Bonum Certa Men Certa

Mozilla Responds to Controversy Over Embedded Ads in Firefox

Summary: Mozilla uses the yuppie-Nuremberg defense to justify selling away users' privacy

Mozilla is a company with plenty of good people -- good as in ethical. There are great new browsers coming out [1] (latest release at start of the month) and plans for even better [2] and accelerated browsers [3], not to mention powerful derivatives [4] that often come installed by default in GNU/Linux distributions. The recent decision to embed ads in Firefox was therefore a bit baffling and definitely surprising. Mozilla's official account in Twitter responded to us, taking note of a formal statement from the management (Mitchell Baker [5]) -- a statement later cited by some sites [6,7]. There is an online debate about Mozilla's policy [8,9] after some revealing bias (against ads) even from sites that bombard visitors with ads [10] (sometimes Microsoft ads around GNU/Linux stories).

After reading the response from Mitchell Baker we remain unconvinced that lipstick can be put on the pig. It's the yuppie-nuremberg defense. There is nothing wrong with making money, but the question is how. Moreover, one's need for money does not justify an immoral act. Mozilla helps surveillance on Firefox users. It's hardly even triggered by keystrokes and a trigger action (Chrome is no better in that regard). In the next post we are going to deal with Chrome, which is even worse than Mozilla when it comes to privacy. We recommend Rekonq or some Firefox derivatives like GNU IceCat and Debian's IceWeasel.

Related/contextual items from the news:



  1. Firefox 27: Faster, more secure and more social


  2. Mozilla Debuts New Australis Interface for Firefox 29 Aurora Browsers
    Mozilla is making a new interface available to users of its open-source Firefox Web browser as an alpha release. Firefox is developed in multiple branches—the mainline release, beta, Aurora (alpha) and Nightly branches. Until Friday, Feb. 7, the new Firefox Australis interface was only available in a Nightly branch for Firefox and has now moved into the alpha phase for what will become Firefox 29. The Firefox 29 Aurora release came in the same week as the mainline Firefox 27 browser debuted, providing users with fixes for 13 security advisories. The new Australis user interface in the Firefox 29 Aurora release has been making the rounds in the Firefox Nightly release channel since at least August 2013.


  3. Mozilla's Use Of GPUs For 2D Acceleration
    Bas Schouten of Mozilla presented at FOSDEM earlier this month about their use of graphics processors for accelerating 2D content on the web. Unfortunately no slides from the presentation have yet to widely surface, but as of this week there's now a YouTube video (embedded below) for those interested in Mozilla's use of GPUs for 2D content and the pros and cons they have experienced thus far.


  4. SeaMonkey - More than a Web Browser
    I actually first discovered SeaMonkey many years ago when trying out the many versions of Puppy Linux, where SeaMonkey was sometimes included as the default "web browser". Of course, if I had actually paid enough attention, I would have realised it was labeled as an "all-in-one internet application suite". But nevertheless, it looked and behaved like Firefox so I assumed it was just an off-shoot of that software.


  5. Content, Ads, Caution
    In the early days of Firefox we were very careful not to offer content to our users. Firefox came out of a world in which both Netscape/AOL (the alma mater of many early Mozillians) and Microsoft had valued their content and revenue sources over the user experience. Those of us from Netscape/AOL had seen features, bookmarks, tabs, and other irritants added to the product to generate revenue. We’d seen Mozilla code subsequently “enhanced” with these features.


  6. Mozilla clarifies, defends Firefox ad position
    Mitchell Baker, chair of the Mozilla Foundation, defends Firefox's new ad program. Firefox users remain wary.


  7. Mozilla's Mitchell Baker Gets Crystal Clear on Ads Headed for Firefox
    Just this week, Mozilla appeared to buckle under the weight of the Internet Advertising Bureau's wishes as the company delivered an announcement that it is going to put "Directory Tiles" in front of Firefox users, which sound a lot like ads. Now, Mozilla's Mitchell Baker has weighed in officially on the topic of ads in Firefox, and her response is worth a read.


  8. Is Mozilla Selling Ads in Firefox?


  9. Why ads in Firefox are no big deal


  10. Mozilla To Begin Pushing Ads To The New Tabs Page
  11. Mozilla To Sell Ads In Firefox Web Browser
    Wait, what? Mozilla made itself the villian of the online ad business early last year by announcing that the latest version of Firefox would block third-party ad technologies by default, a move the Interactive Advertising Bureau's top lobbyist called "a nuclear strike" on the industry.




Recent Techrights' Posts

How We Process Screenshots of Slop to Suitably Tag Them as Slop
everything is a single command
Seductive Mirage or Allure of Complex, Proprietary Coffee Machines (or Similar White Elephants)
Software is a lot like those things
 
Team GNOME Has Libeled Me for Nearly 20 Years
we are not dealing with sane people
Experience With Airlines in 'Web Sites' and in 'Apps'
In a lot of ways, Stallman Was Right about what JavaScript would turn out to be
Open Does Not Mean Free
wiser to ask if some program is freedom-respecting
The Register MS Takes Money From Companies Banned by the Biden and Trump Administrations (National Security Risk)
today's sponsor
Sabotaging GNU/Linux PCs (and Users) is Not a 'Joke'
maybe cruelty is the very objective
Links 11/08/2025: Data Breaches, Politics, and Climate
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, August 10, 2025
IRC logs for Sunday, August 10, 2025
Gemini Links 11/08/2025: Tea Caffeine Hot and Super ZZ Zero
Links for the day
Slopwatch: LinuxSecurity, Brian Fagioli, and Other Serial Sloppers
Maybe Microsoft wants to dub this "Web5"
Gemini Links 10/08/2025: Residents Management Company, Automation, and Politics
Links for the day
Links 10/08/2025: AOL Ending Dial-up
Links for the day
Links 10/08/2025: Webrings, “AI Sunglasses” and “AI Eyeglasses”, US Administration Intensifies Attacks on Science and Research
Links for the day
Sometimes Newer is Worse
We generally need to reject this dumb notion that "old" means bad
The Code Used to Make Techrights Fits on a Seventh of a Floppy Disk (or 100KB When Compressed)
For the sake of comparison I've just downloaded the latest version of WordPress. The ZIP file is 27.2MB in size, or ~27,200KB.
What They Tell Young Programmers
Coding in 2025
Simpler is Better When Simple is Enough
Over-complicating things to "sell" new versions is so 1990s
Links 10/08/2025: From Social Control Media to Prison, New Examples of Windows TCO
Links for the day
Sloppy Reporting About Slop, or How The Register MS Lowers Its Standards
Maybe the management isn't even aware of this
IBM's Strategy: Cull 'Expensive' Workers, Replace Them With Cheaper Ones
So far we saw not even one rebuttal or challenge to the claim of Red Hat layoffs scheduled for tomorrow
If You Attack Somebody Too Much You Legitimise and Strengthen That Somebody
at the end those attacks add up to a "martyr" status
The Man Who Helped Microsoft Kill Linux is Trying to Delay Our Lawsuits Against Him
By conservative estimates, and based on court documents submitted by them, they're prepared to spend over a million dollars on lawyers, fighting against me and my wife
Gemini Links 10/08/2025: Gen Con 2025 and Framework Laptop
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, August 09, 2025
IRC logs for Saturday, August 09, 2025
The Register MS (Microsoft) or The Register AI (Slop)?
What a slopfest!
Is Red Hat About to Give the Boot to GNOME People Who Helped Microsoft 'Secure' (Monopolised) Boot?
It was always a dumb idea to play along with Microsoft's hardware mischief
Sales of Windows on PCs (Windows Licences) Go Down
Microsoft has a big problem in its hands
The Hype That Microsoft and The Register MS (Among Others) Promote Helps Stage DDoS Attacks on Free Software Sites
Microsoft is, to put it bluntly, pure evil
The Goal of Coopetition Assumes You're Friends
it will never work with Microsoft
Links 09/08/2025: Putin Allegedly to Visit Alaska (Which He Deems Part of Russia), Mike Tyson Sued for Copyright Infringement
Links for the day
Slopwatch: Linux Journal, LinuxSecurity, and Google News With Its Slopfarms of Choice
SEO spam, made with LLMs
Follow the Money: The Register MS Gets Paid to Promote "Hey Hi" Ponzi Scheme/Hype, Some Fake 'Articles' Might Be Composed by LLMs Already
paid to promote slop
Gemini Links 09/08/2025: Rethinking Aliases and Posting on Gopher vs. the Web
Links for the day
Links 09/08/2025: Apollo 13 Astronaut Jim Lovell Dies, Slop Future Bleak
Links for the day
After Shutting Down Studios, Divisions, Applications (e.g. Skype) Microsoft is Also Shutting Down 'Apps'
Cuts all around as layoffs persist this month, Microsoft tries to get many people to resign, and debt skyrockets
Most of Geminispace Can Probably Fit on a CD-ROM or a DVD (the Textual Part)
If one excludes very large capsules and ones that contain non-textual contenty
Eventually UEFI 'Secure Boot' Will be Dropped (Users Will Demand Its Removal and Boycott Its Pushers)
we expect OEMs will just listen to users
The Register MS: We Know Slop is a Bubble and Mindless Hype, But We Get Paid to Participate
Call out the culprits
Hate Mail From Anonymous Cowards
if this persists, we'll need to escalate
There Are Probably Over a Million Pages in Geminispace
there are two many limitations which merit a mention when it comes to assessing magnitude
Informal Open Letter to the Lawyer of the Microsofters (on Who's Funding the SLAPPs Against Techrights)
Whenever I ask about the funding they try to change the subject and act all aggressive
Microsoft Lunduke is Just Provoking People for Provocation's Sake
Be forewarned and remember where this guy came from: Microsoft
Besieged by Plagiarists Who Play With LLMs and Image Fusions
We really need to exercise or use our collective voice to oppose Serial Sloppers
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, August 08, 2025
IRC logs for Friday, August 08, 2025
Gemini Links 09/08/2025: Water Painting and Political Violence
Links for the day