05.11.10

Gemini version available ♊︎

Seven-Washing

Posted in Deception, Marketing, Microsoft, Vista 7 at 12:26 pm by Dr. Roy Schestowitz

Green Windows

Summary: Along the lines of “greenwashing”, Microsoft resorts to rebranding products with the number “7″, falsely/wishfully thinking that this alone would rescue dying products

THE reality behind Vista 7 is not so positive and Vista 7 hardly makes the news anymore (Microsoft still boasts fake numbers, which are fake for reasons we explained before). Microsoft has given away many free or heavily-discounted copies of the operating system in order to secure further erosion/loss of rights (change is coming with SP1 like any subsequent release of Windows which gets more restrictive).

Watch how Microsoft uses marketing students as free labour with which to market Vista 7.

DID reality-TV inspire a marketing campaign for Microsoft? The software giant is using a tactic seen in The Apprentice to help develop a campaign for its new office software — along the way tapping into the minds of hundreds of university marketing students.

Last year, competitors on the Australian version of The Apprentice were asked to put together a marketing plan for the launch of Windows 7 as part of the company’s sponsorship of the Nine Network show.

Microsoft used 777 bloggers in Korea to do something similar for Vista 7. It gave them food in exchange for blog posts that glorify Vista 7. This might not qualify as AstroTurfing, but the net effect is the same.

Here is Microsoft offering lunch (reminiscent of those luncheons [1, 2]) to people who help Microsoft in an event about optimising IT, HR, sales, and marketing.

New PR pieces from Ina Fried promote more of Vista 7 and there are also bus tours. Here is Microsoft booster Marius Oiaga doing the same thing. It’s like a band of PR agents, nonchalantly acting as though they report the news, but all they do is act like salespeople. Perhaps it’s the only way to get so-called ‘news sites’ funded these days.

Sometimes it’s lonely in IT. Your organization used to upgrade all the time–well, at least at regular intervals–but now it’s a rare occurrence. Technology has moved on, but you’re stuck in the 2000s, running Windows XP and maybe even Microsoft Office 2003. Redmond feels your pain, and it’s taking a road trip to ignite change, upgrade the nation’s Windows desktops and servers, and maybe sell some software in the process.

Fried is also promoting that rotting corpse that keeps changing brand names. It is Microsoft’s embedded platform which does so badly in the market that Microsoft keeps changing its name endlessly, hoping that a new identity alone would sell old rubbish.

“…Microsoft keeps changing its name endlessly, hoping that a new identity alone would sell old rubbish.”So, Microsoft is renaming again as a key strategy, thinking that adding the number “7″ to dying products (like it did with Windows Mobile) will magically save them somehow. Quite a few sites gave coverage to this irrelevant news [1, 2, 3, 4, 5] of a renamed platform and Intel gave it lip service [1, 2, 3], probably because the embedded space is dominated by other architectures like ARM’s (with Linux or other well-established RTOSs). The Register was the most shameful among the bunch with its promotional headline that reads, “Microsoft: ‘Prepare for 15 billion more clients’” (The Register doesn’t challenge them for ridiculous claims)

15 billion more Windows clients? They wish. The matter of fact is that desktops don’t amount to much of computing in general — a fact that Microsoft prefers people to forget.

The platform that’s growing in embedded devices is actually Linux. Microsoft will try to harm Linux in this area using software patents, simply because it cannot produce better platforms than Linux and then compete fairly.

The Microsoft boosters characterise Microsoft aims rather than reality, as if just repeating Microsoft’s fantasies will help them be fulfilled.

Microsoft realizes that now, so with Windows Embedded 7 — which released to manufacturing Tuesday — it’s aiming to put the operating system and the media player in the TV where it now says they belong.

No, smart televisions these days run Linux a lot of the time. They just don’t advertise this fact. Windows is irrelevant to television manufacturers; in fact, some years ago they said that they avoided Windows because of security/technical issues, not price. Linux is just better than Windows, technically speaking.

“Forget about improving any products then. Microsoft is just concerned with branding now.”Along the lines of “greenwashing”, we are calling Microsoft’s strategy here (as well as in Windows Mobile) the “seven-washing” of products. To quote Wikipedia, “Greenwashing (green whitewash) is the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.”

Similarly, to rephrase the above, seven-washing (seven whitewash) is the practice of Microsoft disingenuously spinning its products and policies as Seven-oriented, such as by presenting bloat cuts as reductions in use of resources. It is a deceptive use of Seven PR or Seven marketing.

Lo and behold — in other news: “Microsoft’s marketing reorg emphasizes holistic branding”

Forget about improving any products then. Microsoft is just concerned with branding now. Remember “Bing” aka “Kumo” aka “Live” aka “MSN”.

Later on we will show how Microsoft is washing bad products with the word “cloud”, which is supposed to be soothing. There is also the “R&D” (or “research”) hype, which is supposed to make something or someone seem more sophisticated, like the “white coat” cloak for fake/placebo medicine or even celebrity endorsements. It’s all PR.

From ZDNet we learn about more Microsoft PR:

San Francisco is being infiltrated this week with marketing gurus, web developers, and social media manufacturers at Web 2.0 Expo. And prizes are to be won.

Microsoft loves gifting people with prizes. It even gave such incentives to people who wrote positive things about Vista 7 in Twitter. Some things never change.

“Asked how small software companies could compete on products that Microsoft wants to fold into Windows, [Microsoft COO Bob] Herbold told Bloomberg News they could either fight a losing battle, sell out to Microsoft or a larger company or ‘not go into business to begin with.’”

Newsweek, March 1998

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

A Single Comment

  1. Needs Sunlight said,

    May 11, 2010 at 1:59 pm

    Gravatar

    I expect that they’ve been sending out laptops lately, too, with strings attached to get sound bites: “I have to say because the contract requires it that Vista 7 sucks less than you’d think”

    Or The Vista7: superbia, avaritia, luxuria, invidia, gula, ira, acedia

    Seriously, with all the hot air about cybersecurity, just axe all the Windows staff and ban all MS products. The savings for one fiscal quarter will be more than enough to cover the transition and certainly enough to fill in any gaps in applications. Bill Gates is almost certainly aware of the risk because he has his acting chief lobbyist, his dad’s friend, Warren Buffett buzzing around the US President and his administration.

    I suppose all that trolling they’re doing about Vista7 (instead of Ubuntu) and ActiveDirectory (instead of 389) is to keep the blogosphere off of the deaths that occur in hospitals due to the recent “upgrade” disaster. Or distract so scum can keep pushing C# instead of safe languages and Windows instead of safe systems.

DecorWhat Else is New


  1. EPO Dislikes Science and Scientists

    The EPO's management has become like a corrupt political party with blind faith in money and monopolies (or monopoly money); it has lost sight of its original goals and at this moment it serves to exacerbate an awful pandemic, as the video above explains



  2. Links 1/12/2021: LibreOffice 7.3 Beta, Krita 5.0, Julia 1.7

    Links for the day



  3. Links 1/12/2021: NixOS 21.11 Released

    Links for the day



  4. IRC Proceedings: Tuesday, November 30, 2021

    IRC logs for Tuesday, November 30, 2021



  5. Links 1/12/2021: Tux Paint 0.9.27 and WordPress 5.9 Beta

    Links for the day



  6. [Meme] EPO Administrative Council Believing EPO-Bribed 'Media' (IAM Still Shilling and Lying for Cash)

    IAM continues to do what brings money from EPO management and Team UPC, never mind if it is being disputed by the patent examiners themselves



  7. The EPO's Mythical “Gap” Has Been Found and It's Bonuses for People Who Use Pure Fiction to Steal From Patent Examiners

    The phony president who has the audacity to claim there's a budget gap is issuing millions of euros for his enablers to enjoy; weeks ahead of the next meeting of national delegates the Central Staff Committee (CSC) tells them: "Events show that the delegations’ concerns about functional allowances have materialised. The lack of transparency and inflation of the budget envelope gives rise to the suspicion that high management is pursuing a policy of self-service at the expense of EPO staff, which is difficult to reconcile with the Office’s claimed cost-saving policy, and to the detriment of the whole Organisation."



  8. Video: Making the Internet a Better Place for People, Not Megacorporations

    Following that earlier list of suggested improvements for a freedom-respecting Internet, here's a video and outline



  9. Links 30/11/2021: KDE Plasma 5.23.4, 4MLinux 38.0, Long GitHub Downtime, and Microsoft's CEO Selling Away Shares

    Links for the day



  10. A Concise Manifesto For Freedom-Respecting Internet

    An informal list of considerations to make when reshaping the Internet to better serve people, not a few corporations that are mostly military contractors subsidised by the American taxpayers



  11. Freenode.net Becomes a 'Reddit Clone' and Freenode IRC is Back to Old Configurations After Flushing Down Decades' Worth of User/Channel Data and Locking/Shutting Out Longtime Users

    Freenode is having another go; after “chits” and “jobs” (among many other ideas) have clearly failed, and following the change of daemon (resulting in massive loss of data and even security issues associated with impersonation) as well as pointless rebrand as “Joseon”, the domain Freenode.net becomes something completely different and the IRC network reopens to all



  12. Jack Dorsey's Decision is a Wake-up Call: Social Control Media is Just a Toxic Bubble

    The state of the World Wide Web (reliability, preservation, accessibility, compatibility etc.) was worsened a lot more than a decade ago; with social control media that’s nowadays just a pile of JavaScript programs we’re basically seeing the Web gradually turning into another Adobe Flash (but this time they tell us it’s a “standard”), exacerbating an already-oversized ‘bubble economy’ where companies operate at a loss while claiming to be worth hundreds of billions (USD) and generally serve imperialistic objectives by means of manipulation like surveillance, selective curation, and censorship



  13. IRC Proceedings: Monday, November 29, 2021

    IRC logs for Monday, November 29, 2021



  14. Links 29/11/2021: NuTyX 21.10.5 and CrossOver 21.1.0

    Links for the day



  15. This Apt Has Super Dumbass Powers. Linus Sebastian and Pop_OS!

    Guest post by Ryan, reprinted with permission



  16. [Meme] Trying to Appease Provocateurs and Borderline Trolls

    GNU/Linux isn’t just a clone of Microsoft Windows and it oughtn’t be a clone of Microsoft Windows, either; some people set themselves up for failure, maybe by intention



  17. Centralised Git Hosting Has a Business Model Which is Hostile Towards Developers' Interests (in Microsoft's Case, It's an Attack on Reciprocal Licensing and Persistent Manipulation)

    Spying, censoring, and abusing projects/developers/users are among the perks Microsoft found in GitHub; the E.E.E.-styled takeover is being misused for perception manipulation and even racism, so projects really need to take control of their hosting (outsourcing is risky and very expensive in the long run)



  18. Links 29/11/2021: FWUPD's 'Best Known Configuration' and Glimpse at OpenZFS 3.0

    Links for the day



  19. President Biden Wants to Put Microsofter in Charge of the Patent Office, Soon to Penalise Patent Applicants Who Don't Use Microsoft's Proprietary Formats

    The tradition of GAFAM or GIAFAM inside the USPTO carries on (e.g. Kappos and Lee; Kappos lobbies for Microsoft and IBM, whereas Lee now works for Amazon/Bezos after a career at Google); it's hard to believe anymore that the USPTO exists to serve innovators rather than aggressive monopolists, shielding their territory by patent threats (lawsuits or worse aggression) and cross-licensing that's akin to a cartel



  20. Microsoft GitHub Exposé — Part VIII — Mr. Graveley's Long Career Serving Microsoft's Agenda (Before Hiring by Microsoft to Work on GitHub's GPL Violations Machine)

    Balabhadra (Alex) Graveley was promoting .NET (or Mono) since his young days; his current job at Microsoft is consistent with past harms to GNU/Linux, basically pushing undesirable (except to Microsoft) things to GNU/Linux users; Tomboy used to be the main reason for distro ISOs to include Mono



  21. Dr. Andy Farnell on Teaching Cybersecurity in an Age of 'Fake Security'

    By Dr. Andy Farnell



  22. IRC Proceedings: Sunday, November 28, 2021

    IRC logs for Sunday, November 28, 2021



  23. Links 29/11/2021: Linux 5.16 RC3 and Lots of Patent Catch-up

    Links for the day



  24. By 2022 0% of 'News' Coverage About Patents Will Be Actual Journalism (Patent Litigation Sector Has Hijacked the World Wide Web to Disseminate Self-Promotional Misinformation)

    Finding news about the EPO is almost impossible because today’s so-called ‘news’ sites are in the pockets of Benoît Battistelli, António Campinos, and their cohorts who turned the EPO into a hub of litigation, not science; this is part of an international (worldwide) problem because financial resources for journalism have run out, and so the vacuum is filled/replaced almost entirely by Public Relations (PR) and marketing



  25. Trying to Appease Those Who Never Liked Free Software or Those Who Blindly Loved All Patent Monopolies to Begin With

    It’s crystal clear that trying to appease everyone, all the time, is impossible; in the case of the EPO, for example, we hope that exposing Team Battistelli/Campinos helps raise awareness of the harms of patent maximalism, and when speaking about Free software — whilst occasionally bashing the alternatives (proprietary) — we hope to convince more people to join the “Good Fight”



  26. Links 28/11/2021: Laravel 8.73 Released, GitHub Offline for Hours

    Links for the day



  27. IRC Proceedings: Saturday, November 27, 2021

    IRC logs for Saturday, November 27, 2021



  28. Links 27/11/2021: Nvidia’s DLSS Hype and Why GNU/Linux Matters

    Links for the day



  29. [Meme] Linus Gabriel Sebastian Takes GNU/Linux for a (Tail)'Spin'

    If you’re trying to prove that GNU/Linux is NOT Windows, then “haha! Well done…”



  30. GNU/Linux is for Freedom and It'll Gain Many Users When (or Where) People Understand What Software (or Computing) Freedom Means

    Software that respects people's freedom (and by extension privacy as well) is an alluring proposition; those who choose to try GNU/Linux for the wrong reasons are likely the wrong target audience for advocates


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts