EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

08.30.10

Microsoft Uses “Half-naked” Women (‘Meter Maids’) to Promote Its Products

Posted in Bill Gates, Marketing, Microsoft at 5:10 am by Dr. Roy Schestowitz

Microsoft employees — not Free software proponents– are the sexist ones

Statue

Summary: Microsoft marketing goes awry and the company is pressured to issue an apology; a look at the Edstrom (PR) and Gates family affairs

Microsoft boosters or Free software opponents love to pretend that Free software proponents are sexist, but often it just turns out to be the very opposite. A few months ago we saw Microsoft’s “boob” incident (large advertising campaign it later "apologised" for) and earlier this year we learned about Microsoft allegedly offering female prostitutes/orgies to business partners [1, 2]. Those sex-related incidents are not a rarity, especially in advertising. Going further back we could give many more examples.

The latest Microsoft “apology” (everyone seems to put it in quotes, even Microsoft boosters) has just arrived. The Register says:

Microsoft gets Speedos in a twist over half-naked ‘Meter Maids’

[...]

The Sydney Morning Herald reported today that Microsoft had hired the women to appear at its TechEd conference on the Gold Coast.

Keep it classy, sweaty Steve. Here is more coverage of this incident (and photos):

How could they be so tactless and not foresee the backlash? It’s probably one of those cases where in a very large organisation the left hand did not communicate with the right hand. To Microsoft, this is a serious PR problem. All those years promoting the image that it’s respectful to women (we gave examples of this PR line last week) sometimes go down the drain, but Microsoft keeps choosing female faces to represent the company while giving that whole “equal opportunity” and “cultural diversity” feel-good sensation. Steve Ballmer is even married to one such PR person. She worked for Waggener Edstrom. Speaking of which, Pam and Jennifer Edstrom came up again because this PR-related blog post linked to Techrights some days ago.

It was also the video that saw Microsoft tried and found guilty in the court of public opinion. In minutes, the hard work on building Bill Gates’ reputation put in by Pam Edstrom (first as Microsoft’s director of PR and then as a senior executive at Waggener Edstrom) was eviscerated. This was when the fear stopped.

This links to an old article from the New York Times and it’s about Waggener Edstrom. It turns out that this AstroTurf/marketing firm of Microsoft was by no means pleased by the work of Jennifer Edstrom.

In the acknowledgments of her new book, ”Barbarians Led by Bill Gates: Microsoft From the Inside,” the author, Jennifer Edstrom, thanks her mother for encouraging her to write, ”even though this isn’t particularly what she had in mind.”

Since 1982, Ms. Edstrom’s mother, Pam, has helped shape the public image of the Microsoft Corporation’s chairman, first as a Microsoft employee and then as an executive of the public relations firm that represents him. When she learned about preparations for her daughter’s book, a behind-the-scenes account co-written with a former Microsoft software developer, Marlin Eller, she tried, the daughter said, to dissuade her from writing it.

”My mother had commented in Fortune in January that it put her in an awkward position,” Jennifer Edstrom said from her home in Portland, Ore. ”She made it completely clear she wanted no part of it.”

Parental disapproval did not carry the day. ”It’s hard enough to control Gates,” the elder Ms. Edstrom said, ”much less your daughter.” She responded with a terse ”no comment” when asked about the book.

Waggener Edstrom currently works on Gates’ lies and image-shaping (not just Microsoft’s). It’s a lesson in why such agencies do not deserve a place in society. Waggener Edstrom bribes bloggers with laptops, for example. What we found interesting is that Pam Edstrom disregards the truth and follows the money whereas her daughter has some dignity for a change. She chose not to seek spin but to seek some truth, instead. Maybe lack of ethics is not hereditary after all. Maybe Bill Gates’ children (now enrolled in the Khan Academy) will not end up being parasites of society, unlike their father. It is too early to determine this (the children are all too young), but Bill appeared with his son at the Hanford site recently. It is a “mostly decommissioned nuclear production complex on the Columbia River in the U.S. state of Washington, operated by the United States federal government,” according to Wikipedia. As a reminder, Gates and fellow patent trolls have nuclear patents which he is marketing in public events and in the US government (lobbying).

“By May of 1994, Gates’s patience was growing so thin that not even a public relations pro like Pam Edstrom could muzzle him.”

Jennifer Edstrom

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

A Single Comment

  1. NotZed said,

    August 30, 2010 at 7:41 am

    Gravatar

    Meter maids are adults choosing to perform a job i’m sure they’re quite well paid for – and i believe they’re quite proud of the job they do and enjoy the work, it’s hardly degrading. I bet it’s a lot less degrading than being a checkout chick, a waitress, a burger packer, a call centre operator or countless other horrible service jobs.

    Still, probably not appropriate for that particular event and rather poor judgement by a bunch of laddy lads who obviously got a bit over-excited about spending money on a show at the Gold Coast. Probably more to the point was the poor judgement on how to handle the complaints. I wish they handled complaints about their software so loudly and indiscreetly …

What Else is New


  1. Links 18/1/2019: Mesa 18.3.2, Rust 1.32.0

    Links for the day



  2. Links 17/1/2019: ZFS Debate Returns, AWS Pains Free Software

    Links for the day



  3. US Patent Lawyers Will Need to Change Profession or End up Becoming Abundantly Redundant, Unemployed

    In the age of Patent Trial and Appeal Board (PTAB) inter partes reviews (IPRs) and 35 U.S.C. § 101 it’s too risky to sue with dodgy patents; moreover, the Federal Circuit‘s growing adoption of Alice means that no recent cases have given hope to patent maximalists and litigation frequency has fallen again (at double-digit rates)



  4. Links 16/1/2019: Deepin 15.9 Released and Mozilla Fenix

    Links for the day



  5. Brexit Has Failed, But So Has the Unitary Patent (UPC)

    Even though all signs indicate that the Unified Patent Court (UPC) will never become a reality spin is to be expected from Team UPC, still looking to profit from more litigation and expanded scope



  6. IBM, Which Will Soon be Buying Red Hat, is Promoting Software Patents in Europe

    Even days apart/within confirmation of IBM's takeover of Red Hat IBM makes it clear that it's very strongly in favour of software patents, not only in the US but also in Europe



  7. Team UPC on Dead UPC: Choosing Gowns for Corpses

    The campaign of lies, long waged by Team UPC in order to manipulate politicians and courts, hasn’t stopped even in 2019 (IAM threw in the towel, but some of Team UPC is still ‘embalming’ UPCA)



  8. Links 15/1/2019: MX Linux MX-18 Continuum Reviewed, Mageia 7 Artwork Voting

    Links for the day



  9. Council of Europe (CoE) Recognises There's No Justice at the EPO

    It’s now the Council of Europe‘s turn to speak out about the grave state of international organisations that exist in Europe but aren’t subjected to European law (which they routinely violate with impunity)



  10. Dominion Harbor -- Armed by Microsoft's Biggest Patent Troll -- Goes After the World's Biggest Android OEMs, Huawei and Samsung

    Dominion Harbor, the patent troll that gets bucketloads of patents from Intellectual Ventures (a patent troll strongly connected to Microsoft and Bill Gates), is still suing using shell entities



  11. Links 14/1/2019: Linux 5.0 RC2 and DXVK 0.95 Released

    Links for the day



  12. Only the Higher Courts -- Not Trump's 'Poster Child' -- Can Bring Back Software Patents

    Software patents are not making a "comeback" as some like to claim; in fact, the latest court cases and notably their outcomes suggest that nothing has changed



  13. “Uniloc is a Lawsuit Factory”

    Apple is a very secretive company, so it is hard to know what goes on with the patent troll Uniloc



  14. European Patent Office a Textbook Example of Lawless, Rogue Institutions

    The tyrannical nature of the EPO is still being demonstrated by the sad fate of Patrick Corcoran; technical judges at the EPO are feeling intimidated by nontechnical politicians and bankers



  15. No, Software Patents Are Not Poised to Make a Comeback Under New US Patent Office Rules

    Poor understanding of the difference between patent courts and patent offices is to blame for widely-spread misinformation from Ars Technica (part of Condé Nast)



  16. IP Kat Has Turned From EPO Critic (to the Point of Being Blocked by the EPO) to EPO Whitewasher That Gags EPO Whistleblowers

    The EPO tried to forcibly gag (block) IP Kat like it blocks Techrights (since 2014); failing that, the EPO got the blog to just act as a whitewashing operation for Team Campinos (more or less the same as Team Battistelli)



  17. Linspire 'Reborn' is Still Working for Microsoft and Facilitating Surveillance on GNU/Linux Users

    GNU/Linux spyware scandals may be back (and it's not about Canonical and Amazon but Linspire and Microsoft); Microsoft is meanwhile exposing innocent kids to pedophiles and it refuses to explain or defend this



  18. Links 12/1/2019: Wine 4.0 RC6, X-Plane 11.30, SuperTuxKart 0.10 Beta, LibreOffice 6.2 RC2

    Links for the day



  19. The EPO's Low Patent Quality Can Kill the European Software Industry and Kill People Too

    The patents granted by the EPO are often invalid as per courts' decisions, which means that fake/illegitimate European Patents saturate the market and discourage development (e.g. of software and life-saving drugs)



  20. The Fiction That Spain (or Italy) Can Salvage the UPC

    The proponents/lobbyists of the Unified Patent Court (UPC), firms that make money from patent litigation (we collectively call these "Team UPC"), are nowadays backpedaling, having come to grips with the death of the UPC, realising it's time to save face by pretending everything they said in the past wasn't a lie



  21. Links 11/1/2019: IBM-Red Hat Obstacle Cleared, Toyota Chooses Linux

    Links for the day



  22. EPO President “Campinos is Wasting His Credibility With “Sweet” Communiqués Full of Hot Air and Storytelling”

    EPO insiders insist if not demand that all those responsible for the corruption and the abuses be removed; Campinos has done the opposite by promoting those who caused harm and turning his overseer into his subordinate



  23. The Emptiness of the Linux Foundation's Commitment to Linux and Its True Openness... to Corporate Cash (in Exchange for Influence)

    Like Pence and Moreno, who exchange a political refugee for loans, the Linux Foundation abandons its commitment to GNU/Linux in exchange for maximisation of financial contributions



  24. Links 10/1/2019: Linux 4.20.1, GNOME 3.31.4 Released

    Links for the day



  25. Links 9/1/2019: Qubes OS 4.0.1, Bash 5.0

    Links for the day



  26. European Patent Office Saga in 2019: “95% of the People Responsible for the Misery Are Still in Place and Have Not Even Been Rebuked”

    No signs of reformation at Europe's second-largest institution, which still suffers from justice deficit and blatant corruption



  27. Links 8/1/2019: Godot 3.1 Reaches Beta, Tidelift Gets Money

    Links for the day



  28. EPO Corruption is Helping Patent Maximalists in the United States

    The law firms that promote abstract patents in the United States (in the face of growing opposition from courts) adopt the EPO as a sort of 'poster child' because quality of European Patents keeps decreasing and lawlessness is increasing



  29. Links 7/1/2019: Linux 5.0 RC1

    Links for the day



  30. Words to Avoid: Cloud, Serverless, Microservices and More

    The marketing industry is hijacking press coverage and journalism has turned into a laughable mash-up of buzzwords; technical people ought to push back


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts