THE racist past of IBM isn't something that can be magically purged; IBM tried to purge black people in the days eugenics was a big thing in the US (IBM at least helped implement or assist such ambitions of racial 'purity', for profit). Without doing these nefarious things IBM would have likely remained a startup, never to grow, only to perish. It would not exist today.
"The bottom line is, IBM is playing manipulative perception games."Fast-forward one century. The "master race" giant IBM basically says to us that “master” is a “bad word” (or something along those lines, never mind words like "headmaster" or "Master's Degree"), but IBM still uses the word a lot, even as recently as 3 months ago (IBM Master Data Management Update and Roadmap - YouTube) and IBM's official video from a few years ago has "Master" all over the place. The first 15 seconds of this video: