Bonum Certa Men Certa

Microsoft Rebrands and Leans on Facebook While Goldman Sachs Enters the Scene

Lloyd Blankfein



Summary: Microsoft's #1 cash cow still suffers on/from the Web, so Microsoft rebrands and also uses help from Facebook, which it partly owns

"Microsoft [is] trademarking 'Be What's Next' slogan," which comes as no surprise as the company craves an image makeover (there is a new Web site coming). A lot of people associate Microsoft with being "uncool" and the monopolist is aware of this. Even BPOS (which has the acronym "POS" in it) may be in the process of phase-out following many downtimes and failures that we covered here last year. "Microsoft Office 365" is a new identity Microsoft introduces as part of a rename that's necessary for competing with Google in online office suites. As the previous post showed, Microsoft uses many other methods against Google. It's just abusive. Boys will be boys and Microsoft will be... well, Microsoft.



“Microsoft recently lost its Office president (he became the CEO of Nokia) and its 'Web' president left around the same time.”Even Goldman Sachs recognises Microsoft's imminent demise and the slow decline of cash cows is indicative of it. This whole B-POS business is not something which Microsoft can monetise like it's used to and just slapping a different label on it (insinuating a 365-day uptime despite the many downtimes B-POS has had) is a case of evading bad reputation, not innovating anything. Microsoft is playing catch-up here, even in the office suites space. Who would have thought this could happen by transitioning from the operating system to the server room (SaaS) for workloads. Microsoft recently lost its Office president (he became the CEO of Nokia) and its 'Web' president left around the same time. Yes, that would be Ozzie, who expressed deep concerns after he had left and then started blogging atop GNU/Linux with Free software (WordPress).

Let's put this more briefly again: for Microsoft to rebrand Office "Office 365" amid shifts to the Web (Fog Computing or SaaS) is to imply uptime that cannot really be delivered using Windows and the rest of Microsoft's underlying stack (ask Microsoft's poster child the LSE about this stack). This is not going to work and the exodus of presidents indicates that they too are giving up. Before anyone yells, "but hey! There's still Microsoft Office 2010," well... read this new report which says that "Microsoft Office 2010 Migrations [Are] Delayed":

Concerns around the complexity of migrating to the new productivity software in Microsoft Office 2010 will delay broad deployment until 2011, according to a global survey of 953 IT professionals conducted by market research firm Dimensional Research and sponsored by Dell's Kace division.


Microsoft's booster Preston Gralla says that he finds Microsoft Office 365 beta "occasionally frustrating" [1, 2] and these rants are being noticed. Yet again we see Microsoft's biggest cheerleaders ranting about Microsoft's offerings.

Earlier this year we showed that the malicious site Facebook (partly owned by Microsoft) came to Microsoft Office's rescue, promoting OOXML in the process. "Microsoft May Be Using Facebook as a Trojan Horse for Office" says one new headline:

The answer may have more to do with Microsoft’s priorities than Facebook’s. Outside of its Facebook collaboration, Microsoft has been experimenting with Docs.com, which has been a kind of proving grounds for its cloud-based Office suite, Office365. Docs.com is now piloting its own Facebook integration, but only with Facebook Groups. The idea is that a group of friends can collaborate upon a single cloud-based document, just as on Google Docs. (The Docs.com/Facebook Groups collaboration is a separate but parallel project to the Facebook Messages/Office365 support. Confusing, yes.)


Also see the very recent reports titled "Microsoft enhances Facebook partnership"; "Facebook opens up your data to Microsoft"; "Microsoft infuses Facebook data in Bing search"; "Docs.com Now Supports Facebook Groups"; Microsoft bolsters online document-sharing for Facebook" and "Microsoft’s Docs Now Supports Facebook Groups".

“Facebook already shares its data with Microsoft.”Watch out as Facebook is not much different from Microsoft. A Microsoft executive recently confirmed that Microsoft tried to buy Facebook for $15 billion and some people still think that Microsoft should buy Facebook, which in some sense means acquiring many profiles of very many people. It would essentially make Microsoft more of a Big Brother than it already is. In reality, Microsoft doesn't need to buy companies; it only needs to tilt them into Microsoft's agenda (e.g. .NET, OOXML); see Yahoo!/Novell for recent examples. Older examples include Corel. Facebook already shares its data with Microsoft.

Over at Forbes, Microsoft's agenda has been promoted quite a lot recently. One post said that "Facebook And Bing Threaten To Throttle Google’s Growth" and Quentin Hardy -- a shameless Microsoft booster and Wikileaks basher on the face of it -- promotes Bong [sic], advances/welcomes Microsoft's case against Google, and bashes Chrome OS. It's a consistent Microsoft booster on the face of it, but Forbes blogs are a fairly new addition, so the sample size is too small for judgment at this stage.

For those who argue there is legitimacy in Microsoft's case for Google antitrust, bear in mind that "Microsoft has been funding anti-Google group since 2007" while Google responds by arguing exactly that. IBM too says that Microsoft's “satellite proxies” are the cause of antitrust actions (yes, IBM used those exact words). Mind the sensationalism in "Google’s monopolisation of the internet" and the article posted by Google Watch in a couple of eWEEK sites (US and Europe):

Europe's Antitrust Hunt of Google Smells Like Microsoft



Search engine experts are exasperated by the European Commission's pending witchhunt of Google for alleged anticompetitive behavior.


As Microsoft might put it, why compete when one can cheat and use lawyers instead? Appalling.

“It's very bad when people's social platform is subjected to censorship by unknown people. It limits people thoughts and expressions among peers (or 'friends').”Back we go to Facebook, which is said to have just "remove[d] Gmail from “Friend Find” List". That's quite telling, isn't it? Facebook is picking sides. It's not as though Gmail can be ignored. Many people use it. Is Facebook engaging in a form of censorship to please its owner (in part), Microsoft? More and more people also use Google's Web browser, which capitalises on the fact that Microsoft is asleep at the wheel and too incompetent to keep up (it insists on developing a rendering engine alone, the proprietary way).

Why is Facebook censoring Google? Some sites say that Facebook plays hard to get in order to rub Microsoft and Google off against each other and thus retrieve the best deal available on the table. There is this recent article titled "Should Amazon Censor? Should Apple? Facebook? Microsoft?"

Everybody censors these days, as it seems to have become worryingly fashionable. All large companies do this. Then again, Facebook censorship is a standard and frequent practice (Apple censorship, new Microsoft censorship, and Amazon censorship aside). It's very bad when people's social platform is subjected to censorship by unknown people. It limits people thoughts and expressions among peers (or 'friends'). The whole idea behind Facebook is revolting and we wrote many posts to warn about the dangers.

For those who have not heard yet, the deeply corrupt and Bill Gates-funded Goldman Sachs comes under US probe after investment in Facebook. Here is an article that provides background:

Far from turning up the heat for Facebook to go public, Goldman Sachs’ $450 million investment, along with Digital Sky’s $50 million more, may actually delay the social-networking giant’s IPO, says David Kirkpatrick.


Francine McKenna from Forbes says that "Goldman Sachs Wants You To Invest In Facebook" (headline is almost instructive):

Facebook wants the public’s money – and their trust – with none of the disclosure and none of the regulatory scrutiny of a public company. Goldman Sachs strategy to raise $1.5 billion for Facebook from “sophisticated investors” and invest another $450 million of their own money is an example of wanton disregard for accountability to the securities markets.


P2PNet's headline is "Facebook, Goldman, Sucks":

Fa$ebook has “raised $500m from Goldman Sachs and Digital Sky Technologies, the Russian investment firm, in a deal that values the social networking site at $50bn, according to people familiar with the deal”, said p2pnet in the January 3 headline roundup, quoting the Financial Times.

p2pnet hasn’t raised a dime but it, too, is worth $50 billion, according to me. And my valuation has as much validity as that of the Goldman Sachs / Digital Sky Technologies Facebook.

If you’re Goldman Sachs, come up with a figure – any figure — and it’s quoted just as though it’s really real.


Fortune/CNN has published "Five reasons why I'm not buying Facebook" and The New York Times asks, "Why Are Taxpayers Subsidizing Facebook, and the Next Bubble?"

Remember that Goldman Sachs is now a bank-holding company – a status it received in September 2008, at the height of the financial crisis, in order to avoid collapse (see Andrew Ross Sorkin’s blow-by-blow account in “Too Big to Fail” for the details.)

This means that it has essentially unfettered access to the Federal Reserve’s discount window – that is, it can borrow against all kinds of assets in its portfolio, effectively ensuring it has government-provided liquidity at any time.

Any financial institution with such access to such government support is likely to take on excessive risk – this is the heart of what is commonly referred to as the problem of “moral hazard.” If you are fully insured against adverse events, you will be less careful.

Goldman Sachs is undoubtedly too big to fail – in the sense that if it were on the brink of failure now or in the near future, it would receive extraordinary government support and its creditors (at the very least) would be fully protected.


Techrights covers several companies that disregard people and Facebook increasingly becomes one of these. It's not because of its scale but because of its practices and their rather far-reaching effects.

Blankfein developers

Recent Techrights' Posts

Linus Torvalds Blasts Software Freedom Conservancy (SFC) for Attempting to 'Protect' Linux
Like it 'protects' women
New Record for GNU/Linux in Australia (at Microsoft's Expense)
Windows is at an all-time low, GNU/Linux... all-time high
Fighting Over Whose Pockets Are Deeper (or Who Borrows More Money)
When processes favour those who are more wealthy (or more willing to go into infinite debt or steal money of other people) those processes match the attributes of lawfare rather than law
 
Doxing is Illegal in the UK (Even If You're Based in the US)
Somebody has just added my identity (name, mugshot etc.) to a "hitlist" site of a political nature, pandering to violent people
Misunderstood Weapons of Censorship
It's cruel world out there. One needs to be aware of these shady activities, including "censorship-as-a-service".
Google Confidently Wrong, Nowadays Defaming People Too
I can relate as people did this to me and to my wife
What Happens When Americans Are Out of Office (Away From Work) for a Week? Vista 11 "Share" Falls to Just 10%.
How's that for slow adoption?
2026 Will Have EPO Focus, People Will See What the EPO is Trying to Hide
We certainly hope people will be held accountable
EPO People Power - Part XVII - Drugged, Stoned, and Drunk at the Office During Working Hours (Campinos Friend and Propaganda Chief Has Long Done This)
It's a total disgrace that press all over Europe is still trying to cover this up!
Gemini Links 28/12/2025: Health Ordeals and Discontinued Pedals
Links for the day
Slop About "Linux" Came Only From One Slopfarm This Weekend
Another day has passed with no LLM slop found in our RSS feeds
Links 28/12/2025: 'Digital Detox' and Slop "Backlash Grew Massively in 2025"
Links for the day
Links 28/12/2025: "Mass Quitting Apple" and "Generative AI Industry is Fraudulent, Immoral and Dangerous"
Links for the day
Links 28/12/2025: Fascination, Holidays, and Mormonism
Links for the day
Microsoft's Weapon Against the Reality of XBox (the Console) Dying Seems to be LLM Slop
XBox is dead/dying
Raffles for the Immaterial: Unauthorised Bingo for Red Hat "Vouchers"
This is IBM and some slop images
Andy Farnell on Standing Up Against Technological Oppression
some portions from it
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, December 27, 2025
IRC logs for Saturday, December 27, 2025
Once Again, GAFAM Deletes All Your Data, Only Corrects This After Millions of People Lead an Uproar Online ("Richard Stallman Warned Us About This")
No lessons learned, eh?
You Know Your Critics Are Jealous and Have Inferiority Complex When...
One day we'll write about all this in great depth
Starting a Book With a Flawed Premise or Weak Hypothesis
To me, Schneier is a sort of "RMS of sec"
Microsoft's Mass Layoffs (30,000+ in 2025) Not About "AI", Just Business Failure
"AI" is replacing... the old excuses for mass layoffs
"But Corruption is Everywhere"
"We'll always have Polio..."
EPO People Power - Part XVI - Berenguer Does Not Speak German, So What Did He Tell German Police That Busted Him?
based in Germany and does not speak the language
Challenges for EPO Insiders to Try to Tackle in 2026
Nothing will get solved as long as the circus that runs this show tries to keep the circus going
Days Without Slop About "Linux"
It's time to move on
Links 27/12/2025: Canada Post Strike Called Off, Debate About Europeans "Working Over Christmas"
Links for the day
Gemini Links 27/12/2025: Household Appliances and Flight Fright
Links for the day
Links 27/12/2025: US Cracking Down on Whistleblowers, Expanding Bombardment Campaigns Worldwide
Links for the day
Resuming EPO Coverage Today, Can António Campinos 'Survive' Cocainegate?
We said we'd continue in the weekend
Links 27/12/2025: More Attacks on Media (Meduza Co-founder Sentenced to Prison in Absentia), "What Owning Music Means To Me"
Links for the day
Gemini Links 27/12/2025: geminiprotocol.net Downtime and Capsular Gemlog Manager
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, December 26, 2025
IRC logs for Friday, December 26, 2025
Tossing Embarrassing News Under the Christmastime Bus
This isn't just some coincidence; those are conscious choices
Victim-Blaming in Debian
Verhelst previously did blame-shifting when Debian suicide clusters happened
IBM Cuts in Japan, Red Hat is Attached to a Sinking Ship
IBM, which controls Red Hat, is a rapidly shrinking company
Manchester United Dumped Microsoft Because Qualcomm Sort of Did
The Windows PCs were an utter failure
Free Software Foundation (FSF) Supported by Unconventional Digital Bartering Communities
But no strings attached
Geminispace: 5,000 Capsules in 2026
There are 4.8k now
Gemini Links 26/12/2025: Careful What You Eat and "My Secret Santa"
Links for the day
The Indigenous Community Versus Corporate AstroTurt and 'Cancel Culture'
Good people will recognise exactly what's happening here and respond to it tactfully
Richard Stallman: Epstein is a Serial Rapist. Bill Epsteingate: Epstein is a Friend.
Supporting the FSF (or Richard Stallman) is supporting those who asserted Epstein had serially raped women
The Paradox of GAFAM: Saying You Protect Women, Appointing Abusers of Women to Run the Company
older articles
Censored by FreeBSD Core Team Secretary, Reinstated After Talking About it in Public
FreeBSD misfiring a CoC?
Links 26/12/2025: Chatbot Toys Terrorising Children, US Undeclared "War on Terror" Unilaterally Extends to Nigeria During Holidays
Links for the day
Links 26/12/2025: French Postal Services Under Russian Attack, U.S. Cheetos Accuse People Who Obstruct Information Warfare by Russia of "Censorship"
Links for the day
Debian's Daniel Kahn Gillmor is Wrong, Signal is No "Gold Standard" (It's Also Promoted by Proponents of Back Doors)
I'm not too sure why Debian or the ACLU would wish to associate with this
Next Year Will be the Year of Quantum, Just Like 2020, 2015, 2010, 2005 and So On
"Quantum" is the future
The Silent Power of Coercion Over Speech
The important thing is optics
Kazakhstan Doesn't Need GAFAM Datacentres (Spy Hubs)
Suffice to say, as far as we can gather nothing came out from the empty (false) promises of GAFAM's "data centers in Kazakhstan"
So Simple That You Can Touch and Feel It
In light of recent experiences
Christmas Music Project: Back to When Music Was Music
now Canonical (or Ubuntu) says we should make available tens of gigabytes of disk space
Internet Relay Chat (IRC) Under Attack by Cross-Network Spam Floods
So far we've been spared (our network has not been targeted at all) [...] Let's hope the spam won't discourage the hundreds of thousands of people worldwide who still use IRC
An "AI-Infused" Windows
Microsoft Windows isn't becoming a worthless pile of garbage by accident
Microsoft Laid Off Over 30,000 People This Year, Coders Are "Too Expensive"
Go get some popcorn. Microsoft "slopware" is about to get real!
Critics Have Long Said Microsoft Produces "Slopware", Microsoft Wants to Prove Them Right
Slop instead of code is a step in the right direction?
The Top 8 Innovations of IBM in 2025
What innovations will come out from IBM in 2026?
And as the Year Turns...
The significance of new years isn't based on geology or astronomy or anything like that
Appliances Versus Computers
Replacing a computer inside an object of some kind or inside an appliance (which nowadays includes "modern" cars) isn't simple and isn't cheap
A Dark Side of Europe
They try hard to silence people who speak about these issues
Why People Love Techrights (and Also Loved "Boycott Novell")
I will continue to publish for many decades to come
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, December 25, 2025
IRC logs for Thursday, December 25, 2025
Browsing Techrights With a GUI and 10 Megabytes of RAM Per Tab
Some people say it's not possible in 2025, maybe in part because they depend on very bloated software
A Tribute to Richard Stallman
It's about knowledge and sharing
Links 26/12/2025: Impermanence, Salt and Thermometer, Freetube
Links for the day