Bonum Certa Men Certa

Paid-for Plugs and Coordinated Marketing Fluff (PR Campaigns) Are Ruining 'Linux' Sites

Video download link



Summary: Junk 'articles' (just marketing disguised as 'news') spoil the World Wide Web; companies repeat the same sales pitch over and over again, sometimes leveraging what they perceive to be avenues read by geeks

The Web is an awful place, not just because of bloat and surveillance but also the "content" in it. Tons of that "content" is garbage or spam or marketing. It's really, really bad. It's getting worse.



The video above discusses one new example, citing a lesser worrying PR campaign with an example from several hours ago, one among very many (with time-limited embargo).

Why should 30% to 50% (that number increases over time) of the so-called 'news' in sites that call themselves 'Linux' be PR junk instead of actual news? Sales and marketing are not news/journalism, they're the antithesis of that. We've long rejected the idea of reprinting promotional cruft.

What became a catalyst for this rant is the shift from promoting hardware which is OS-agnostic to actually promoting Windows laptops inside 'Linux' sites, much like the whole "Edge" noise -- part of a worrying pattern on the Web.

Sites that call themselves "Linux" something but promote Microsoft vendor lock-in are digging their own graves. They spoon-feed readers with stuff those readers do not and should not want.

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