Patent trolls — a term known more among geeks than the general public — are about to be the target of a national ad campaign. Beginning Friday, a group of retail trade organizations is launching a in 17 states.
They want to raise awareness of a problem they say is draining resources from business and raising prices for consumers.
Patent trolls, known officially as nonpracticing entities, or NPEs, are companies that don't make or sell anything. They just own patents. They make their money by getting licensing fees from businesses that use technologies covered by the patents they own.
Anti-patent-troll ads launch on radio and in print in 15 states
Tech companies join retailers, restaurants, and grocers to get Congress' attention.
Patent Troll Tries To Reanimate Dead Patent With Desperate Ploy Over Effective Typo; Court Shoots Zombie Claim Dead
Back in January, we wrote about Newegg's fairly complete victory over patent troll Soverain Software's attempt to claim it had patents on basic online shopping cart technology. This was a fight that had gone on for many, many years, in which many e-commerce companies just paid off Soverain rather than fight it. Newegg has taken a "we won't settle with patent trolls" pledge, and successfully destroyed the patent. Everyone thought the patent and the case were finally dead... except it appears that Soverain sought one last desperate attempt to reanimate the corpse, basically by focusing on what was, in reality, a typographical error.