EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.30.10

Bill Gates’ Reputation Laundering is Good Investment for Microsoft Corporation

Posted in Bill Gates, Marketing, Microsoft at 6:24 pm by Dr. Roy Schestowitz

Microsoft Jack

David Gerard’s rendition of Bill Gates as Microsoft Jack, who
permanently left the Guardian about a week ago

Summary: New study suggests that legions of PR people whose job is to glorify Bill Gates in the mainstream press are also doing a service to Microsoft (and a disservice to history)

LAST week we wrote about the role of Edelman and Waggener Edstrom in embellishing Bill Gates' image after his crimes at Microsoft. It’s a familiar stunt that the Rockefeller family used as well. It’s nothing out of the ordinary, but it is important to recognise what’s going on.

In the United States and in the United Kingdom at the very least (based on surveys), Microsoft is received better than in most of the rest of the world where Microsoft is rightly perceived as parasitic, unethical, and imperialistic. There is a new survey in the US and its results suggest that the PR work which Bill Gates is doing for himself (by hiring many agencies, some of which work on Microsoft brands) is also working well for Microsoft, in which he still has many shares and an important role (not a very public role). From The Hindu:

About Microsoft, the report stated consumers found it “to be as inspiring as any non-profit in the world today because of the close association with Bill and Melinda Gates Foundation. In fact people view the work of the Foundation as an authentic extension of the mission of Microsoft.”

More on the same topic from Forbes Magazine:

When Bill Gates and his wife, Melinda, created America’s largest (by wealth) charity organization in 1999, their intention was simple: use profits to improve the lives, education and health of others. Their good deed, however, had an unintended consequence. It helped overhaul public perception of Microsoft. Now the Redwood, Wash., software giant is viewed as America’s most inspiring company.

They are brushing up the image of the guy who, according to antitrust material (Comes vs Microsoft for example), is the man behind many of the violations of the law. It’s rather refreshing to turn from a villain into a hero using PR alone. As we shall explain in later posts, Gates is still making money, sometimes more than he gives away. Bill Gates has become a label and a franchise, kind of like “Michael Jordan”. Here is another new example or two where the “Bill Gates” brand is being used for Microsoft apologetics.

A lot of people forget (due to PR) that Bill Gates was not an engineer. He was perhaps an engineer of loopholes in the law — things that kept him out of jail as he refused to answer very simple questions. Gates comes from a legal family and legal background; it’s just a shame he could not obey the law and instead used knowledge of the law to bypass the law. David Morgenstern, an Apple fan (as if Apple is pure bliss just because it competed against a corrupt company), writes about Bill Gates’ lack of technological foresight (we also wrote about this a week ago).

Prediction hell: How dumb do Bill Gates & Microsoft’s iPad, Surface predictions look now?

[...]

According to Mary-Jo Foley’s reporting at All About Microsoft, Microsoft has moved its Macintosh Business Unit away from the Specialized Devices and Applications team. We can only hope that’s good news. The further away from Surface the better.

The company which ranks best appears to be Sony, which does a lot of appalling things (RIAA, rootkits, etc.) despite its use of Linux in many areas such as phones, televisions, and even PS3 (until recently).

Google rated top “most trusted, liked, and respected” company worldwide by consulting firm Reputation Institute, with the Japanese electronics giant taking second place.

Microsoft’s fan press wonders what it will take to save Microsoft while the Seattle Times, a de facto branch of Bill Gates PR for the most part, carries a message of “Microsoft philanthropy” (turning a criminal company into the very opposite by playing with words and headlines).

The Web site Microsoft Hohm helps people calculate their energy use and find ways to conserve, and it’s planned in the future as a tool to help manage information about when and where to recharge electric vehicles.

“Young generation redefines culture of Microsoft philanthropy” is the headline. The Seattle Times is nearly always playing along with the PR. It has become almost amusing. Over the past week there have also been loads of that energy nonsense striving to portray Microsoft as “green” and “environmental”. To be fair, other companies do that too, but they don’t pretend as much as Microsoft does. There are people being assigned to manage such spin campaigns, as Howard Bloom explained some days ago (skip to 45 minutes from the start).

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. David Gerard said,

    May 30, 2010 at 6:38 pm

    Gravatar

    notnews.today.com is now a dead URL :-) Current version of the pic is http://newstechnica.com/wp-content/uploads/2008/11/bill_gates_mugshot.jpg

  2. twitter said,

    May 30, 2010 at 8:43 pm

    Gravatar

    Microsoft is anything but a “green company”. The planned obsolescence of their “product life cycle” multiplied the volume of electronic waste produced for the entire existence of Windows. Their sabotage of ACPI power management prevented their customers from reasonable power savings for nearly a decade and the digital restrictions schemes of Vista are even worse.

What Else is New


  1. Richard Stallman's Controversial Views Are Nothing New and They Distract From Bill Gates' Vastly Worse Role

    It's easier to attack Richard Stallman (RMS) using politics (than using his views on software) and media focus on Stallman's personal views on sexuality bears some resemblance to the push against Linus Torvalds, which leans largely on the false perception that he is sexist, rude and intolerant



  2. Links 16/9/2019: Linux 5.3, EasyOS Releases, Media Backlash Against RMS

    Links for the day



  3. Openwashing Report on Open Networking Foundation (ONF): When Open Source Means Collaboration Among Giant Spying Companies

    Massive telecommunications oligopolies (telecoms) are being described as ethical and responsible by means of openwashing; they even have their own front groups for that obscene mischaracterisation and ONF is one of those



  4. 'Open Source' You Cannot Run Without Renting or 'Licensing' Windows From Microsoft

    When so-called ‘open source’ programs strictly require Vista 10 (or similar) to run, how open are they really and does that not redefine the nature of Open Source while betraying everything Free/libre software stands for?



  5. All About Control: Microsoft is Not Open Source But an Open Source Censor/Spy and GitHub/LinkedIn/Skype Are Its Proprietary Censorship/Surveillance Tools

    All the big companies which Microsoft bought in recent years are proprietary software and all of the company’s big products remain proprietary software; all that “Open Source” is to Microsoft is “something to control and censor“



  6. The Sad State of GNU/Linux News Sites

    The ‘media coup’ of corporate giants (that claim to be 'friends') means that history of GNU/Linux is being distorted and lied about; it also explains prevalent lies such as "Microsoft loves Linux" and denial of GNU/Free software



  7. EPO President Along With Bristows, Managing IP and Other Team UPC Boosters Are Lobbying for Software Patents in Clear and Direct Violation of the EPC

    A calm interpretation of the latest wave of lobbying from litigation professionals, i.e. people who profit when there are lots of patent disputes and even expensive lawsuits which may be totally frivolous (for example, based upon fake patents that aren't EPC-compliant)



  8. Links 15/9/2019: Radeon ROCm 2.7.2, KDE Frameworks 5.62.0, PineTime and Bison 3.4.2

    Links for the day



  9. Illegal/Invalid Patents (IPs) Have Become the 'Norm' in Europe

    Normalisation of invalid patents (granted by the EPO in defiance of the EPC) is a serious problem, but patent law firms continue to exploit that while this whole 'patent bubble' lasts (apparently the number of applications will continue to decrease because the perceived value of European Patents diminishes)



  10. Patent Maximalists, Orbiting the European Patent Office, Work to 'Globalise' a System of Monopolies on Everything

    Monopolies on just about everything are being granted in defiance of the EPC and there are those looking to make this violation ‘unitary’, even worldwide if not just EU-wide



  11. Unitary Patent (UPC) Promotion by Team Battistelli 'Metastasising' in Private Law Firms

    The EPO's Albert Keyack (Team Battistelli) is now in Team UPC as Vice President of Kilburn & Strode LLP; he already fills the media with lies about the UPC, as one can expect



  12. Microsoft Targets GNU/Linux Advocates With Phony Charm Offensives and Fake 'Love'

    The ways Microsoft depresses GNU/Linux advocacy and discourages enthusiasm for Software Freedom is not hard to see; it's worth considering and understanding some of these tactics (mostly assimilation-centric and love-themed), which can otherwise go unnoticed



  13. Proprietary Software Giants Tell Open Source 'Communities' That Proprietary Software Giants Are 'Friends'

    The openwashing services of the so-called 'Linux' Foundation are working; companies that are inherently against Open Source are being called "Open" and some people are willing to swallow this bait (so-called 'compromise' which is actually surrender to proprietary software regimes)



  14. Microsoft Pays the Linux Foundation for Academy Software Foundation, Which the Linux Foundation is Outsourcing to Microsoft

    Microsoft has just bought some more seats and more control over Free/Open Source software; all it had to do was shell out some 'slush funds'



  15. Links 14/9/2019: SUSE CaaS Platform, Huawei Laptops With GNU/Linux

    Links for the day



  16. Links 13/9/2019: Catfish 1.4.10, GNOME Firmware 3.34.0 Release

    Links for the day



  17. Links 12/9/2019: GNU/Linux at Huawei, GNOME 3.34 Released

    Links for the day



  18. Links 12/9/2019: Manjaro 18.1 and KaOS 2019.09 Releases

    Links for the day



  19. EPO: Give Us Low-Quality Patent Applications, Patent Trolls Have Use for Those

    What good is the EPC when the EPO feels free to ignore it and nobody holds the EPO accountable for it? At the moment we're living in a post-EPC Europe where the only thing that counts is co-called 'products' (i.e. quantity, not quality).



  20. Coverage for Sponsors: What the Linux Foundation Does is Indistinguishable From Marketing Agencies' Functions

    The marketing agency that controls the name "Linux" is hardly showing any interest in technology or in journalism; it's just buying media coverage for sponsors and this is what it boils down to for the most part (at great expense)



  21. Watch Out, Linus Torvalds: Microsoft Bought Tons of Git Repositories and Now It Goes After Linux

    Microsoft reminds us how E.E.E. tactics work; Microsoft is just hijacking its competition and misleading the market (claiming the competition to be its own, having "extended" it Microsoft's way with proprietary code)



  22. Links 11/9/2019: Acer in LVFS, RawTherapee 5.7 and Qt 5.12.5 Released

    Links for the day



  23. Linux Foundation Inc. Buys Press About Itself and Media Coverage for Sponsors

    Sponsoring so-called ‘news’ sites is bad enough; it is even worse when such media then covers you and your sponsors, such as Snyk (a Linux Foundation sponsor/member, fancier word for client)



  24. Links 11/9/2019: Django 3.0 Alpha, Sunsetting Python 2

    Links for the day



  25. Web Site Called Linux.com Still Exists Only or Mostly to Promote Anti-Linux Firms and Openwashing

    As the Linux Foundation transitions into the Public Relations (PR) industry/domain we should accept if not expect Linux.com to become an extension of PR business models; the old Linux.com is long gone (all staff fired)



  26. Links 10/9/2019: Krita 4.2.6, Ubuntu 19.10 to Boot Faster

    Links for the day



  27. What the Linux Foundation's Jim Zemlin Really Thinks of Desktop/Laptop GNU/Linux

    Interesting words from Ken Starks resonate well with what we nowadays see in the so-called 'Linux' Foundation, whose dedication to Linux is like that of a circus to a monkeys' sideshow



  28. Links 10/9/2019: Kate Planning and GnuCash 3.7

    Links for the day



  29. The Sad Truth That Linux Foundation Staff is Against GPL/Copyleft and Sometimes Against Linux (Unless It's Run Under Vista 10)

    The Linux Foundation works for whoever pays the Linux Foundation and sadly that usually means companies that aren’t dedicated to Linux, to Software Freedom or even to simple truths and to the Rule of Law



  30. Microsoft Uses the Word “Linux” to Promote Privacy-Infringing Proprietary Software and Spread FUD

    The discussion about “Linux” is being saturated if not replaced by misinformation and marketing of Linux’s competition — owing largely to googlebombing tactics that the Linux Foundation participates in rather than tackle


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts