07.16.09

Gemini version available ♊︎

Microsoft Propaganda (PR), Embargo, and New Convictions for AstroTurfing

Posted in Fraud, Marketing, Microsoft, Office Suites at 3:42 am by Dr. Roy Schestowitz

Referee

Summary: Microsoft manages the press in order to hype up Office 2010 and it can be fined severely for AstroTurfing now that laws and enforcement are in place

AS WE pointed out some days ago, Microsoft is likely to be breaking the law when it sends full-time workers to promote Microsoft products in other people's blogs, without disclosure. As the links at the bottom show, our encounter is not an isolated incident and as part of “perception management” [1, 2] Microsoft is looking to control how journalists cover Office 2010. It uses embargoes to limit what they know about the product and how it gets covered. One person spilled the beans on what Microsoft did for Office 2010 coverage.

Well, perhaps. It’s only Office, after all. But then the official Microsoft twitter account @MicrosoftEMEA twittered a link – with a smiley – to the embargo breaker’s copy. A hack twittered back, saying “Thanks for applauding someone breaking the embargo” only to get a direct message saying “I’m not sure if you taking the Michael? :)”. A similar tweet from me got a “me, “official”,??? I couldn’t possible endorse that kind of behaviour.”

Hard to see as MS holding up its end of the embargo deal.

Yes.

Witness how to the so-called “reliable press” actually works. It is an orgy of influence, selling people “perception” (or selling privileged audiences to corporations). That would be Microsoft's PR department. Returning to the subject of illegal AstroTurfing, according to the following report (there are many others), Microsoft can probably be fined millions or even billions for its practices.

The online journal gave a chatty account of a problem-free face lift. “You will never regret it,” the patient wrote.

But the seemingly satisfied customer actually was an employee of the firm behind the Lifestyle Lift, writing as part of a company campaign to plant plugs for the procedure online, state Attorney General Andrew Cuomo said in announcing a $300,000 settlement with the company Tuesday.

His office said the settlement appeared to be one of the first to address so-called astroturf marketing, or creating a bogus grassroots buzz about a product.

People should complain about Microsoft because it is doing the same thing at a massive scale and there is plenty of evidence. Andrew Cuomo may be known for his anti-USENET stance, but he would at least be valuable if he could also put an end to Microsoft AstroTrufing (or “astroturf marketing” as the article above calls it… our server administrator calls it “Internet Astroturfer”).

Related:

“I’m a huge fan of guerrilla marketing.”

Joe Wilcox, Microsoft Fan

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

4 Comments

  1. eet said,

    July 16, 2009 at 4:15 am

    Gravatar

    I bet, Microsofts’s PR department read this site during their coffee-break and laugh their head off. They couldn’t do a better job of portraying Linuxers as nutjobs and Linux software as risky (–> ‘patent threat’ is this site’s buzzword) if they’d invested millions in those top-secret campaigns that Roy wants to make out,

    Nah, Roy, I don’t think Microsoft considers paying people to ‘shill’ your website (as you constantly say when anybody disagrees with you). You are doing a fabulous job all on your own.

    Do you hear them laughing?

  2. aeshna23 said,

    July 16, 2009 at 8:06 am

    Gravatar

    I think you do an excellent job of exposing Microsoft’s dishonest habits. I wonder about criminal charges. I think that freedom of speech implies a right to “astroturf” or advertise. The reader, like the buyer, should always beware.

    At the risk of being obnoxious, but hell I am obnoxious, I would go so far as to say that hoping Microsoft is prosecuted for advertising their products directly flies in the face of the freedom. Freedom gives us that first letter in FLOSS. Perhaps, you need to calibrate these articles to reflect the value of the freedom.

    Roy Schestowitz Reply:

    I wonder about criminal charges. I think that freedom of speech implies a right to “astroturf” or advertise. The reader, like the buyer, should always beware.

    I think civility can be ethically enforced by law because it reduces the friction between people’s right/individual freedom to be informed rather than deceived, misled, and consequently abused.

    Sabayon User Reply:

    I think civility can be ethically enforced by law

    Boy, I hope so. That would mean your little operation would be promptly shut down. I’ll take that along with Microsoft’s real[1] illegal astroturfing .

    [1] That would exclude your self-aggrandizing tantrums about being personally targeted by them, which are obviously just a symptom of your desperation rather than being based on facts or reality.

DecorWhat Else is New


  1. IRC Proceedings: Saturday, January 28, 2023

    IRC logs for Saturday, January 28, 2023



  2. Unmasking AI

    A guest article by Andy Farnell



  3. The ISO Delusion/Sirius Corporation: A 'Tech' Company Run by Non-Technical People

    Sirius ‘Open Source’ was hiring people who brought to the company a culture of redundant tasks and unwanted, even hostile technology; today we continue to tell the story of a company run by the CEO whose friends and acquaintances did severe damage



  4. Links 28/01/2023: Lots of Catching Up (Had Hardware Crash)

    Links for the day



  5. IRC Proceedings: Friday, January 27, 2023

    IRC logs for Friday, January 27, 2023



  6. Microsoft DuckDuckGo Falls to Lowest Share in 2 Years After Being Widely Exposed as Microsoft Proxy, Fake 'Privacy'

    DuckDuckGo, according to this latest data from Statcounter, fell from about 0.71% to just 0.58%; all the gains have been lost amid scandals, such as widespread realisation that DuckDuckGo is a Microsoft informant, curated by Microsoft and hosted by Microsoft (Bing is meanwhile laying off many people, but the media isn’t covering that or barely bothers)



  7. This is What the Microsoft-Sponsored Media Has Been Hyping Up for Weeks (Ahead of Microsoft Layoffs)

    Reprinted with permission from Ryan



  8. [Meme] António Campinos Wants to Be F***ing President Until 2028

    António Campinos insists he will be EPO President for 10 years, i.e. even longer than Benoît Battistelli (despite having appalling approval rates from staff)



  9. European Patent Office Staff Losing Hope

    The EPO’s management with its shallow campaign of obfuscation (pretending to protect children or some other nonsense) is not fooling patent examiners, who have grown tired and whose representatives say “the administration shows no intention of involving the staff representation in the drafting of the consultant’s mandate” (like in Sirius ‘Open Source’ where technical staff is ignored completely for misguided proposals to pass in the dark)



  10. IRC Proceedings: Thursday, January 26, 2023

    IRC logs for Thursday, January 26, 2023



  11. Sirius Relegated/Demoted/Destined Itself to Technical Hell by Refusing to Listen to the Technical Staff (Which Wanted to Stay With Asterisk/Free Software)

    In my final year at Sirius ‘Open Source’ communication systems had already become chaotic; there were too many dysfunctional tools, a lack of instructions, a lack of coordination and the proposed ‘solution’ (this past October) was just more complexity and red tape



  12. Geminispace Approaching Another Growth Milestone (2,300 Active Capsules)

    The expansion of Geminispace is worth noting again because another milestone is approached, flirted with, or will be surpassed this coming weekend



  13. [Meme] Cannot Get a Phone to Work... in 2022

    Sirius ‘Open Source’ wasted hours of workers’ time just testing the phone after it had moved to a defective system of Google (proprietary); instead of a rollback (back to Asterisk) the company doubled down on the faulty system and the phones still didn’t work properly, resulting in missing calls and angst (the company just blamed the workers who all along rejected this new system)



  14. [Meme] Modern Phones

    Sirius ‘Open Source’ is mistaking “modern” for better; insecurity and a lack of tech savvy typically leads to that



  15. The ISO Delusion: Sirius Corporation Demonstrates a Lack of Understanding of Security and Privacy

    Sirius ‘Open Source’, emboldened by ISO ‘paperwork’ (certification), lost sight of what it truly takes to run a business securely, mistaking worthless gadgets for “advancement” while compelling staff to sign a new contract in a hurry (prior contract-signing scandals notwithstanding)



  16. Links 26/01/2023: LibreOffice 7.4.5 and Ubuntu Pro Offers

    Links for the day



  17. Links 26/01/2023: GNU poke 3.0 and PipeWire 0.3.65

    Links for the day



  18. IRC Proceedings: Wednesday, January 25, 2023

    IRC logs for Wednesday, January 25, 2023



  19. Companies Would Collapse Upon Abandoning Their Original Goals (That Attracted All the Productive Staff)

    Staff with technical skills won't stick around in companies that reject technical arguments and moreover move to proprietary software in a company that brands itself "Open Source"



  20. [Meme] Listen to Your Workers, Avert Disaster

    Companies that refuse to take input from staff are doomed to fail



  21. The ISO Delusion: When the Employer Doesn’t Understand the Company's Value Proposition (Building Systems) and Rejects Security

    Sirius ‘Open Source’ has failed to sell what it was actually good at; instead it hired unqualified people and outsourced almost everything



  22. Links 25/01/2023: NuTyX 23.01.1 and GNU Guile 3.0.9 Released

    Links for the day



  23. Links 25/01/2023: Stratis 3.5.0 and Many Political Links

    Links for the day



  24. New Record Low: Only One 'Linux' Article in ZDNet in More Than Two Weeks

    Only a few years ago ZDNet published about 3 “Linux” stories per day (mostly FUD pieces); now it’s a ghost town, painted in ‘alien green’; considering ZDNet’s agenda (and sponsors) maybe it’s better this way



  25. Links 25/01/2023: Pale Moon 32.0 and DXVK 2.1

    Links for the day



  26. IRC Proceedings: Tuesday, January 24, 2023

    IRC logs for Tuesday, January 24, 2023



  27. ISO Certification Hardly Tackles Any of the Real Issues

    The real-world threats faced by private companies or non-profit organisations aren't covered by the ISO certification mill; today we publish the last post on this topic before proceeding to some practical examples



  28. [Meme] Medical Data Sovereignty

    What happens when your medical records/data are accessible to a company based abroad after a mysterious NDA with the Gates Foundation? The International Organization for Standardization (ISO) does not mind.



  29. The ISO Delusion: Sirius Open Wash Ltd. and Medical Data/Projects at Risk/Peril

    Sirius ‘Open Source’ was good at gloating about “ISO” as in ISO certification (see our ISO wiki to understand what ISO truly is; ISO certification needs to be more widely condemned and exposed) while signing all sorts of dodgy deals and lying to clients (some, like the Gates Foundation, were never mentioned because of a mysterious NDA); security and privacy were systematically neglected and some qualified as criminal negligence (with fines/penalties likely an applicable liability if caught/reported)



  30. Links 24/01/2023: Wine 8.0 is Ready, FSF Bolsters Copyleft

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts