Bonum Certa Men Certa

John Dvorak's Latest Eulogies to Microsoft

John C Dvorak



LIKE HIM or hate him, the man is considered influential and his words on Microsoft as of late have not been particularly encouraging. He has already moved some computer/s of his to GNU/Linux, which impressed him. Now he opines that Google, a 'Linux poster child' in some people's eyes, may replace Microsoft.

The point is that Google has given us only glimpses of its potential, and if we were to equate it with Microsoft, it would be like buying Microsoft stock today for 30 cents to 40 cents a share.


In a separate new piece, Dvorak argues that "Microsoft's Negative Brand Image Gets Worse."

It's the Microsoft brand that attracts negative attention, don't you think? I've said this before in other columns, but Microsoft has lost control of its own brand image. The company lost it years ago, and I now see the brand itself as a negative factor. The exercise above confirms this if the conclusions are correct, and I believe they are.


We have already covered many reports and surveys about Microsoft's ever-declining brand, so this is factual.

Speaking of branding, The New York Times has this new report on "Microsoft and the Corporate Identity Crisis." Microsoft's identity management ambitions face new hurdles as parts of the company are falling apart.

It goes without saying that Microsoft has alternative business models in mind. Microsoft's strategy of fining or sending its partners to prison sure continues.

A federal judge in Milwaukee has ordered Anthony Boldin, operator of AtomicPark.com and other businesses, to pay $1.2 million to Microsoft Corp. for selling counterfeit software.


Microsoft has another strategy of making money from other companies, namely software patents. An update on this subject will come shortly.

This monopolist's fall will happen only once, so it ought to be captured and documented properly.

"Every time you use Google, you're using a machine running the Linux kernel."

--Chris DiBona, Google

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