Bonum Certa Men Certa

GNU/Linux Advocacy Needs to Become Stronger in the Face of AstroTurfing

"In the Mopping Up phase, Evangelism's goal is to put the final nail into the competing technology's coffin, and bury it in the burning depths of the earth. Ideally, use of the competing technology becomes associated with mental deficiency, as in, "he believes in Santa Claus, the Easter Bunny, and OS/2." --Leaked Microsoft document

Summary: In the age of 'Scroogled' and other AstroTurfing campaigns we need to become more vocal, not less vocal, in support of GNU/Linux

"The year of the [GNU/]Linux desktop" is a phrase that we used earlier today. FOSS Force correctly calls the phrase "a comical punching bag for a number of years."



We need to change that.

Just as the Pirate Bay and Pirate Party helped change the connotation of the word "pirate" (more commonly used these days to refer to copyright infringement) we ought to change the connotation of the phrase "the year of the [GNU/]Linux desktop," insisting that this year is already behind us. Judging by the number of Android devices, this is undeniably true for "year of Linux".

FOSS Force explains that the "phrase has been At the turn of every new year the question can be found on hundreds of Linux-centered websites."

It adds that: "The fact is, we’ll never see “the year of desktop Linux.”" This actually relates to a later post from FOSS Force [2], which Robert Pogson responds to in [3].

Giving up on the phrase or conceding (as suggested above) would actually just serve the FUD, or in other words this would make it seem like the FUD was legitimate and true. We need to battle the FUD, not surrender to it.

Surprisingly enough, the Linux Foundation has just published an article from an FSF basher. The article itself is quite good and it is titled "Why Arguing That Windows is Better Than Linux Makes You Look Silly" (we have already rebutted many such arguments over the years).

Jim L., who have been a good proponent of GNU/Linux in recent years (even in IDG), adds his views to the article [5], but he goes as far as chastising advocates of GNU/Linux, Android, etc. Some strong GNU/Linux advocates like Robert Pogson have already responded in the comments and as my wife put it, "I would usually agree. However, a lot of anti-Linux is not fanboyism but part of 'Scroogled'-like whisper campaigns. A lot of anti-Windows is reactionary. Some of the comments here already point this out. You cannot always turn the other cheek."

What we need to understand id that much of the anti-GNU/Linux 'journalism' from sites like ZDNet (that's what the original alludes to) can actually be traced down to editorial control. Many writers in ZDNet are connected to Microsoft (some are current or past Microsoft staff) and the parent company, CBS, works with Microsoft. Framing OS wars as two camps of "fanboys" fighting against each other is willingly putting a false image and turning a blind eye to Microsoft PR agencies, which we know are manufacturing GNU/Linux-hostile articles ('Scroogled' AstroTurfing is one example).

The bottom line is, GNU/Linux advocacy is often facing opposition from a corporate propaganda effort, not a grassroots effort. We oughtn't just like the PR agents win. We ideally need to expose them. In recent years Microsoft was exposed rallying propaganda agents in sites like Reddit and YouTube.

Related/contextual items from the news:


  1. Making a Difference the Linux Way
    The year of the Linux desktop.

    The phrase has been a comical punching bag for a number of years. At the turn of every new year the question can be found on hundreds of Linux-centered websites.

    “Will this be the year of the Linux desktop?”

    The fact is, we’ll never see “the year of desktop Linux.” Not the way we imagine it anyway. Many of us long for the time when Linux will become a well known alternative to Microsoft Windows. That just isn’t gonna happen.


  2. Meeting Windows User Expectations With Linux
  3. Making a Difference
    He makes some good points, that don’t actually support his thesis. I can give a single counterexample that shows the error of his ways. There are places on this planet where GNU/Linux is a well known alternative OS on the desktop.


  4. Why Arguing That Windows is Better Than Linux Makes You Look Silly
    It seems as though you can't throw a rock on the internet without hitting an article which argues for the superiority of Windows over Linux. With titles like “Five reasons I'd rather run Windows 8 than Linux”, these articles are a dime a dozen.


