EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.02.09

Video from Waggener Edstrom Explains Perception Management at Microsoft

Posted in Deception, Marketing, Microsoft, Patents, Videos at 9:08 am by Dr. Roy Schestowitz

Headache

Microsoft employs self-appointed experts to study your perceptions and modify them

Summary: Waggener Edstrom’s lack of ethics – take II; a look at a current real-world example

IN OUR previous post about Waggener Edstrom* we showed that it had become an integral part of Microsoft Corporation, for which is also lobbies in a variety of well-documented ways [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]. This includes anti-Linux actions.

One issue that we explored before is this set of Microsoft guidelines for controlling coverage about the company and its products. Whereas Microsoft’s documents are confidential, Waggener Edstrom turns out to be talking about what it does a little more openly. It’s promoting itself using its unethical methods that it also patents (see the “Our IP” section). That first patent which was mentioned earlier today is a universal translator, but there is a lot more. “Some of their other ones are [...] strange scanning tools to [...] guide the direction of your development,” claims oiaohm. “It’s really strange to depend on a machine to tell you if your marketing is working. It’s even more strange to attempt to use a machine to tell you if you are the market leader or not,” he adds.

“A short while later it received an unexpected phone call from Microsoft and some abuse which ultimately led to the review being removed.”Going back to that video, “it covers all the methods you have been seeing,” oiaohm told me. According to his interpretation, the “idea [of] throwing more resources and shills/astro turfers at the problem is documented graphically in that video (instead of fixing problems that caused the bad PR in the first place). The information is around publicly to see Microsoft’s tactics.”

As a new example of this, see the following post from last week. A small business received 1,000 times the usual traffic on its Web site when it had published a negative review of Microsoft’s Surface. A short while later it received an unexpected phone call from Microsoft and some abuse which ultimately led to the review being removed. Could Waggener Edstrom have sent an alert regarding this blogger? After all, that’s just what they do at Waggener Edstrom.

The post was ‘updated’ (emptied), comments were closed, and the latest separate update — to quote what Twitter wrote — may indicate the following:

There is nothing gentle about that contact. If you are so “Microsofty” that you would even consider a $13,000 novelty, Microsoft is your oxygen. They go on to explain the hate mail they got.

5pm today that discussion had become so chock full of “web-muck” (the online equivalent of the telephone game, where the original message gets lost in the transmission) that it was becoming a huge distraction. … the tireless Apple vs. PC debate … impassioned souls who accused me of being everything from a “Microsoft Apologist” to “M$ fanboy” to a “complete idiot”

This is typical troll juice and crap flood that comes from Microsoft astroturfers. Microsoft and friends will smear this person to protect what’s left of their own reputations. Had this person worked for Microsoft or a Microsoft partner, they would have been fired. Comments to the apology posts are now moderated and I doubt any will see the light of day.

Indeed, not a single one has appeared since then. It has been a week.

“Just keep rubbing it in, via the press, analysts, newsgroups, whatever. Make the complete failure of the competition’s technology part of the mythology of the computer industry. We want to place selection pressure on those companies and individuals that show a genetic weakness for competitors’ technologies, to make the industry increasingly resistant to such unhealthy strains, over time.”

Microsoft, internal document [PDF]

_____
* The core is Melissa Waggener and Pam Edstrom, who are based in Bellevue, Washington just like a lot of Microsoft.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 20/5/2019: Linux 5.2 RC1, LibreOffice 6.3 Alpha, DXVK 1.2.1, Bison 3.4 Released

    Links for the day



  2. South Korea's Government Will Show If Microsoft Loves Linux or Just Attacks It Very Viciously Like It Did in Munich

    Microsoft's hatred of all things GNU/Linux is always put to the test when someone 'dares' use it outside Microsoft's control and cash cows (e.g. Azure and Vista 10/WSL); will Microsoft combat its longstanding urge to corrupt or oust officials with the courage to say "no" to Microsoft?



  3. Links 19/5/2019: KDE Applications 19.04.1 in FlatHub and GNU/Linux Adoption

    Links for the day



  4. The War on Patent Quality

    A look at the EPO's reluctance to admit errors and resistance to the EPC, which is its very founding document



  5. Watchtroll, Composed by Patent Trolls, Calls the American Patent System “Corrupt”

    Another very fine piece from Watchtroll comes from very fine patent trolls who cheer for Donald Trump as if he's the one who tackles corruption rather than spreading it



  6. Unified Patent Court Won't Happen Just Because the Litigation Microcosm Wants It

    Unified Patent Court (UPC) hopefuls are quote-mining and cherry-picking to manufacture the false impression that the UPC is just around the corner when in reality the UPC is pretty much dead (but not buried yet)



  7. Links 17/5/2019: South Korea's GNU/Linux Pivot, Linux 5.1.3

    Links for the day



  8. Q2 Midterm Weather Forecast for EPOnia, Part 4: Happy Birthday to the Kötter Group?

    This year the Kötter Group commemorates the 85th anniversary of its existence. But is it really a cause for celebration or would a less self-congratulatory approach be more fitting? And does it create the risk that a routine tendering exercise at the EPO will turn into Operation Charlie Foxtrot?



  9. Links 16/5/2019: Cockpit 194, VMware Acquires Bitnami, Another Wine Announcement and Krita 4.2.0 Beta

    Links for the day



  10. The EPO's Key Function -- Like the UPC's Vision -- Has Virtually Collapsed

    The EPO no longer issues good patents and staff is extremely unhappy; but the Office tries to create an alternate (false) reality and issues intentionally misleading statements



  11. Stanford's NPE Litigation Database Makes a Nice Addition in the Fight Against Software Patent Trolls

    As the United States of America becomes less trolls- and software patents-friendly (often conflated with plaintiff (un)friendliness) it's important to have accurate data which documents the numbers and motivates better policy; The NPE (troll) Litigation Database is a move towards that and it's free to access/use



  12. Q2 Midterm Weather Forecast for EPOnia, Part 3: “Ein kritikwürdiges Unternehmen”

    A brief account of some further controversies in which the Kötter Group has been involved and its strained relations with German trade unions such as Verdi



  13. EPO Had a Leakage Problem and Privacy of Stakeholders Was Compromised, Affecting at Least 100 Cases

    The confidentiality principle was compromised at the EPO and stakeholders weren't told about it (there was a coverup)



  14. Links 15/5/2019: More Linux Patches and More Known Intel Bugs

    Links for the day



  15. False Hope for Patent Maximalists and Litigation Zealots

    Patent litigation predators in the United States, along with Team UPC in Europe, are trying to manufacture optimistic predictions; a quick and rather shallow critical analysis reveals their lies and distortions



  16. The Race to the Bottom of Patent Quality at the EPO

    The EPO has become more like a rubber-stamper than a patent office — a fact that worries senior staff who witnessed this gradual and troublesome transition (from quality to raw quantity)



  17. Q2 Midterm Weather Forecast for EPOnia, Part 2: Meet the Kötters

    An introduction to the Kötter Group, the private security conglomerate which is lined up for the award of a juicy EUR 30 million contract for the provision of security services at the EPO



  18. Links 14/5/2019: Red Hat Satellite 6.5, NVIDIA 430.14 Linux Driver and New Security Bug (MDS)

    Links for the day



  19. Links 14/5/2019: GNU/Linux in Kerala, DXVK 1.2, KDE Frameworks 5.58.0 Released

    Links for the day



  20. Q2 Midterm Weather Forecast for EPOnia, Part 1: Urgent Shitstorm Alert

    Experts at the European Patent Office's (EPO) weather observation station have just issued an urgent alert warning about a major shitstorm looming on the horizon



  21. Patents That Were Gleefully Granted by the EPO Continue to Perish in Courts

    The decreasing quality of granted European Patents already becomes a growing problem if not a crisis of uncertainty



  22. Links 13/5/2019: ExTiX 19.5 and GNU Radio Conference 2019

    Links for the day



  23. The Microsoft Guide to the Open Source Galaxy

    Thou shalt not...



  24. Microsoft Would Kill the Goose for Money

    Microsoft is just 'monetising' Open Source by using it as 'bait' for Microsoft's proprietary software; those who we might expect to antagonise this have effectively been bribed by Microsoft



  25. Links 13/5/2019: Nanonote 1.2.0, OpenMandriva Lx 4.0 RC, and GNUnet 0.11.4

    Links for the day



  26. Professionally Incompetent EPO Management

    The EPO remains an awful employer, with top-level management largely responsible for the loss of talent and even money



  27. Links 12/5/2019: Linux 5.1.1, GDB 8.3, KStars 3.2.2 Released

    Links for the day



  28. Did Battistelli 'Steal' ~$100,000,000 Euros From the EPO?

    While enjoying diplomatic immunity the thug from CEIPI (who is back at the EPO as a jurist) passed millions if not billions (over the long run) in liabilities; this was done with total and inexcusable impunity, no effective oversight



  29. The Biased EPO Does Not Want to Hear From Anyone Except Those Who Pay the EPO

    The EPO's corruption and violations of the law are a threat to everyone in the world; the EPO only ever listens to those who pay for "access" or those who embrace the "religion" of the EPO



  30. Team UPC Has Run Out of Arguments, So Now It's Just Writing Anti-Brexit Rants With Testicles in the Headlines

    Nothing has worked for firms that crafted and lobbied hard for the Unified Patent Court (UPC); after necrophilia a new low is being reached


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts