Bonum Certa Men Certa

Microsoft Uses Sentimental Blackmail, Kickbacks to Promote IE8, Shoves it Down People's Throats Regardless

Internet exploring



Summary: Ultra-aggressive tactics by Microsoft show true determination to restore browser monoculture

Sentimental blackmail is evidently a recurring theme in Microsoft's business strategy [1, 2, 3] and so are kickbacks, which Microsoft is now offering to people who ditch rival Web browsers.



This move is not so radical considering Microsoft's search engine bribes [1, 2]. The company is simply trying to buy some market share. Silverlight is another good example of this costly strategy.

Anyway, Microsoft does not get enough from all the tactics above, so there is also a Twitter AstroTurf for IE8 and even this PR trick:

Users looking to take part can travel to Microsoft's "Browser for the Better" site, and download IE 8. For each download Microsoft will donate $1.15, up to a total of $1M USD.


This is also covered here and here, but it remains clear that it's the same old IM (Microsoft Messenger) scam where people were sold a "feel good" value in exchange for ditching or avoiding Microsoft's competition. In this case, it is also sentimental blackmail.

Aggressive marketing, eh?

Well, that ain't enough for Microsoft. Regardless of this "PR offensive" -- to borrow Nathan Myhrvold's expression -- Microsoft is also "pushing IE8 down people's throats," to use the words of IDG.

In its effort to get users onto IE8, Microsoft might end up alienating its intended audience instead. For starters, Microsoft pushed out IE8 as a critical security patch via AutoUpdate, which caused some users to install the browser when they didn't want it. Plus, the standard settings make IE8 the default browser, as has been Microsoft's custom, so some users not only ended up with a browser they didn't want, that browser became their default.


Earlier this month we learned that Microsoft was even steering IE6 users away from Yahoo! and Google -- pushing them to use Bing instead. This should become an urgent matter for antitrust regulators to handle. Microsoft is, as always, totally out of control. On the Internet -- without a doubt -- Microsoft is making itself many enemies; Marc Benioff is more outspoken than most and here is his very latest:

Salesforce CEO jabs at Microsoft cloud moves



[...]

Marc Benioff, a former Oracle Corp (ORCL.O) employee who founded Salesforce.com 10 years ago, rarely misses a chance to bash Microsoft as he spreads his gospel of cutting out software installed on users' computers and getting companies to use applications over the web.

"We are all about no software and they are all about software," Benioff said at a lunch in Seattle, when asked about Microsoft. "We are all about creating a whole new movement of cloud computing to move companies away from Microsoft's proprietary technology and monopolistic business practices."


"Monopolistic business practices" indeed.

Recent Techrights' Posts

IBM Sends Money to Microsoft
Red Hat basically helps sponsor the company that's a attacking our community
When the Cancer 'Metastasises'
We had a red flag
Attacks on the EPC: Reality and Fiction
EPO leaks
 
ZDNet (Red Ventures) Works for Microsoft (Redmond), Many Of Its Pages Are Spam/Advertisements Paid for by Microsoft
Here is the "smoking gun"
Wikipedia Demotes CNET Due to Chatbot-Generated Spew as 'Articles'; It Should Do the Same to ZDNet (Also Red Ventures, Also Microsoft Propaganda)
Redmond Ventures?
The Direction WordPress (GPL) Has Taken is an Embarrassment
it comes with strings attached
March in Techrights (EPO Litigation and More)
One theme we'll explore a lot when it comes to GNU/Linux is the extent to which communities truly serve communities
Don't Forget to Also Follow Tux Machines
We've split the material
Yandex Usage Has Surged Since the Invasion of Ukraine, Microsoft Fell to 0.7% (It Was 1.7% Before the 'Bing Chat' Hype Campaign)
In Soviet Russia, Bing searches user
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, March 01, 2024
IRC logs for Friday, March 01, 2024
Sellout Completed: Linux Foundation Converging With the Gates Foundation
not a joke
Hitler Rants Parodies on Steve Ballmer
Parody created using clips from Downfall (Der Untergang)
With Windows This Low (27% of the "OS" Market), Steve Ballmer Would Have Thrown Another Chair
The media produced many puff pieces about Nadella at 10 (as CEO), but what has he done for Windows? Nothing.
[Meme] The Naked President
EPO Suffers From Shrinkage
Understanding Cardinal George Pell prosecution, Institutional abuse & Debian cybertorture
Reprinted with permission from Daniel Pocock
Links 01/03/2024: Many More Layoffs, "Funerals" for Software Patents in the US
Links for the day
Gemini Links 01/03/2024: OFFLFIRSOCH 2024 and Dark Streets Tech Demo
Links for the day
Links 01/03/2024: Navalny Funeral and Media Under Attack
Links for the day
Gemini Links 01/03/2024: Making Art and the Concept of Work Management
Links for the day
Schriftleitergesetz: Hiding the Holocaust with censorship
Reprinted with permission from Daniel Pocock
[Meme] His Lips Moved
Here is your national "news" for today
statCounter: GNU/Linux Exceeded 6% in Asia Last Month (Compared to 4% Just 12 Months Earlier)
numbers may be biased
What the End of Journalism Looks Like
All on the same day
Links 01/03/2024: Microsoft 'Retiring' More Services and Raspberry Pi Celebrates 3rd Birthday (Launched on February 29th, 2012)
Links for the day
Women's Empowerment
Sponsored by Bill Gates
Gemini Links 01/03/2024: Speed Bumps and Analog Stuff
Links for the day
[Meme] Those Greedy EPO Examiners
Says the litigation industry, charging 300 euros an hour per attorney
EPO Discriminates Against Families of Its Own Workers, the Union Explains Legal Basis Upon Which It's Likely Illegal and Must be Challenged
To the Council, the EPO boasts about its wealth (seeking to impress by how much breaking the law "pays off")
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, February 29, 2024
IRC logs for Thursday, February 29, 2024
Links 01/03/2024: Misuse of Surveillance Against UK-Based Journalism, EPO Conflict Now in the Media
Links for the day
Taking a Break From Paid Promotion of the Illegal, Unconstitutional Kangaroo Court for Patents (UPC)
JUVE returns to its 'roots'?
FSFE admits losing funds from bequest by insulting and ignoring Fellowship representative
Reprinted with permission from Daniel Pocock
Gemini Links 29/02/2024: Raspberry Pi Incus Cluster and Aya 0.5.0 Coming Soon
Links for the day
Links 29/02/2024: Layoffs at Apple, Expedia, and Electronic Arts
Links for the day
Gemini Links 29/02/2024: Web Enshittification and Firefox user-agents
Links for the day
Spiked Piece/Censoreed Piece: 'Microsoft Copilot is a gimmick', says top CIO
Issues relate to connectivity and cost
Enrico Zini, Mattia Rizzolo, Plagiarism & Debian
Reprinted with permission from Daniel Pocock
[Meme] Clergy of GNU/Linux (Corporations Like IBM)
Volunteers as powerless "followers" of companies that "harvest" their labour
There Will Be Lots More Apple Layoffs (Already Years in the Making)
The corporate media still tries to shape the narrative to prevent panic or delay market hysteria
Latest SUEPO (Staff Union of EPO) Report For The Hague Reveals EPO Does Not Obey Court Orders, Refuses to Allow Workers to Freely Talk to One Another
working in a place where communication itself is restricted
[Meme] The Oppression Will Continue Until EPO 'Quality' Improves
wonder why EPO morale is so low?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, February 28, 2024
IRC logs for Wednesday, February 28, 2024
Outreachy, GSoC-mentors & Debian-Private may soon become public records in federal court
Reprinted with permission from Daniel Pocock