  5. Who cares about Windows versus Linux?
    Platform wars are as old as computing itself, but they never seem to really die off and go away, they just morph into new ones as technology itself changes. Linux.com takes a look at the classic Windows versus Linux battle, and why the Windows advocates make themselves look silly by bashing Linux.




Recent Techrights' Posts

We Need Less Gadgets, More Humanity
If people are being honest with themselves, many of the gadgets they claim they "cannot live without" are just excesses and distractions they could definitely leave behind
Daniel Pocock in The Guardian This Morning
There is an opportunity here to spread a message, even if Pocock won't win a seat
 
When It Comes to Slop, Richard Stallman is Opposite of Linus Torvalds
When it comes to computing, Dr. Stallman has long been a voice of reason
Daniel Pocock is in Mainstream Media This Week
Pocock's haters will absolutely hate this
In His Departure Post, Poul-Henning Kamp (phk) Explains Why Linus Torvalds is Full of "Hot Air" and Slop Bubbles
Having lived through previous bubbles as a UNIX geek, phk cannot be ignored
Whistleblowers Keep Flowing
Later today a police investigator should phone us regarding death threats we've received
Technology and Gadgets Got Obese, Just Like Their Users
They now sell us so-called 'phones' for slop
"Samsung Recently Projected a 19-fold Surge in Second-Quarter Operating Profit", Now There Are Mass Layoffs
In a 9-month period Samsung's debt rose by about 80%
Gemini Links 20/07/2026: Dungeon Meshi/Undertale Crossover, "The Hitchhiker’s Guide to the Dark Web and Beyond"
Links for the day
IBM's Control of the Media "Just Showed What Taking Accountability Does Not Look Like"
It is no secret that IBM pays the media
Microsoft Loses XBox Lawsuit, But There Are More
The collapse of studios continues
GNU/Linux Approaching International Average in Djibouti
One can envisage further gains for GNU/Linux, seeing Microsoft is in such a bad shape
Daniel Pocock "[t]he Australian Taking on Nigel Farage — from Down Under"
This can help raise awareness of some issues
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, July 19, 2026
IRC logs for Sunday, July 19, 2026
Misleading Coverage in Slashdot Promotes and Openwashes Slop
Piggybacking RMS for the headline seems like a PR stunt of sorts
As Envisioned, a Rebellion and Many Whistleblowers at Microsoft
Whistleblowers ensure Microsoft has totally lost control of the "narrative" (face-saving PR)
Microsoft is a Right-Wing Company
Just remember that when people call Microsoft "woke"
GNU/Linux "Market Share" Rises to About a Quarter in Sudan
Can anyone explain to us why?
Gemini Links 19/07/2026: Visiting Ethiopia, Two Dreams, and Price of Skinnerboxes
Links for the day
Tears in IBM, Company Falls Apart While Management Fakes "Performance" to Take Bonuses
Wall Street is a naked emperor
Telling Our Story
In the coming years we'll have some high-impact stories to share and generally tell without fear of reprisal
Microsoft XBox Studio Leaders Upset at What the New CEO Did
From what we can gather, in 2024 XBox was already entering what's known as a "death spiral". Now it's literally moving down the drain/pipe.
IRC Started in Finland, GNU/Linux Did Not
History is like that
GNU/Linux Rises to 8% in Bhutan, Same as the International Average
Taking note of estimated GNU/Linux share in that country, we see it hovering around the international median/average this month
Links 19/07/2026: "The Voice of Google" and "Chinese Surveillance Tech a Threat to Privacy"
Links for the day
Keep Both Eyes on the Ball
At the moment we have six series running in parallel; two of them concern the EPO
'Journalists' Who Help IBM Cover Up Fraud
Journalistic malpractice
The "Modern Linux" Song
Join us now, make the kernel
XBox Layoffs Vastly Bigger Than Microsoft Told the Press, Microsoft Keeps Trying to Change the Subject
