EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

02.12.10

Microsoft Mouth for Hire Forrester Research Becomes Even More Discreet

Posted in Deception, Free/Libre Software, GNU/Linux, Marketing, Microsoft at 4:05 am by Dr. Roy Schestowitz

Summary: A firm that Microsoft occasionally pays to smear Free software has begun lowing the profile of its staff

IT IS NO secret that Microsoft is having trouble and its financial results are constantly declining [1, 2, 3, 4]. Scott Berkun, a former employee of Microsoft who is known to many, has just responded to the claim from a former Microsoft vice president, who said that the company is creatively destroying itself [1, 2].

Microsoft needs to change this consensus in order to keep the illusion that nobody ever gets fired for buying Microsoft*. In order to do this, Microsoft hires analysts, fake journalists, and PR agencies.

Forrester Research, an apparent proponent of AstroTurfing, has already been paid by Microsoft to slam GNU/Linux and more recently to help promote Microsoft. Forrester is just a mouth for hire or an analyst who “sells out”, to use Microsoft’s words from confidential training material (see this leaked document and accompanying talk).

According to this new post, Forrester is going underground, i.e. choosing even more secrecy.

Forrester crimps bloggers: epic E2.0 fail

[...]

That is a one dimensional view based on what? Forrester cannot reasonably prevent anyone of its employees from presenting an opinion. If they try overtly then @fake…you-name-it will soon be popping up. The same holds true for Gartner and for any other analyst firm that tries to muzzle its best people. How do you factor that sort of random behavior into any plan? But let’s do a sound check here and review the reality.

[...]

Redmonk – and largely through James, is ridiculously active on Twitter – the place where its constituents meet. A good percentage of what James says is barely ’safe for work’ or even relevant to any work. It’s definitely not stuff I could directly quote on the pages of ZDNet. But…and this is THE point…it works. Clients benefit and developers love the firm. In other words, the Redmonk model of personal brand promotion combined with rock solid analysis/support for developers is proven as a business model. Can that be transmuted to the likes of Forrester or Gartner?

In further Tweet conversations with long time correspondent and Gartner analyst Jim Holincheck, he reminded me that Gartner started with a no blog policy. True. But I’d hardly regard most current Gartner blogs as exactly illuminating. And let’s be totally fair. I know that is not a reflection of the individual analyst but a reflection of the firm level problem of matching revenue with value in the context of an outdated business model. Jim also says that blogs are not the only form of social media – heh – we were exchanging on Twitteer – right on !!

Glyn Moody says that “Redmonk’s open beats Gartner’s closed,” but the Gartner Group is not just closed, it is also corrupt. It has been accused of playing a role for large companies like Intel, Microsoft and maybe even Oracle in exchange for what some people call “the analyst tax” (Oracle’s and Microsoft’s chiefs are investors in Gartner for example).
____
* In reality it's the opposite and earlier this week there was a report here in the UK indicating that the CIO of the London Stock Exchange (LSE) is being replaced after the Microsoft failures [1, 2].

“Analysts sell out – that’s their business model… But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.”

Microsoft, internal document [PDF]

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. NotZed said,

    February 12, 2010 at 9:15 am

    Gravatar

    Replied to Scott Berkun’s post:

    “Windows 95, Office 95, Internet Explorer 5.0, MS Natural Keyboard, XBOX 360 were all excellent products by most standards,”

    You’re not serious are you? Xbox 360 has probably been the most unreliable piece of consumer electronics released in history.

    Windows 95 was all hype and no substance. It was a terrible product that grabbed the market attention but never actually delivered.

    And the MS natural keyboard is somewhat subjective. I’m sure if I had a stomach so big I couldn’t get my arms around it it might feel ‘natural’ but otherwise it feels anything but.

    Office 95 was also a terrible product, and they’ve only gone down-hill since.

    “The premise: The core point of the Brass article is how the introduction of middle management and bureaucracy has killed innovation at Microsoft.”

    Well that’s just bogus too. Let’s be frank. Microsoft was born out of the suppression of innovation. And that’s been their business model ever since. Can’t compete? Buy out the competitor and sink their product. Damn the customers. Rinse. Repeat.

    Get your blinkers off and have an unconstrained look at the company you used to work for, and you might see things very differently.

    Roy Schestowitz Reply:

    Yes, I did find it important to point out that Microsoft had paid him hundreds of thousands of dollars. You don’t bite the hand/breast that fed you.

    Many ex-Sofies are deluded.

    “People everywhere love Windows.”

    Bill Gates

    Mikko Reply:

    Windows95 = IRQ Errors

  2. Roy Schestowitz said,

    February 13, 2010 at 5:14 am

    Gravatar

    And blue screens of death were a huge problem at the time.

What Else is New


  1. Links 5/12/2016: SparkyLinux 4.5 Released, Kondik Exits Cyanogen (Destroyed After Microsoft Deal)

    Links for the day



  2. Software Patents Continue Their Invalidation Process, But Patent Law Firms Try to Deny This in Order to Attract Misinformed (or Poorly-Informed) Clients

    A roundup of news about software patents and demonstration of the sheer bias in the media, which is mostly controlled or steered by the patent microcosm rather than actual inventors



  3. Patent Trolls of Microsoft and Ericsson Are Trying to Tax Everything, Especially Linux Devices

    An update on Intellectual Ventures and Unwired Planet, whose operations pose a growing problem for Free software and Linux-based products (e.g. Android)



  4. Asia's Patent Litigation Chaos Getting Worse, Reaching Countries in the West, and Sites Like IAM Actively Promote This

    The race to the bottom (of patent quality) in China, the growth of patent trolls in the region, and the ruinous litigation strategy which now spills over even to the US -- through the Eastern District of Texas -- and may inevitably come to Europe (especially if the UPC ever becomes a reality)



  5. More French Politicians Are Complaining That Benoît Battistelli is a Disgrace to France and Urge for Action

    The backlash against Battistelli spills well outside the EPO and is now apparent even at the French National Assembly



  6. Links 3/12/2016: Mageia 5.1 Released, Mozilla Revenue at $421.3M

    Links for the day



  7. Canadian Intellectual Property Office (CIPO) Sees Decline in Patent Applications and It May Actually be a Good Thing

    Challenging the false belief that the more patents society has the better off it will be, citing examples and news from north America



  8. Blockchain Domain Infested With Software Patents, MasterCard Among the Culprits

    Worrying signs that an area of Free/Open Source software innovation is getting impacted by the plague of software patents



  9. Dutch Media Covers Latest EPO Scandals, German Media Totally Absent (a Media Blackout of Convenience)

    Our observations regarding the apparent media disinterest in EPO scandals, especially at the very core of the EPO (principal host country)



  10. Relocating the Boards of Appeal to Haar is a Poisonous Priority at Battistelli's EPO

    Revisiting Battistelli's effort to chop off the appeal boards that are necessary for ensuring patent quality at the EPO



  11. Links 2/12/2016: Mint Betas, Chrome 55, KDevelop 5.0.3, PHP 7.1.0

    Links for the day



  12. The Rule of Law and Justice Don't Exist Inside the EPO, Confirms the International Labour Organisation (ILO)

    Further analysis of the latest rulings from the ILO -- decisions that were long expected



  13. A Day in the Life of... Battistelli's Banana Republic

    This is part 5 of a fictional diary from the EPO



  14. Links 1/12/2016: Devuan Beta, R3 Liberates Code

    Links for the day



  15. Two ILO Decisions on EPO Cases Are Released, at Least One Judgment is Considered Good for Staff

    Years later (as justice is too slow, partly because of the EPO, being the principal culprit that clogs up the ILO's tribunal system) there is a couple of new judgments about EPO abuses against staff



  16. Dutch and French Politicians Complain About the European Patent Office, British Media Coverage Regular Now

    Pressure from the political systems, the scientific community and from the media is growing, as it becomes abundantly apparent that the EPO cannot go on like this



  17. Links 30/11/2016: Git 2.11, GOG Surprise Tomorrow

    Links for the day



  18. The UPC Scam Part IV: Bumps Along the Road for UPC, With or Without the UK and Brexit

    A sobering reality check regarding the UPC, no matter what Lucy Neville-Rolfe says under pressure from Battistelli and some selfish law firms that are based in London



  19. The UPC Scam Part III: The “Patent Mafia”

    Bigwigs like Lucy Neville-Rolfe and Benoît Battistelli, together with Team UPC and its tiny minority interests (self enrichment), are conspiring to hijack the laws of Europe, doing so across many national borders with unique and locally-steered patent policy in one fell swoop



  20. The UPC Scam Part II: The Patent Echo Chamber at Work, Prematurely Congratulating Itself in Its 'News' Sites





  21. The UPC Scam Part I: EPO-Bribed Media Outlets Lie to Brits (and to Europeans) About the UPC

    An introductory article in a multi-part series about UPC at times of Brexit and Lucy Neville-Rolfe's bizarre sellout to Battistelli



  22. European Public Service Union Asks EPO Administrative Council “to Re-establish the Rule of Law at the European Patent Office”

    The chinchillas of the Administrative Council are assertively asked to tackle the abusive management of the EPO, which gets condemned not only by CERN but also EPSU, which is working with the Dutch government to end lawlessness at the EPO



  23. Links 29/11/2016: Core Apps Hackfest, MuckRock Goes FOSS

    Links for the day



  24. ILOAT Decisions: Upcoming Publication of Two EPO Cases (Abuse Against Staff)

    Reminder about tomorrow's "exceptional public delivery" from the International Labour Organisation (ILO) and a request for additional information



  25. Mixing Politics and EPO: How Battistelli Defies the Very Basic Rules of the Office

    A reminder of the fact that Battistelli was entrenched in French politics even while he was serving at the EPO



  26. EPO DG1 Principal Director “Out of the Muppet Show”

    The ridicule of EPO management is a symptom of a poisonous work environment which now resembles an assembly line of bad patents, where employees are treated unfairly, severely, and in clear defiance of labour laws



  27. Learning From the Mistakes of the US Patent System (and More Latterly China) When Assessing Patent Maximalism

    The warning signs coming both from the East and from the West, demonstrating the pitfalls of a policy too permissive on patents and thus on litigation



  28. The International Labour Organisation Once Again Proves Useless for Labour of the EPO

    The International Labour Organisation (ILO) is once again failing too serve justice, instead just sending complaints elsewhere, in effect into a black hole



  29. CERN Slams the European Patent Office for Abuse of Employees

    The European Organisation for Nuclear Research known as CERN is openly condemning EPO management and the Administrative Council for violation of human/labour rights, not to mention the other abuses that are rampant under Battistelli's notorious regime



  30. Links 28/11/2016: X-Plane 11 Beta, Early Work For C++20, Microsoft Hole in RHEL

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts