EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

05.09.13

Microsoft Propaganda (Managed by Microsoft Moles) to Blame Hardware Companies for Vista 8′s Failures

Posted in Hardware, Marketing, Microsoft, Vista 7, Vista 8, Windows at 1:58 am by Dr. Roy Schestowitz

Great example of Microsoft PR agencies distorting the news via moles

Walking

Summary: A timely look at how ‘former’ Microsoft writers — not just current ones — help manage perceptions at Microsoft’s behalf, infiltrating the media and even forums

AS WE last explained yesterday, there is some ugly pattern of deception emanating from Microsoft boosters. They try to shift liability for the failure of Vista 8 — a failure that not even they cannot deny any longer. There are ‘former’ Microsoft writers (as in, people who used to work for Microsoft) who continue to promote Vista 8 in various ways. This one, who works for CBS right now, does this trick by saying that low-cost gadgets are “to energize the PC market”. This may be true and Microsoft is totally out of this game, right? Well, not based on his framing. The article by this Microsoft booster mentions “touch-screen laptops” to give the illusion that Microsoft is still relevant in the future. This is how propaganda works. And by citing numbers from Microsoft’s partner Net Applications in the former article he also helps give the illusion that Vista 8 adoption is wonderful. Lies so big that they can make one vomit, eh? With Windows Blue (vapourware) being the focus of Microsoft right now, it is clear that Microsoft is already giving up on Vista 8 (retreat), but the boosters carry on with their deceptive ‘reports’. Well, there are more examples like that, involving many other writers, but we just focus on this one writer (formerly of Microsoft) with his two latest articles which are flawed in order to make the point. Vista 7 relied on similar tactics, including bribery of bloggers.

There is a fairly new article which covers this fascinating and troublesome phenomenon as a whole. Charlie Demerjian’s analysis is summarised as “Unleash the astroturfers to blacken the forums ASAP” (AstroTurfing is perpetually a strategy at Microsoft).

“Given the echo chamber effect of the internet where no one seems to think about the numbers they are reporting much less actually fact check them, it is really easy to manipulate the press and create “truth”. Microsoft is quite adept at this technique.”
      –Charlie Demerjian
To quote: “So when Microsoft has good news, they shout it from the rooftops loudly. It is usually picked up by anyone that will listen and printed in just about every news outlet out there. Given the echo chamber effect of the internet where no one seems to think about the numbers they are reporting much less actually fact check them, it is really easy to manipulate the press and create “truth”. Microsoft is quite adept at this technique.”

Microsoft moles in the media are managed by Microsoft PR agencies which pass them material to publish in respective publications. That’s how it works. Demerjian continues as follows: “If change in PCs was needed to spur sales, that didn’t happen during the launches of Vista and 7. Sales rose. It did happen during the launch of Windows 8 and sales plummeted. Before you point out that change may be the actual cause of this plunge, think about one other little thing. You can still get Vista/7 form factor PCs now, you just can’t get them with those OSes. See the logical problem?

“Sadly though the damage control team, agency more likely, did their market research right. The whole fairy tale about PC makers being at fault seem to be getting some legs if not showing early signs of going viral. This is a really well thought out campaign given what they have to work with, cynical, unethical and anti-consumer though it is. Make no mistake though, it isn’t organic and is very manufactured. Things like this don’t go from nowhere to everywhere overnight without lots of backing and low wage forum drones to astroturf on your behalf. That said, it seems to be money well spent on Microsoft’s behalf.”

Be wary of the well-coordinated disinformation campaign, the deception centred around the idea that hardware companies — not Microsoft — are to blame for Vista 8′s poor adoption. Microsoft is trying to play with people’s minds, as always.

“The first wave will attack the perception that Linux is free.”

Brian Valentine, Microsoft

   

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. The Death of Software Patents and Microsoft's Coup Against Yahoo! Made the Company Worthless

    A look at what happens to companies whose value is a house of software patents rather than code and a broad base of users/customers



  2. Munich Attack Mentioned by EPO But Not Ansbach

    The EPO does the usual right-wing thing (exploiting disaster/emergency for domestic crackdowns), but some bemoan the omission of the explosion at Ansbach (also in Germany)



  3. Kluwer Thinks People Are Clueless About the Unitary Patent System and Pretends It's Business as Usual

    Flogging the dead UPC horse at times of great uncertainty (enough to bring the UPC to a standstill)



  4. Almost Everything That the Government Accountability Office Says is Applicable to the EPO

    The Government Accountability Office in the United States produces reports which can serve as a timely warning sign to the European Patent Office, where patent quality is rapidly declining in order to meet 'production' goals



  5. Microsoft Says It Loves Linux, But Its Anti-Linux Patent Trolls Are Still Around and Active

    Highlighting just two of the many entities that Microsoft (and partners) use in order to induce additional costs on Free (as in freedom) software



  6. Links 26/7/2016: Microsoft Growing Desperate, Linux 4.8 Visions

    Links for the day



  7. Links 25/7/2016: Linux 4.7 Final, PostgreSQL 9.6 Beta 3

    Links for the day



  8. Leaked: Boards of Appeal Face 'Exile' or 'Extradition' in Haar After Standing up to Battistelli

    A look at some of the latest moves at the European Patent Office (EPO), following Battistelli's successful coup d’état which brought the EPO into a perpetual state of emergency that perpetuates Battistelli's totalitarian powers



  9. The US Government Accountability Office (GAO) Comes Across as Against Software Patents, Relates to the EPO as Well

    Some analysis of the input from the Government Accountability Office (GAO) with focus on the EPO and software patents



  10. In the US, Patent Trolls Engage in Patent Wars and Shakedowns, Whereas in China/Korea Large Android OEMs Sue One Another

    Highlighting some of the differences between the US patent system and other patent systems



  11. Links 24/7/2016: Elive 2.7.1 Beta, New Flatpaks and Snaps

    Links for the day



  12. Links 23/7/2016: Leo Laporte on GNU/Linux, Dolphin Emulator’s Vulkan Completion

    Links for the day



  13. Links 22/7/2016: Wine 1.9.15, KaOS 2016.07 ISO

    Links for the day



  14. Haar Mentioned as Likely Site of Appeal Boards as Their Eradication or Marginalisation Envisioned by UPC Proponent Benoît Battistelli

    Not only the Staff Union of the European Patent Office (SUEPO) is under severe attack and possibly in mortal danger; the increasingly understaffed Boards of Appeal too are coming under attack and may (according to rumours) be sent to Haar, a good distance away from Munich and the airport (half an hour drive), not to mention lack of facilities for visitors from overseas



  15. EPO Attaché Albert Keyack Viewed as Somewhat of a Mole, Reporting From the US Embassy in Brazil Until Shortly Before the Temer Coup

    Public responses to the role played by Albert Keyack on behalf of the United States inside the European [sic] Patent Office



  16. EPO Insiders Explain Why the EPO's Examination Quality Rapidly Declines and Will Get Even Worse Because of Willy Minnoye

    Public comments from anonymous insiders serve to highlight a growing crisis inside the European Patent Office (EPO), where experienced/senior examiners are walking away and leaving an irreplaceable bunch of seats (due to high experience demands)



  17. Patents Roundup: BlackBerry, Huawei, PTAB, GAO, Aggressive Universities With Patents, and Software Patents in Europe

    Various bits and pieces of news regarding patents and their fast-changing nature in the United States nowadays



  18. Glimpse at Patent Systems Across the World: Better Quality Control at the USPTO Post-America Invents Act (2011), Unlike the EPO Post-Battistelli (2010)

    While the EPO reportedly strives to eliminate pendency and appeal windows altogether (rubberstamping being optimal performance as per the yardstick du jour), the USPTO introduces changes that would strengthen the system and shield innovation, not protect the business model of serial litigants



  19. Blockstream Has No Patents, But Pledges Not to Sue Using Patents

    Blockstream says that it comes in peace when it comes to software patents, which triggers speculations about coming Blockchain patent wars



  20. Links 21/7/2016: Ubuntu 16.04.1 LTS, Linux Mint 18 “Sarah” Xfce Beta

    Links for the day



  21. Links 21/7/2016: An Honorary Degree for Alan Cox, Looks Back at DebConf16

    Links for the day



  22. EPO USA: Under Battistelli, the 'European' Patent Office Emulates All the Mistakes of the USPTO

    Conservative Benoît Battistelli is trying to impose on the European Patent Office various truly misguided policies and he viciously attacks anyone or anything that stands in his way, including his formal overseers



  23. Links 19/7/2016: ARM and Opera Buyout

    Links for the day



  24. Large Corporations' Software Patenting Pursuits Carry on in Spite of Patent Trolls That Threaten Small Companies the Most

    With unconvincing excuses such as OIN, large corporations including IBM continue to promote software patents in the United States, even when public officials and USPTO officials work towards ending those



  25. Battistelli Has Implemented De Facto EPO Coup to Remove Oversight, Give Himself Total Power, and Allegedly Give UPC Gifts (Loot) to French Officials

    Benoît Battistelli's agenda at the EPO is anything but beneficial to the EPO and suspicions that Battistelli's overall agenda is transitioning to the UPC to further his goals grow feet



  26. EPO Social [sic] Report is a Big Pile of Lies That Responsible Journalists Must Ignore

    A reminder of where the EPO stands on social issues and why the latest so-called 'social' report is nothing but paid-for propaganda for Battistelli's political ambitions



  27. Links 18/7/2016: Vista 10 a Failure, FreeType 2.7

    Links for the day



  28. Exploiting Perceived Emergencies/Disasters, Suspending the Rule of Law, and Suspending Judges: How Erdoğan is Like Battistelli, Except the Coup

    Pretexts for crackdown on law-abiding people or figureheads who are remote and independent the hallmark not only of Erdoğan but also the EPO's President, Benoit Battistelli



  29. The Impotence of Gene Quinn

    Attacking the enforcer of Alice v CLS because it's doing harm to his source of income, which makes him angry



  30. After the FTI Consulting-EPO Reputation Laundering Deal's Expansion in Germany Süddeutsche Zeitung 'Forgets' That the EPO Even Exists

    Relative apathy if not complete silence regarding the EPO at Süddeutsche Zeitung following reports of FTI Consulting's deal expansion (media positioning in Germany), with hundreds of thousands of Euros (EPO budget) thrown at the controversial task


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts