrights' Posts

The Free Software Foundation is Looking to Raise Nearly Half a Million Dollars by Year's End
And it really needs the money, unlike the EFF which sits on a humongous pile of oligarchs' and GAFAM cash
What IBMers Say About IBM Causing IBMers to Resign (by Making Life Hard/Impossible) and Why Red Hat Was a Waste of Money to Buy
partnering with GAFAM
In Some Countries, Desktop/Laptop Usage Has Fallen to the Point Where Microsoft and Windows (and Intel) Barely Matter Anymore
Microsoft is the next Intel basically
[Meme] The Web Wasn't Always Proprietary Computer Programs Disguised as 'Web Pages'
The Web is getting worse each year
Re-de-centralisation Should Be Our Goal
Put the users in charge, not governments and corporations in charge of users
Gemini Links 19/11/2024: Rain Music, ClockworkPi DevTerm, and More
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, November 18, 2024
IRC logs for Monday, November 18, 2024
Links 18/11/2024: Science News and War Escalations in Ukraine
Links for the day
Gemini Links 18/11/2024: Degrowth and OpenBSD Fatigue
Links for the day
Technology: rights or responsibilities? - Part VII
By Dr. Andy Farnell
BetaNews is Still 'Shitposting' About Trump and Porn (Two Analysers Say This 'Shitposting' Comes From LLMs)
Probably some SEO garbage, prompted with words like "porn" and "trump" to stitch together other people's words
Market Share of Vista 11 Said to be Going Down in Europe
one plausible explanation is that gs.statcounter.com is actually misreporting the share of Vista 11, claiming that it's higher than it really is
Fourth Estate or Missing Fourth Pillar
"The term Fourth Estate or fourth power refers to the press and news media in explicit capacity of reporting the News" -Wikipedia on Fourth Estate
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, November 17, 2024
IRC logs for Sunday, November 17, 2024
LLMs Are Not a Form of Intelligence (They Never Will Be)
Butterflies are smarter than "chatGPT"
Business Software Alliance (BSA), Microsoft, and AstroTurfing Online (Also in the Trump Administration Groomed by BSA and Microsoft)
Has Washington become openWashington? Where the emphasis is openwashing rather than Open(Source)Washington?
Windows at 1%
Quit throwing taxpayers' money at Microsoft, especially when it fails to fulfil basic needs and instead facilitates espionage by foreign and very hostile nations
Links 17/11/2024: Pakistan Broke, Tyson 'Crashes' or Knocks Over Netflix
Links for the day
Gemini Links 17/11/2024: Nachtigall Planned, Exodus at Twitter
Links for the day
Links 17/11/2024: China's Diplomacy and Gazprom Setback
Links for the day
Sudan Has Reached a State of Android Domination (93% Market Share, All-Time High According to statCounter)
countries at war buy fewer laptops?
[Meme] Just Do It?
'FSF' Europe (Microsoft) and FSF
Microsoft Front Groups Against the FSF, Home of GPL, GNU, and Free Software
Much of the money (not all of it) comes from the criminals at Redmond
Centralisation is Dooming the Web, RSS is One Workaround (But Not "Planets")
At least Gemini Protocol rejects centralisation
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, November 16, 2024
IRC logs for Saturday, November 16, 2024
Links 17/11/2024: Wars, Bailouts, and Censorship
Links for the day
Gemini Links 17/11/2024: Changing Interests and HamsterCMS
Links for the day