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Peak AMD

Phoronix amd AMD

Phoronix's Michael Larabel ramped up the AMD coverage by about 50% when AMD sent him some very expensive gifts (just as we suspected would happen [1, 2]); Here are the raw numbers (as OpenDocument Format) or HTML with hyperlinks:

May 2022: 63

April 2022: 91

March 2022: 77

February 2022: 56

January 2022: 69

December 2021: 47

November 2021: 38

October 2021: 48

September 2021: 64

August 2021: 68

July 2021: 44

June 2021: 53

May 2021: 44

April 2021: 61

March 2021: 38

February 2021: 45

January 2021: 67

Summary/method: An attempt to measure the impact of 'gifting', putting aside tweets, pictures etc.; we're assessing the number of mentions of AMD in headlines and summaries (number of string matches or mentions of "amd" in the monthly archives); nearly 50% of the articles in the site so far today are about AMD, a company with about 15k workers (for comparison's sake, Intel is almost 120k). What Phoronix does not tell us does matter because just like in social control media, things are not quite how they seem on the surface (sometimes the site even posts AMD job ads as "articles", even for just one single role)

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