Bonum Certa Men Certa

Former Microsoft Shill Openly Confesses, Alleges Microsoft Still Does This

"It could be argued that Microsoft’s unethical Technology Evangelism (TE) practices are “old news”—i.e., that Microsoft stopped using these questionable TE practices long ago. This is very unlikely to be the case, for at least three reasons."

--James Plamondon, former Microsoft shill (aka 'Technology Evangelist')



Microsoft is very well aware that the beans have been spilled and its disgraceful AstroTurf tactics are now known to an increasing number of people. As a victim of Microsoft's tactics, I am neither willing to forget nor to forgive them. I intend to inform, to expose, and hopefully to make those responsible come forward or get sued.



James Plamondon is one of the key people behind it. You can find samples of his 'work' in several pages of this Web site. He explained in 2008: "Between 1992 and 2000, I was a Technology Evangelist (TE) with Microsoft, where I was widely considered to be its leading TE theorist and practitioner. For example, in the late 1990's, I was the only Microsoft employee to design and lead TE training seminars that all of Microsoft's newly-hired TE's were required to attend."

“As a victim of Microsoft's tactics, I am neither willing to forget nor to forgive them.”By forcing dirty secrets into public knowledge, we forced people who had practiced these illegal tactics on behalf of Microsoft to come out and acknowledge them. Marshall Goldberg is apparently one of the high-level people responsible for it too. Is it he who rates Microsoft products 5/5 in Amazon? Either way, a Marshall Goldberg was presenting alongside James Plamondon, but there is not much information about this Marshall on the Web. Remember "Steve Barkto" [1, 2, 3, 4]?

There are several Web sites which seek to bring out the truth other than ourselves. There are other domains like slated.org, edge-op.org and even this Russian site, gotthefacts.org, which all expose the same type of illegal Microsoft tactics. Most of them just provide Web hosting (mirrors) for the evidence stamped by a United States court.

Several weeks ago we received a public message from James Plamondon, who said:

Roy, et al.,

You’re right. Some of the evangelism practices that I taught and executed at Microsoft in the 1990’s were unethical. I didn’t think so at the time — I thought that they were just hyper-competitive — but I agree now.

I am trying to change the error of my ways. I trust that you will agree that even the most hardened sinner can be redeemed.


We also obtained a copy of a private E-mail claiming to be from James Plamondon, but we can't divulge it. Our source says: "Perhaps he's on a fishing expedition to find out exactly what else is out there that might show him in a bad light. And wants me to do it for him. Remember all these Comes docs were supposed to stay buried."

We've asked for permission to publish that E-mail too. Unless it's fake (which is unlikely), this was sent to Groklaw too.

In any case, James now has his own blog where he's disclosing some of the things he was doing at Microsoft. He even links to Groklaw and Slated.org. For example:

For eight years (1992-2000), I was the driving force behind Microsoft's effort to make its Technology Evangelism (TE) efforts more efficient, effective, and ruthless, by studying both the practice and the theory of TE. After leaving Microsoft in 2000, I spurned the inquiries of numerous Microsoft competitors to testify on their behalf. As recently as year, I fell on my sword on Microsoft's behalf.

So why come forward now?

Two reasons.

First, the global financial melt-down forced an epiphany. We at Microsoft always felt that we were on the side of free markets and unfettered capitalism—you know, the Good Guys. But so did the guys at Lehman Brothers, AIG, Fannie Mae, and all of the other failed financial institutions. Even Alan Greenspan, the High Priest of free markets, has had to concede that there's "a flaw" in free market economics—a flaw that led directly to the current financial collapse.

My belief that I was one of the Good Guys was similarly flawed. This is now inescapable. I was wrong. Many of the TE practices that I developed, taught, and espoused were wrong. Anyone who continues to practice them is wrong. As a first step towards making amends for my past wrongdoing, I must make this clear, and widely known.

Second, Microsoft—where these practices were developed, welcomed, and endorsed as official policy—is this week launching its first public volley in the Mother of All Standards Battles, to control the de facto standards of cloud computing. For Microsoft, this is a life-or-death struggle. When Microsoft's back is to the wall, can it reasonably be expected to refrain from using the TE tactics that it KNOWS will help it win, if its use of those tactics is unrestrained?

However, my concern is not just for Microsoft. These TE practices are very effective, and now that some of them have been documented in the public record, other platform vendors will be tempted to use them, too, when their backs are against the wall.

This problem can only be treated, I believe, by professionalizing TE, and thereby inoculating platform vendors against unethical TE practices.

That's why I felt compelled to come forward now. Only now have I realized how wrong I was, and by coming forward now, in the opening skirmishes of the Cloud Computing Wars, I can begin to make amends for my past wrong-doing.


Our previous post discusses exactly that. Microsoft is on "a Slog" against competing virtualisation/cloud offers and also against GNU/Linux, which is facilitated by these. Microsoft attacks Google Apps via former employees; Preston Gralla, who some call "a Microsoft shill", joined this anti-Google Apps parade earlier this week, twice in a row in fact (his blog is called "Seeing Through Windows"). He's assisted by his IDG colleague, Eric Lai, in the “Regarding Redmond” blog. Need it be repeatedly said that IDG receives Microsoft money [1, 2]? This impacts coverage through biased appointments and editorship. Preston Gralla, for example, attacks GNU/Linux constantly by promoting Microsoft vapourware that involved bribing bloggers.

Going back to James, it makes a lot of sense. This former Microsoft shill (he insists on calling it "TE") also says that Microsoft must still be doing it, and in fact it's quite evident. He also wrote:

It could be argued that Microsoft's unethical Technology Evangelism (TE) practices are "old news"—i.e., that Microsoft stopped using these questionable TE practices long ago. This is very unlikely to be the case, for at least three reasons.

[...]

The point is that this Judgment, by affecting only TE activities after the last major beta test release, does almost nothing to limit Microsoft ability to perform TE unethically, and indeed increases its incentive to put the hammer down before the last major beta test release is issued.

Secondly, to the extent that the requirements imposed by Section III.D of the Judgment had any salutary effect on Microsoft's TE practices, those requirements are now irrelevant, as the term of that section of the Judgment expired in 2007 (although the requirements of other sections were extended). Microsoft is now free to practice TE any way it damn well pleases, without let or hindrance.

Thirdly, members of the Free and Open Source Software (FOSS) community have asserted that Microsoft has used these practices in its recent evangelism as recently as last year (2007).


In summary, this aspect of Microsoft's illegal behaviour is not a theory. It's a reality. Even those who were involved in it regretted this after leaving the company and then divulge these secrets simply because they had already been leaked out to the public throughout class action litigation (2006, with further analysis in 2007). They want to tell their own story because the evidence is too embarrassing for them to cope with. They spin, spin, spin, but the truth remains too hard to deny. People should not be gullible and they can independently interpret the evidence [PDF].

“In summary, this aspect of Microsoft's illegal behaviour is not a theory. It's a reality.”This is worth keeping in mind -- especially amongst victims of Microsoft's ill practices -- in case a lawsuit is filed against the company in the future. People should not just avoid the company for behaving in this way; entire countries should sue Microsoft or impose an embargo already.

This is not competition. It's unhealthy market distortion, it's corruption. Real people are hurt and Microsoft's competitors who cater for their families lose their jobs so that Steve Ballmer and Bill Gates can hoard billions and funnel these into governments so that they will blindly procure Microsoft. It's the kickbacks routine, which perverted procurement is a part of. It has mischief and manipulation written all over it and there are heaps of hard evidence.

These things are large and complex, but thanks to input from readers and fellow bloggers we are beginning to obtain and put together a comprehensive alta vista that explains how Microsoft operates internally (if not intimately). Those who are desperate to dispute it must stop attacking the messenger; this only legitimises the message, which cannot be countered directly.

Related posts (more of Microsoft's dirty tricks):

Comments

Recent Techrights' Posts

Who Asked Software in the Public Interest (SPI) for a Refund? ($100,000, Resulting in Losses of $267,201 in 12 Months, Highest-Ever Losses)
The IRS does not reveal who or what's tied to this refund (or the cause/reason)
"Cloud Computing" Was Always a Joke, But This Week Was the Punchline
Maybe stop following tech trends and fashions
 
Some Large German Media Covers Richard Stallman's Talks in Germany Earlier This Week
LLM-based chatbots are just "bullshit generators" (as he has long called them)
Links 22/10/2025: Amazon Plans to Replace Workers With Robotics, AWS and Clown Computing in General Ridiculed
Links for the day
Gemini Links 22/10/2025: Niri Completely Changes Multitasking and Overview of Diff-ers
Links for the day
Links 22/10/2025: Study on Misinformation by Slop and Heavily Debt-Sabbled Microsoft OpenAI (ClosedSlop) Uses "Browser" as Gimmick/Distraction
Links for the day
They've Already Spent Close to a Million Dollars on Lawyers and Sent Us About 50 KG of Legal Papers (Sponsored by Mysterious Third Party) to Try to Censor Techrights, Without Success
They try to overcompensate with sheer volume for a lack of solid, clear arguments (we are the victims here)
Trouble in Red Hat/IBM and a Retreat to Ponzi Economics in Search of Wall Street Market Heist
Would you invest your life savings in this kind of crap?
12 Months Ago the 'Hulk Hogan of UEFI' Officially Went 'Tag-Team'
We're actually sort of flattered or proud that such despicable people are so desperate to censor us
"Cloud Computing" Does Not Mean Safety
Fault tolerance is related to the notion of software freedom
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, October 21, 2025
IRC logs for Tuesday, October 21, 2025
The Fall of Windows: From Something to Nothing
Of course Microsoft will pretend everything is fine and "just trust the hey hi" (AI)
Sounds Like Fedora is Ready to Become Less of a Slave of Microsoft (GitHub)
This seems like a belated move in a positive direction
XBox is a Dead Microsoft Product in a Dying Industry
It's probable that another wave of XBox layoffs is just over the horizon (maybe even before month's end)
Progress on Techrights Site Search
Fun times
IBM's Bluewashing of Red Hat Means the Layoffs Are Silent, Barely Reported
Don't wait to hear about "Red Hat layoffs"
Gemini Links 21/10/2025: Happy Disconnection, AWS Falling Apart, Closing of Gemlog Blue
Links for the day
Full Audio of Today's Richard Stallman Talk in the Technical University of Munich
Free/Libre software and freedom in the digital society
Microsoft XBox is Just Vapourware (Promises of Hardware That Doesn't Exist), Real Products Perish
just as developers lose interest in developing for XBox Microsoft is increasing the costs imposed upon them
Slopwatch: Fake Articles (Slop) in "Linux" Clothing in Google News (Noise)
all about what Google does
Links 21/10/2025: Even "Inventor of Vibe Coding" Rejects Vibe Coding, USPTO Experiments With Slop in Examination
Links for the day
Richard Stallman Talk Now Available for Viewing (Archived Copy, Not Live-streamed)
This recording is over 2 hours old
Links 21/10/2025: AWS-Induced Chaos and Social Control Media Curbs
Links for the day
Gemini Links 21/10/2025: Programming, StarGrid, Brand-New Palm OS Strategy Game in 2025, and Chatbot as Addiction Mechanisms
Links for the day
The African Lion and the American Cowards
Safaris exist for people to watch and enjoy animals
Amazon Web Shenanigans Perfectly Timed for Today's Talk by Richard Stallman
Maybe listen to him instead of looking for excuses to ridicule the messenger
Mission:Libre Has Taken Off (Project by Carmen Maris)
there will be a lot more to report on next month (after the event)
Techrights to Publish More EPO Leaks Next Week
We're meanwhile also doing lots of work on search, whose interface now looks better
Links 21/10/2025: 'The Lost Art' of Neon Signs and Twitter (X) to Enable Identity Theft (or Handle Theft) as a Service
Links for the day
Plagiarism With LLM Slop: Hindustan Times (HT Digital Streams Limited) Has Become a Slop Factory/Hub
What a disgrace
A radical proposal to keep your personal data safe, by Richard Stallman
"The surveillance imposed on us today is worse than in the Soviet Union. We need laws to stop this data being collected in the first place"
Next Week We Launch Search at Techrights
We're planning to launch it some time next week. Maybe Tuesday, maybe Thursday.
Talk by Richard Stallman Will be Live-streamed in Less Than 10 Hours
Happy hacking
"No Kings" in the Software World (GAFAM Should Not Exist, Either)
"No Kings" is a good slogan. Let's start by ridding ourselves of masters, not only those who reside in DC or visit DC
Every Morning
Bugs/edge cases combined with automation can spell disaster
Insane, Deliberately Dishonest, or Just Another Bigot?
very intellectually-dishonest human being
A Lot of Techrights is Built on Perl
Perl also runs the sister site
The Register MS Selling Slop for Microsoft (Vapourware, Ponzi Scheme, False Claims)
What will be left of The Register MS if it keeps repeating falsehoods and looking to profit from Ponzi schemes?
analytics.usa.gov Says Less Than 14% of Web Requests (to Government Sites) Come From Vista 11
Vista 11 was released more than 4 years ago!
People Who Attempt to Take Down Correct Information Need a Doctor a Day
“Journalism is printing something that someone does not want printed. Everything else is public relations.” ― George Orwell
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, October 20, 2025
IRC logs for Monday, October 20, 2025
Vista 11 is Sinking While Microsoft is PIPing (Mass Layoffs But Silent Layoffs)
We're witnessing a shift in platform dominance
Richard Stallman is Having a Good Week Already (Stallman Was Right About 'Clown Computing')
That alone is worth bringing up in his talk
An Update About Soylent News, With Jan Rinok "Back in the Saddle"
Burnout or "near burnout" a possibility when having to curate abuse
When Prominent GNU/Linux Distros Are Run by Spies
What has Microsoft Canonical become?
More Publishers and Companies Nowadays Say "GNU/Linux", Not "Linux"
It's not to see InstallAware saying GNU/Linux this week
Google News is Now Promoting a Parasitic Slopfarm Called "findarticles.com", Where Plagiarism of "Linux" Articles is Rampant
Does Google even care about the slop epidemic? Google itself is a vendor of slop now (and it calls it "Gemini")
Gemini Links 20/10/2025: Pumpkin Carving, "Hey Hi", and Other Buzzwords
Links for the day
Slopwatch: Google News Promoting Fear, Uncertainty, Doubt (FUD)
What is the value of Google News if so many results in it are fake 'articles?
Rejecting 'Snoop-Phones' and Turning "Old" Phones (or Tablets) Into Freedom-Respecting Appliances
Paul Fernhout (pdfernhout.net) wrote back to Akira Urushibatathis this past weekend
Our Uptime This Year Was Better Than AWS (Also a Lot Cheaper)
We never used "the cloud"
Amazon Web Shenanigans
An ongoing, experimental endeavour
Death of Elias Diem: FSFE mailing list archives hidden
Reprinted with permission from Daniel Pocock
Links 20/10/2025: Louvre Museum Reveals Weakness, About 7 Million Protest US Turning Into Oligarchy/Monarchy
Links for the day
They Should Have Listened to Techrights Over a Month Earlier (Xubuntu Site Compromised)
we reported this issue about 40 days earlier and nobody did anything about it
Richard Stallman to Give Another Talk Today in Bavaria (Bavarian Academy of Science)
Tomorrow at 6 PM he speaks in Munich
Apple is the Company of Dictators and Worse
Apple is just another greedy corporation in search of sweatshops and even pedophiles (especially the high-profile ones)
Counting Unhatched Eggs Is Not Counting Chickens
Everything here will persist as normal
Barry Kauler Explains That Puppy Linux and EasyOS Exclude Systemd to Keep Things Simple
Barry Kauler's Puppy Linux is in the community's hands. He now focuses on EasyOS and more.
The "Infinite Bread"
The biblical story of Jesus feeding the 5,000 has software parallels
Half a Year After Brian Fagioli Got Kicked Out of BetaNews for Slop He's Still Doing LLM Slop and Slop Images Targeting 'Linux' (Plagiarising Original Works)
If the Web gets polluted or flooded by slopfarms such as these, and Slashdot then sends traffic so these slopfarms (Slashdot probably doesn't do this intentionally), then real writers with real knowledge of GNU/Linux will lose the spark for publishing
In Many Cases and in Many Different Ways, Technology Became Less Durable and Less Reliable Over Time
The "modern" things are more complex. And complexity is a foe or reliability and repair-ability.
Microsoft's LinkedIn is Losing Money, Traffic, and Hope; Now It Wants to Sell Its Users' Lifeblood (and Data)
Let this be a reminder of what social control media really is about
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, October 19, 2025
IRC logs for Sunday, October 19, 2025
Campaign of FUD Against Framework Laptops and GNU/Linux (Using Microsoft's Attack on Linux, 'Secure Boot')
Ritual Defamation Cult has turned its attention over to Framework
Microsoft Lunduke: Freedom of Speech Means Spreading What I Have to Say and Banning People I Disagree With
4Chan is one he aims for and he is siccing 4Chan trolls at people he doesn't like
Liberation From 'The Feed'
They rank things based on the editor's choice/ideology (he or she knows the sponsors, hence the masters)
Microsoft's Killing of Vista 10 Seems to Have Resulted in More Articles About GNU/Linux (But Also FUD)
We not only saw a rise in traffic, we also saw a remarkable rise in the number of articles