Bonum Certa Men Certa

Understanding Thierry Breton: A Happy Ending - for Some at Least.

Overview





Understanding Thierry Breton



Epilogue will follow.




exit-entrance
Proceed with caution: revolving door ahead...



Summary: In October 2019, Macron's chief PR guru was recruited in a consultant role by none other than… wait for it folks… LVMH CEO Bernard Arnault!

No story from the intertwined worlds of French politics and business would be complete without the appearance of a revolving door somewhere along the way.



We've seen how Atos CEO Thierry Breton became EU Commissioner for the Internal Market. And how the "killer shark" Christine Lagarde, former head of the IMF resurfaced as the director of the European Central Bank.

"We've seen how Atos CEO Thierry Breton became EU Commissioner for the Internal Market. And how the "killer shark" Christine Lagarde, former head of the IMF resurfaced as the director of the European Central Bank. "Following on from our examination of the Macron-Arnault connection in the previous part, we will conclude this series with a tale that has a happy ending, for some at least…

In this case, the beneficiary was a member of a group referred to in the French Press as "the DSK boys". The "DSK boys" were a group of tech-savvy and ambitious political operators and former Socialist Party members who had cut their political teeth back in 2006 as members of the team behind Dominique Strauss-Kahn's unsuccessful bid to win the party's nomination for President. Strauss-Kahn was defeated by Ségolène Royal who lost to the rival UMP candidate Sarkozy in the 2007 presidential election.

"The "DSK boys" were a group of tech-savvy and ambitious political operators and former Socialist Party members who had cut their political teeth back in 2006 as members of the team behind Dominique Strauss-Kahn's unsuccessful bid to win the party's nomination for President."Royale's defeat in the 2007 election left DSK with high hopes of winning another nomination from the Socialist Party in 2012 as the most promising contender to unseat Sarkozy.

However, DSK's political ambitions came to an abrupt end in 2011 following his implication in various scandals, including an indictment on charges of sexual assault of a chambermaid in New York, investigation and trial on charges of "aggravated pimping" in Lille and his portrayal in the media as a serial sexual predator.

The establishment of Macron's En Marche! in 2016 provided a golden opportunity for the "DSK boys" to make their own political comeback as "Macron's boys" after a decade in the wilderness.

DSK-boys
Macron's "En Marche!" enabled the DSK boys to make a political come-back



Macron's electoral campaign during 2016 and 2017 was masterminded by former "DSK boys", including Stanislas Guerini, Cédric O, Benjamin Griveaux, Emmanuel Miquel and, last but not least, Ismaël Emelien.

DSK-Macron
Macron is reported to have had regular meetings with DSK during the 2017 election campaign



It was reported in the French media that during the election campaign Macron also had regular secretive meetings with Strauss-Kahn himself.

Although Macron was keen to take tactical advice from the former Socialist Party kingpin, he evidently preferred to keep their contact under the radar due to the toxic aura of the DSK brand following the very public fall from grace of the man the media liked to depict as a "horny toad" and a "rutting chimpanzee".

Arrivals at Emmanuel Macron ceremony at Elysee Palace
DSK boys Benjamin Griveaux and Ismaël Emelien among the Macron team arriving at the Élysée palace for the inauguration of the new President on 14 May 2017.



One of the "DSK boys" who profited most from the comeback was Ismaël Emelien who acted as Macron's chief PR guru during the 2017 campaign.

"One of the "DSK boys" who profited most from the comeback was Ismaël Emelien who acted as Macron's chief PR guru during the 2017 campaign."Emelien was rewarded by the newly elected-President in May 2017 with the post of special advisor for strategy, communication and speeches. However, he ran into difficulties when he became implicated in the Benalla affair which erupted in the summer of 2018.

In February 2019, Emelien announced that he was quitting his post as the President's special advisor because he wanted to take a more public role and promote a book about "progressive politics". Both Emelien and the President’s office denied that his departure had anything to do with the Benalla affair.

Cynics are likely to invoke Mandy Rice-Davies at this point.

Whatever about the reasons for Emelien's untimely departure from Macron's team, there's a saying that "God never closes one door without opening another". It's an old saying that predates the invention of the revolving door but it seems rather fitting in the present case.

In October 2019, Emelien, was recruited in a consultant role by none other than… wait for it folks… LVMH CEO Bernard Arnault! Honi soit qui mal y pense…

"Both Emelien and the President’s office denied that his departure had anything to do with the Benalla affair."And with that happy ending -- for some at least -- we have arrived at the end of the present series which set out to examine the background to Thierry Breton's nomination as EU Commissioner and to explore his connections to the political and business elites who call the shots in the land of "Liberté, Egalité et Fraternité".

Before closing the file completely, we will round things off with an epilogue containing a mid-term report on Macron's "Jupiterian" presidency and some observations on his ambitions at European level and how they may lead to increasing tensions within the post-Brexit EU.

Recent Techrights' Posts

British Justice Minister Sarah Sackman Blasts Solicitors Regulation Authority (SRA)
The "legal industry" is due for "some reckoning"
 
Microsofters' SLAPP Censorship - Part 14 Out of 200: Men Who Strangle Women (and Worse) Trying to Force Us to Write Public Apologies to These Men
For those who never before saw a SLAPP, they basically make many demands
Instant Bluewashing at Confluent: Mass Layoffs Alleged at IBM
So the main question is, did IBM just fire 800 people?
"Vibe-forking" and Why It'll Ultimately Fail (Hype on Top of Hype)
Code made with LLMs sucks; converting solid, human-tested code into slop only complicates matters and increases risk
Updates About Richard Stallman's Free Software Foundation
After all those years (a decade) and in spite of phony scandals many people out there still respect him
LLM Slop With "Linux" in the Domain Names
This is becoming a pain and a problem also in the arts and in software engineering
The EFF Has a Bug, Fixing This Bug is Likely Not Possible Anymore
"the EFF's continued existence impairs the arrival of a replacement organization, one which will actually champion digital rights."
Sophie Brun, Raphel Hertzog & Debian sexual conflicts of interest
Reprinted with permission from Daniel Pocock
Links 17/03/2026: Microsoft Windows Broken by Samsung, Afghanistan-Pakistan War Escalation
Links for the day
Gemini Links 17/03/2026: Newcomers and False-Positive 'Slop'
Links for the day
Héctor Orón Martínez & Debian shadow candidate pressure on Sruthi Chandran
Reprinted with permission from Daniel Pocock
Links 17/03/2026: American Fentanylware (TikTok) Investors Implicated in Kickbacks, "Big Oil Knew It Was Wrecking Louisiana’s Coast"
Links for the day
For Third Time in a Week The Register MS Runs Google SPAM That Paints Google as an Ally of Women (Which is False, They're Womanisers)
What does that make The Register MS to women?
GAFAM Deprecating Old Videos ("Content") by Removing the Support for Their Format for No Good Reason
"Security" is not a valid excuse
Credit/Debit Cards Have Long Been Called Plastics, Over Time They're Becoming More Like Pure Plastics
They cost less than a dollar to manufacture
The European Patent Office (EPO) Holds a Public Demonstration Tomorrow and It'll be Live-streamed
The EPO's workforce was meant to be capable of speaking many languages and have extensive experience in the sciences
People Who Attacked Techrights Also Attacked My Mother
Picking on old ladies because you don't like Free software advocates is never OK
Little Community Element Left in CentOS
CentOS, unlike Fedora, was meant to be long supported and solid
Social Control Media is Cancel Culture (Companies Like Facebook Also Punish/Ban Accounts for Mentioning "Linux" and Lobby for Anti-Linux Legislation)
The masters of Social Control Media decide what ideas can and cannot be expressed
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, March 16, 2026
IRC logs for Monday, March 16, 2026
Someone at Association for Computing Machinery (ACM) is Censoring the Birthday Greetings to Richard Stallman
Some people remember
The European Patent Office (EPO) Illegally Transitioning Into 'Gig' 'Economy' Equivalent (a Shop for Patent Monopolies in Europe)
for scabs aka SEALs
At Least Six EPO Strikes Next Month (Yes, Six!)
The pressure intensifies over time
Several MPs Blast Solicitors Regulation Authority (SRA) for Inaction and Ineffective Action This Week
"Four MPs have written to the SRA"
Microsofters' SLAPP Censorship - Part 14 Out of 200: The Abusive Cases of the Serial Strangler From Microsoft and His Litigation Buddy Garrett Did Cause "Serious Harm"
claims were de facto abandoned at the trial
Today's Discussions About How IBM Pushes Workers Out
The corporate media keeps trying - baselessly and in vain - to paint everything that happens with the "hey hi" brush
Linux Teck (linuxteck.com) and Ubuntu PIT (ubuntupit.com) Are Botspam
now they just keep experimenting by trashing their sites and reputation
Links 16/03/2026: Moscow Experiencing Cellphone Internet Outages, "Salman Rushdie Is Tired of Talking About Free Speech"
Links for the day
Links 16/03/2026: Arctic Security and 'Mr. Nobody Against Putin'
Links for the day
Gemini Links 16/03/2026: KN95 Skins and CSS Surprises
Links for the day
Debian is Dying for Some of the Same Reasons IBM's Fedora is Rapidly Dying
Prioritising CoC censorship, not communities
The Register MS is Again Femmewashing GAFAM (Which Makes Widows) in Exchange for Money
This is a moral issue because they betray or harm women and prop up authoritarian regimes
Gemini Links 16/03/2026: AB 1043, Lagrange Android Beta 47, and Poetry
Links for the day
"Slop-forking" or "Vibe-forking" as the New 'Noble' Plagiarism
New Cloudflare Slop Project?
EPO "Cocaine Communication Manager" - Part VII - Cult Mentality, Mobbing, Nepotism
Does the EPO actually believe in the law?
2026 Microsoft Layoff Rumours
Surely if we had properly-functioning media, then someone would investigate this rather than rely on official statements from Microsoft and WARN notices
EPO Strike This Week
contact your national representatives about it
Gemini Links 15/03/2026: "Create Opportunities for Good Things to Happen", DOSbook, and Bitcoin Criticism
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, March 15, 2026
IRC logs for Sunday, March 15, 2026
Pirate Praveen Arimbrathodiyil & Debian denouncing volunteers, hiding romances
Reprinted with permission from Daniel Pocock
Links 15/03/2026: WB Games Montréal Undergoes Layoffs, "Swiss Reject Cuts to Public Broadcasting"
Links for the day
Gemini Links 15/03/2026: Messages in Bottles and Audio Streaming in Lagrange for Android
Links for the day
Microsofters' SLAPP Censorship - Part 13 Out of 200: Abuse of Process to Make False Accusations of UKGDPR Violations
familiar barrister and same lawyers
Thrown Under the Microsoft Bus
Microsoft wants disposable contractors
Quitting IBM and "Rumors of an Upcoming RA [Mass Layoffs] in April 2026"
Blue layoffs or "RAs" were confirmed upfront by the CFO
GNU/Linux Distro Builders Barely Paid Enough to Pay Basic Bills, Chief of "Linux" Foundation (Not Even Using Linux!) Increases His Own Salary by Over 50% in 5 Years
Salaries or compensation correlate with the ability to exploit people, not to create things
What Puts the Brakes on GNU/Linux Adoption on Laptops and Desktops is Monopoly Control (or Monoculture) Over the Distros
Distros that adopt systemd are controlled by IBM and GAFAM
The "Zero-Sum" Fallacy
Fallacies like "zero-sum" - especially in the context of foreign affairs including war - are utterly ruinous
A Happy Birthday to Richard Stallman
Richard Stallman will turn 73
Jürgen Habermas is Dead, But the Politicised, Inherently Corrupt, Corporatised Court for Patents That He Inspired Is Not
In the news throughout the weekend
Mountains of Abuses of Process by Brett Wilson LLP on Behalf of Americans and Sometimes at the Expense of British Taxpayers
a virtual "limited liability"
linuxteck.com FUD by LLM Slop, ubuntupit.com Passes the Slop Baton
Unless they get back to doing long-form authentic articles, as opposed to slop, no good will come out of it
Links 15/03/2026: New Shortages, Lynx Populations Depletion
Links for the day
Sruthi Chandran & Debian Diversity, Favoritism, Hidden Conflicts of Interest
Reprinted with permission from Daniel Pocock
software in the public domain
Reprinted with permission from Alex Oliva
Links 15/03/2026: Slop "Bubble Driving Interest in Chip Alternatives" and Wildlife Erosion Reported
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, March 14, 2026
IRC logs for Saturday, March 14, 2026