Bonum Certa Men Certa

The World According to ZDNet: Vista 7 a Whole Area of IT

...or just paid placement? You can be the judge.



Summary: ZDNet UK puts up Microsoft-endorsing elements in 'news' pages and nukes comments that expose Microsoft's PR department, Waggener Edstrom

THE MONOPOLIST from Redmond loves injecting trademarks into people's consciousness. We already know that Microsoft was 'incentivising' hundreds of Korean bloggers to write a lot about Vista 7 . That's just one example among others for which there is ample evidence.



The screenshot at the top (annotated) helps show circumstantial evidence which may suggest there is a paid endorsement in the editorial part of ZDNet UK. What is "Windows 7" doing there? It is totally out of place, sitting there among actual areas of IT. "Windows 7" is not "Windows" or even "Microsoft". Why is this a whole category? This seemed suspicious, so I raised this question while they tried to silence me for posting politely my opinions in ZDNet UK (they also threatened to remove my account, even though I did nothing wrong, as people can judge by comments I reproduced and see for themselves).

My question, which was not deleted by the way, sought to discover whether the site's marketing side was affecting editorial sections without disclosures. There is no need to be inflammatory about it and I was very polite. I also pointed out that ZDNet's Twitter account is summarised as "All the latest business technology news, covering security, mobile, Microsoft and much more" (Microsoft is the only trademark mentioned). It's basically the same pattern as the above. Microsoft is the only trademark to be mentioned by what claims to be a technology site. Here is what I wrote to ZDNet:

Upon closer inspection, this gets even more interesting. I see that the said twitter account follows 33 people and also an account called "(http://twitter.com/)/ZDNetUK_Win7". I notice that alongside menu items at the top of *all* pages in ZDNet UK there is an oddly out-of-place section called "Windows 7" (and again, it's the only brand mentioned). I clicked on and it's purely promotional therein. It says: "ZDNet UK's special report covers a range of content, including reviews, articles and videos, to help you discover the key features in Microsoft's latest operating system, as well as the pitfalls you should be looking out for."


But more interestingly, all comments that mention Microsoft's PR department, known as Waggener Edstrom, were removed. When one wants to do paid Microsoft endorsement, it's natural to go through Waggener Edstrom. Microsoft.com refers such queries to Waggener Edstrom.

What was conspicuous to me was that ZDNet became extremely panicky and very defensive of this firm, whose named was removed along with all comments that even mentioned it. In fact, the response from ZDNet (which came late, around the time we complained about censorship) only dealt with the Waggener Edstrom claims, not rebutting the remaining evidence but instead throwing everything away by just using Waggener Edstrom as an excuse (it was not even mentioned in all the comments).

"The claims about ZDNet UK were not removed, just the ones about Waggener Edstrom. What is this irrational fear of criticising Waggener Edstrom?"We do know that Waggener Edstrom was pressuring British publications like The Inquirer to change their coverage. The Inquirer wrote about it. Is ZDNet fearful of criticising Waggener Edstrom? And if so, why? It's just Microsoft's marketing department. Why is this such a sensitive subject?

We only encourage people to explore this and to take these questions further. Where there is smoke there is often fire.

Look again at the deleted comments, in particular Comment #6 and Comment #7. Both of these are the ones which mentioned Waggener Edstrom. None of the 7 comments were deleted until comments #6 and #7 got posted; it's as though we blew a dog whistle and the E-mail response to us further validates such a theory because it only defended Waggener Edstrom and ignored all the remaining evidence. Is a sacred cow the trigger? Watch the response from ZDNet: "In addition, they make unsubstantiated harmful suggestions about companies - about ZDNet UK, for example. Some of these comments may place this site at legal risk," said Karen Friar only after I had mentioned Waggener Edstrom (and their name got wiped off the page). I did provide links, e.g. documents from Comes vs Microsoft, to support my claims. Karen ignored this court exhibit. The claims about ZDNet UK were not removed, just the ones about Waggener Edstrom. What is this irrational fear of criticising Waggener Edstrom?

To summarise, we would like to leave an open question: what is the relationship -- if any -- between Waggener Edstrom and ZDNet? I sent ZDNet's editorial team this question. Even though they did write to us before, to this question they did not reply. It has been 2 days, so we assume that "no comment" is their stance. The top of all Web page in the site (which possibly reaches a million per day) is still an endorsement of "Windows 7". It validates the product in a strange context.

"In honor of the event, Pam Edstrom, who had since left Microsoft to cofound her own agency, Waggener Edstrom, and handle Microsoft's PR from the outside, sponsored a "Windows Roast." Gathered at the Alexis Park Resort in Las Vegas, Gates and Ballmer made fun of themselves and not so subtly apologized for the Windows delays. "To Dream the Impossible Dream" was the theme song playing in the background. With three hundred analysts and members of the press invited to these festivities where Gates and Ballmer let it all hang out, it was another coup for "Gates's Keeper." Gates joked that Ballmer had insisted, " 'We just gotta cut features.' He came up with this idea that we could rename this thing Microsoft Window—and we would have shipped that thing a long time ago."

--Barbarians Led by Bill Gates, a book composed
by Pam's daughter

Comments

Recent Techrights' Posts

SLAPP Censorship - Part 58 Out of 200: 5RB and Brett Wilson LLP Helped Garrett and Graveley Make Equivalent of GAFAM NDAs Superficially 'Enforceable' in the UK, Using Threats
laziness results in many hours and high lawyers' fees
 
Red Hat Circling Down the Slop Drain
IBM, governed by slop fanatics, is going to do a lot of damage
Slop is an Addiction, Its Users Find It Addictive
please do not tolerate people who slop
The Corrupt Lecture the Non-Corrupt - Part VII - Secrecy at the EPO (Regarding Cocaine and Nepotism) Has Undermined Trust in Management
If Europe's second-largest institution is run by the "Alicante Mafia", does this mean that other key European institutions are "Mafia"?
SLAPP Censorship - Part 59 Out of 200: Mentioning the Fact Alex Graveley Arrested and Charged for Strangulation in Texas is "Reckless" and "Malicious", According to His 'Hired Guns' in London
it was framed as "malicious"
Links 27/04/2026: Strikes, Corruption in Spain (Spanish PM Sanchez' Wife), and YouTuber Faces Jail Time
Links for the day
Gemini Links 27/04/2026: Gopher Catch-up, Year of Contentment, and Path to Freedom
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, April 26, 2026
IRC logs for Sunday, April 26, 2026
Journalistic Malpractice: Helping Microsoft Paint 'Voluntary' Layoffs (Before PIPs) as "Buyouts"
What does this tell us about today's media?
The Man IBMers Regard or Already See as Likely Successor of Krishna (or Next CEO of IBM) is a Slop Fanatic
How dangerously misguided
The Corrupt Lecture the Non-Corrupt - Part VI - Management of the European Patent Office (EPO) Covered Up Cocaine Use, Even Colleagues Not Informed
the self-described "fu--ing president"
Who Controls Fedora? IBM and GAFAM.
Don't for a moment believe that IBM understands GNU/Linux. We are quite certain nobody in IBM's Board of Directors uses it.
State of Slop About GNU/Linux
As the incentive to publish is reduced (competing with slop is no fun), the effort/money invested in stories goes down
Links 26/04/2026: Korean Inflation, GLP-1 Drugs Linked to Cognitive Impairment, Lithuania's Public Broadcaster LRT Besieged
Links for the day
Hopefully Smooth Sailing in OS Upgrade
There are some contingencies at hand
Links 25/04/2026: "Horrible Economics of AI Are Starting to Come Crashing Down", More Restrictions Placed on Social Control Media
Links for the day
Getting Aggressive Suggestive of Loss - Part IV - Shutting Down My Existence
Would anyone out there tolerate such messages sent from burner accounts?
Gemini Links 26/04/2026: Gemini Movie Database (or GeminiMDB) and Star Trek III
Links for the day
Weeks Before Linux Removed Over 100,000 Lines of Code Due to Slop 'Bug Reports' Microsoft Paid 'Linux' Foundation to Advance Slop in the Name of 'Security'
What can possible go wrong? Both for security and for stability.
Tracking Ages of People
To stay "safe" tell us your age
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, April 25, 2026
IRC logs for Saturday, April 25, 2026
"A single witness shall not rise up against a person regarding any wrongdoing or any sin that he commits; on the testimony of two or three witnesses a matter shall be confirmed." (Deuteronomy 19-21)
The spouse of Garrett repeatedly points out that Garrett can barely code or can only do so very poorly
Rust People Sabotage Stability for the Sake of a Falsely-Promised 'Security'
Set aside severe performance issues, poor handling of "edge cases", general bugs, lack of compatibility, and even crashes
SLAPP Censorship - Part 57 Out of 200: 5RB and Brett Wilson LLP Made the Garrett and Graveley Particulars of Claims a Lot Like Photocopies!
They seem very much irritated that I speak about this
Huge Strike at the European Patent Office (EPO) This Coming Friday (May 1st)
International Worker’s day
Links 25/04/2026: Nokia Wins Embargo in Kangaroo Court Where Judges Are Salaried Nokia Staff (UPC), Allison Pearson Defamation Case (UK) Succeeds, Smokey Robinson and "Puff Daddy" (US) Fail
Links for the day
Gemini Links 25/04/2026: Weekly Echoes, Gemtext Tables, and Using Offpunk
Links for the day
Corporate Media Did Not Specify What Microsoft Means by "Buyouts" (Layoffs), It May Be Hardly Different From Severance
Time will tell, but investigative journalism hardly exists anymore, so we won't hold our breath
The Corrupt Lecture the Non-Corrupt - Part V - "Diversity" and "Inclusion" at EPO Means Sleeping With Sister of "Cocaine Communication Manager" and Making Them Millionaires
Remember that top applicants or key stakeholders of the EPO are already complaining about a lack of quality
Links 25/04/2026: Fake GAFAM Valuations (Gripping the Market Based on False Accounting), "Evidence Isn't Just for Research", and "Putin Defends Mobile Internet Outages"
Links for the day
Dr. Andy Farnell on Why Calling Slop or Chaff "Hey Hi" (AI) Harm Us All, Except for "Ten or Twenty Rich Industrialists"
"words to avoid"
Internet Trolls Likely Trying to Distract From the Demise of IBM, Problems With Red Hat
there seems to be trolling online aimed at suppressing discussion
Debian Upgrade Coming Up (Soon)
Yesterday we contacted the datacentre staff about it
Getting Aggressive Suggestive of Loss - Part III - Threats From Burner Accounts Formally Treated as a Crime
Countries that cannot preserve freedom from self-censorship are countries where free press ultimately cannot prevail
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, April 24, 2026
IRC logs for Friday, April 24, 2026
Gemini Links 25/04/2026: 3.4k+ Capsules, Microsoft Layoffs, Call for Nuclear Disarmament, "Internet is Sad and Lonely"
Links for the day