Bonum Certa Men Certa

Novell Pays Ponemon Institute, LLC, to Help Generate Fake News

Ponemon



Summary: Larry Ponemon's firm, which sells bias, helps Novell seed some favourable coverage in news sites following a paid-for 'study' and paid-for press release

THE MOVEMENT known as "sceptics" (or skeptics for the north Americans) has grown rather popular. It is associated with developing critical skills that are derived to an extent from science, encouraging people to tell apart fake news from real news and facts from fiction (including so-called 'conspiracy theories'). Here at Techrights we encourage everyone to take a critical look and remember the role of PR agencies. The PR industry in the United States alone is said to have a turnover of over one trillion dollars. It's that industry which tells unsuspecting members of the public what products are "good", what foreign policies are "good", which companies are "good", and which people are "good". Bill Gates, for example, spends over one million dollars per day on PR, i.e. telling the world how wonderful he and the Gates Foundation are. It's a really massive industry generating bias and making deliberate deception "acceptable" (because "everyone's doing it!"). It's why a lot of sociopaths happen to be affluent, even if they are not genuinely clever.



"It's a really massive industry generating bias and making deliberate deception "acceptable" (because "everyone's doing it!")."While it is rare to see companies targeting Novell (whose future is just a trademark possibly to be abandoned), these still rarely exist and the company still has those rare press releases, from Provo even (not Boston). This new one for example is based on some claims Novell paid someone to make as means of generating promotional pseudo-articles (pasted press release) and exaggerated claims that help Novell make sales. That last one says: "The average cost of compliance associated with storing unstructured data is $2.1 million per year, according to a report prepared by the Ponemon Institute for software firm Novell."

Another one repeats the same claims, which Novell merely bought. It's not real research, it is tainted.

The Ponemon Institute conducted the research for networking vendor Novell, to look at the storage, control and compliance challenges that derive from the proliferation of unstructured data such as documents, presentations and spreadsheets.


Watch this Novell propaganda spreading:

The Ponemon Institute, on behalf of networking and data management firm Novell, looked at the compliance costs of managing business data at 100 firms.


How were those 100 firms selected? Did Novell put any strings on the finding? Any incentive to tilt it in one direction or another (e.g. for future contracts)? No journalist seems to be questioning those claims, just reposting them. It's pure laziness. This is no better than PR, like like this new "Novell Customer Success Story" which is totally within Novell's control (just like the Vibe PR blitz in YouTube, as we noted before). Novell is just trying to inject its idealogy into articles as well as inject product names like "Novell Identity Manager" into articles like this one. If this is the state of today's journalism (no research, no days taken for independent audit of claims), then we are seriously in a miserable state of affairs. News just becomes surrogate for PR and here in Techrights we fought against shallow coverage about Novell, which mostly echoed Novell's PR rather than investigate. If there is something people can take away from this site, it will hopefully be critical skills. It's not just about Novell and we have decent wiki pages on this subject. These can be generalised. Had journalists done their job properly (covering, not promoting), Microsoft would not get so far with racketeering and Novell would probably avoid a treasonous deal with Microsoft.

"News of the World" is dead today, after well over a century. What a testament of our times.

Recent Techrights' Posts

Speed of GNU/Linux
The media seldom speaks of the dangers of "proprietary software"
Proprietary Windows Versus "Linux" News (Trying to Keep People on Windows, Never Exploring GNU/Linux)
Good editors know better how to recognise threats and not give them lip service
Ensuring That Every Computer User Anywhere in the World Can Take Control of All His or Her Computers
We must fight the people who attack general-purpose computing, in particular those who push this agenda very aggressively inside Linux
Gemini Links 28/04/2025: Autism and Structural Navigation
Links for the day
What Happened to the Open Source Initiative (OSI) Elections: The Purge, the Cover-up, and the Witch-hunts
OSI has gone "full Microsoft"
 
