Bonum Certa Men Certa

Novell Pays Ponemon Institute, LLC, to Help Generate Fake News

Ponemon



Summary: Larry Ponemon's firm, which sells bias, helps Novell seed some favourable coverage in news sites following a paid-for 'study' and paid-for press release

THE MOVEMENT known as "sceptics" (or skeptics for the north Americans) has grown rather popular. It is associated with developing critical skills that are derived to an extent from science, encouraging people to tell apart fake news from real news and facts from fiction (including so-called 'conspiracy theories'). Here at Techrights we encourage everyone to take a critical look and remember the role of PR agencies. The PR industry in the United States alone is said to have a turnover of over one trillion dollars. It's that industry which tells unsuspecting members of the public what products are "good", what foreign policies are "good", which companies are "good", and which people are "good". Bill Gates, for example, spends over one million dollars per day on PR, i.e. telling the world how wonderful he and the Gates Foundation are. It's a really massive industry generating bias and making deliberate deception "acceptable" (because "everyone's doing it!"). It's why a lot of sociopaths happen to be affluent, even if they are not genuinely clever.



"It's a really massive industry generating bias and making deliberate deception "acceptable" (because "everyone's doing it!")."While it is rare to see companies targeting Novell (whose future is just a trademark possibly to be abandoned), these still rarely exist and the company still has those rare press releases, from Provo even (not Boston). This new one for example is based on some claims Novell paid someone to make as means of generating promotional pseudo-articles (pasted press release) and exaggerated claims that help Novell make sales. That last one says: "The average cost of compliance associated with storing unstructured data is $2.1 million per year, according to a report prepared by the Ponemon Institute for software firm Novell."

Another one repeats the same claims, which Novell merely bought. It's not real research, it is tainted.

The Ponemon Institute conducted the research for networking vendor Novell, to look at the storage, control and compliance challenges that derive from the proliferation of unstructured data such as documents, presentations and spreadsheets.


Watch this Novell propaganda spreading:

The Ponemon Institute, on behalf of networking and data management firm Novell, looked at the compliance costs of managing business data at 100 firms.


How were those 100 firms selected? Did Novell put any strings on the finding? Any incentive to tilt it in one direction or another (e.g. for future contracts)? No journalist seems to be questioning those claims, just reposting them. It's pure laziness. This is no better than PR, like like this new "Novell Customer Success Story" which is totally within Novell's control (just like the Vibe PR blitz in YouTube, as we noted before). Novell is just trying to inject its idealogy into articles as well as inject product names like "Novell Identity Manager" into articles like this one. If this is the state of today's journalism (no research, no days taken for independent audit of claims), then we are seriously in a miserable state of affairs. News just becomes surrogate for PR and here in Techrights we fought against shallow coverage about Novell, which mostly echoed Novell's PR rather than investigate. If there is something people can take away from this site, it will hopefully be critical skills. It's not just about Novell and we have decent wiki pages on this subject. These can be generalised. Had journalists done their job properly (covering, not promoting), Microsoft would not get so far with racketeering and Novell would probably avoid a treasonous deal with Microsoft.

"News of the World" is dead today, after well over a century. What a testament of our times.

Recent Techrights' Posts

Taking a Moral Stand Against Strategic Lawsuits Against Public Participation (SLAPPs) and the Worst Offenders/Facilitators
Any other stance would sidle with moral depravity or moral hazard
France: Apple and Microsoft Down, GNU/Linux Up to New Record Levels
How will tariffs against France impact things in the coming months?
Open Source Initiative (OSI) Privacy Fiasco in Detail: What Was Reported to the California Privacy Protection Agency (CPPA)
We hope to finish this whole lot within a week, then move on to election, lobbying etc.
 
