Bonum Certa Men Certa

Microsoft Mouth for Hire Forrester Research Becomes Even More Discreet



Summary: A firm that Microsoft occasionally pays to smear Free software has begun lowing the profile of its staff

IT IS NO secret that Microsoft is having trouble and its financial results are constantly declining [1, 2, 3, 4]. Scott Berkun, a former employee of Microsoft who is known to many, has just responded to the claim from a former Microsoft vice president, who said that the company is creatively destroying itself [1, 2].



Microsoft needs to change this consensus in order to keep the illusion that nobody ever gets fired for buying Microsoft*. In order to do this, Microsoft hires analysts, fake journalists, and PR agencies.

Forrester Research, an apparent proponent of AstroTurfing, has already been paid by Microsoft to slam GNU/Linux and more recently to help promote Microsoft. Forrester is just a mouth for hire or an analyst who "sells out", to use Microsoft's words from confidential training material (see this leaked document and accompanying talk).

According to this new post, Forrester is going underground, i.e. choosing even more secrecy.

Forrester crimps bloggers: epic E2.0 fail



[...]

That is a one dimensional view based on what? Forrester cannot reasonably prevent anyone of its employees from presenting an opinion. If they try overtly then @fake…you-name-it will soon be popping up. The same holds true for Gartner and for any other analyst firm that tries to muzzle its best people. How do you factor that sort of random behavior into any plan? But let’s do a sound check here and review the reality.

[...]

Redmonk - and largely through James, is ridiculously active on Twitter - the place where its constituents meet. A good percentage of what James says is barely ’safe for work’ or even relevant to any work. It’s definitely not stuff I could directly quote on the pages of ZDNet. But…and this is THE point…it works. Clients benefit and developers love the firm. In other words, the Redmonk model of personal brand promotion combined with rock solid analysis/support for developers is proven as a business model. Can that be transmuted to the likes of Forrester or Gartner?

In further Tweet conversations with long time correspondent and Gartner analyst Jim Holincheck, he reminded me that Gartner started with a no blog policy. True. But I’d hardly regard most current Gartner blogs as exactly illuminating. And let’s be totally fair. I know that is not a reflection of the individual analyst but a reflection of the firm level problem of matching revenue with value in the context of an outdated business model. Jim also says that blogs are not the only form of social media - heh - we were exchanging on Twitteer - right on !!


Glyn Moody says that "Redmonk's open beats Gartner's closed," but the Gartner Group is not just closed, it is also corrupt. It has been accused of playing a role for large companies like Intel, Microsoft and maybe even Oracle in exchange for what some people call "the analyst tax" (Oracle's and Microsoft's chiefs are investors in Gartner for example). ____ * In reality it's the opposite and earlier this week there was a report here in the UK indicating that the CIO of the London Stock Exchange (LSE) is being replaced after the Microsoft failures [1, 2].

“Analysts sell out - that’s their business model… But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.”

--Microsoft, internal document [PDF]

Comments

Recent Techrights' Posts

Slopwatch: Linuxsecurity, WebProNews, and Google News Boosting Slopfarms as 'News'
People who don't recognise the slopfarms and don't know which sites are fake would struggle to understand what's really going on
Links 28/06/2025: Hardware/GPU Wars, GAFAM Throws Money (Borrowed Cash) at Hopeless Slop Pipe Dream
Links for the day
Gemini Links 28/06/2025: Shellshock and Network UPS Tools
Links for the day
Links 28/06/2025: The Age of Integrity and FreeBSD Foundation Added John Baldwin as Board Member
Links for the day
Fedora 44
IBM now does to Fedora what it did to RHEL
Microsoft Already Shaved Off Costs Anywhere It Could. It Was Not Enough.
Office and Windows aren't "selling" (licences) like they used to
Scheduled Maintenance Next Week
Our community is alive and well
BetaNews: We're Publishing LLM Slop About LLM Slop
Beta version of a slopfarm?
3-Month Updates on Our Complaint to the Solicitors Regulation Authority (SRA)
In short, the complaint remains open, updated, and is advancing
IBM Red States Hat (Project 2025): Our "New Thing" Replaces This "Old Thing"
The new replaces the old. That's how IBM frames it.
Start X
Just because something is old does not mean it is bad
Slopwatch: Linuxsecurity, Google News Slopfarms, and Linux Journal (LJ)
Today we take a quick look at 3 slopfarms
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, June 27, 2025
IRC logs for Friday, June 27, 2025
Links 28/06/2025: "CC Signals" Virtue-Signals to Slop Ponzi Schemes, North Korea Aims for Tourism
Links for the day
Links 27/06/2025: International Tensions and Contentions Over Plagiarism Perfumed as "Hey Hi" and "Fair Use"
Links for the day
Gemini Links 27/06/2025: Poetry and Censorship by Social Control Media Centralisation
Links for the day
Links 27/06/2025: Journalists Under Fire and Microsoft Has Serious Slop Problems
Links for the day
X is Dying, But Not XServer/X11. Twitter X.com is Dying.
People or businesses or government officials (and departments) that still rely on Social Control Media are playing Russian Roulette with their future online
Wayland is About Less Choice, About Removing Choices, It's Not About Freedom
IBM insists that it cares about "diversity"
Keeping Things Accessible
Gemini Protocol seems to be growing
Escaping Colonialism (or 'Hegemony') Requires Abandoning GAFAM, Microsoft in Particular
Europe is already in the process of abandoning Microsoft
Microsoft Will Shut Down More Studios This Week, Its Media Operatives Will Tell Lies About the Magnitude of the Shutdowns and Layoffs (They Always Do)
Many people who get counted as "workforce" are "temps" or similar
Not Much Better Than LLM Slop: Linux Foundation-Funded 'News' Site Writes Linux Foundation 'News', Composed by Linux Foundation Operative, Quoting Linux Foundation Staff
...they get paid (sponsored) to produce this spam. Then they call it "journalism".
What Linux Foundation 'Research' is: Paid Marketing
What is Linux Foundation 'Research'?
Annual Southern California Linux Expo (SCALE 22x) 'Bought' by Microsoft and Microsoft Exceeded Sponsorship Limits by Giving Double the Maximum Permitted Amount
When people get bribed they tend to forget how to utter a simple word: "No."
No, IBM Does Not Care About People With Disabilities
"Aktion T4" did not seem to bother Watson
Microsoft's Financial Problems Mean Shutdowns, Not Just Mass Layoffs
If the original rumour is true, then expect almost 30,000 Microsoft workers to be let go this year
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, June 26, 2025
IRC logs for Thursday, June 26, 2025
The Netherlands: GNU/Linux Measured at All-Time High
Are any Dutch cities going to announce dumping Microsoft?
Gemini Links 27/06/2025: "Interstitial Existence" and Autocorrect
Links for the day
EPO Examiners Point Out to the Heads of Delegations in the Administrative Council of the EPO That the "AI Policy" of the Office is Illegal
"the Central Staff Committee (CSC) asks the Administrative Council to exert its supervisory role and instruct EPO management to enter into genuine dialogue with the staff representation on the AI Policy, to revise the “Leverage AI” target of 90% AI-automated classification in the SP2028 and to put in place the measures supported by staff in the resolution."
Technical People Need Technical Lawyers
Technical Litigants in Person (LIPs) have many real and concrete advantages
10,000+ Articles in About 20 Months (and How We Got Here)
More bloat does not beget efficiency and "bells and whistles" tend to have a hidden cost
French Cities Dumping Microsoft Because They Recognise Software Freedom, Open Standards, GNU/Linux Autonomy
We hope that more French cities - maybe Paris - will follow Lyon.
Links 26/06/2025: Illegal Kangaroo Court (UPC) Failing Scandinavia, K-Pop Agencies Abuse People
Links for the day
Gemini Links 26/06/2025: AuraGem Twitch Proxy is Back and UI Sluggishness
Links for the day
LWN is a Voice of GAFAM (Through Linux Foundation, Their Front Group or Occupying Force Inside Linux)
remember who the chief editor works for and who sponsors many of the articles
Links 26/06/2025: Noise Pollution Considered High in Europe, Mass Layoffs Next Week in Microsoft Confirmed, Very Large in Scale and Scope
Links for the day
The 'Case' of the Serial Strangler From Microsoft is a Lot of Copypasta (Maybe Also LLM Slop) From the Matthew Garrett 'Case'
5RB deserves to know and the matter shall be properly reported in due course (when the time is right)
EPO Squeezing the Staff - Part II - Office Breaks Rules, Ignores Courts, Defies Justice
False promises everywhere
No, I Don't Want Your Latest XYZ, ThankYouVeryMuch...
Wayland is finally ready?
China Keeps Breaking Into Microsoft Systems, So for True Sovereignty, Nations Wary of China Need to Dump Microsoft
Looking at data from Taiwan (not China) and Maharlika (not Philippines, the king is dead and Spain is out), there are encouraging signs
Linux Journal Wants Ads on Its LLM Slop or Ads as 'Articles'
it's basically another BetaNews
How to Kill a Monopoly
in 10 simple steps
IBM - Like Microsoft - is a Dying Company and Perishing Brand ("AI" is a Lie and Decoy)
"Arvind is cutting costs (layoffs, PIPs, forced RTO, etc...) like crazy. IBM offices are closing all over the place in the US."
"Code of Conduct" Invoked When Fedora and Red Hat Users (Since the 1990s) Don't Want to Use Wayland
That is IBM "DEI"
Mozambique: GNU/Linux Rose From 0.5% Last Year to 3% This Year
what (or how) statCounter is measuring
Microsoft Layoffs Next Week: About 10% to be Laid Off in Microsoft Gaming (2 Days Before Independence Day), About 20%+ of XBox Staff
Microsoft is rapidly collapsing
Next Month Marks 11 Years Since Our In-Depth EPO Coverage
The same is happening to Microsoft right now
Free Software Foundation (FSF) Campaigns Against Vista 11, Adds 4 New Associate Members Per Day
If more people understood the underlying principles, more of them would flock to Free software overnight
Canonical Seems to Have Culled Some Sources of LLM Slop From Planet Ubuntu
It's like "junk food", it's not information
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, June 25, 2025
IRC logs for Wednesday, June 25, 2025
On "Weak Claims"
For the record, they sent me unjustified threats, repeatedly tried injunctions (censorship)
EPO Squeezing the Staff - Part I - Burnout and Family Health
more exceptional circumstances
This Month's Mail (MX) Server Survey Shows Microsoft at 0.20% "Market Share"
We need to remind people that desktops and laptops decline (in proportion to other client devices) and at the "back end" GNU/Linux is already dominant and has long been dominant
Links 26/06/2025: Filespooler Guide and Learning to Code
Links for the day