Many so-called "XBox fans" are no more
Microsoft Lost 1,200 Billion Dollars in "Market Value", Take a Look at What Happened to Windows
while Windows continues to fall unstoppably GNU/Linux is surging
Links 19/07/2026: People in China Are Buying Feelings and 404 Media Has Third Anniversary
Links for the day
Gemini Links 19/07/2026: Camping, Health, and Hardware
Links for the day
The State of Slopfarms
Slopfarms or LLM slopfarms are a menace and a problem on the Web
GNU/Linux Rising to 6% in Brunei
seventh in the world for GDP (PPP) per capita
Free Software is Like an 'Activist Movement'
People who argue strongly in favour of something (even very good things) will attract the wrath of those whom they oppose
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, July 18, 2026
IRC logs for Saturday, July 18, 2026
UKIP TV (GBNoise) Covers Challengers to UKIP Nigel, Daniel Pocock Mentioned
Way to get noticed
Links 18/07/2026: Chinese State Media Depicting Neighbours as Monkeys, US "Stocks Sink on Anxiety About Tech and Hey Hi (AI) Spending"
Links for the day
Gemini Links 18/07/2026: "Business Idiots Everywhere", "The Siren Song of DePIN", and Entering Geminispace
Links for the day
GNU/Linux in Lithuanian Desktops/Laptops Climbs to 8%, the Global Average
For its own national security it would be wise to abandon Windows
This Bubble is Bursting, Piecewise
It's nice to see Wall Street getting some reality checks
It's Not About XBox, Microsoft is Already Firing Hundreds of People Who Do "Security [sic] Engineering" [sic]
The official reason/excuse/lie told is something about slop, but no sane person would buy it (not even insiders who are impacted)
Can We Finally All Agree That UEFI 'Secure Boot' is a Sham That Harms Security and Gives Microsoft Remote Control Over All PCs and Servers (Even Those That Don't Run Any Microsoft Software)?
Cui bono?
Bolivian People Adopt GNU/Linux (They Have a Domestic Distro Too, PluriOS)
Notice Windows falling to an all-time low
No Technical People Write About UK Parliamentary Elections
Almost none of them work in the media, which seems to favour parrots, slop, or parrots that use slop
"But Stallman is Scaring Away Women..."
Such dishonest projections (projection tactics) needs to be called out and refuted
First Female Debian Project Leader (DPL) Affirms Low Profile and Inferior Status of Women in GAFAM
3 months ago Sruthi Chandran was elected as Debian Project Leader (DPL) for a period of 12 months
After 5 Years Vista 11 Still Adopted Less Than Its Predecessor (Orphaned, End of Life Since Last Year)
Notice Windows going down to 40%
We Don't Depend on Google (or Search Engines in General)
there's a lesson here and it extends beyond sites
Only "Torvaldos" (Linus Torvalds) Can Use the F-Word, CoC Does Not Apply to the Enforcer, and Richard Stallman Punished for Using the Other F-Word ("Freedom")
"Linus Torvalds tells AI haters to fork off"
Explaining the Culture of Bulletin Board-Style Chat
Only desperate detractors would try to present something (cherry-picked) from IRC as some sort of official statement for Techrights
Independent, But Not Fringe
"Daniel Pocock is an Independent Candidate."
In Free Software, Nobody Gets Fired
Way to own one's code and project
PIP-Styled Mass Layoffs Allegedly Coming to Microsoft by 12 August 2026
Microsoft has been doing "silent layoffs" (PIPs and more) for quite some time
Daniel Pocock's Candidacy (Election of Member of Parliament) Mentioned in BBC and Over a Dozen News Sites Since Yesterday
Funnily enough, albeit not surprisingly, the same people who attack Pocock also attack us
Links 18/07/2026: Spotify Uses Slop Song Descriptions, "San Francisco Demands Removal of Nudify Apps"
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, July 17, 2026
IRC logs for Friday, July 17, 2026
Gemini Links 18/07/2026: A Manifesto by The Dissident, Shokz Headphones, and Gemini Tinylog Reader (GTL)
Links for the day