Guy Kawasaki said, paraphrasing the point in the video linked above or in [1, 2, 3, 4, 5] (it was also in the biography, "Steve Jobs", by Walter Isaacson): “Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.”
Unless IBM issues a statement (admission) to the media or issues WARN notices (in the US), the lousy media will simply assume - however wrongly - that nothing is happening and there's nothing to report
Any day that passes without European media and European politicians doing anything about it merely discredits the media and the EU (or national governments)