Coming Soon: Microsoft Fake Results, Mass Layoffs, and Silence About All the People Microsoft Pressured to "Quit" (So That They Don't Get Counted as Layoffs)
there will be more mass layoffs
Chromebooks' Adoption in Sweden No Longer Depends on Schools
School breaks are when classrooms are shut
No, IBM is Not Investing $150 Billion in the US and It Doesn't Even Have That Kind of Money
Here we go again... media as a vehicle of lobbying and misinformation
Leak: The EPO's General Consultative Committee (GCC) Does Not Consult Staff on Crucial Matters and Bypasses the Administrative Council (AC) to Do Illegal Things
violations against the EPO's very staff
New Leaks Coming Soon, We Maintain 100% Record of Successful Resistance to Censorship
We won't be told what we can and cannot say (especially when it's true)
Central African Republic (CAR): Vista 11 is Only ~0.2% Market Share
99.8% to go!
BSD and GNU/Linux Replaced Microsoft in Secure Servers, All Microsoft Has Left is LLM Slop for Fear, Uncertainty, and Doubt (FUD)
the FUD machine never rests
Gemini Links 28/04/2025: A Simple Task Tracking and Auto-Prioritization Tool and Other Programs
Links for the day
Links 28/04/2025: Canada's Election, Pakistan-India Conflict
Links for the day
Glue Inside Your Pizza (or Why People Will Get Fed Up With Slop)
People are given "answers" from non-intelligence word dumpsters
Links 28/04/2025: Cyberattacks Happening, Chatbots Disappointing, and "Free Speech Under Fire"
Links for the day
Phone Adoption Very Low in Vatican, Windows Usage Fell Nonetheless
Even in places where people still use desktops/laptops most of the time (and have access to these) Windows is gradually losing ground
GNU/Linux 9% in Cuba, Vista 11 Waning, Android Dominant
Microsoft has pretty much lost Cuba
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, April 27, 2025
IRC logs for Sunday, April 27, 2025
In 24 Countries Observed by statCounter Vista 11 is Still Less Than a Quarter of Windows Users Despite All Other Versions Being 'Expired'
They ought to move to GNU/Linux
Links 27/04/2025: Pope Goodbyes, "Politics of Fear", Slop Redux and More Google Shutdowns (Google Debt Had Grown This Year)
Links for the day
Links 27/04/2025: Serenity Dialectics, Hockey Jersey Ethics, and More
Links for the day
Links 27/04/2025: Death of Nest Thermostats, Death of Metaverse
Links for the day
Links 27/04/2025: Projects Workflow and Discovering Technology
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, April 26, 2025
IRC logs for Saturday, April 26, 2025
Microsoft Isn't on the Map in USSR
To them, it's either Google or Yandex
In Central America Windows Became a Small Force
These are countries where Windows used to have well over 95% of the "market"
What's Very Vexing to GAFAM, EPO and Others Is That It's Incredibly Hard to Censor Us (and Nobody Ever Successfully Did That Before)
resist, do not capitulate
Site May be Even Faster Now
It basically takes less than a tenth of a second to serve the page
Receiving SLAPPs and Collecting Them Like Trophies (the SLAPPs Always Fail)
People who file lawsuits bring even more attention to themselves (or to embarrassing statements about them)
Year of GNU/Linux on the Laptop?
It's not happening only in Lenovo
What People Must Understand About the Open Source Initiative (OSI)
some facts about the Open Source Initiative (OSI)
Many of the Scandals Are Interconnected (Overlapping People and Corporations)
We're only getting started
More Copyright Lawsuits Against LLM Slop Providers and Suppliers of LLM Slopfarms Would Benefit Society
It's not just bad for the Web and for society; it's also legally dangerous
Links 26/04/2025: General Assassinated in the Town of Balashikha, US Promoting Seafloor Mining
Links for the day
Links 26/04/2025: Facebook Layoffs Again, Remembering What's Real, and Say No to Mass Surveillance
Links for the day
Links 26/04/2025: NOAA Budget Cuts and "Dog Days Ahead"
Links for the day
In defence of JD Vance, death of Pope Francis
Reprinted with permission from Daniel Pocock
Three Years in Prison for Disney Employee’s ‘Menu Hacking’: The Economic Fallout of Digital Menus
Reprinted with permission from Ryan Farmer
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, April 25, 2025
IRC logs for Friday, April 25, 2025