EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

02.12.10

Microsoft Mouth for Hire Forrester Research Becomes Even More Discreet

Posted in Deception, Free/Libre Software, GNU/Linux, Marketing, Microsoft at 4:05 am by Dr. Roy Schestowitz

Summary: A firm that Microsoft occasionally pays to smear Free software has begun lowing the profile of its staff

IT IS NO secret that Microsoft is having trouble and its financial results are constantly declining [1, 2, 3, 4]. Scott Berkun, a former employee of Microsoft who is known to many, has just responded to the claim from a former Microsoft vice president, who said that the company is creatively destroying itself [1, 2].

Microsoft needs to change this consensus in order to keep the illusion that nobody ever gets fired for buying Microsoft*. In order to do this, Microsoft hires analysts, fake journalists, and PR agencies.

Forrester Research, an apparent proponent of AstroTurfing, has already been paid by Microsoft to slam GNU/Linux and more recently to help promote Microsoft. Forrester is just a mouth for hire or an analyst who “sells out”, to use Microsoft’s words from confidential training material (see this leaked document and accompanying talk).

According to this new post, Forrester is going underground, i.e. choosing even more secrecy.

Forrester crimps bloggers: epic E2.0 fail

[...]

That is a one dimensional view based on what? Forrester cannot reasonably prevent anyone of its employees from presenting an opinion. If they try overtly then @fake…you-name-it will soon be popping up. The same holds true for Gartner and for any other analyst firm that tries to muzzle its best people. How do you factor that sort of random behavior into any plan? But let’s do a sound check here and review the reality.

[...]

Redmonk – and largely through James, is ridiculously active on Twitter – the place where its constituents meet. A good percentage of what James says is barely ’safe for work’ or even relevant to any work. It’s definitely not stuff I could directly quote on the pages of ZDNet. But…and this is THE point…it works. Clients benefit and developers love the firm. In other words, the Redmonk model of personal brand promotion combined with rock solid analysis/support for developers is proven as a business model. Can that be transmuted to the likes of Forrester or Gartner?

In further Tweet conversations with long time correspondent and Gartner analyst Jim Holincheck, he reminded me that Gartner started with a no blog policy. True. But I’d hardly regard most current Gartner blogs as exactly illuminating. And let’s be totally fair. I know that is not a reflection of the individual analyst but a reflection of the firm level problem of matching revenue with value in the context of an outdated business model. Jim also says that blogs are not the only form of social media – heh – we were exchanging on Twitteer – right on !!

Glyn Moody says that “Redmonk’s open beats Gartner’s closed,” but the Gartner Group is not just closed, it is also corrupt. It has been accused of playing a role for large companies like Intel, Microsoft and maybe even Oracle in exchange for what some people call “the analyst tax” (Oracle’s and Microsoft’s chiefs are investors in Gartner for example).
____
* In reality it's the opposite and earlier this week there was a report here in the UK indicating that the CIO of the London Stock Exchange (LSE) is being replaced after the Microsoft failures [1, 2].

“Analysts sell out – that’s their business model… But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.”

Microsoft, internal document [PDF]

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. NotZed said,

    February 12, 2010 at 9:15 am

    Gravatar

    Replied to Scott Berkun’s post:

    “Windows 95, Office 95, Internet Explorer 5.0, MS Natural Keyboard, XBOX 360 were all excellent products by most standards,”

    You’re not serious are you? Xbox 360 has probably been the most unreliable piece of consumer electronics released in history.

    Windows 95 was all hype and no substance. It was a terrible product that grabbed the market attention but never actually delivered.

    And the MS natural keyboard is somewhat subjective. I’m sure if I had a stomach so big I couldn’t get my arms around it it might feel ‘natural’ but otherwise it feels anything but.

    Office 95 was also a terrible product, and they’ve only gone down-hill since.

    “The premise: The core point of the Brass article is how the introduction of middle management and bureaucracy has killed innovation at Microsoft.”

    Well that’s just bogus too. Let’s be frank. Microsoft was born out of the suppression of innovation. And that’s been their business model ever since. Can’t compete? Buy out the competitor and sink their product. Damn the customers. Rinse. Repeat.

    Get your blinkers off and have an unconstrained look at the company you used to work for, and you might see things very differently.

    Roy Schestowitz Reply:

    Yes, I did find it important to point out that Microsoft had paid him hundreds of thousands of dollars. You don’t bite the hand/breast that fed you.

    Many ex-Sofies are deluded.

    “People everywhere love Windows.”

    Bill Gates

    Mikko Reply:

    Windows95 = IRQ Errors

  2. Roy Schestowitz said,

    February 13, 2010 at 5:14 am

    Gravatar

    And blue screens of death were a huge problem at the time.

What Else is New


  1. Links 30/1/2015: CERN Adopts 64-bit GNU/Linux, Inkscape 0.91 Released

    Links for the day



  2. Apple- and Microsoft-Friendly Media Continues Attacking Android/Linux

    Some of the latest examples where corporate media (funded and run by large corporation) distorts facts, selectively covers facts, and generally serves to protect the Apple-Microsoft duopolist world view



  3. Qualys Admits That Its Scare Campaign (So-called 'GHOST') Somewhat Baseless

    Even the company that bombarded the media with its "GHOST" nonsense admits that this bug, which was fixed two years ago, does not pose much of a threat



  4. European Unitary Patent and Court System in Trouble

    New resistance to the Unitary Patent amid allegations of misconduct in the European patent authorities



  5. Text of Ruling/Decision Against Željko Topić (Regarding Audi as a Bribe)

    The legal loss of Željko Topić laid bear for the public to see even outside Croatia



  6. Media Coverage of Demonstration Against Jesper Kongstad of the Administrative Council (EPO)

    Last week's EPO demonstration has been covered by Danish media, raising awareness of the "banana republic" state of the EPO



  7. Links 29/1/2015: Android Shipments in 2014 Exceed 1,000,000,000, LibreOffice 4.4 is Out

    Links for the day



  8. Corporate Media, Led Astray by Patent Lawyers, Continues to Distort the Reality of Software Patents Post-Alice

    The press of the rich and the powerful continues its attempt to preserve software patents, despite the US Supreme Court's decision to abolish a lot of them on the basis of abstraction



  9. An Estimated 1,000 EPO Employees-Strong Legion Engulfs Danish Consulate to Protest Jesper Kongstad's (of Administrative Council) Protection of Benoît Battistelli

    A large protest waged by staff of the EPO targets one of the key facilitators of Battistelli's terrifying tyranny



  10. Links 28/1/2015: Ubuntu Touch Windowed Mode, NVIDIA Linux Legacy Drivers Updated

    Links for the day



  11. Breaking: EPO Vice-President Željko Topić Loses Defamation Case in Croatia

    The EPO's notorious Vice-President, whose appointment at the EPO is still raising some alarming questions, has just lost his case in Croatia (one of many cases), motivating us to accelerate coverage about the persona known as Željko Topić



  12. Qualys Starts Self-Promotional FUD Campaign, Naming a Bug That Was Already Fixed 2 Years Ago and Distros Have Covered With Patches

    Responding to the media blitz which paints GNU/Linux as insecure despite the fact that bugs were evidently found and fixed



  13. The Openwashing of Microsoft is Now Threatening to Eliminate the Identity of Free Software

    More openwashing of Microsoft, including in the corporate media, shows just to what great an extent and how quickly the old "Microsoft Open Source" Big Lie grows feet



  14. Links 27/1/2015: Plasma 5.2, Dell Precision With GNU/Linux

    Links for the day



  15. Microsoft's Media Attack on Free Software and GNU/Linux

    Brainwash war is still being waged by Microsoft and its friends to convince people that Windows is universally dominant and that Microsoft is now part of the Free software world



  16. Microsoft Accounting Practices After Fire Again, After Previous Abuses and Book-Cooking

    After the infamous IRS brawl comes another confrontation between Microsoft and the SEC, which is unhappy with Microsoft for seemingly cooking the books again



  17. Links 26/1/2015: Debian 8.0 “Jessie” RC1, Linux Kernel 3.19 RC6

    Links for the day



  18. Links 25/1/2015: Android Wear 5.0, Tizen in Bangladesh

    Links for the day



  19. IRC Proceedings: January 11th, 2015 – January 24th, 2015

    Many IRC logs



  20. Links 24/1/2015: Zenwalk Linux Reviewed, Netrunner 14.1 Released

    Links for the day



  21. The Latest 'Microsoft is Open Source' Propaganda a Parade of Lies

    Microsoft myth makers continue their assault on what is objectively true and try to tell the public that Microsoft is a friend of "Open Source"



  22. Apple -- Like Microsoft -- Not Interested in the Security of Its Operating Systems

    Apple neglected to patch known security flaws in Mac OS X for no less than three months and only did something about that vector of intrusion when the public found out about it



  23. As Battistelli Breaks the Rules and Topić Silences Staff, New European Parliament Petition for Tackling the EPO's Abuses is Needed

    The neglected (by EPO) Article 4a of the European Patent Convention (EPC) and the European Parliament petition/complaint against the EPO's crooked management



  24. Links 23/1/2015: Red Hat on IBM Power, Meizu Leaks With Ubuntu

    Links for the day



  25. Links 23/1/2015: Plasma 5.2, Manjaro 0.9-pre1

    Links for the day



  26. Microsoft is Dying Due to Free Software, Tries to Infect GNU/Linux With .NET and to Infect Moodle in Schools With Microsoft Office and OOXML Lock-in

    'Free' drugs (a proprietary software analogy) the new strategy of Microsoft in its latest battle against Free software, especially in schools where choice is a rarity (if not an impossibility), with the premeditated intention of forming dependency/addiction among young people



  27. Microsoft Symptoms of a Dying Company: More Boosters Depart, Back Doors Revealed, Microsoft's Outlook Cracked

    Bad news for Microsoft shortly before the marketing extravaganza served to cover much of it up



  28. The Collapse of European Patent Office Management Culminates With Resignations

    No blood is spilled, but even the management of the EPO is falling apart as the Director of Internal Communication is said to have just resigned



  29. New LCA Talk: Open Invention Network's Deb Nicholson on Software Patents and Patent Trolls

    Deb Nicholson's LCA talk is now publicly accessible



  30. Links 22/1/2015: GNU/Linux Sysadmin Opportunities, TraceFS Introduced

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts