Summary: A look back at what Microsoft did to Twitter and what it continues doing to it with a new deal
EARLIER this year we wrote about Microsoft’s partnership with Federated Media, which became the first time Twitter sold out to companies. Microsoft not only pioneered the corruption of Twitter’s integrity (Microsoft has assigned other PR agencies like Waggener Edstrom to help subvert Twitter) but it is also bribing people to tweet positively about Microsoft products. It is a violation of FTC rules [1, 2, 3, 4]. We wrote about the subject in:
- Microsoft Twitter Bots, FTC Blowback, and Paid-for Vista 7 Glorification
- Are Microsoft Employees (Technical Evangelists) Using Spammers in Twitter?
- More Microsoft AstroTurfing (aka ‘Technical Evangelism’) in Twitter
- User “Microsoft Incentives” Wants to be Your Friend, Too
- Microsoft’s Twitter AstroTurf Continues
- Who is Pumping MSFT and Pimping Microsoft in Twitter?
- Does Microsoft Still Create Twitter Accounts for Guerilla Marketing?
- Microsoft’s AstroTurfing, Twitter, Waggener Edstrom, and Jonathan Zuck
- Microsoft Offers Gentle Bribes to People Who Mention Vista 7 in Twitter
Microsoft is now further extending its intervention in Twitter, using Federated Media again.
Six months after Twitter, Microsoft and Federated Media teamed up to launch ExecTweets, a service that streams business tweets from a handpicked collection of executives, the group is debuting a new project, ExecTweets IT.
ExecTweets was Twitter’s first-ever association with a marketer…
There are currently no further iterations of Exectweets in the works, according to DiPietro, but FM and Microsoft have teamed with Twitter on other projects, such as BingTweets, a mashup of Bing and Twitter search results, and Harmony Tweets, which is aimed at Toyota Prius owners.
For those who doubt Microsoft’s unethical involvement in Twitter, the links above are probably required reading. █