Bonum Certa Men Certa

Bizarre 'Marketing': Microsoft and Novell

"Television to brainwash us all and Internet to eliminate any last resistance."

--Paul Carvel



"NOVELL does a Waggener," explains one reader who refers to Microsoft's giant spinner that was mentioned before in [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14]. Specifically, the reader is referring to this bit of news about Novell hiring more PR firms to redo its public image, having recently hired one which is based in Yorkshire, England [1, 2]. So here is the latest firm whose job will be to deceive the public:



Hotwire wins Novell EMEA PR Brief



Hotwire, the international technology PR agency, today announced its appointment as the EMEA agency for Novell, a global leader in data centre, end-user computing and identity and security management solutions. The Novell pan-European account will be lead by Hotwire director Andy West and will be represented by an account team of over 25 across the region.


This is also covered in a site which is called PR Week.

Hotwire has secured a six-figure brief with global software company Novell, following a competitive pitch.


More information can be found here.

In addition to these public perception management firms which Novell is spending money on (while sacking or neglecting GNU/Linux developers), the company is tossing its commercials into YouTube. We saw many such examples about a week ago and the YouTube account called "Novell" has just added the following videos:



Novell's PR blog has already acknowledged doing all this. They are trying to flood the Web with material that's favourable to Novell, but they don't use advertising space; instead, they exploit all sorts of 'social networks' to sneak in imposed ignorance, free of charge.

They don't pay for it, so one can easily fall victim to the impression that this is a grassroots effort.

Microsoft too has thrown its viral marketing for OOXML into YouTube, but that's not all. Rob Weir thinks that he found a lot more and it does not come from bribed journalists [1, 2] for a change.



Let's start with the "Wet Paint Body Notes" blog, newly created, with only three posts. One is called "Microsoft Gets Foot in Mass. Office Door". It starts:
In what could be a coup inwardly favour of Microsoft (Nasdaq: MSFT) and a biff to the friendly wellspring league, the stipulate of Massachusetts personal added Microsoft's Office Open XML norm to its document of give your declaration standards it will allow for elected representatives exploit.



This is a strange kind of English. It almost seems like a poor translation, or even a poor machine translation, of a document written in another language. But if you poke around a little, you find the this blog post is an unattributed garbled derivation of a 2007 article in Linux Insider. Not only was the original article in English, the reposted version truncates the article, posting only the first few paragraphs.

So what's up with that? There are no banner ads or other obvious sources of revenue on the garbled version of the article. It is not a link farm. In fact it has no outgoing links. So why did someone bother?

Another example. The blog "75Software-News48" has an new article "Microsoft shows support for ODF", posted just two weeks ago, with the intro:
Amid organization hassle surrounded by wish of interoperability, Microsoft (Nasdaq: MSFT) protected Thursday announced the discovery of the Open XML Translator Project. The overhang will fry in the air permitted software to allow Word, Excel and PowerPoint to knob documents in contrary technology format.



Again, this reads like it is a poor translation from another language. But look further and you can find that the original article is actually in English, from a 2006 TechNewsWorld article.

Again, no obvious intent here. It isn't a link farm, and there is no evident source of revenue. It isn't informative and it certainly isn't timely. So why did they do it?

One more example this time a LiveJournal blog called "All Microsoft", again newly created, with a post called "Ecma Approves MS Office Format, IBM Dissents". It opens:
Microsoft's (Nasdaq: MSFT) Open XML bureau software format, broad of via the tech giant to chase near the Open Document Format (ODF), cleared a standards hurdle this week, successful approbation from the Ecma global standards article.

Same modus operandi here. Original source, unattributed, is from a 2006 Linux Insider article.



Given the Web shenanigans (spam techniques) that Microsoft or its ecosystem resorted to in order to promote OOXML, not to mention the fact that Microsoft bribes bloggers for positive coverage, one cannot help thinking of what the company calls "Effective Evangelist" [1, 2]. Those who are familiar with this confidential material have already realised that there is no level too low for Microsoft to stoop to. Microsoft even writes fake letters on behalf of dead bodies to support itself [1, 2, 3, 4, 5, 6]. It also enjoys what we refer to as "OOXML shills", not just professional goons inside ISO.

OOXML is fraud

Comments

Recent Techrights' Posts

Michael “Monty” Widenius: It Started in 1983 With Richard Stallman (RMS)
The other co-founder of MySQL is a bit notorious for confronting RMS rather viciously
For the Second Time in a Few Weeks Microsoft Lunduke Makes False Accusations Against Senior Red Hat Staff to Incite a Despicable 'Troll Army'
Nothing that Microsoft Lunduke claims of says can be trusted
su lisa && rm -rf /home/ibm/power
Novell was ruined by another person from IBM, Ronald Hovsepian
A Record Demand at Microsoft: Demand to Cancel
What we're witnessing is a very ungraceful destruction of XBox
Richard Stallman is Going to Finland to Give a Talk Next Thursday
A day later he speaks in Sweden
 
Links 02/10/2025: 'Open' 'AI' Resorting to Gimmicks and Fake Funding, Europe’s ‘Drone Wall’ Discussed
Links for the day
Links 02/10/2025: Brave Passes 100M Users Milestone, Kodak Selling Its Own Film Again
Links for the day
Microsoft is Losing Europe
Hence all the "support" and "discount" offers that are limited to Europe
The Free Software Foundation Starts Fund-raising for 40th Anniversary
New pop-up 2-3 days ahead of the 40th anniversary event
Systemd Breaks Networking in Debian and Microsoft Staff Rushes to Make Face-Saving Excuses in LWN
Microsoft's bluca is already there in the comments, his Microsoft money pays for LWN to let him leave comments early
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, October 01, 2025
IRC logs for Wednesday, October 01, 2025
What the End of XBox Will Look Like: a Fiery Crash
XBox is the next Skype. It won't last much longer. Expect many more layoffs.
Gemini Links 02/10/2025: SMTP Pipelining and End of ROOPHLOCH 2025
Links for the day
Slopwatch: Plagiarism, Fake Articles, and FUD About Linux
not a day goes by without Google News feeding FUD from slopfarms
Gemini Links 01/10/2025: Chat Control and End of Life
Links for the day
Links 01/10/2025: Long Covid Risk Reiterated, "Bitcoin Queen" Caught
Links for the day
Links 01/10/2025: EA $55 Billion Deal is Debt and Slop "Raises Vishing Risks"
Links for the day
Bluewashing at Red Hat Means Redundancies
The man who sold Red Hat to IBM meanwhile became a Microsoft Mono booster
After Killing OpenSource.com, IBM ('Red Hat') and OSI Told Us OpenSource.net Would Replace It (But That Didn't Happen)
Now it's time to move on, perhaps tarnishing the "Open Source" label some more (for whatever sponsor wants this)
Linux is Not a Community Project, It's a Wall Street Product
The core goal should be freedom
Bad Actors Abusing the Free Software Community, Vandalising It Using Rogue Politics and Old Tactics
Oil giants have long attempted to do this; now, the digital equivalent of Big Oil does this in technology
Social Control Media Isn't the Future, The Federation or Fediverse Isn't Growing, People's Accounts Vanish for Good
users' accounts will get deleted, not just become inactive
IBM is Failing, This Helps Show Wall Street is Entirely Detached From Actual Commercial Performance
IBM is unable to grow, it's just constantly shrinking
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, September 30, 2025
IRC logs for Tuesday, September 30, 2025
Clerical Aspects of Publishing and Development
In Free software, the management aspects are considerably reduced
Slopwatch: Fake Articles and Google News Promoting "Linux" Spam or Bot-Generated Fear, Uncertainty, Doubt (FUD)
These slopfarms help misplace blame
Third Wave of Microsoft Layoffs in September, This Time Many in Liverpool Affected
Be ready for more waves of layoffs ahead of the so-called "results" in late October
Gemini Links 30/09/2025: Motorcycling in Central Oregon, Protocol Styles and the Flag of Sark
Links for the day
Links 30/09/2025: Death Sentences, Internet Censorship, and Internet Shutdowns
Links for the day
Gemini Links 30/09/2025: Social Control Media and ROOPHLOCH
Links for the day
Richard Stallman About to Give More Talks in Europe, Some Confirmed Already
In Göteborg
Links 30/09/2025: CERN in "Have I Been Pwned" and More Windows TCO Blunders
Links for the day
Microsoft Canonical is Selling Mass Surveillance and Back Doors as "Security for Ubuntu"
If you are looking for a GNU/Linux distro to use, just remember that Microsoft has Ubuntu in the bag
Justice for Wildlife
animals cannot speak to humans who hate animals
Cowboys Gonna Be Cowboys (on the Internet, They're Not a New Problem)
Boys will be boys
Cowboys of the "Left" and Cowboys of the "Right"
Don't believe the lie that this is some "leftist" thing
When Codes of Conduct Serve to Protect Criminals From Much-Deserved Scrutiny
CoCs are typically unfit for purpose because enforcement lacks context and suitable understanding of the full background (the "full story")
It Took the Open Source Initiative (OSI) 4+ Years to Address the 'Data Breach' or Data Protection Violation Reported to the California Privacy Protection Agency (CPPA) in March 2025
We may never know the dialogue or its nature
Even Microsoft's Biggest Boosters (and Media Operatives) Are Turning Against Microsoft
Expect many more layoffs before the fake "results" next month
GNU Was Right 42+ Years Ago
Since then the abusive, user-hostile technology has spread like mushrooms
Old Isn't Always Inadequate
How many gadgets manufactured today (in 2025) will still work in 2075?
The Monkey Business of Rust People
Compatibility won't matter
Almost Half of the FSFE's Money (the Fake 'FSF', Misusing the Brand) Comes From Vodafone
That money always comes with strings, even if they're invisible to most of us
Microsoft Lunduke Spreads Deliberate Lies to Incite Online Mobs
Has he lost his reading comprehension skills?
Our 19th Birthday (in Just Over 5 Weeks From Now)
We meanwhile have ongoing, solid plans to cover patent-related issues when the FSF turns 40
British GNU/Linux Distro FydeOS Tops DistroWatch
That seems like a decent site and decent effort to keep an eye on
We'll Soon Have 75,000 GemText Pages
avoid many perils of today's Web
Google Used Free Software to Build a Monopoly. Now Google Kicks Free Software to the Curb
The "G" in "Google" does not stand for GNU. It never did. It's just another greedy company.
Gemini Links 30/09/2025: Retro Hardware, Federated Fragmentation, and Nex Server Written in C
Links for the day
4 More Days Till "4 decades, 4 freedoms, 4 all users"
We are now just 4 days away from the rare anniversary
Two Months After Merging to Hide GitHub Losses Microsoft is Doing It Again (This Time Windows)
Merging those two together is not a sign of strength but a tightening of budget
Speculations About the Next Large Wave of IBM/Red Hat Layoffs
the mass layoffs are likely to happen on week 3 or 4 in October
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, September 29, 2025
IRC logs for Monday, September 29, 2025