Summary: Norway's adoption of GNU/Linux was noted here last year; it has since then increased a lot; if one counts mobile devices as well, not to mention ChromeOS, it's looking far worse for Microsoft and good for "Linux" as even in rich countries we see that it's not about price but about control/freedom
a short and incomplete list of factors which I believe contribute to the sentiment that we can - and will - win the battles over hearts and minds in the "Tech" realm