Bonum Certa Men Certa

Former Microsoft Shill Openly Confesses, Alleges Microsoft Still Does This

"It could be argued that Microsoft’s unethical Technology Evangelism (TE) practices are “old news”—i.e., that Microsoft stopped using these questionable TE practices long ago. This is very unlikely to be the case, for at least three reasons."

--James Plamondon, former Microsoft shill (aka 'Technology Evangelist')



Microsoft is very well aware that the beans have been spilled and its disgraceful AstroTurf tactics are now known to an increasing number of people. As a victim of Microsoft's tactics, I am neither willing to forget nor to forgive them. I intend to inform, to expose, and hopefully to make those responsible come forward or get sued.



James Plamondon is one of the key people behind it. You can find samples of his 'work' in several pages of this Web site. He explained in 2008: "Between 1992 and 2000, I was a Technology Evangelist (TE) with Microsoft, where I was widely considered to be its leading TE theorist and practitioner. For example, in the late 1990's, I was the only Microsoft employee to design and lead TE training seminars that all of Microsoft's newly-hired TE's were required to attend."

“As a victim of Microsoft's tactics, I am neither willing to forget nor to forgive them.”By forcing dirty secrets into public knowledge, we forced people who had practiced these illegal tactics on behalf of Microsoft to come out and acknowledge them. Marshall Goldberg is apparently one of the high-level people responsible for it too. Is it he who rates Microsoft products 5/5 in Amazon? Either way, a Marshall Goldberg was presenting alongside James Plamondon, but there is not much information about this Marshall on the Web. Remember "Steve Barkto" [1, 2, 3, 4]?

There are several Web sites which seek to bring out the truth other than ourselves. There are other domains like slated.org, edge-op.org and even this Russian site, gotthefacts.org, which all expose the same type of illegal Microsoft tactics. Most of them just provide Web hosting (mirrors) for the evidence stamped by a United States court.

Several weeks ago we received a public message from James Plamondon, who said:

Roy, et al.,

You’re right. Some of the evangelism practices that I taught and executed at Microsoft in the 1990’s were unethical. I didn’t think so at the time — I thought that they were just hyper-competitive — but I agree now.

I am trying to change the error of my ways. I trust that you will agree that even the most hardened sinner can be redeemed.


We also obtained a copy of a private E-mail claiming to be from James Plamondon, but we can't divulge it. Our source says: "Perhaps he's on a fishing expedition to find out exactly what else is out there that might show him in a bad light. And wants me to do it for him. Remember all these Comes docs were supposed to stay buried."

We've asked for permission to publish that E-mail too. Unless it's fake (which is unlikely), this was sent to Groklaw too.

In any case, James now has his own blog where he's disclosing some of the things he was doing at Microsoft. He even links to Groklaw and Slated.org. For example:

For eight years (1992-2000), I was the driving force behind Microsoft's effort to make its Technology Evangelism (TE) efforts more efficient, effective, and ruthless, by studying both the practice and the theory of TE. After leaving Microsoft in 2000, I spurned the inquiries of numerous Microsoft competitors to testify on their behalf. As recently as year, I fell on my sword on Microsoft's behalf.

So why come forward now?

Two reasons.

First, the global financial melt-down forced an epiphany. We at Microsoft always felt that we were on the side of free markets and unfettered capitalism—you know, the Good Guys. But so did the guys at Lehman Brothers, AIG, Fannie Mae, and all of the other failed financial institutions. Even Alan Greenspan, the High Priest of free markets, has had to concede that there's "a flaw" in free market economics—a flaw that led directly to the current financial collapse.

My belief that I was one of the Good Guys was similarly flawed. This is now inescapable. I was wrong. Many of the TE practices that I developed, taught, and espoused were wrong. Anyone who continues to practice them is wrong. As a first step towards making amends for my past wrongdoing, I must make this clear, and widely known.

Second, Microsoft—where these practices were developed, welcomed, and endorsed as official policy—is this week launching its first public volley in the Mother of All Standards Battles, to control the de facto standards of cloud computing. For Microsoft, this is a life-or-death struggle. When Microsoft's back is to the wall, can it reasonably be expected to refrain from using the TE tactics that it KNOWS will help it win, if its use of those tactics is unrestrained?

However, my concern is not just for Microsoft. These TE practices are very effective, and now that some of them have been documented in the public record, other platform vendors will be tempted to use them, too, when their backs are against the wall.

This problem can only be treated, I believe, by professionalizing TE, and thereby inoculating platform vendors against unethical TE practices.

That's why I felt compelled to come forward now. Only now have I realized how wrong I was, and by coming forward now, in the opening skirmishes of the Cloud Computing Wars, I can begin to make amends for my past wrong-doing.


Our previous post discusses exactly that. Microsoft is on "a Slog" against competing virtualisation/cloud offers and also against GNU/Linux, which is facilitated by these. Microsoft attacks Google Apps via former employees; Preston Gralla, who some call "a Microsoft shill", joined this anti-Google Apps parade earlier this week, twice in a row in fact (his blog is called "Seeing Through Windows"). He's assisted by his IDG colleague, Eric Lai, in the “Regarding Redmond” blog. Need it be repeatedly said that IDG receives Microsoft money [1, 2]? This impacts coverage through biased appointments and editorship. Preston Gralla, for example, attacks GNU/Linux constantly by promoting Microsoft vapourware that involved bribing bloggers.

Going back to James, it makes a lot of sense. This former Microsoft shill (he insists on calling it "TE") also says that Microsoft must still be doing it, and in fact it's quite evident. He also wrote:

It could be argued that Microsoft's unethical Technology Evangelism (TE) practices are "old news"—i.e., that Microsoft stopped using these questionable TE practices long ago. This is very unlikely to be the case, for at least three reasons.

[...]

The point is that this Judgment, by affecting only TE activities after the last major beta test release, does almost nothing to limit Microsoft ability to perform TE unethically, and indeed increases its incentive to put the hammer down before the last major beta test release is issued.

Secondly, to the extent that the requirements imposed by Section III.D of the Judgment had any salutary effect on Microsoft's TE practices, those requirements are now irrelevant, as the term of that section of the Judgment expired in 2007 (although the requirements of other sections were extended). Microsoft is now free to practice TE any way it damn well pleases, without let or hindrance.

Thirdly, members of the Free and Open Source Software (FOSS) community have asserted that Microsoft has used these practices in its recent evangelism as recently as last year (2007).


In summary, this aspect of Microsoft's illegal behaviour is not a theory. It's a reality. Even those who were involved in it regretted this after leaving the company and then divulge these secrets simply because they had already been leaked out to the public throughout class action litigation (2006, with further analysis in 2007). They want to tell their own story because the evidence is too embarrassing for them to cope with. They spin, spin, spin, but the truth remains too hard to deny. People should not be gullible and they can independently interpret the evidence [PDF].

“In summary, this aspect of Microsoft's illegal behaviour is not a theory. It's a reality.”This is worth keeping in mind -- especially amongst victims of Microsoft's ill practices -- in case a lawsuit is filed against the company in the future. People should not just avoid the company for behaving in this way; entire countries should sue Microsoft or impose an embargo already.

This is not competition. It's unhealthy market distortion, it's corruption. Real people are hurt and Microsoft's competitors who cater for their families lose their jobs so that Steve Ballmer and Bill Gates can hoard billions and funnel these into governments so that they will blindly procure Microsoft. It's the kickbacks routine, which perverted procurement is a part of. It has mischief and manipulation written all over it and there are heaps of hard evidence.

These things are large and complex, but thanks to input from readers and fellow bloggers we are beginning to obtain and put together a comprehensive alta vista that explains how Microsoft operates internally (if not intimately). Those who are desperate to dispute it must stop attacking the messenger; this only legitimises the message, which cannot be countered directly.

