EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

07.16.09

Microsoft Propaganda (PR), Embargo, and New Convictions for AstroTurfing

Posted in Fraud, Marketing, Microsoft, Office Suites at 3:42 am by Dr. Roy Schestowitz

Referee

Summary: Microsoft manages the press in order to hype up Office 2010 and it can be fined severely for AstroTurfing now that laws and enforcement are in place

AS WE pointed out some days ago, Microsoft is likely to be breaking the law when it sends full-time workers to promote Microsoft products in other people's blogs, without disclosure. As the links at the bottom show, our encounter is not an isolated incident and as part of “perception management” [1, 2] Microsoft is looking to control how journalists cover Office 2010. It uses embargoes to limit what they know about the product and how it gets covered. One person spilled the beans on what Microsoft did for Office 2010 coverage.

Well, perhaps. It’s only Office, after all. But then the official Microsoft twitter account @MicrosoftEMEA twittered a link – with a smiley – to the embargo breaker’s copy. A hack twittered back, saying “Thanks for applauding someone breaking the embargo” only to get a direct message saying “I’m not sure if you taking the Michael? :)”. A similar tweet from me got a “me, “official”,??? I couldn’t possible endorse that kind of behaviour.”

Hard to see as MS holding up its end of the embargo deal.

Yes.

Witness how to the so-called “reliable press” actually works. It is an orgy of influence, selling people “perception” (or selling privileged audiences to corporations). That would be Microsoft's PR department. Returning to the subject of illegal AstroTurfing, according to the following report (there are many others), Microsoft can probably be fined millions or even billions for its practices.

The online journal gave a chatty account of a problem-free face lift. “You will never regret it,” the patient wrote.

But the seemingly satisfied customer actually was an employee of the firm behind the Lifestyle Lift, writing as part of a company campaign to plant plugs for the procedure online, state Attorney General Andrew Cuomo said in announcing a $300,000 settlement with the company Tuesday.

His office said the settlement appeared to be one of the first to address so-called astroturf marketing, or creating a bogus grassroots buzz about a product.

People should complain about Microsoft because it is doing the same thing at a massive scale and there is plenty of evidence. Andrew Cuomo may be known for his anti-USENET stance, but he would at least be valuable if he could also put an end to Microsoft AstroTrufing (or “astroturf marketing” as the article above calls it… our server administrator calls it “Internet Astroturfer”).

Related:

“I’m a huge fan of guerrilla marketing.”

Joe Wilcox, Microsoft Fan

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. eet said,

    July 16, 2009 at 4:15 am

    Gravatar

    I bet, Microsofts’s PR department read this site during their coffee-break and laugh their head off. They couldn’t do a better job of portraying Linuxers as nutjobs and Linux software as risky (–> ‘patent threat’ is this site’s buzzword) if they’d invested millions in those top-secret campaigns that Roy wants to make out,

    Nah, Roy, I don’t think Microsoft considers paying people to ‘shill’ your website (as you constantly say when anybody disagrees with you). You are doing a fabulous job all on your own.

    Do you hear them laughing?

  2. aeshna23 said,

    July 16, 2009 at 8:06 am

    Gravatar

    I think you do an excellent job of exposing Microsoft’s dishonest habits. I wonder about criminal charges. I think that freedom of speech implies a right to “astroturf” or advertise. The reader, like the buyer, should always beware.

    At the risk of being obnoxious, but hell I am obnoxious, I would go so far as to say that hoping Microsoft is prosecuted for advertising their products directly flies in the face of the freedom. Freedom gives us that first letter in FLOSS. Perhaps, you need to calibrate these articles to reflect the value of the freedom.

    Roy Schestowitz Reply:

    I wonder about criminal charges. I think that freedom of speech implies a right to “astroturf” or advertise. The reader, like the buyer, should always beware.

    I think civility can be ethically enforced by law because it reduces the friction between people’s right/individual freedom to be informed rather than deceived, misled, and consequently abused.

    Sabayon User Reply:

    I think civility can be ethically enforced by law

    Boy, I hope so. That would mean your little operation would be promptly shut down. I’ll take that along with Microsoft’s real[1] illegal astroturfing .

    [1] That would exclude your self-aggrandizing tantrums about being personally targeted by them, which are obviously just a symptom of your desperation rather than being based on facts or reality.

What Else is New


  1. Links 1/6/2020: OpenMandriva Lx 4.1 2020.05, Linux Lite 5.0 Release, FreeBSD 11.4 RC2

    Links for the day



  2. It's a Common Mistake and Common Misconception/Error to Treat Microsoft as Just Another 'Large Company' (or 'Big Tech')

    It's a Common Mistake and Common Misconception/Error to Treat Microsoft as Just Another 'Large Company' (or 'Big Tech')



  3. Lessons of Michael Arrington (About Microsoft)

    Microsoft and Bill Gates have a long history bullying their critics; the quote above (or below) shows how even people who advertise with Microsoft are becoming the target of abuse



  4. 'Best' of Both Worlds: GNU/Linux Freedom + Malware With Keyloggers and DRM

    Running a Microsoft-controlled GNU/Linux instance under Vista 10 ("Windows Subsystem for Linux") in the age of virtual machines, dual boot and containers makes as much sense as chopping some carrots to go with the veal meal to appease vegetarian diners



  5. First They Bribe the Employer, Media Lynch Mobs May Follow

    The 'cancel culture' lynch mobs, which leverage social causes (or marginalised groups), remain a convenient means by which to oust one's political/business opposition; but money too is a massive contributing factor and the more one has of it, the easier it is to control media narrative and subversive focus



  6. Upcoming Series Teaser: The Bribery Operation of William Henry Gates III

    Bribery goes a very long way when it comes to the megalomaniac who pays the media to portray him as the world's most generous person



  7. Windows Ransomware Must Not be Unspeakable When People Die in Large Numbers Due to That (and Windows Has Intentional Back Doors)

    Loss of electronic patient records, ransom and downtime among the severe consequences of deploying Microsoft inside hospitals; yet the media rarely names the real culprit (manslaughter charges theoretically possible) and nobody gets punished except those who offer real solutions



  8. IRC Proceedings: Saturday, May 30, 2020

    IRC logs for Saturday, May 30, 2020



  9. Burning the House That Richard Stallman (RMS) Built: An Open Letter to GNU Maintainers Who Opposed RMS

    An open letter to people who petitioned RMS to step down and who outsource GNU projects to Microsoft (GitHub)



  10. Links 30/5/2020: Godot Editor Under Web Browsers, Alpine Linux 3.12.0 and EasyOS 2.3

    Links for the day



  11. EPO's Illegal Patents and Massive Corruption Go Unnoticed by Corporate Media and Sites That Cover Patent News

    Very major corruption scandals still emerge in Europe's second-largest institution and illegal patents get granted as well as promoted; somehow, perhaps miraculously, this no longer seems to bother anybody in the media (corruption and radical policies have been gradually 'normalised')



  12. Never Mind If GNU/Linux Works Better Inside Hospitals and Free Software Not Only Safer But Vastly More Efficient...

    With lives on the line one might expect hospitals to choose what's most secure and generally works best; but in practice there seems to be a leaning towards what bribes best



  13. Sick Alexander Ramsey is Using a Public Health Crisis to Lie About the Unitary Patent, Whose Fall Made Him Redundant and/or Obsolete

    Weaponised media continues to manufacture utterly ridiculous puff pieces for Team UPC, containing intentional lies from beginning to end



  14. IRC Proceedings: Friday, May 29, 2020

    IRC logs for Friday, May 29, 2020



  15. They Came, They Saw, He Died

    Microsoft is an inherently sociopathic company; today's story of AppGet is an important reminder that Microsoft has not changed and isn't changing (Maui is another week-old example of trademark-hijacking tactics by Microsoft)



  16. Microsoft-Connected CloudGuru Doesn't Care About GNU/Linux and Now It's Gradually Killing the BSD/Linux-Centric Jupiter Broadcasting (Bought by Linux Academy)

    Assuming Docker is being 'killed' by Microsoft (or at least hijacked to push Windows, Azure and so on) while the GitHub-hosted (Microsoft) CloudGuru, whose co-founder comes from Microsoft, ‘finishes the job’ with Linux Academy and its assets, it’s time to take stock of a pattern/trend that ruins the media too



  17. What Happened to Docker is a Cautionary Tale About the Not-So-New Microsoft

    It’s hardly shocking that Docker collapsed (mass-scale layoffs) after the company had gotten close to Microsoft and got rid of its very own founder (a Red Hat veteran) while the software is being killed off/co-opted by Microsoft (all over the news this week; we’ve omitted links by intention as it’s only puff pieces, no investigative journalism anywhere); we only ask one thing: is anyone paying attention and, if so, what are the lessons learned?



  18. If You Want to Support and Follow Us 'Properly', Really Simple Syndication (RSS) is Most Reliable and Robust to Censorship

    Our longstanding position on social control media (we reject it and don't participate in it) is only proven ever more justified now that the mere idea of fact-checking is seen as controversial if not illegal



  19. Links 29/5/2020: Genode OS 20.05 and FSF Video Conferencing Service

    Links for the day



  20. IRC Proceedings: Thursday, May 28, 2020

    IRC logs for Thursday, May 28, 2020



  21. Weaponised Media Promoting an Illegal Patent System (UPC), Exploiting Major Pandemic in the Process

    The whole 'unitary' scam/ploy (merely a Trojan horse for litigation and low-quality/invalid patents) is being promoted by Thierry Breton as EU Internal Market Commissioner (in spite of illegalities and constitutional issues), merely reinforcing the view that the EU is rather complicit in the abuses perpetrated by Team Battistelli; the media in the pockets of oligarchs and litigation firms (fronting for these oligarchs) plays along, as usual



  22. Links 28/5/2020: OpenSSH 8.3, New Mesa Release, Raspberry Pi 4 News, Fedora 32 Elections

    Links for the day



  23. The EPO Became a Very Radical Institution

    Projection tactics are doomed to say more about the people who utilise them than about anybody else; the EPO has become so autocratic and corrupt that corruption is seen as normal and workers who explain this corruption are framed as "irrational" or "crazy" or "radical"



  24. IRC Proceedings: Wednesday, May 27, 2020

    IRC logs for Wednesday, May 27, 2020



  25. Allegations That Microsoft Will Ruin Besieged Clinics and Hospitals to Retaliate Against Those Who Name the Culprit

    With a broader picture coming into view, as per the above index, we're starting to wrap up the series while issuing a call for more stories and eyewitness testimonies, exposing the nature of attacks on hospitals (those almost always target Microsoft and others' proprietary software, which is technically unfit for purpose)



  26. Microsoft Has Ideas...

    Based on the pattern of media coverage, composed by Microsoft MVPs and Microsoft-affiliated blogs/sites, confusing the public about the meaning of GNU/Linux is reminiscent of an "Extend" phase



  27. ZDNet Proves Our Point by Doing Not a Single Article About Linux (RC7), Only About Linus and Windows Clickbait Junk

    It seems abundantly clear that nobody wants to cover the actual news about Linux and instead it’s all about which PC Linus Torvalds is using (gossip/tabloid); ZDNet‘s latest two articles are an example of this…



  28. UPC Lies That Make One Laugh...

    IP Kat and Bristows (overlaps exist) are still pretending that the UPC is coming because reality doesn’t seem to matter anymore, only self-serving agenda



  29. Canonical Continues to Help Promote Windows Instead of GNU/Linux or Ubuntu

    Thrice in the past week alone Canonical used the official “Ubuntu Blog” to help Microsoft instead of GNU/Linux and it is part of a disturbing trend which lends credibility to jokes or rumours about a Microsoft takeover; it's not like many people use this thing, either (Canonical helps Microsoft shore up a dying/languishing EEE attempt)



  30. Links 27/5/2020: CoreOS Container Linux Reaches Its End-Of-Life, 2020 GNOME Foundation Elections Coming

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts