EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.30.10

Bill Gates’ Reputation Laundering is Good Investment for Microsoft Corporation

Posted in Bill Gates, Marketing, Microsoft at 6:24 pm by Dr. Roy Schestowitz

Microsoft Jack

David Gerard’s rendition of Bill Gates as Microsoft Jack, who
permanently left the Guardian about a week ago

Summary: New study suggests that legions of PR people whose job is to glorify Bill Gates in the mainstream press are also doing a service to Microsoft (and a disservice to history)

LAST week we wrote about the role of Edelman and Waggener Edstrom in embellishing Bill Gates' image after his crimes at Microsoft. It’s a familiar stunt that the Rockefeller family used as well. It’s nothing out of the ordinary, but it is important to recognise what’s going on.

In the United States and in the United Kingdom at the very least (based on surveys), Microsoft is received better than in most of the rest of the world where Microsoft is rightly perceived as parasitic, unethical, and imperialistic. There is a new survey in the US and its results suggest that the PR work which Bill Gates is doing for himself (by hiring many agencies, some of which work on Microsoft brands) is also working well for Microsoft, in which he still has many shares and an important role (not a very public role). From The Hindu:

About Microsoft, the report stated consumers found it “to be as inspiring as any non-profit in the world today because of the close association with Bill and Melinda Gates Foundation. In fact people view the work of the Foundation as an authentic extension of the mission of Microsoft.”

More on the same topic from Forbes Magazine:

When Bill Gates and his wife, Melinda, created America’s largest (by wealth) charity organization in 1999, their intention was simple: use profits to improve the lives, education and health of others. Their good deed, however, had an unintended consequence. It helped overhaul public perception of Microsoft. Now the Redwood, Wash., software giant is viewed as America’s most inspiring company.

They are brushing up the image of the guy who, according to antitrust material (Comes vs Microsoft for example), is the man behind many of the violations of the law. It’s rather refreshing to turn from a villain into a hero using PR alone. As we shall explain in later posts, Gates is still making money, sometimes more than he gives away. Bill Gates has become a label and a franchise, kind of like “Michael Jordan”. Here is another new example or two where the “Bill Gates” brand is being used for Microsoft apologetics.

A lot of people forget (due to PR) that Bill Gates was not an engineer. He was perhaps an engineer of loopholes in the law — things that kept him out of jail as he refused to answer very simple questions. Gates comes from a legal family and legal background; it’s just a shame he could not obey the law and instead used knowledge of the law to bypass the law. David Morgenstern, an Apple fan (as if Apple is pure bliss just because it competed against a corrupt company), writes about Bill Gates’ lack of technological foresight (we also wrote about this a week ago).

Prediction hell: How dumb do Bill Gates & Microsoft’s iPad, Surface predictions look now?

[...]

According to Mary-Jo Foley’s reporting at All About Microsoft, Microsoft has moved its Macintosh Business Unit away from the Specialized Devices and Applications team. We can only hope that’s good news. The further away from Surface the better.

The company which ranks best appears to be Sony, which does a lot of appalling things (RIAA, rootkits, etc.) despite its use of Linux in many areas such as phones, televisions, and even PS3 (until recently).

Google rated top “most trusted, liked, and respected” company worldwide by consulting firm Reputation Institute, with the Japanese electronics giant taking second place.

Microsoft’s fan press wonders what it will take to save Microsoft while the Seattle Times, a de facto branch of Bill Gates PR for the most part, carries a message of “Microsoft philanthropy” (turning a criminal company into the very opposite by playing with words and headlines).

The Web site Microsoft Hohm helps people calculate their energy use and find ways to conserve, and it’s planned in the future as a tool to help manage information about when and where to recharge electric vehicles.

“Young generation redefines culture of Microsoft philanthropy” is the headline. The Seattle Times is nearly always playing along with the PR. It has become almost amusing. Over the past week there have also been loads of that energy nonsense striving to portray Microsoft as “green” and “environmental”. To be fair, other companies do that too, but they don’t pretend as much as Microsoft does. There are people being assigned to manage such spin campaigns, as Howard Bloom explained some days ago (skip to 45 minutes from the start).

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. David Gerard said,

    May 30, 2010 at 6:38 pm

    Gravatar

    notnews.today.com is now a dead URL :-) Current version of the pic is http://newstechnica.com/wp-content/uploads/2008/11/bill_gates_mugshot.jpg

  2. twitter said,

    May 30, 2010 at 8:43 pm

    Gravatar

    Microsoft is anything but a “green company”. The planned obsolescence of their “product life cycle” multiplied the volume of electronic waste produced for the entire existence of Windows. Their sabotage of ACPI power management prevented their customers from reasonable power savings for nearly a decade and the digital restrictions schemes of Vista are even worse.

What Else is New


  1. Much Ado About Senators Tillis and Coons (Who Failed in 2017 and in 2018)

    The patent microcosm is attempting to buy laws that supersede the US Supreme Court (SCOTUS) and remove/weaken U.S.C. § 101 as well as PTAB while their blogs and sponsored 'articles' serve as lobbying vehicles



  2. European Patents Are Eventually Being Revoked. But at Great Expense to Everyone Except Law Firms.

    European Patent EP2724461 is revoked; but the cost of this chaos, which included an invalid embargo, could well be measured in billions, not millions



  3. Team Campinos Will Try to Make It Difficult to Go on Strike (But Won't Manage to Prevent It)

    The European Patent Office has a long and growing tradition of failing to respect staff's rights, including the right to go on strike (over violations of other rights of staff)



  4. Links 25/5/2019: Wine 4.9 Released, FreeBSD 11.3 Beta, Telegram Launches Fift

    Links for the day



  5. Links 24/5/2019: PostgreSQL 12 Beta 1 and Rust 1.35 Released

    Links for the day



  6. EPO Strikes Further Diminish Chances of UPC Ever Materialising (in Any Shape or Form)

    The EPO crumbles under the weight of its own corruption while an increasingly-insane Team UPC pretends all remains normal and a patent trolls-friendly system is ready to take off



  7. EPO Allegedly Becoming Insolvent (Pretext for Cuts), So Staff Gets Punished While Management Takes the Jackpot

    The corporate 'logic' at the EPO follows the "shareholders' value" propaganda line as if the EPO is a private company looking to maximise revenue rather than serve the public



  8. EPO President Still Not Obeying Courts' Rulings

    Federation of International Civil Service Associations (FICSA) sent a message to António Campinos yesterday (the same day SUEPO publicly made a call for strike)



  9. António Campinos Has Run Out of Time and EPO Staff is Going on Strike (Skipping Mere Protests)

    European Patent Office strikes are to resume; as SUEPO recently put it, people have come to accept that EPO leadership has not really changed and none of the underlying issues is being tackled



  10. Links 23/5/2019: Elisa 0.4.0, OpenSUSE Leap 15.1 Released

    Links for the day



  11. Links 22/5/2019: Mesa 19.0.5, Huawei and GNU/Linux, Curl 7.65.0, End of Antergos, Tails 3.14, ownCloud Server 10.2, Firefox 67.0

    Links for the day



  12. Quality of Patents is Going Down the Drain and Courts Have Certainly Noticed

    Uncertainty or lack of confidence in the patent system has reached appalling levels because heads of patent offices are just striving to grant as many patents as possible, irrespective of the underlying law



  13. EUIPO and EPO Abuses Growingly Inseparable

    'Musical chairs' at CEIPI and the EPO/EUIPO (Battistelli, Archambeau, Campinos) as well as joint reports never fail to reveal the extent to which EPO abuses are spreading



  14. Links 21/5/2019: China's GAFAM Exit, DragonFlyBSD 5.4.3

    Links for the day



  15. Links 20/5/2019: Linux 5.2 RC1, LibreOffice 6.3 Alpha, DXVK 1.2.1, Bison 3.4 Released

    Links for the day



  16. South Korea's Government Will Show If Microsoft Loves Linux or Just Attacks It Very Viciously Like It Did in Munich

    Microsoft's hatred of all things GNU/Linux is always put to the test when someone 'dares' use it outside Microsoft's control and cash cows (e.g. Azure and Vista 10/WSL); will Microsoft combat its longstanding urge to corrupt or oust officials with the courage to say "no" to Microsoft?



  17. Links 19/5/2019: KDE Applications 19.04.1 in FlatHub and GNU/Linux Adoption

    Links for the day



  18. The War on Patent Quality

    A look at the EPO's reluctance to admit errors and resistance to the EPC, which is its very founding document



  19. Watchtroll, Composed by Patent Trolls, Calls the American Patent System “Corrupt”

    Another very fine piece from Watchtroll comes from very fine patent trolls who cheer for Donald Trump as if he's the one who tackles corruption rather than spreading it



  20. Unified Patent Court Won't Happen Just Because the Litigation Microcosm Wants It

    Unified Patent Court (UPC) hopefuls are quote-mining and cherry-picking to manufacture the false impression that the UPC is just around the corner when in reality the UPC is pretty much dead (but not buried yet)



  21. Links 17/5/2019: South Korea's GNU/Linux Pivot, Linux 5.1.3

    Links for the day



  22. Q2 Midterm Weather Forecast for EPOnia, Part 4: Happy Birthday to the Kötter Group?

    This year the Kötter Group commemorates the 85th anniversary of its existence. But is it really a cause for celebration or would a less self-congratulatory approach be more fitting? And does it create the risk that a routine tendering exercise at the EPO will turn into Operation Charlie Foxtrot?



  23. Links 16/5/2019: Cockpit 194, VMware Acquires Bitnami, Another Wine Announcement and Krita 4.2.0 Beta

    Links for the day



  24. The EPO's Key Function -- Like the UPC's Vision -- Has Virtually Collapsed

    The EPO no longer issues good patents and staff is extremely unhappy; but the Office tries to create an alternate (false) reality and issues intentionally misleading statements



  25. Stanford's NPE Litigation Database Makes a Nice Addition in the Fight Against Software Patent Trolls

    As the United States of America becomes less trolls- and software patents-friendly (often conflated with plaintiff (un)friendliness) it's important to have accurate data which documents the numbers and motivates better policy; The NPE (troll) Litigation Database is a move towards that and it's free to access/use



  26. Q2 Midterm Weather Forecast for EPOnia, Part 3: “Ein kritikwürdiges Unternehmen”

    A brief account of some further controversies in which the Kötter Group has been involved and its strained relations with German trade unions such as Verdi



  27. EPO Had a Leakage Problem and Privacy of Stakeholders Was Compromised, Affecting at Least 100 Cases

    The confidentiality principle was compromised at the EPO and stakeholders weren't told about it (there was a coverup)



  28. Links 15/5/2019: More Linux Patches and More Known Intel Bugs

    Links for the day



  29. False Hope for Patent Maximalists and Litigation Zealots

    Patent litigation predators in the United States, along with Team UPC in Europe, are trying to manufacture optimistic predictions; a quick and rather shallow critical analysis reveals their lies and distortions



  30. The Race to the Bottom of Patent Quality at the EPO

    The EPO has become more like a rubber-stamper than a patent office — a fact that worries senior staff who witnessed this gradual and troublesome transition (from quality to raw quantity)


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts