EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.30.10

Bill Gates’ Reputation Laundering is Good Investment for Microsoft Corporation

Posted in Bill Gates, Marketing, Microsoft at 6:24 pm by Dr. Roy Schestowitz

Microsoft Jack

David Gerard’s rendition of Bill Gates as Microsoft Jack, who
permanently left the Guardian about a week ago

Summary: New study suggests that legions of PR people whose job is to glorify Bill Gates in the mainstream press are also doing a service to Microsoft (and a disservice to history)

LAST week we wrote about the role of Edelman and Waggener Edstrom in embellishing Bill Gates' image after his crimes at Microsoft. It’s a familiar stunt that the Rockefeller family used as well. It’s nothing out of the ordinary, but it is important to recognise what’s going on.

In the United States and in the United Kingdom at the very least (based on surveys), Microsoft is received better than in most of the rest of the world where Microsoft is rightly perceived as parasitic, unethical, and imperialistic. There is a new survey in the US and its results suggest that the PR work which Bill Gates is doing for himself (by hiring many agencies, some of which work on Microsoft brands) is also working well for Microsoft, in which he still has many shares and an important role (not a very public role). From The Hindu:

About Microsoft, the report stated consumers found it “to be as inspiring as any non-profit in the world today because of the close association with Bill and Melinda Gates Foundation. In fact people view the work of the Foundation as an authentic extension of the mission of Microsoft.”

More on the same topic from Forbes Magazine:

When Bill Gates and his wife, Melinda, created America’s largest (by wealth) charity organization in 1999, their intention was simple: use profits to improve the lives, education and health of others. Their good deed, however, had an unintended consequence. It helped overhaul public perception of Microsoft. Now the Redwood, Wash., software giant is viewed as America’s most inspiring company.

They are brushing up the image of the guy who, according to antitrust material (Comes vs Microsoft for example), is the man behind many of the violations of the law. It’s rather refreshing to turn from a villain into a hero using PR alone. As we shall explain in later posts, Gates is still making money, sometimes more than he gives away. Bill Gates has become a label and a franchise, kind of like “Michael Jordan”. Here is another new example or two where the “Bill Gates” brand is being used for Microsoft apologetics.

A lot of people forget (due to PR) that Bill Gates was not an engineer. He was perhaps an engineer of loopholes in the law — things that kept him out of jail as he refused to answer very simple questions. Gates comes from a legal family and legal background; it’s just a shame he could not obey the law and instead used knowledge of the law to bypass the law. David Morgenstern, an Apple fan (as if Apple is pure bliss just because it competed against a corrupt company), writes about Bill Gates’ lack of technological foresight (we also wrote about this a week ago).

Prediction hell: How dumb do Bill Gates & Microsoft’s iPad, Surface predictions look now?

[...]

According to Mary-Jo Foley’s reporting at All About Microsoft, Microsoft has moved its Macintosh Business Unit away from the Specialized Devices and Applications team. We can only hope that’s good news. The further away from Surface the better.

The company which ranks best appears to be Sony, which does a lot of appalling things (RIAA, rootkits, etc.) despite its use of Linux in many areas such as phones, televisions, and even PS3 (until recently).

Google rated top “most trusted, liked, and respected” company worldwide by consulting firm Reputation Institute, with the Japanese electronics giant taking second place.

Microsoft’s fan press wonders what it will take to save Microsoft while the Seattle Times, a de facto branch of Bill Gates PR for the most part, carries a message of “Microsoft philanthropy” (turning a criminal company into the very opposite by playing with words and headlines).

The Web site Microsoft Hohm helps people calculate their energy use and find ways to conserve, and it’s planned in the future as a tool to help manage information about when and where to recharge electric vehicles.

“Young generation redefines culture of Microsoft philanthropy” is the headline. The Seattle Times is nearly always playing along with the PR. It has become almost amusing. Over the past week there have also been loads of that energy nonsense striving to portray Microsoft as “green” and “environmental”. To be fair, other companies do that too, but they don’t pretend as much as Microsoft does. There are people being assigned to manage such spin campaigns, as Howard Bloom explained some days ago (skip to 45 minutes from the start).

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. David Gerard said,

    May 30, 2010 at 6:38 pm

    Gravatar

    notnews.today.com is now a dead URL :-) Current version of the pic is http://newstechnica.com/wp-content/uploads/2008/11/bill_gates_mugshot.jpg

  2. twitter said,

    May 30, 2010 at 8:43 pm

    Gravatar

    Microsoft is anything but a “green company”. The planned obsolescence of their “product life cycle” multiplied the volume of electronic waste produced for the entire existence of Windows. Their sabotage of ACPI power management prevented their customers from reasonable power savings for nearly a decade and the digital restrictions schemes of Vista are even worse.

What Else is New


  1. Links 7/12/2016: ROSA Desktop Fresh R8 Plasma 5, Ubuntu Touch OTA-14

    Links for the day



  2. The UPC Scam Part VII: A Fine Mess in the Making, as Nothing Can be Made of It Amid/After Brexit

    The final part in this multi-part series about UPC, which cannot be implemented in the UK as long as Brexit is on the agenda



  3. The UPC Scam Part VI: The Real Story Which People Missed Due to Puff Pieces Seeded by Battistelli-Bribed Media is That UPC Technically Cannot Come to the UK

    Another long installment in a multi-part series about UPC at times of post-truth Battistelli-led EPO, which pays the media to repeat the lies and pretend that the UPC is inevitable so as to compel politicians to welcome it regardless of desirability and practicability



  4. EPO Spiraling Down the Drain as Experienced Examiners and Judges Are Seemingly Being Replaced by Interns

    Implementing yet more of his terrible ideas and so-called 'reforms', Battistelli seems to be racing to the bottom of everything (patent quality, staff experience, labour rights, working conditions, access to justice etc.)



  5. A Lot of News From the Supreme Court (SCOTUS) Today, With Some Important Decisions on Patents Coming Soon

    A roundup of today's outcomes from the US Supreme Court, which intends to review and decide on important patent cases



  6. In Historic Blow to Design Patents, Apple Loses to Samsung at the Supreme Court

    A $399 million judgment against Android devices from Samsung, with potential implications for other Android OEMs, is rejected by SCOTUS



  7. Good Riddance. Ray Niro is Dead.

    The infamous father of patent trolling is dead, so we need to remember his real legacy rather than rewrite his history to appease his rich relatives (enriched by destroying real companies)



  8. EPO Suicides Greater in Number Than is Widely Reported, Unjust System a Contributor to These

    The horrible regime of Benoît Battistelli has an enormous human toll (fatalities), far greater than the Office is willing to publicly acknowledge



  9. Lobbying Disguised as 'Reporting' by the Patent Microcosm, Which Wants More Patents and More Lawsuits (Lawyers Needed)

    A rebuttal to some new articles about patents, especially those that strive to increase patent-related activities (usually for personal gain)



  10. USPTO Echo Chamber That Lacks Actual Software Professionals Deciding on Patentability of Software

    A look at yesterday's "Roundtable on Patent Subject Matter Eligibility," which lacked involvement from those actually affected by patents rather than those who sell, trade, and exploit these



  11. More Examples of Microsoft and Its Patent Trolls Taxing Linux, Even After Microsoft 'Joined' (Paid) the Linux Foundation

    A quick look at the past week's news and clues about Microsoft's (and its broad army of patent trolls) strategy for taxing Linux, or imposing bundling at zero cost (to Microsoft)



  12. Heiko Maas, the SPD “Cash for Access” Affair, and Suspicions of Unwarranted Censorship at IP Kat (Again)

    Unsayable views or just a glitch? Readers of IP Kat express concern about a culture of censorship at IP Kat



  13. Endgame for Battistelli at the European Patent Office (EPO)

    Battistelli turns bad into worse by spitting on the very notion of accepting justice (from the highest court in The Hague or even the UN in this case)



  14. Les Échos Chamber: Having Corrupted the Media (With EPO Money), Battistelli Now Uses It for More UPC Propaganda

    The lies about the Unitary Patent are now being broadcast (Battistelli given the platform) by the publication that Battistelli pays



  15. Rumour: EPO in Berlin the Next Casualty of Battistelli's 'Reform' (Organisational Suicide Plan)

    Months after we learned that a former staff representative in Berlin had been dismissed we come across an anonymous claim that Berlin's 'branch' of the EPO will be folded onto Munich's



  16. Caricature: the Maas App

    The failure of Maas to even bother with regulation of Battistelli (among others) earns him this cartoon



  17. Links 5/12/2016: Linux 4.9 RC 8, DeepMind as FOSS

    Links for the day



  18. Leaked: Battistelli Acknowledges Bunk 'Justice' in About 100 Cases at the Internal Appeals Committee of the EPO

    A look at Battistelli's response to the latest from the International Labour Organisation (ILO), exceptionally delivering two decisions at the very end of last month



  19. The UPC Scam Part V: Unitary Patent Regime a Fantasy of Patent Trolls

    "Good for trolls" is a good way to sum up the Unitary Patent, which would give litigators plenty of business (defendants and plaintiffs, plus commissions on high claims of damages) if it ever became a reality



  20. EPO at a Tipping Point: Battistelli Quarrelling With French Politicians, Administrative Council Urged to Act, Staff Unrest Peaking

    The latest messages about Battistelli's regime at the EPO, which faces growing opposition from more directions than ever before



  21. Quality of Patents at the EPO Dependent on the Appeal Boards When Battistelli Assesses Performance Using the Wrong 'Production' Yardstick

    A look at some recent articles regarding patent quality in the US and in Europe, in particular because of growing trouble at today's EPO, which marginalises the appeal boards



  22. Microsoft's Push for Software Patents Another Reminder That There is No 'New' Microsoft

    Microsoft's continued fascination with and participation in the effort to undermine Alice so as to make software patents, which the company uses to blackmail GNU/Linux vendors, widely acceptable and applicable again



  23. Links 5/12/2016: SparkyLinux 4.5 Released, Kondik Exits Cyanogen (Destroyed After Microsoft Deal)

    Links for the day



  24. Software Patents Continue Their Invalidation Process, But Patent Law Firms Try to Deny This in Order to Attract Misinformed (or Poorly-Informed) Clients

    A roundup of news about software patents and demonstration of the sheer bias in the media, which is mostly controlled or steered by the patent microcosm rather than actual inventors



  25. Patent Trolls of Microsoft and Ericsson Are Trying to Tax Everything, Especially Linux Devices

    An update on Intellectual Ventures and Unwired Planet, whose operations pose a growing problem for Free software and Linux-based products (e.g. Android)



  26. Asia's Patent Litigation Chaos Getting Worse, Reaching Countries in the West, and Sites Like IAM Actively Promote This

    The race to the bottom (of patent quality) in China, the growth of patent trolls in the region, and the ruinous litigation strategy which now spills over even to the US -- through the Eastern District of Texas -- and may inevitably come to Europe (especially if the UPC ever becomes a reality)



  27. More French Politicians Are Complaining That Benoît Battistelli is a Disgrace to France and Urge for Action

    The backlash against Battistelli spills well outside the EPO and is now apparent even at the French National Assembly



  28. Links 3/12/2016: Mageia 5.1 Released, Mozilla Revenue at $421.3M

    Links for the day



  29. Canadian Intellectual Property Office (CIPO) Sees Decline in Patent Applications and It May Actually be a Good Thing

    Challenging the false belief that the more patents society has the better off it will be, citing examples and news from north America



  30. Blockchain Domain Infested With Software Patents, MasterCard Among the Culprits

    Worrying signs that an area of Free/Open Source software innovation is getting impacted by the plague of software patents


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts