EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.09.13

Microsoft Propaganda (Managed by Microsoft Moles) to Blame Hardware Companies for Vista 8′s Failures

Posted in Hardware, Marketing, Microsoft, Vista 7, Vista 8, Windows at 1:58 am by Dr. Roy Schestowitz

Great example of Microsoft PR agencies distorting the news via moles

Walking

Summary: A timely look at how ‘former’ Microsoft writers — not just current ones — help manage perceptions at Microsoft’s behalf, infiltrating the media and even forums

AS WE last explained yesterday, there is some ugly pattern of deception emanating from Microsoft boosters. They try to shift liability for the failure of Vista 8 — a failure that not even they cannot deny any longer. There are ‘former’ Microsoft writers (as in, people who used to work for Microsoft) who continue to promote Vista 8 in various ways. This one, who works for CBS right now, does this trick by saying that low-cost gadgets are “to energize the PC market”. This may be true and Microsoft is totally out of this game, right? Well, not based on his framing. The article by this Microsoft booster mentions “touch-screen laptops” to give the illusion that Microsoft is still relevant in the future. This is how propaganda works. And by citing numbers from Microsoft’s partner Net Applications in the former article he also helps give the illusion that Vista 8 adoption is wonderful. Lies so big that they can make one vomit, eh? With Windows Blue (vapourware) being the focus of Microsoft right now, it is clear that Microsoft is already giving up on Vista 8 (retreat), but the boosters carry on with their deceptive ‘reports’. Well, there are more examples like that, involving many other writers, but we just focus on this one writer (formerly of Microsoft) with his two latest articles which are flawed in order to make the point. Vista 7 relied on similar tactics, including bribery of bloggers.

There is a fairly new article which covers this fascinating and troublesome phenomenon as a whole. Charlie Demerjian’s analysis is summarised as “Unleash the astroturfers to blacken the forums ASAP” (AstroTurfing is perpetually a strategy at Microsoft).

“Given the echo chamber effect of the internet where no one seems to think about the numbers they are reporting much less actually fact check them, it is really easy to manipulate the press and create “truth”. Microsoft is quite adept at this technique.”
      –Charlie Demerjian
To quote: “So when Microsoft has good news, they shout it from the rooftops loudly. It is usually picked up by anyone that will listen and printed in just about every news outlet out there. Given the echo chamber effect of the internet where no one seems to think about the numbers they are reporting much less actually fact check them, it is really easy to manipulate the press and create “truth”. Microsoft is quite adept at this technique.”

Microsoft moles in the media are managed by Microsoft PR agencies which pass them material to publish in respective publications. That’s how it works. Demerjian continues as follows: “If change in PCs was needed to spur sales, that didn’t happen during the launches of Vista and 7. Sales rose. It did happen during the launch of Windows 8 and sales plummeted. Before you point out that change may be the actual cause of this plunge, think about one other little thing. You can still get Vista/7 form factor PCs now, you just can’t get them with those OSes. See the logical problem?

“Sadly though the damage control team, agency more likely, did their market research right. The whole fairy tale about PC makers being at fault seem to be getting some legs if not showing early signs of going viral. This is a really well thought out campaign given what they have to work with, cynical, unethical and anti-consumer though it is. Make no mistake though, it isn’t organic and is very manufactured. Things like this don’t go from nowhere to everywhere overnight without lots of backing and low wage forum drones to astroturf on your behalf. That said, it seems to be money well spent on Microsoft’s behalf.”

Be wary of the well-coordinated disinformation campaign, the deception centred around the idea that hardware companies — not Microsoft — are to blame for Vista 8′s poor adoption. Microsoft is trying to play with people’s minds, as always.

“The first wave will attack the perception that Linux is free.”

Brian Valentine, Microsoft

   

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. White House Intervention Harms Android and Every Software Developer on the Planet

    US Solicitor General Donald Verrilli urges the Supreme Court (SCOTUS) to let APIs be covered by copyrights, rendering almost every program a potential copyright violation



  2. Microsoft Lobbying in India Shoots Down or At Least Weakens Free/Libre Software Policy

    Microsoft's covert efforts (lobbying with the help of public partners like NASSCOM) to eliminate an India-leaning software policy in India is finally paying off



  3. Propaganda Mode for UPC Agreement Whilst EPO Increasingly Grants Patents on Software

    In order to make the Unitary Patent a reality (towards a 'no place to hide' patent approach) misleading claims are being made



  4. Patents Are Not Source Code

    Ford is once again misleading regarding Open Source, mischievously associating a patent pledge with Open Source



  5. Links 29/5/2015: ALT Linux 7.0.5, Google I/O 2015

    Links for the day



  6. Links 28/5/2015: SourceForge Hijack, RIP Marco Pesenti Gritti

    Links for the day



  7. Censorship on Reddit Has Gotten (Condé) Nasty and Silent, Even Actively Silenced

    Condé Nast has turned Reddit into a platform of censorship after the acquisition



  8. The Supreme Court of the United States Helps Patent Trolls

    In an unforeseen kind of ruling, the same court which slapped down a lot of software patents last year is now legitimising the actions of a patent troll



  9. Patent Lawyers Fight Hard for the Future of Software Patents

    Media that is dominated by patent lawyers and targets an audience of patent lawyers refuses to accept the post-Alice reality



  10. Fortune Glorifies Patent Troll Jay Walker (Patent Utility)

    Jay Walker, a patent troll, creates a Web-based trolling/'licensing' service and the corporate media helps him



  11. Stealing Android's Thunder, Making It All About Apple and Microsoft During Google I/O

    Misleading articles and conjoined media/analyst attacks on Android coincide with Google's event where major Android announcements are being made



  12. British Government May be a Step Closer to GNU/Linux (on the Desktops, Not Just Servers)

    The British government stops paying the criminal company that blackmails its members, thereby increasing the possibility of complete escape from proprietary software



  13. Microsoft's Patent Allies LG and Sony Agree to Put Microsoft Inside Android

    LG and Sony (of Rockstar Consortium) follow Samsung and Dell in Microsoft's campaign to turn Android into 'Microsoft Android' using patents-induced pressure/leverage



  14. Yet Another Major Security Deficiency in UEFI

    UEFI is inherently insecure, more so than the alternatives which it strives to replace, including Free/libre ones



  15. Links 27/5/2015: Fedora 22 is Out, Mandriva Liquidated

    Links for the day



  16. Patent Scope at the EPO is Totally Out of Control, UPC Will Make Things Worse

    A look at the practical issues with the EPO, where patent scope and litigation scope have been vastly extended so as to benefit multinational corporations and possibly patent trolls



  17. Links 26/5/2015: Reviews of Kubuntu 15.04, Linux 4.1 RC5

    Links for the day



  18. Süddeutsche Zeitung Says Talking Helps While EPO Management Back-stabs Other Side of the Table

    German media gives the impression that there is peace and harmony now that Benoît Battistelli and his circle of power speaks to staff, but nothing is said about simultaneous (albeit covert) attacks against that staff



  19. Large Corporations Call the Shots in US Patent Reform

    A reminder of where we stand on the issue of patent 'reform' in the US and who is controlling or shaping it



  20. Microsoft Puts Proprietary Windows and Hyper-V Inside the Free Software-Centric OpenStack

    OpenStack, which celebrates rapid growth in this month's event in Canada, is facing a proprietarisation threat from Microsoft



  21. Microsoft's Secret Lobbying, Bullying, and the Long History of Blackmailing Politicians Around the World

    British media covers Microsoft's abuse in the UK, but there are many similar incidents, and not just in the UK



  22. Frankfurter Allgemeine Zeitung on Benoît Battistelli and Four EPO Suicides

    German press article from April 2015 (with translations)



  23. Links 24/5/2015: CrossOver 14.1.3, NTFS-3G Vulnerability

    Links for the day



  24. Links 23/5/2015: Fedora 22 to May 26th, Netflix in SteamOS

    Links for the day



  25. The Patents Production 'Industry' (Patent Lawyers) Still Fights Hard to Salvage Software Patents

    A review of recent writings about software patents and patents on business methods in the United States, demonstrating that patent lawyers have gotten very vocal and sneaky (trying to evade the rules)



  26. Patents as a Marketing Strategy: USPTO Now Part of the Advertising Industry

    The existence of publicity patents, or patents whose sole purpose is to advertise some products, serves to discredit the US patent office, which was originally set up to promote science and technology



  27. Microsoft Blackmails and Extorts British Politicians Over Open Standards and Free Software-Leaning Policies

    Microsoft's digital imperialism in the UK getting defended using blackmail, reminding a lot of Brits that Microsoft is just as evil as ever before



  28. Microsoft Gives Another Bug a Name, This Time Logjam™

    The Microsoft crowd is good only at marketing, even when it comes to small bugs in software



  29. Links 22/5/2015: Fedora 22 Final Release is Near, Canonical IPO Considered

    Links for the day



  30. More Utter Shame Unveiled at Battistelli's EPO: Intimidation Tactics With Help From 'Control Risks'

    The unaccountable thugs who run the EPO have hired London-based spooks to help silence their opposition and their critics


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts