Bonum Certa Men Certa

Microsoft Pays Company Which Recommends Bing Over Google

Kool-Aid warning

Summary: A company called User Centric goes against Google, but Microsoft is its major client

SOME months ago we saw Microsoft commissioning a study that practically inverted the truths about Microsoft's search business. It claimed growth, whereas all the independent sources (established meters) claimed the very opposite. Around the same time we also saw anti-Google studies from former Microsoft employees (no disclosure was made) and we constantly see Microsoft lobbies that attack Google. When Microsoft-hired agents and former employees are all aiming squarely at Google, then despite the fact that it is not related to Free software, it cannot escape without comments. Microsoft uses similar strategies against GNU/Linux, so it is important to understand the anatomy of these strategies.

“Microsoft uses similar strategies against GNU/Linux, so it is important to understand the anatomy of these strategies.”This little bit of background bring us to today's story. A lot of people are easily misled by already-contradicted claims that Microsoft is gaining a lot in search. On top of that, we are seeing the pro-Microsoft crowd and PR (disguised as journalism) consistently linking to claims that "Bing is better than Google for advertising" (or something along those lines).

Let us have a quick look at the original source of this claim. We are used to seeing Microsoft partners or companies that are paid by Microsoft simultaneously praising it (Net Applications, anyone?).

The source of the latest claim is a small firm called "User Centric". For software, only 4 entities are listed among its clients. They are:


Microsoft Microsoft Games * Sparebackup TV Guide

Where is Google? Where are other software companies? Microsoft has 2 out of 4 slots. Might this not lead to bias?

Recent Techrights' Posts

Ongoing Media Campaign, Sponsored by Bill Gates, to Portray Critics of Gates Crimes as "Conspiracy" Cranks
In prior years we wrote about this PR tactic of Gates
Gemini Links 26/02/2024: Mastodon Trouble, RSS, and Zombie-scrolling
Links for the day
Links 26/02/2024: Suicide Crisis and Doctor Walkouts in South Korea
Links for the day
Why Do People Who Attack GNU/Linux Hate Women So Much?
My wife is being viciously targeted again
[Meme] Follow the Law, Not Corrupt Bosses
pressuring staff to break the rules to make more money
The EPO Uses Appraisals to Force Staff to Illegally Grant European Patents or Lose the Job. The Matter is Being Escalated en Masse to ILO-AT, Requesting a Review of Appraisal Reports.
it is only getting worse over time
Debian History Harassment & Abuse culture evolution
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, February 25, 2024
IRC logs for Sunday, February 25, 2024IRC logs for Sunday, February 25, 2024
Gemini Links 25/02/2024: Chronic Pain and a Hall of the Broken Things
Links for the day
Links 25/02/2024: New Rants About 'Hey Hi' Hype and JavaScript Bloat
Links for the day
Going Static Helped the Planet, Too
As we've been saying since last year
Chris Rutter, Winchester College, Clare College choir, Arm Ltd, underage workers & Debian accidental deaths
Reprinted with permission from Daniel Pocock
Gemini Links 25/02/2024: Blocking Crawlers and Moving to gemserv
Links for the day
IRC Proceedings: Saturday, February 24, 2024
IRC logs for Saturday, February 24, 2024
Over at Tux Machines...
GNU/Linux news for the past day
[Meme] Objective Objection at the EPO
No more quality control
EPO Staff Explains Why It Cannot Issue EPC-Compliant European Patents (in Other Words, Why Many Fake Patents Get Issued)
chaos inside
Links 24/02/2024: More Sanctions Against BRICS, Software Patents Squashed
Links for the day
Microsoft's Demise on the Server Side Continues Unabated This Month
Netcraft says so
Bonnie B. Dalzell Explains Her Experience With Richard Stallman
new essay
Gemini Links 24/02/2024: OpenBSD Advocacy and Nonfree Firmware Debated
Links for the day
Mark Shuttleworth & Debian Day Volunteer Suicide cover-up
Reprinted with permission from Daniel Pocock
IRC Proceedings: Friday, February 23, 2024
IRC logs for Friday, February 23, 2024
Over at Tux Machines...
GNU/Linux news for the past day
Links 24/02/2024: EA Planning Layoffs and 'Liquor Regulators Are Seeking Revenge on Bars That Broke Pandemic Rules'
Links for the day
Gemini Links 24/02/2024: In Defense of Boilerplate and TinyWM Broke
Links for the day