Related posts (more of Microsoft's dirty tricks):

Comments

Recent Techrights' Posts

General Assembly Covers EPO Strikes on Thursday, September 17th (2026)
The EPO's staff representation at The Hague has asked people to join an upcoming online session about industrial actions
SLAPP Censorship - Part 182 Out of 200: UK Dockets With Machine-Generated Applications to the Court (From American Slop Companies)
Earlier this year Garrett was using machine-generated output as legal papers and submissions
 
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, September 13, 2026
IRC logs for Sunday, September 13, 2026
Microsoft is Laying Off All Year Long (It's Just Keeping Quiet About It)
The issue here is also the media. It's complicit.
MElon's Twitter Takeover Was Meant to Amplify People Like Himself or David Heinemeier Hansson (Slop Pyramid Schemes and Bigotry)
Social control media is not neutral
Microsoft Lunduke of 'Linux Sucks' (and Microsoft Corp.) Tries to Replace GNU/Linux With Toxic Discussions About Toxic Politics
Poisoning the well people drink from
Links 13/09/2026: Republican Campaign Aide Uses Nazi Photo and Convicted Felon is Wielding Power to Stifle Speech
Links for the day
Gemini Links 13/09/2026: Never Settling, Plain Text Digital Life, and Newsgroups
Links for the day
Efforts to Cancel Matt Mullenweg Have Made Us More Sympathetic Towards Mullenweg and More Sceptical of the People Who Run Automattic (Named After Mullenweg)
Mullenweg, unlike Automattic, is not "in it for the money"
Boosters of Omarchy Are No 'Underdogs'
There are many Arch derivatives that do not rely on "viral" marketing in MElon's child porn-pushing social control media and are instead relying on real development, not slop
PIPs Are a Setup: They Set Workers Up to Fail While Working Their Arse Off Before Getting Kicked (Out) in the Arse
Malicious and exploitative
SLAPP Censorship - Part 181 Out of 200: This is Really More Like Brett Wilson LLP v Schestowitz (Using Money From American Slop Companies, Plagiarism Pushers)
We approach the parts where we explain that the Application to the Court with Garrett's name on it was instead complaining about fair criticism of the combative law firm (irrelevant to any injunctions) as if it was impermissible to explain what it had done - and still does - to my wife and I
It Sometimes Feels Like Slop Companies Are Committing Online/Digital Crimes
"GPT" out of control
Gemini Links 13/09/2026: Why Omarchy is "Plain Disgusting" and "AI Slop" and Why "Plain Text To Do List" Rocks
Links for the day
Links 13/09/2026: Scam Altman Admits Issues (Financial), Rival Says Stop Slop (Plagiarism)
Links for the day
Windows Down to New Lows as Switzerland's Federal Government Abandons Microsoft (Where Feasible for Now)
That's how it starts...
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, September 12, 2026
IRC logs for Saturday, September 12, 2026
Televisions Have Become Billboards
Bottom line: you get what you pay for
Mass Layoffs at Microsoft as "Voluntary Separation Agreement" (or PIP)
the man who kept lying about the layoffs has just left the company
The Cyber Show on Media Clickbait About Slop as 'Existential Threat' and Derek Thompson's Response to That
Ignore the hype, focus on real news
Links 12/09/2026: "Revolt Is Here" Against Slop and "Top Chinese Court" Cracks Down on Slop That's Fake/Misleading
Links for the day
Gemini Links 12/09/2026: Rants About Slop, Switching From QWERTY, and Why TVs Are 'Cheap'
Links for the day
SLAPP Censorship - Part 180 Out of 200: A Third Act, (Mis)Using Your Client's Application to the Court for Your Own Purposes as a Law Firm (Reputation Management and Censorship)
How much can a lawfare firm get away with?
Canonical Has Withdrawn Ubuntu 24.04.5 Installer Due to a Critical Bug Connected to Microsoft-Controlled Restricted Boot and TPM
already breaking systems running GNU/Linux [...] Who asked for TPM in Linux?
SLAPP Censorship - Part 179 Out of 200: Using One's Clients to Save Face at Their Expense
Who's being served really?
Switzerland's Software Freedom/Digital Sovereignty is Improving as People Move to GNU/Linux
Well done to them
Links 12/09/2026: "U.S. Debt Surpasses $40 Trillion" and "Trump Wants to [Illegally] Bribe Voters."
Links for the day
Gemini Links 12/09/2026: Readjusting, Fighting Sleep, and FreeBSD bhyve
Links for the day
Matt Mullenweg Got the 'Linus Treatment' or 'RMS Treatment'
"back, but not in charge any more..."
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, September 11, 2026
IRC logs for Friday, September 11, 2026