EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

03.02.09

GNU/Linux Market Share: Why Gartner and IDC Must be Ignored

Posted in Deception, Finance, FUD, Servers, Windows at 2:12 pm by Dr. Roy Schestowitz

[reposted from my personal blog]

“Forty percent of servers run Windows, 60 percent run Linux…”

Steve Ballmer, Microsoft CEO (September 2008)

CONTRARY to figures that account only for shipped volume and revenue (IDC), the installed base of GNU/Linux servers is very high. This is not to be confused with “market share”, whose definition gets changed so as to serve the vanity of companies which directly or indirectly fund such market surveys. There is a lot of selective research and cherry-picking of methodologies.

GNU/Linux is very commonplace on servers. Virtualisation requires those servers to communicate between and within one another, either through open standards or ‘interoperability’, which is typically a two-way bridge. Microsoft is fiddling with companies like XenSource (now absorbed by Citrix) and VMware (now run by former Softies) to interfere.

In order to understand how GNU/Linux is doing against Windows on the server, a market survey would be required which is global. It is harder and more expensive to conduct a survey based on actual deployments (global in particular), as opposed to assembling and aggregating numbers of shipments from market leaders.

“In order to understand how GNU/Linux is doing against Windows on the server, a market survey would be required which is global.”One indicator of the success of Linux on the server is internal intelligence conducted and/or used by Microsoft. The company calls this — albeit just internally — “Linux heat map” (we have a copy of a court exhibit from Comes vs Microsoft [PDF]). Publicly, realisation of the GNU/Linux threat to Microsoft can be arrived at by interpreting the company’s rhetoric and actions, such as threats of litigation, secret deals with Fortune 500 companies that pay Microsoft for their use of GNU/Linux (this is scarcely reported in the press and the companies refuse to identify themselves), and also disinformation initiatives such as “Get the Facts” and “Linux Personas” (defunct just days after debut).

GNOME server FSInternal documents which were revealed in the Comes vs Microsoft case not only reveal figures about market share in several areas. They also show the company’s executives running frantic about what they called "Linux infestation". They said they were not on a path to win against "Linux", so they tried to manipulate Dell into dropping or neglecting GNU/Linux (on servers) and they also decided to commission studies which show GNU/Linux to be more expensive [1, 2]. Failing the first time, Microsoft argued, they can simply try again. This methodology fits well with tactics that are presented in internal Microsoft talks about "Effective Evangelism". One of the tactics is to manufacture evidence that you need and then reference it. Analysts can be compensated in many ways that escape the public eye, as detailed in the company’s presentations (all endorsed by Bill Gates by the way).

In one of the documents disclosed in Comes vs Microsoft, Microsoft was seen explicitly asking IDC to remove signs of its sponsorship of a study. This study accidentally showed GNU/Linux (server) to be superior. Microsoft had similar studies conducted with market research groups like Yankee and Gartner.

It is worth emphasising that what challenges Microsoft is not just the market share of GNU/Linux. It’s more complicated than that. As netbooks (sub-notebooks) have demonstrated, tough competition from Linux not necessarily leads to erosion of Windows’ market share; instead, it rapidly leads to erosion of margins. Sources suggest that Windows has become virtually free (gratis) for some form factors, whereas in the case of servers, Microsoft has promotional means for advancing Windows not only through advertising campaigns. I have heard personally from Web hosts who were offered Windows for free so that they migrate away from GNU/Linux. In one case, the source was offered subsidies of hardware as well.

All in all, this comes to show that it’s a multi-faceted issue which can be addressed and treated by considering questions like:

  1. How has GNU/Linux affected Microsoft’s/Windows market share?
  2. How is market share defined?
  3. How has GNU/Linux affected Windows margins?
  4. What is the difference between perceptual GNU/Linux quality/market share compared to reality? There is room for distortion here and it is actively being exploited, as shown by authentic court evidence.
  5. How failure-proof is GNU/Linux? How many companies are involved in developing and supporting it? Symbian and Palm OS, for example, have a single breaking point.

As Chris DiBona from Google put it, “every time you use Google, you’re using a machine running the Linux kernel.”

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

A Single Comment

  1. Frank Earl said,

    March 5, 2009 at 1:10 pm

    Gravatar

    You mention PalmOS as an embedded choice with a single breaking point. It’s worth noting that PalmOS is being dropped like a hot potato by it’s maker for a Linux variant called WebOS.

What Else is New


  1. Corporate Media, Led Astray by Patent Lawyers, Continues to Distort the Reality of Software Patents Post-Alice

    The press of the rich and the powerful continues its attempt to preserve software patents, despite the US Supreme Court's decision to abolish a lot of them on the basis of abstraction



  2. An Estimated 1,000 EPO Employees-Strong Legion Engulfs Danish Consulate to Protest Jesper Kongstad's (of Administrative Council) Protection of Benoît Battistelli

    A large protest waged by staff of the EPO targets one of the key facilitators of Battistelli's terrifying tyranny



  3. Links 28/1/2015: Ubuntu Touch Windowed Mode, NVIDIA Linux Legacy Drivers Updated

    Links for the day



  4. Breaking: EPO Vice-President Željko Topić Loses Defamation Case in Croatia

    The EPO's notorious Vice-President, whose appointment at the EPO is still raising some alarming questions, has just lost his case in Croatia (one of many cases), motivating us to accelerate coverage about the persona known as Željko Topić



  5. Qualys Starts Self-Promotional FUD Campaign, Naming a Bug That Was Already Fixed 2 Years Ago and Distros Have Covered With Patches

    Responding to the media blitz which paints GNU/Linux as insecure despite the fact that bugs were evidently found and fixed



  6. The Openwashing of Microsoft is Now Threatening to Eliminate the Identity of Free Software

    More openwashing of Microsoft, including in the corporate media, shows just to what great an extent and how quickly the old "Microsoft Open Source" Big Lie grows feet



  7. Links 27/1/2015: Plasma 5.2, Dell Precision With GNU/Linux

    Links for the day



  8. Microsoft's Media Attack on Free Software and GNU/Linux

    Brainwash war is still being waged by Microsoft and its friends to convince people that Windows is universally dominant and that Microsoft is now part of the Free software world



  9. Microsoft Accounting Practices After Fire Again, After Previous Abuses and Book-Cooking

    After the infamous IRS brawl comes another confrontation between Microsoft and the SEC, which is unhappy with Microsoft for seemingly cooking the books again



  10. Links 26/1/2015: Debian 8.0 “Jessie” RC1, Linux Kernel 3.19 RC6

    Links for the day



  11. Links 25/1/2015: Android Wear 5.0, Tizen in Bangladesh

    Links for the day



  12. IRC Proceedings: January 11th, 2015 – January 24th, 2015

    Many IRC logs



  13. Links 24/1/2015: Zenwalk Linux Reviewed, Netrunner 14.1 Released

    Links for the day



  14. The Latest 'Microsoft is Open Source' Propaganda a Parade of Lies

    Microsoft myth makers continue their assault on what is objectively true and try to tell the public that Microsoft is a friend of "Open Source"



  15. Apple -- Like Microsoft -- Not Interested in the Security of Its Operating Systems

    Apple neglected to patch known security flaws in Mac OS X for no less than three months and only did something about that vector of intrusion when the public found out about it



  16. As Battistelli Breaks the Rules and Topić Silences Staff, New European Parliament Petition for Tackling the EPO's Abuses is Needed

    The neglected (by EPO) Article 4a of the European Patent Convention (EPC) and the European Parliament petition/complaint against the EPO's crooked management



  17. Links 23/1/2015: Red Hat on IBM Power, Meizu Leaks With Ubuntu

    Links for the day



  18. Links 23/1/2015: Plasma 5.2, Manjaro 0.9-pre1

    Links for the day



  19. Microsoft is Dying Due to Free Software, Tries to Infect GNU/Linux With .NET and to Infect Moodle in Schools With Microsoft Office and OOXML Lock-in

    'Free' drugs (a proprietary software analogy) the new strategy of Microsoft in its latest battle against Free software, especially in schools where choice is a rarity (if not an impossibility), with the premeditated intention of forming dependency/addiction among young people



  20. Microsoft Symptoms of a Dying Company: More Boosters Depart, Back Doors Revealed, Microsoft's Outlook Cracked

    Bad news for Microsoft shortly before the marketing extravaganza served to cover much of it up



  21. The Collapse of European Patent Office Management Culminates With Resignations

    No blood is spilled, but even the management of the EPO is falling apart as the Director of Internal Communication is said to have just resigned



  22. New LCA Talk: Open Invention Network's Deb Nicholson on Software Patents and Patent Trolls

    Deb Nicholson's LCA talk is now publicly accessible



  23. Links 22/1/2015: GNU/Linux Sysadmin Opportunities, TraceFS Introduced

    Links for the day



  24. Links 21/1/2015: Andrew Tridgell, Torvalds Being Baited

    Links for the day



  25. Vesna Stilin Renews Her Fight for Justice in Željko Topić Case (EPO VP)

    Željko Topić's abuses continue to cloud the legitimacy of the European Patent Office, in which he is a Vice-President



  26. Failure of the EPO Can Derail the Trojan Horse of Software Patents and Patent Trolls

    Dazzled by his endless pursuit of infinite money and power, Battistelli pushes for expansion of patent scope (geographically too), but he won't have it without a challenge



  27. Links 20/1/2015: Linux 3.19 RC5, 30 Years of FSF

    Links for the day



  28. Translations of Member of the European Parliament Complaining About European Patent Office (EPO)

    French, German, Dutch, and English translations of the article from Dennis De Jong



  29. Microsoft, the Back Doors Company, is Gradually Dying and Trying to Embrace the Competition

    The world is leaving Microsoft's common carrier (Windows) behind, so Microsoft, which is shrinking, tries to conquer Free software and GNU/Linux



  30. Battistelli's Latest Propaganda War Tries to Convince EPO Staff That Željko Topić's Many Criminal Charges Don't Exist

    Battistelli's right-hand man, Željko Topić, is now facing real danger of prosecution and possibly arrest in his home country, so Battistelli rushes to defend this thug's reputation


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts