Bonum Certa Men Certa

Tarnishing a Brand with Corruption to Earn a Marketing Tool

Corruption is bad for marketing but marketing can hide corruption

It is no longer a secret that Microsoft's brand is has slid down the gutter because various independent (and very recent) surveys were conducted to show this. Microsoft was seemingly the fastest-sinking brand and was also one of the fastest-sinking places to work for. It is a reputation well earned for forcing products and specifications down people's threats using bribed journalists, corrupted 'analysts', compensated standard 'experts', paralyzed CIOs who replace those who got bullied out of their job and OEMs whose contracts practically forbid them from serving anything but Microsoft Windows on brand-new PCs.

“The OOXML scandals serve as an example of cases where Microsoft goes too far and now risks an embargo in a very major continent.”Being aggressive might lead to 'success', but this type of aggression -- if not careless violation of the law -- by no means makes one popular (nor is it sustainable), no matter how much self-praising publicity money can buy.

The robber baron dilemma [1, 2, 3, 4] means that compensation has its limits and mere donations don't heal the wounds. It's just a form of brainwash, but not everyone is as foolish as required by those who orchestrate the propaganda to manufacture consent. The OOXML scandals serve as an example of cases where Microsoft goes too far and now risks an embargo in a very major continent.

Many would ask themselves, "what was it all for?"

According to Tim Bray, whose "ISO fantasy" was mentioned the other day, OOXML is just a marketing tool. We already knew that and Pandu Rao wrote an article about it.

Microsoft is still trying to strike balance between bad behaviour and marketing, hoping that the latter will be sufficiently effective in eclipsing the former. Put simply, Microsoft knows that it can get away with a lot of misconduct as long as the less informed public is not aware of it.

Here is the new article about Bray's assertion.

The developer of XML and a former International Organization for Standardization committee chair have both claimed that Microsoft was interested in having Office Open XML accredited as an international standard in order to forward the company's wider interests.

Tim Bray, the writer of XML, wrote in his blog on Thursday that Microsoft pushed for its Office Open XML (OOXML) standard to be accredited by the International Organization for Standardization (ISO) so that the software giant could use the accreditation as a "marketing tool".


It is worth stressing again that Tim Bray, sometimes referred to as father of XML, only days ago acknowledged that the ISO process was "corrupt", to use his own words. This never stopped Microsoft from becoming a denier with hopeful ambitions to change public perception about OOXML (marketing) and bury the corruption stories. Standards experts will always know what happened, but Microsoft targets only the broad public that believes anything that appears in the press, especially when portrayed as good news. People love good news.

"Let's face it - the average computer user has the brain of a Spider Monkey."

--Bill Gates



OOXML is fraud

Recent Techrights' Posts

Links 01/03/2024: Navalny Funeral and Media Under Attack
Links for the day
Gemini Links 01/03/2024: Making Art and the Concept of Work Management
Links for the day
Schriftleitergesetz: Hiding the Holocaust with censorship
Reprinted with permission from Daniel Pocock
[Meme] His Lips Moved
Here is your national "news" for today
statCounter: GNU/Linux Exceeded 6% in Asia Last Month (Compared to 4% Just 12 Months Earlier)
numbers may be biased
What the End of Journalism Looks Like
All on the same day
Links 01/03/2024: Microsoft 'Retiring' More Services and Raspberry Pi Celebrates 3rd Birthday (Launched on February 29th, 2012)
Links for the day
Women's Empowerment
Sponsored by Bill Gates
Gemini Links 01/03/2024: Speed Bumps and Analog Stuff
Links for the day
[Meme] Those Greedy EPO Examiners
Says the litigation industry, charging 300 euros an hour per attorney
EPO Discriminates Against Families of Its Own Workers, the Union Explains Legal Basis Upon Which It's Likely Illegal and Must be Challenged
To the Council, the EPO boasts about its wealth (seeking to impress by how much breaking the law "pays off")
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, February 29, 2024
IRC logs for Thursday, February 29, 2024
Links 01/03/2024: Misuse of Surveillance Against UK-Based Journalism, EPO Conflict Now in the Media
Links for the day
Taking a Break From Paid Promotion of the Illegal, Unconstitutional Kangaroo Court for Patents (UPC)
JUVE returns to its 'roots'?
FSFE admits losing funds from bequest by insulting and ignoring Fellowship representative
Reprinted with permission from Daniel Pocock
Gemini Links 29/02/2024: Raspberry Pi Incus Cluster and Aya 0.5.0 Coming Soon
Links for the day
Links 29/02/2024: Layoffs at Apple, Expedia, and Electronic Arts
Links for the day
Gemini Links 29/02/2024: Web Enshittification and Firefox user-agents
Links for the day
Spiked Piece/Censoreed Piece: 'Microsoft Copilot is a gimmick', says top CIO
Issues relate to connectivity and cost
Enrico Zini, Mattia Rizzolo, Plagiarism & Debian
Reprinted with permission from Daniel Pocock
[Meme] Clergy of GNU/Linux (Corporations Like IBM)
Volunteers as powerless "followers" of companies that "harvest" their labour
There Will Be Lots More Apple Layoffs (Already Years in the Making)
The corporate media still tries to shape the narrative to prevent panic or delay market hysteria
Latest SUEPO (Staff Union of EPO) Report For The Hague Reveals EPO Does Not Obey Court Orders, Refuses to Allow Workers to Freely Talk to One Another
working in a place where communication itself is restricted
[Meme] The Oppression Will Continue Until EPO 'Quality' Improves
wonder why EPO morale is so low?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, February 28, 2024
IRC logs for Wednesday, February 28, 2024
Outreachy, GSoC-mentors & Debian-Private may soon become public records in federal court
Reprinted with permission from Daniel Pocock
Links 28/02/2024: Many War Updates and Censorship
Links for the day
Gemini Links 28/02/2024: Social Control Media Notifications and Gemini Protocol Extended
Links for the day
Links 28/02/2024: Microsoft the Plagiarist is Projecting, Food Sector Adopts Surge Pricing
Links for the day
Helping Microsoft 'Hijack' Developers (to Make Them Work for Microsoft, Not the Competition)
VS Code is proprietary spyware of Microsoft. Jack Wallen keeps promoting its use.
Gemini Links 28/02/2024: Groupthink and the 'Problem' With Linux
Links for the day
Android Rising (Windows Down to All-Time Lows, Internationally)
This month was a bloodbath for Microsoft
HexChat Looks for Successors to Keep IRC Growing
IRC is far from dead
[Meme] Just Make Him Happy
Y U no produce more monopolies?
End of a Long February
top 10 posts
[Meme] The EPO's Relationship With Patent Examiners
Nobody is "safe"
New Pension Scheme (NPS) at the European Patent Office Explained at the General Assembly
Investing in the future, or...
Donald Trump & FSFE Matthias Kirschner election denial
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, February 27, 2024
IRC logs for Tuesday, February 27, 2024