Bonum Certa Men Certa

The Advertising Standards Authority to Receive Complaint About Microsoft



Slated.org



Summary: The author of Slated.org (screenshot above) will report Microsoft's lies and other abuses to the ASA

"Homer" (or "Slated" as some people know him) links to our leaked information which shows that Microsoft pays companies to claim to recommend Windows (advertisement disguised as endorsement). In E-mail correspondence he showed us this new report, which we recently covered in a batch of daily links. "Stricter rules for internet adverts" it claims:



Companies who advertise on the internet will face stricter rules and regulations from next month.

Until now, The Advertising Standards Authority (ASA) has only been able to monitor traditional advertising found on billboards, in newspapers or on television.

But from March 1, its powers will extend to regulating commercial websites and businesses who promote their products using social networking platforms such as Facebook and Twitter.


Slated has explained that he is determined to pursue this in the UK. Quoting his message in full:

Some time ago I discussed the UK's tough line on deceptive advertising, noting that adverts on radio, television and print needed to be clearly labelled as such in the UK, and are not allowed to be disguised to look like impartial recommendations. If it's paid commercial advertising, it must say so. Period. That's the Advertising Standards Authority's rule, and indeed the law in the UK - The Control of Misleading Advertisements Regulations 1988, and the CAP Code:

[quote] 23.2 Marketers and publishers should make clear that advertisement features are advertisements, for example by heading them "advertisement feature". [/quote]

http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1564

UK readers are very familiar with this, as they'll have noticed various pages in newspapers clearly labelled "ADVERTISEMENT" for years now, but some of our transatlantic friends here in COLA seemed rather shocked by the revelation, since apparently US regulations for deceptive promotion are somewhat lacking (Section 5 of the FTC Act doesn't require explicit designation of advertising).

My interest was, and still is, in exposing this scam where PC retailers "Recommend Windows". In fact, those seemingly impartial recommendations are nothing but commercial advertisements paid for by Microsoft, and as such need to be labelled clearly as adverts, so visitors to those sites understand explicitly that this is not an impartial "recommendation" at all. At which point, of course, the deceitful purpose of these ads will be completely exposed, and they'll most probably be withdrawn, bringing competing systems like GNU/Linux one small step closer towards parity.

That is my hope.

http://techrights.org/2008/12/01/leaked-oem-vista-ad-incentives/ https://groups.google.com/group/comp.os.linux.advocacy/browse_thread/...

But there was just one small problem. The ASA's authority didn't extend to Web sites...

Until now:

[quote] Stricter rules for internet adverts

Companies who advertise on the internet will face stricter rules and regulations from next month.

Until now, The Advertising Standards Authority (ASA) has only been able to monitor traditional advertising found on billboards, in newspapers or on television.

But from March 1, its powers will extend to regulating commercial websites and businesses who promote their products using social networking platforms such as Facebook and Twitter.

Under the change, internet users will be able to make official objections about any indecent or misleading information they find online.

The ASA has spent a year preparing for the reform, and is expanding staff numbers by 10% to deal with the extra complaints it expects.

"The principle that ads have to be legal, decent, honest and truthful is now going to extend to companies claims on their own websites," Matt Wilson, of the ASA told the BBC.

Both adverts and claims on a company's website which could be interpreted as marketing will be policed by the authority.

Last year, 2,500 people complained about website content, but under the old rules their objections were not admissible. [/quote]

http://www.google.com/hostednews/ukpress/article/ALeqM5jAy_kI2v5QU_R4...

I'm drafting my formal complaint right now. In fact, I'm thinking about organising a petition at "petitiononline" to lend further weight to it.

I'll let you know when it's up and running.


There is also Microsoft's Twitter AstroTurf, which we covered here a lot of times. It carries on and there are bot accounts of Microsoft roaming that site, pinging and adding as 'friends' (or 'following') opponents of Microsoft.

Comments

Recent Techrights' Posts

The UEFI Restricted Boot 'Time Bomb' is About to Go Off in a Few Weeks
Garrett was the first person to face sanctions (like muting) in our IRC channels because of his abuse; worse yet, he hijacked other people's names and then locked them out of their own accounts
Nobody is "Replaced by AI", It's Just a Smokescreen for Jobs Being Eliminated by Lack of Money (Too Much Debt) and Offshoring
It's also why many make the jokes about the "I" in "AI" being "India" or "Indians"
 
No Reason for Red Hat Relief Yet (Layoff Rumours)
the execution could be stalled, delayed, or scheduled for some time after people come back from holiday
GNU/Linux 6%, Windows 60% in Venezuela, Suggests statCounter
The cash cows are dying
Mass Layoffs Continue at Microsoft This Month (Remaining Workers See Conditions That Deteriorate)
So far this month (one week remaining) we saw at least two waves of layoffs at Microsoft
How SPAM E-mails With Windows-Centric Files Get Twisted as Linux Threats, Then Slopfarms Spread the Word
Fear, Uncertainty, Doubt/Fear-mongering/Dramatisation
Links 24/08/2025: Heatwaves Threaten Workers, Maldives Versus Press freedom
Links for the day
Gemini Links 24/08/2025: Digital Cameras and Printers
Links for the day
Links 24/08/2025: GAFAM Lie About Pollution and Slop's Carbon Footprint, The Guardian Says Slop ("Hey Hi") is a Bubble That Will Send Stock Markets Into a Freefall
Links for the day
80% of the Sponsored (Fake) Articles in The Register MS Are Promotions of Ponzi Schemes (Unethical Money), the Rest is Banned Chinese Business
Is that an ethical way to make money? No.
Should Currys PCWorld Start Voiding Warranties of Users of Vista 11?
If a person's laptop has a mechanical issue, should this person replace GNU/Linux with Vista 11 for the repair shop? Only to damage the SSD?
Newer is Not Always Better, and It's Possible That 'Peak' is the Past
People creating their own platforms means progress, whereas centralisation (like moving from blogs to social control media) is the opposite of progress
LLM Hype is Sowing Destruction: It Contributes to DDoS Attacks and Makes the Web Less Accessible (JavaScript "R U Human?" Tests)
If it was googlebot, it would be possible to argue that you'd at least then get referral traffic from Google Search. With LLMs, all you get is plagiarised.
Links 24/08/2025: New York Times Talks About Hey Hi (AI) Bubble
Links for the day
Gemini Links 24/08/2025: Upgrading Debian and Mobile-indifferent Design
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, August 23, 2025
IRC logs for Saturday, August 23, 2025
Richard Stallman's Talk in Buenos Aires Scheduled for 16 November 2025 (a Month After FSF Turns 40)
they've just updated their site and Stallman is listed first
Men Who Abuse Women Should Never Spend Over 3 Years of the UK High Court's Time
This demonstrates that we need a reform in the UK
Slopwatch: Linux Journal, WebProNews, LinuxSecurity, and the Serial Slopper
The bubble needs to burst, but even then the Web will be left with residues of these slopfarms
Links 23/08/2025: Science, War, and Important Win for the British Media Against SLAPPers Who Abuse Women
Links for the day
Gemini Links 23/08/2025: BaseLibre Numerical System and Back to Oldschool
Links for the day
"Deserved Victory" for "Women That Suffered"
"GNM defended its reporting as being both true and in the public interest and in a judgment on Friday"
The US Government is Now in the Business (Literally!) of Saving Microsoft and Intel
This means that President TACO/Cheeto now has greater financial incentive to also prop up Microsoft and Windows
Links 23/08/2025: onmicrosoft.com as Spam Cannon, The Cheeto-Intel Deal Is Official
Links for the day
Wired Complained About LLM Slop Only Days Before It Got Caught Doing That Itself
Never throw stones in a glass house
IBM "Value" Down 14.16% in a Month, Red Hat Layoffs Allegedly Discussed 12 Days Ago
"IBM is a dinosaur. Dinosaurs get extinct when the don't keep up."
We're Seeing More Countries Where Windows Isn't Even in Second Place Anymore (Third or Worse)
In a way, Microsoft can barely even hold onto second place anymore
Microsoft Workers on Canonical's Payroll
If you want something that's sort of like Ubuntu but is not controlled by Canonical, then look into Linux Mint, Debian, or LMDE
GNU/Linux Climbs to 4% in Sierra Leone
Sierra Leone isn't a very rich country (to say the least), but it's better off than some of its neighbours
The SLAPPS Run Out of Oxygen Because They're Abuse of Process
At the end of the day we plan to publish over 1,000 articles explaining what happened
The Register MS Gets Paid by the Employer of the Previous Editor in Chief to Promote the "AI" Ponzi Scheme, Which Does Considerable Damage to the Web and to Online Journalists
The Register MS can 'badmouth' slop all it wants; it gets paid to inflate this bubble. It's actively participating in it.
Soon It'll be Autumn, Time to Repair Things
Where they don't charge an arm and a leg
Doing Our Best to Cover Software Patents When the Mainstream Media Does Not
Even the FSF has its limits
Gemini Links 23/08/2025: August Questions and Network Solutions
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, August 22, 2025
IRC logs for Friday, August 22, 2025
Microsoft Has Issues in Guyana
It's not just Guyana
About 25% of the "Linux" News/Results in Google News Today Are LLM Slop, Almost 20% From the Same Rogue Operators of Slopfarms
Google, which tries to market itself as an LLM giant, apparently fails to understand what's wrong with it
Harassing People on Holiday
There are "no-go areas"; but that assumes all laws firms have ethical standards
The Great, Undeniable Value of Paper Trail, Not Purely Digital Systems
Suppose you have nothing but bits on someone else's computer and "word of mouth"...
The Company Behind Ars Technica, Reddit and Wired Caught Publishing LLM Slop (It Also Admits It Now)
Condé Nast busted
Links 22/08/2025: Lagrange 1.18.8, Wired Magazine and Business Insider Caught Resorting to LLM Slop
Links for the day
This Saturday It's Gonna be 3.5 Years* Since Russia Invaded Ukraine. No Microsoft Protests Against Microsoft Having Provided Russia With Services.
Companies do not have consistent policies and enforcement of "corporate values" is somewhat of an egg salad
Slopwatch: Sites Gone Rogue, Google Promoting Lies, and DDoS Attacks by Plagiarism Giants
Charlatans and frauds engage in a war against artistic industries, mislabeling plagiarism as "AI"
Links 22/08/2025: Cisco Layoffs, LA Times Says "AI Hype is Fading Fast"
Links for the day
Gemini Links 22/08/2025: K for Kentucky and Caddy Versus LLM Slopbots
Links for the day
The "End Software Patents" Initiative of the FSF Explains "WHY [to] ABOLISH SOFTWARE PATENTS"
We hope to cover patent-related issues more and more as the big anniversary of the FSF approaches
Freenode Sniffing
The grown-ups left the building
The Only Thing Worse Than Misinformation is Misinformation Sold to Everyone as "Intelligence"
Misplaced trust is worse than none at all
The Register MS Now Openly Admits LLM Hype Does Damage, But It's Also Being Paid to Participate in the LLM Hype (With Paid 'Articles' and 'Webcasts' for Paying Advertisers)
The Register MS gets paid to do this
End of the Smartphone Era? No.
Maybe the media should focus on producing accurate, factual news
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, August 21, 2025
IRC logs for Thursday, August 21, 2025
Enshittification of Airports, Airlines, and Airplanes
If people are willing to tolerate standard declines and enshittification (nowadays sold as "pivot to AI" or "replaced by AI" or "AI layoffs") they will pay for it some other way
Latest Is Not Greatest: The Case of "Foldable" Tech
don't be shamed into abandoning old things just because the "fashion industry" of Apple and Samsung tells you to
Airlines and Their Tricks That Only Work in the 'Digital Age'
People sceptical of the direction technology has taken are not "Luddites"
Open Source Initiative (OSI), Which Became a Propaganda Front of Microsoft and "Hey Hi" (Hype, Misnomer), Wants You to Forget These Scandals
A lot of these issues won't be set aside until there's a resolution