EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

07.16.09

Microsoft Propaganda (PR), Embargo, and New Convictions for AstroTurfing

Posted in Fraud, Marketing, Microsoft, Office Suites at 3:42 am by Dr. Roy Schestowitz

Referee

Summary: Microsoft manages the press in order to hype up Office 2010 and it can be fined severely for AstroTurfing now that laws and enforcement are in place

AS WE pointed out some days ago, Microsoft is likely to be breaking the law when it sends full-time workers to promote Microsoft products in other people's blogs, without disclosure. As the links at the bottom show, our encounter is not an isolated incident and as part of “perception management” [1, 2] Microsoft is looking to control how journalists cover Office 2010. It uses embargoes to limit what they know about the product and how it gets covered. One person spilled the beans on what Microsoft did for Office 2010 coverage.

Well, perhaps. It’s only Office, after all. But then the official Microsoft twitter account @MicrosoftEMEA twittered a link – with a smiley – to the embargo breaker’s copy. A hack twittered back, saying “Thanks for applauding someone breaking the embargo” only to get a direct message saying “I’m not sure if you taking the Michael? :)”. A similar tweet from me got a “me, “official”,??? I couldn’t possible endorse that kind of behaviour.”

Hard to see as MS holding up its end of the embargo deal.

Yes.

Witness how to the so-called “reliable press” actually works. It is an orgy of influence, selling people “perception” (or selling privileged audiences to corporations). That would be Microsoft's PR department. Returning to the subject of illegal AstroTurfing, according to the following report (there are many others), Microsoft can probably be fined millions or even billions for its practices.

The online journal gave a chatty account of a problem-free face lift. “You will never regret it,” the patient wrote.

But the seemingly satisfied customer actually was an employee of the firm behind the Lifestyle Lift, writing as part of a company campaign to plant plugs for the procedure online, state Attorney General Andrew Cuomo said in announcing a $300,000 settlement with the company Tuesday.

His office said the settlement appeared to be one of the first to address so-called astroturf marketing, or creating a bogus grassroots buzz about a product.

People should complain about Microsoft because it is doing the same thing at a massive scale and there is plenty of evidence. Andrew Cuomo may be known for his anti-USENET stance, but he would at least be valuable if he could also put an end to Microsoft AstroTrufing (or “astroturf marketing” as the article above calls it… our server administrator calls it “Internet Astroturfer”).

Related:

“I’m a huge fan of guerrilla marketing.”

Joe Wilcox, Microsoft Fan

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

4 Comments

  1. eet said,

    July 16, 2009 at 4:15 am

    Gravatar

    I bet, Microsofts’s PR department read this site during their coffee-break and laugh their head off. They couldn’t do a better job of portraying Linuxers as nutjobs and Linux software as risky (–> ‘patent threat’ is this site’s buzzword) if they’d invested millions in those top-secret campaigns that Roy wants to make out,

    Nah, Roy, I don’t think Microsoft considers paying people to ‘shill’ your website (as you constantly say when anybody disagrees with you). You are doing a fabulous job all on your own.

    Do you hear them laughing?

  2. aeshna23 said,

    July 16, 2009 at 8:06 am

    Gravatar

    I think you do an excellent job of exposing Microsoft’s dishonest habits. I wonder about criminal charges. I think that freedom of speech implies a right to “astroturf” or advertise. The reader, like the buyer, should always beware.

    At the risk of being obnoxious, but hell I am obnoxious, I would go so far as to say that hoping Microsoft is prosecuted for advertising their products directly flies in the face of the freedom. Freedom gives us that first letter in FLOSS. Perhaps, you need to calibrate these articles to reflect the value of the freedom.

    Roy Schestowitz Reply:

    I wonder about criminal charges. I think that freedom of speech implies a right to “astroturf” or advertise. The reader, like the buyer, should always beware.

    I think civility can be ethically enforced by law because it reduces the friction between people’s right/individual freedom to be informed rather than deceived, misled, and consequently abused.

    Sabayon User Reply:

    I think civility can be ethically enforced by law

    Boy, I hope so. That would mean your little operation would be promptly shut down. I’ll take that along with Microsoft’s real[1] illegal astroturfing .

    [1] That would exclude your self-aggrandizing tantrums about being personally targeted by them, which are obviously just a symptom of your desperation rather than being based on facts or reality.

What Else is New


  1. Patent Quality and Patent Scope the Unspeakable Taboo at the EPO, as Both Are Guillotined by Benoît Battistelli for the Sake of Money

    The gradual destruction of the European Patent Office (EPO), which was once unanimously regarded as the world's best, by a neo-liberal autocrat from France, Benoît Battistelli



  2. Bristows LLP's Hatred/Disdain of UK/EU Democracy Demonstrated; Says “Not Only Will the Pressure for UK Ratification of the UPC Agreement Continue, But a Decision is Wanted Within Weeks.”

    Without even consulting the British public or the European public (both of whom would be severely harmed by the UPC), the flag bearers of the UPC continue to bamboozle and then pressure politicians, public servants and nontechnical representatives



  3. Released Late on a Friday, EPO Social 'Study' (Battistelli-Commissioned Propaganda) Attempts to Blame Staff for Everything

    The longstanding propaganda campaign (framing staff as happy or framing unhappy staff as a disgruntled minority) is out and the timing of the release is suspicious to say the least



  4. Links 23/9/2016: Latest Microsoft and Lenovo Spin (Now in ‘Damage Control’ Mode)

    Links for the day



  5. White Male-Dominated EPO Management Sinks to New Lows, Again

    Benoît Battistelli continues to make the EPO look like Europe's biggest laughing stock by attempting to tackle issues with corny photo ops rather than real change (like SUEPO recognition, diverse hiring, improved patent quality, and cessation of sheer abuses)



  6. Journalism 102: Do Not Become Like 'Managing IP' or IAM 'Magazine' (the Megaphones of the EPO’s Management)

    Another look at convergence between media and the EPO, which is spending virtually millions of Euros literally buying the media and ensuring that the EPO's abuses are scarcely covered (if ever mentioned at all)



  7. Journalism 101: Do Not Believe Anything That Benoît Battistelli and the EPO's Management Say (Also Don't Fall for the UPC Hype)

    A survey/review (or an overview) of recent articles about the EPO and why they're wrong (mostly because they parrot the official lies from Battistelli's department)



  8. Patent Law Firms, David Kappos, and IAM 'Magazine' Still Shelter Software Patents by Cherry-Picking and Lobbying

    Amid the gradual collapse of software patents in the United States there are disingenuous efforts to bring them back or maintain a perception that these patents are still potent



  9. Microsoft-Connected Patent Trolls Going Places and Suing Microsoft Rivals, Microsoft Wants More 'Linux Patent Tax'

    Microsoft-connected patent trolls like Larry Horn's MobileMedia are still attacking Microsoft rivals and Microsoft wants more money from Korea, after it attacked Linux with software patents over there (notably Samsung and LG)



  10. Links 22/9/2016: Linux Professional Institute Redesign, Red Hat Upgraded

    Links for the day



  11. Links 22/9/2016: Red Hat's Latest Results, GNOME 3.22 Released

    Links for the day



  12. The Patent Law Firms in the US Relentlessly Lobby for Software Patents Resurgence by Placing Emphasis Only on Rare Outcomes

    Decisions against software patents continue to be ignored or intentionally overlooked by patent law firms, which instead saturate the media with the few cases where courts unexpectedly rule in favour of software patents



  13. Links 21/9/2016: Lenovo Helps Microsoft Block GNU/Linux Installations

    Links for the day



  14. Like Big Tobacco Lobbyists, Benoît Battistelli and Team UPC Are Just Chronically Lying and Manipulating Politicians With Their Lies

    Benoît Battistelli and Team UPC continue to meddle in politics and mislead the public (through the press) about patent quality as well the UPC, which is now in effect sunk inside the ashtray of history



  15. The EPO's 'Investigative' Function is Totally Out of Control and Continues to Get Bigger, Whitewashed by So-called 'Review'

    An update on the situation which still causes great unrest at the European Patent Office (EPO), namely abuse of staff by the so-called Investigative Unit (Eponia's equivalent of unaccountable secret services)



  16. Microsoft and Patent Law Firms in the United States Can't Stop Writing About McRo in a Coordinated Push to Resurrect Software Patents

    Microsoft is pursuing more Linux 'patent tax' (using software patents) and patent law firms are preoccupied flooding the media with their shameless self-promotion which is also software patents promotion



  17. For Abuse Like Plagiarism and Malpractice, the US Patent System is Still World Champion

    Low patent quality, abusive litigation (e.g. by patent trolls) and various other elements that globally discredit the USPTO are only symptoms of a wider problem, which is a greedy system motivated by neo-liberal values rather than professionalism and servitude



  18. Links 20/9/2016: GNOME 3.22 Preview, Absolute 14.2 Released

    Links for the day



  19. Links 19/9/2016: Linux 4.8 RC7, KDevelop 5.0.1

    Links for the day



  20. Patents Roundup: Disclosure Requirements, Mobile Patents, Patent Lawyers' Plagiarism, USPTO Getting Sued, and Corporate Domination of the Patent System

    The unwanted elements of the patent system (as it stands at present) illuminated by very recent news and patent court cases



  21. With or Without the UPC (Which Will Probably Never Happen) Battistelli is Crushing the EPO and Ejects Experienced Staff, a Future Without Examination Possible

    A pessimistic but probably realistic take on what is happening at the European Patent Office (EPO), which is undergoing a silent transformation so wide-ranging that stakeholders deserve to know about it



  22. When EPO Liar-in-Chief Benoît Battistelli Defamed His Staff in Parliament, Comparing Them to Nazis and Criminals

    A reminder of the audacity of Benoît Battistelli, who in his capacity as a politician -- a problem in its own right -- slanders EPO staff



  23. After McRO v Namco Case (at CAFC) the Patent Microcosm Works Overtime to Produce Pro-Software Patents Propaganda, Smear the Supreme Court

    Increasingly desperate to convince people to pursue software patents and/or use their software patents to initiate growingly risky lawsuits (high risk of losing), the patent microcosm hugs McRO v Namco while distorting the complete record of the Court of Appeals for the Federal Circuit (CAFC) on this subject



  24. Poor Quality Control at the US Patent Office Gives Birth to 'Unpatent' and Gives a Voice to Critics

    The USPTO must up its game on patent quality (not relying on PTAB and the courts correcting its errors after the grants) or face growing backlash that tarnishes its public image



  25. Patent Trial and Appeal Board Under Attack by Law Firms, Which Will Soon Infiltrate It in the Form of 'Bar Association'

    The vultures that are patent law firms keep circling around PTAB and hoping to destroy it, if not from the outside then from the inside, potentially regressing and ruining great progress for US patent quality since Mayo and Alice



  26. EPO President Benoît Battistelli and Team UPC Are Still Lying, Don't Believe a Word They Say

    A rather bulky rebuttal to some of the latest misleading statements from EPO management and law firms that wish to expand/advance their own careers at the expense of the integrity of the European patent system



  27. Links 18/9/2016: Emacs 25.1, Slackel 6.0.7

    Links for the day



  28. Links 17/9/2016: Debian 8.6 Released, More Microsoft Layoffs and Dead Products

    Links for the day



  29. Links 16/9/2016: Uber Uses GNU/Linux, Dell's New Laptops

    Links for the day



  30. Battistelli is Lying About Patent Quality While It Continues to Nosedive at the EPO as Part of His Neo-liberal 'Production' Strategy

    Battistelli, who tries to automate and streamline everything so as to maximise patent grants rather than examine applications properly, is making incredible claims that will almost certainly backfire on him


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts