EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.30.10

Bill Gates’ Reputation Laundering is Good Investment for Microsoft Corporation

Posted in Bill Gates, Marketing, Microsoft at 6:24 pm by Dr. Roy Schestowitz

Microsoft Jack

David Gerard’s rendition of Bill Gates as Microsoft Jack, who
permanently left the Guardian about a week ago

Summary: New study suggests that legions of PR people whose job is to glorify Bill Gates in the mainstream press are also doing a service to Microsoft (and a disservice to history)

LAST week we wrote about the role of Edelman and Waggener Edstrom in embellishing Bill Gates' image after his crimes at Microsoft. It’s a familiar stunt that the Rockefeller family used as well. It’s nothing out of the ordinary, but it is important to recognise what’s going on.

In the United States and in the United Kingdom at the very least (based on surveys), Microsoft is received better than in most of the rest of the world where Microsoft is rightly perceived as parasitic, unethical, and imperialistic. There is a new survey in the US and its results suggest that the PR work which Bill Gates is doing for himself (by hiring many agencies, some of which work on Microsoft brands) is also working well for Microsoft, in which he still has many shares and an important role (not a very public role). From The Hindu:

About Microsoft, the report stated consumers found it “to be as inspiring as any non-profit in the world today because of the close association with Bill and Melinda Gates Foundation. In fact people view the work of the Foundation as an authentic extension of the mission of Microsoft.”

More on the same topic from Forbes Magazine:

When Bill Gates and his wife, Melinda, created America’s largest (by wealth) charity organization in 1999, their intention was simple: use profits to improve the lives, education and health of others. Their good deed, however, had an unintended consequence. It helped overhaul public perception of Microsoft. Now the Redwood, Wash., software giant is viewed as America’s most inspiring company.

They are brushing up the image of the guy who, according to antitrust material (Comes vs Microsoft for example), is the man behind many of the violations of the law. It’s rather refreshing to turn from a villain into a hero using PR alone. As we shall explain in later posts, Gates is still making money, sometimes more than he gives away. Bill Gates has become a label and a franchise, kind of like “Michael Jordan”. Here is another new example or two where the “Bill Gates” brand is being used for Microsoft apologetics.

A lot of people forget (due to PR) that Bill Gates was not an engineer. He was perhaps an engineer of loopholes in the law — things that kept him out of jail as he refused to answer very simple questions. Gates comes from a legal family and legal background; it’s just a shame he could not obey the law and instead used knowledge of the law to bypass the law. David Morgenstern, an Apple fan (as if Apple is pure bliss just because it competed against a corrupt company), writes about Bill Gates’ lack of technological foresight (we also wrote about this a week ago).

Prediction hell: How dumb do Bill Gates & Microsoft’s iPad, Surface predictions look now?

[...]

According to Mary-Jo Foley’s reporting at All About Microsoft, Microsoft has moved its Macintosh Business Unit away from the Specialized Devices and Applications team. We can only hope that’s good news. The further away from Surface the better.

The company which ranks best appears to be Sony, which does a lot of appalling things (RIAA, rootkits, etc.) despite its use of Linux in many areas such as phones, televisions, and even PS3 (until recently).

Google rated top “most trusted, liked, and respected” company worldwide by consulting firm Reputation Institute, with the Japanese electronics giant taking second place.

Microsoft’s fan press wonders what it will take to save Microsoft while the Seattle Times, a de facto branch of Bill Gates PR for the most part, carries a message of “Microsoft philanthropy” (turning a criminal company into the very opposite by playing with words and headlines).

The Web site Microsoft Hohm helps people calculate their energy use and find ways to conserve, and it’s planned in the future as a tool to help manage information about when and where to recharge electric vehicles.

“Young generation redefines culture of Microsoft philanthropy” is the headline. The Seattle Times is nearly always playing along with the PR. It has become almost amusing. Over the past week there have also been loads of that energy nonsense striving to portray Microsoft as “green” and “environmental”. To be fair, other companies do that too, but they don’t pretend as much as Microsoft does. There are people being assigned to manage such spin campaigns, as Howard Bloom explained some days ago (skip to 45 minutes from the start).

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. David Gerard said,

    May 30, 2010 at 6:38 pm

    Gravatar

    notnews.today.com is now a dead URL :-) Current version of the pic is http://newstechnica.com/wp-content/uploads/2008/11/bill_gates_mugshot.jpg

  2. twitter said,

    May 30, 2010 at 8:43 pm

    Gravatar

    Microsoft is anything but a “green company”. The planned obsolescence of their “product life cycle” multiplied the volume of electronic waste produced for the entire existence of Windows. Their sabotage of ACPI power management prevented their customers from reasonable power savings for nearly a decade and the digital restrictions schemes of Vista are even worse.

What Else is New


  1. Links 27/5/2016: Android for Raspberry Pi, Google Beats Oracle in Court

    Links for the day



  2. Warning: EPO Surveillance May Have Just Gotten Even More Intrusive

    BlueCoat, which the EPO uses to enable oppression inside its European premises, has just gotten even nastier and staff may be at risk



  3. Victim Card Ends up in Another Blunder for Battistelli and His Six Bodyguards

    Battistelli is wrecking what's left of the EPO's reputation (after decades it took the Office to earn it) as the media continues to scrutinise his appalling regime



  4. Italian Report About EPO Now Available in English

    An English translation of a TV program which earlier this month documented some of the glaring problems at the EPO



  5. The EPO is Doing Great, Says EPO-Connected 'News' Site

    IAM 'magazine', a longtime ally of the EPO, gives people the impression that all is fine and dandy at the EPO even though that's clearly not the case



  6. Microsoft Has Killed Nokia (and Its Own Mobile Ambitions), But Watch What it Does With Patents

    Microsoft announces many more layoffs, having already caused tremendous damage to the Finnish economy, and patents are left astray for Microsoft's favourite patent trolls to pick



  7. EPO Management Under Growing Stress From Croatian Law Enforcement Authorities, German Politicians, Italian Media

    Things are not as rosy as the relative calm may suggest, and in the coming weeks we expect some major events other than the protest at all EPO sites across Europe



  8. Microsoft, a Dead Company Walking, Resorts to Malware Tactics, Now Truly Indistinguishable From Crackers

    Microsoft is essentially taking over people's PCs and installing on them a large piece of malware, complete with keyloggers, against the will of these PCs' owners



  9. Links 26/5/2016: CentOS Linux 6.8, Ansible 2.1

    Links for the day



  10. The Latest EPO Victim Card (Played by Željko Topić) Should be Treated as Seriously as Those Bogus Claims of Violence by a Judge (Updatedx3)

    In its desperate pursuit of a narrative wherein the staff of the EPO is violent and aggressive the management of the EPO, renowned for institutional aggression, finds (or claims to have found) a little tampering with a bicycle



  11. Links 25/5/2016: Nginx 1.11, F1 2015 Coming to GNU/Linux Tomorrow

    Links for the day



  12. The Media Starts Informing the European Public About the Downsides of UPC While EPO Accelerates Its Lobbying for Ratification

    The EPO's shameless UPC promotion takes another step forward as the European press outlets (even television channels) begin to explore the secret deal that's negotiated by patent lawyers (with corporate clients) and patent offices, not the public or any public interest groups



  13. Some Details About How the EPO's President is Rumoured to be 'Buying' Votes and Why It's Grounds/Basis for “Immediate Dismissal”

    Some background information and a detailed explanation of the systemic financial dependency, created by Battistelli at the cost of €13 million or more, which prevents effective oversight of Battistelli



  14. How the Patent Lawyers' Microcosm Continues to Boost Software Patents Filth by Misdirecting Readers, Relying on Highly Selective Coverage

    Under the guise of reporting/analysis/advice the community of patent lawyers is effectively lobbying to make software patents popular and widely-accepted again, based on one single case which they wish to make 'the' precedent



  15. Documents Show Zagreb Police Department in Investigation of Vice-President of the European Patent Office

    Željko Topić's troubles in Croatia, where he faces many criminal charges, may soon become an extraordinary burden for the EPO, which distances itself from it all mostly by attacking staff that 'dares' to bring up the subject



  16. [ES] Interrumpiendo la Propagánda Distractante de Battistelli: los Empleados de la EPO Protestará de Nuevo en una Quincena

    La exágerada extravagancia (desperdicio de dinero) en la Ceremonia de Premiación al Inventor Europeo de la EPO tendrá que competir por atención de los medios con miles de empleados de la EPO (en todaslas sedes de la EPO) marchándo en las calles para protestar por los abusos de la EPO



  17. Windows and Microsoft's Other 'Burning Platforms'

    It's not just Windows for phones that's reaching minuscule market share levels but also Windows, but Microsoft is skilled at hiding this (cannibalising Windows using something people do not even want, then counting that cannibal, Vista 10)



  18. Links 24/5/2016: CRYENGINE Source Code is Out on GitHub, Jono Bacon Leaves GitHub

    Links for the day



  19. Links 23/5/2016: GNOME 3.22, Calculate Linux 15.17

    Links for the day



  20. 'Celebrity' Patent Trolls and the Elusive Battle Against Patent Trolls (or Eastern District of Texas Courts) Rather Than Software Patents

    Some of last week's more important reports, which serve to demonstrate how the system is attempting to tackle a side-effect of software patents rather than the patents themselves (their irrational scope)



  21. The Circus of Patent 'Reporting' (by Omission) on the Subject of Software Patents in the US and USPTO Bias

    look at some of the latest oddities in the US patent system and much of the reporting about software patenting (more or less monopolised by those who profit from it, not harmed by it)



  22. IP3 Demonstrates That Today's Patent Systems Devolve Into a Conglomerates' Game, Won't Protect the Mythical Small Inventor

    Multinational corporations bring together their shared interests and steer the increasingly-inseparable patent systems according to their needs and goals, but has anyone even noticed?



  23. Disrupting Battistelli's Distracting Propaganda: EPO Staff to Protest Again in About a Fortnight

    The overly extravagant (waste of money) EPO European Inventor Award will have to compete for media attention with thousands of EPO staff (in all EPO sites) marching in the streets to protest against the EPO's abuses



  24. Corrupting Democracy? Growing Frequency of Rumours That the EPO's President Battistelli is 'Buying' Votes of Small Member States

    Several sources suggest that rather than appease the Administrative Council by taking corrective action Battistelli and his notorious 'circle' now work hard to remove opposition from the Administrative Council, especially where this is easier a task to accomplish (politically or economically)



  25. [ES] Los Mitos de la EPO ‘Calidad’ de Patentes y de ‘Creación’ de Patentes: Basados en Ventas de Cafe y Trauma

    La carrera hacia el fondo, o la ridícula asumpción de Battistelli de que otorgar más y más patentenes más rápidamente (e.g. usando PACE) sería beneficióso a largo término, puede guíar al final colapse del valor de la EPO y la pérdida de su lárgamente ganada reputación a nivel mundial



  26. Links 22/5/2016: Systemd 230, Debian Installer Alpha 6

    Links for the day



  27. EPO Patent 'Quality' and 'Patent Creation' Myth: Capsule-Based Coffee Sales and Trauma

    The race to the bottom, or Battistelli's ludicrous assumption that granting more and more patents faster (e.g. using PACE) would be beneficial in the long run, may lead to the ultimate collapse of the EPO's value and demise of its long-earned reputation worldwide



  28. Guest Post: How Vista 10 Imposes Itself on Users of Windows

    A reader's experience being nagged by Microsoft, as documented and explained by this reader



  29. [ES] El Notorio Tirano de la EPO, Benoît Battistelli, Se Reune Con Otros Tiranos, Reportes de Que ‘Limpia’ el Consejo Administrativo

    El régimen de Battistelli, talvez la fuente de verguénza más grande, alegadamente está “cortejándo países pequeños/corruptos para asegurárse de que los delegados que votarón contra él serán remplazados”



  30. [ES] Comentadores Anónimos Debaten Si la EPO de Battistelli Puede Revocar las Pensiones de Empleados Que Se Atreveen — GASP — a Buscar Empleo Alternativo

    Una mirada a las causas de desesperación e imensa presión en la EPO, donde las pensiónes pueden ser cortadas como medio de represália y la gente puede ser negada empleo aún después de dejar la Oficina Europea de Patentes (EPO)


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts