THERE are two things to be considered: public image and policy. Hillary Clinton famously said there's "a public and a private position" on issues (she said that in private, obviously). One is what you tell the public about your position and another is your true position. Donald Trump said: "I am the least racist person there is anywhere in the world" (example of public position)
"The position change wasn't one of true sincerity. It was opportunism. It's pseudo-'woke'... for purposes of reputation-laundering gain."IBM's CEO had no regrets about associating with Mr. Trump (she was under no obligation to do so) and her face-saving E-mails to staff are reminiscent of Microsoft's (their CEO pursuing crimes against humanity while telling the company's staff the very opposite). Over the years Ginni Rometty’s continued public appearances with the Trump family tell people all they need to know about the company. And just because a CEO with Indian background (same as Microsoft) was appointed some months ago doesn't mean the underlying policy will change (the real or "private position" as Clinton called it). Satya Nadella is all smiles around Trump and in exchange for sucking up he received "mega" (or MAGA) military contracts, which may be a form of bailout.
As a face-saving move, Mr. Watson returned (or at least tried to return) the medal. Perhaps he realised that when the US was joining the war it would cause trouble (financial problems for IBM; merely a reputation thing); but back in 1937 (4 years after Hitler had risen to power) he didn't lack evidence of Hitler's despicable policies, which included what we nowadays find in the Trump regime. The position change wasn't one of true sincerity. It was opportunism. It's pseudo-'woke'... for purposes of reputation-laundering gain.
Enter the 'new' IBM. Trump has said and done enough things to cause IBM to (one would assume) distance itself. But no... not even close... just closer to the Trumps...