Links 06/04/2025: Fake Reviews, Privatisation Heists, and "AI" as Smokescreen for Impoverishing Humans
Links for the day
Links 06/04/2025: Many New Acts of Repression and Elements of Financial Depression
Links for the day
In Qatar GNU/Linux Rose From Under 1% to Over 4% in Two Years (or Over 5% If Counting ChromeOS)
It's a big improvement compared to what we saw last year
LLM Scrapers Are a Nuisance, But They're Also a Reminder It's Time to Make Your Site Static
Perhaps the best protection is the ability to endure surges
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, April 05, 2025
IRC logs for Saturday, April 05, 2025
Links 06/04/2025: Attacks on Education, Fake Patents, and Fake (Illegal) Patent Courts
Links for the day
Links 05/04/2025: Tariffs Backfiring, YouTuber Arrested, X/Twitter Set to be Fined
Links for the day
Gemini Links 05/04/2025: Offline is For Everyone, Copyright Colonialism, and More
Links for the day
Links 05/04/2025: TikTok Unsold (Still), Royal Society is Dead
Links for the day
Techrights Will Spend the Next Few Years Writing a Lot About Strategic Lawsuits Against Public Participation (SLAPPs)
It's a growing problem
The State of EPO Staff's Health in Rijswijk or The Hague
We're going to cover the EPO some more later in the month
NVIDIA Corp Lost 36% of Its "Value" Since Cheeto Inauguration, But "Gen Hey Hi" (GenAI) is Totally Not a Bubble
Selling loads of unneeded hardware based on hysterical hype; like selling shovels during a Gold Rush
GNU/Linux Growing in East Asia, Windows by Default No More?
GNU/Linux is now on the shelf
Slopwatch: Anti-Linux 'Articles' From Linux-Hostile LLMs
It is almost always negative things and nobody can be held responsible for it except the charlatans prompting the LLMs
Links 05/04/2025: Fentanylware (TikTok) "Sale Looks Highly Imminent" (US), Stock Market Drowning in Panic
Links for the day
Gemini Links 05/04/2025: Moving Plants, No to Smartwatches, RAID Hygiene
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, April 04, 2025
IRC logs for Friday, April 04, 2025
Techrights Has Dealt With More Potent SLAPPs Than Violent Microsofters Begging to Hide What They Did to Women
I became accustomed to SLAPPs
Links 04/04/2025: Fury in South Korea, Flight MH370 Remains Mystery
Links for the day
Gemini Links 04/04/2025: Anger and Raspberry Pi CM4
Links for the day
Links 04/04/2025: LLM Slop Bubble Bursting and Korea Music Copyright Association Bans Slop 'Music'
Links for the day
Traf-O-Data, the Company That Jeffrey Epstein's BFF (Bill Gates) (Co)Founded 53 Years and Went Out of Business Due to Heavy Losses
Who will die first, Bill or Microsoft?
Why Microsoft's Shares Sank Almost 20% in Recent Months (the Bubble is Imploding)
verified press reports from the past 24 hours
A Note on SimilarWeb
Or why SimilarWeb is meaningless for more than 99% of the sites on the Web
GNU/Linux Rises to Almost 5% in Algeria While Windows Sinks to All-Time Low
GNU/Linux grew tenfold
Where to Get More Gags
A valued reader recommended that to us
Links 04/04/2025: Tech Stock (Inc. GAFAM) Fall, Google Pretends to Do End-to-End Encrypted Emails (With Google in Control)
Links for the day
IBM Said to be Shutting Down Offices or Sites in the United States
the press can no longer avoid admitting that IBM moves many jobs to India
To Participate in Fedora Diversity You Must Use Proprietary Software
Not for the first time either
LLM Slop as Attack Vector on the Reputation of Linux
The attacks on Linux have escalated to information warfare
Yandex About to Be Three Times Bigger Than Microsoft (Bing) in Asia
That's about 60% of the world's population
Gemini Links 04/04/2025: Decoupling Updates, Elaho as Gemini Client
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, April 03, 2025
IRC logs for Thursday, April 03, 2025