Bonum Certa Men Certa

Microsoft's Takedown Plot - Part I: When Linux Actually Means Microsoft

Revisionism is a powerful PR tactic

History



Summary: Media manipulation seems to be part of a longterm strategy of Microsoft, with brand dilution at the core of it

THIS mini series deals with a subject covered in two previous posts [1, 2] and this guest post. It's motivated in part by Richard Stallman's (RMS) visit to Microsoft -- an incident which we're sure will be taken out of context and misinterpreted in order to harm Software Freedom.



"It's motivated in part by Richard Stallman's (RMS) visit to Microsoft -- an incident which we're sure will be taken out of context and misinterpreted in order to harm Software Freedom."We decided to give RMS a bit more than one day to respond to our query before going ahead with this long series. It's not just about a Microsoft lecture; but it starts with it. RMS has not responded to me yet (he always does), but I imagine he received a lot of mail over the past couple of days. The FSF hasn't made a statement, either. There's a legitimate concern about lack of transparency surrounding his talk (RMS/FSF usually advertises these in advance). We'll come to this in a moment.

Readers of Techrights, both new ones and longterm/longtime ones (some people have read the site since its birth), have hotly debated the subject, mostly in our IRC channels. The atmosphere surrounding it isn't positive; it's mostly negative. People are not happy. One Techrights reader said he was "very concerned about [issues] such as MS/LF [Linux Foundation] affecting Linux badly. I've just seen on the Trisquel forum that GregKH added Sasha Levin [Microsoft] to the active kernel list then there's another link showing GregKH adding Ben and Sasha's GPG keys."

"We decided to give RMS a bit more than one day to respond to our query before going ahead with this long series."Speaking of the Linux Foundation, and looking at the past ~12 hours' "news", we're seeing more of the same pro-Microsoft agenda. Swapnil's site is still cheering for Microsoft and its abduction of Linux to make proprietary products (example from less than a day ago, akin to this Microsoft surveillance with 'linuxwashing' -- making proprietary software on Azure seem "open" or "cool" or "Linux"). Days ago he spoke about using Xbox and installing Vista 10; this is the sole editor of Linux.com! That's a problem. Swapnil and I used to be friends when he actually promoted Free software. He also did an interview with me for his site (which has changed domain names at least four times). He 'defected' some years back after Microsoft had brainwashed him, perhaps along with some other influences (being associated with the Linux Foundation won't help, will it?). This site used to be called Muktware (Free software), The Mukt and Linux Veda among other names. Now it's pushing proprietary stuff (three examples from yesterday [1, 2, 3]).

Several hours ago Steven J. Vaughan-Nichols published an 'ad' for Microsoft (at ZDNet): "Microsoft hosts first Windows Subsystem for Linux conference"

"Microsoft gleefully distorts the meaning of "Linux" and there are those eager to help it.""Microsoft will be hosting a community conference on the Windows Subsystem for Linux and related technologies in March 2020," he said.

So what?

Microsoft gleefully distorts the meaning of "Linux" and there are those eager to help it. A very short time later this article was promoted by Swapnil in Linux.com. The top of the page now promotes "Linux" as a Microsoft asset (if only they got excited about it not when Microsoft controls it; Swapnil uses Windows).

But it gets worse. This weekend (so far) when you look for "Linux" news you get only Microsoft and Vista 10 news instead (this one shows up too). This is promoted by Linux Foundation associates. Very disturbing.

Hours ago someone asked in our IRC channels: "Why is this the only place that talks about Microsoft being the same."

"This weekend (so far) when you look for "Linux" news you get only Microsoft and Vista 10 news instead..."Notice how nobody in the media (except Techrights) wrote about the Linux.com layoffs! Nobody. Unlike Linux Journal layoffs...

Why are the layoffs of many writers and several editors not newsworthy? They sacked everyone before giving Swapnil the 'keys to the castle' (as sole editor of Linux.com).

This media silence (about Linux.com layoffs) alone makes one wonder...

This isn't normal. It's similar at the EPO by the way. The media refuses to cover the scandals and in some cases the EPO bribed key publishers for it (especially publishers that used to cover some EPO scandals).

Some people's job is to control the story media -- collectively -- tells; a decade back we named the PR agencies that do this for Microsoft. They push puff pieces and pay off those who tell what the clients don't want told. Think of "Microsoft loves Linux". We saw that at the EPO; They singled out 'unwanted' voices and crushed critics, sometimes by intimidation and retribution.

"Some people's job is to control the story media -- collectively -- tells; a decade back we named the PR agencies that do this for Microsoft.""The media is not to be trusted," one person said in IRC a few hours ago (in the context of the Linux Foundation). "It's somebody's agenda they are pushing...for money or other gains."

And "that wasn't always their business model," I responded. "Things changed."

"I have noticed that since the Linus break he took, we don't hear from him," that person continued. "I think they got to him."

We wrote about that many times, e.g. in [1, 2].

Someone needs to speak out. In fact, we can't fight on our own (for the truth) and we need people to spread the word while there are sites that try to suppress it, e.g. by removing links (Hacker News censored a link to a story of ours a few days ago after it had made their front page; it didn't matter that nobody complained about it, which in itself was rather odd). Sure, we don't have money on our side, but truth too is powerful and it ought to be told. We can't fight on our own against all the lies. We try.

As one reader put it a short while ago, "not hearing from Linus makes me uneasy for the Linux Kernel."

Torvalds has done OK for himself, but what started before him in the 1980s is at risk. Sooner or later, unless we do more, people won't be able to use Free/libre operating systems but some awful 'cloud' trap controlled by government/military-connected private sector. ChromeOS is OK by their criteria/standards; it's not about freedom, it's primarily about spying.

"Torvalds has done OK for himself, but what started before him in the 1980s is at risk.""The great thing about Linux is that it's a moving target," one reader said. "Microsoft true colors will soon show."

Microsoft "are really having a department to remove the bad stuff about them," one reader said. Well, they also tried to get me fired -- a subject I mentioned here in the past. They mentioned things that I wrote about them in Techrights (to my boss at work, which is unrelated to Techrights).

"The industry is now after Google in the present and Facebook also," one person noted. "They don't talk about Microsoft. I find that peculiar."

"There's a PR campaign," I responded, and "it's promoted by sites funded by Bill Gates..."

"Microsoft pays people to discredit the privacy of Google," a person said in IRC, whereupon I noted that also professors are paid by Microsoft to do this. It pays them for "letters", for "papers" and so on and that goes back a long way; look up their "Scroogled" PR campaign and various articles we published here a decade ago. A couple of decades ago mainstream media exposed Microsoft as having paid university professors to mention Microsoft trademarks in their lectures.

"A couple of decades ago mainstream media exposed Microsoft as having paid university professors to mention Microsoft trademarks in their lectures."We're sadly moving into a bizarre (not brave) "new world" where Microsoft pops up even in its main competition's sites. Hours ago we stumbled upon this from Linux Academy (scan the page for Microsoft and Azure; this is just wrong... and it's the second time in a few days), this from Mozilla (wasting energy helping to prop up Microsoft's universe of proprietary software... openwashing the 'open core' way) and this from RedHat.com (you expect GNU/Linux news and they give you .NET). These are all examples from the past 24 hours alone! We see more such examples every day.

The next part will deal with how Microsoft now associates itself with Stallman and the FSF (by extension). ⬆

Recent Techrights' Posts

World Mental Health Day is Tomorrow and EPO Staff Talks About What the Job Does to Workers
In recent years we've written a great deal about mental health consideration in relation to work, with a focus on "IT"
You Definitely Do NOT Wish to Live Close to a Datacentre
put aside for a moment the noise, the pollution...
GGG Pot Calls the Kettle Black
"It means a situation in which somebody accuses someone else of a fault which the accuser shares, and therefore is an example of psychological projection, or hypocrisy. Use of the expression to discredit or deflect a claim of wrongdoing by attacking the originator of the claim for their own similar behaviour (rather than acknowledging the guilt of both) is the tu quoque logical fallacy."
The Microsoft Ban Should Go Further (Telecommunications Cybersecurity and Resilience Act Incompatible With Back Doors)
it's not difficult to see where to start
 
Betanews is Still a Slopfarm, Articles About "Linux" Are Fake and Plagiarism by LLMs
Cheaters and plagiarists aren't journalists; they're people who rip off and harm journalists
The Register MS Sponsored to Hype Up "Datacenters" and "AI" (Bubble, Pyramid Scheme)
"Sponsored by Cisco" with "AI" 26 times in this page
James Bottomley Has Promoted Microsoft-Controlled Restricted ('Secure') Boot, His Blog Has Just Been Cracked
Does this meet IBM's and Microsoft's standards for "distinguished" (in security)?
Links 09/10/2026: "Internet Archive to Demo Wayback Machine at Friday’s Uniqlo Street Festival", France Wages Censorship War via DNS
Links for the day
Controlled Opposition
The underlying concept is hardly new
More Stallmans
We need more Stallmans, we don't need to change Stallman
SUEPO Munich (EPO Staff Union in the Main Headquarters) Opposes Monarchy ('Cocaine King' Campinos), Plans Online Meeting Next Week
They may have about 1,000 workers joining in
GNU/Linux Flirts With 20% "Market Share" in North America Overnight
Who should we trust on GNU/Linux? Microsofters on an armchair or Cloudflare Radar?
New Site Makes the Case Against Adoption of Omarchy, But Focuses Almost Entirely on Politics
Let's examine what the page says and what points it focuses on
Brigading Against Women - Part XXIV - Nobody's Name is Unspeakable
Names are not sacred
Microsoft is in Trouble (With the Regime It Sponsored)
It seems like Microsoft paying the existing regime/dictatorship wasn't enough
In the United Kingdom, Rising Cost of Hardware Benefits GNU/Linux
GNU/Linux rose from about 4% to almost 6% in one year
Japanese Targets of Cyber Breaches or Insider Threats
Japanese government bureau and major firms experience data breaches
Gemini Links 09/10/2026: Optimism, Stargazing, and Solar MiniServer
Links for the day
When Americans Export a 'Suicide Mission' to Other Continents
I worry that this culture of debt-taking and overconsumption is being spread from the US to Europe
The Register MS: "AI" Several Times in Same Headline, 31 Times in Page. The Register MS Was Paid to Do This.
The phenomenon is commercial (paid media), not scientific
The Outcome of Microsoft Ban Was Predictable
told you so
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, October 08, 2026
IRC logs for Thursday, October 08, 2026
Gemini Links 08/10/2026: Economical Thrashing, How I Killed the Earth, and Thoughts on Gemini
Links for the day
Links 08/10/2026: Wikimedia Bemoans Chaffbot Slop (Bots Sold as 'Agents') That Sabotage It, ICC's Taliban Warrants
Links for the day
Links 08/10/2026: Slop Scammers (Pushers) Inflate Hosting Bills and "YouTube Testing Everything"
Links for the day
The Register MS Helps Prove the "AI" Frenzy in the Media is Evidence of Compromised Media, Not Legitimate "Revolution"
Ignore the hype and carry on
London Became Synonymous With the Royal Courts of Justice
London used to be a place where we go on holiday/retreat/break; nowadays we have only one destination there
Microsoft Insiders on "Effectively Being Silently Laid Off From Microsoft"
People are laid off by the thousands without the media uttering a word or the companies confirming anything
Brigading Against Women - Part XXIII - Extremism in the Mix and Getting the Police Involved
In 2012 I was getting heckled a lot for opposing back doors in Linux; it has not stopped since
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, October 07, 2026
IRC logs for Wednesday, October 07, 2026
Microsoft's XBox CEO Asha Sharma Tells Staff That Many Thousands of Layoffs Are in Fact "Return to Growth"
Get it? Layoffs are "growth".
Gemini Links 07/10/2026: On Feeling Guilty Leaving the US, Multinet, and Limiting Net Usage
Links for the day
The Cyber Show Explains the Concept of "Data Rape"
a metaphor some might find crude
FREE BEER is Still Online, But Barely Active
25 years ago or even 20 years ago many spoke of open/free beer (or "COLA")
Syria: GNU/Linux Has Surged to 8% "Market Share"
I don't have a convincing explanation for this
IBM Dimming Down the Lights on IBM Consulting, No Knowledge or Experience Required
They just "ride" the (old) brand, that's all
Statement on American SLAPP
Crossposted from schestowitz.com
Today The Register MS Published "SPONSORED FEATURE" and "SPONSORED POST" With "AI" 31 Times in Them
This isn't a "Reality" or "Era of AI", it's a paid-for spam campaign
Gemini Links 07/10/2026: Nostalgia, Neutral Map, and Shorthanding
Links for the day
Links 07/10/2026: Unrest in France and Rumours of Plague in Russia
Links for the day
Brigading Against Women - Part XXII - The Lozza Problem (in Length)
Garrett's case was a waste of the Court's money
JavaScript in Richard Stallman's Web Site
For search he is using CGI, not JavaScript
EPO's Local Staff Committee The Hague (LSCTH) Plans Presentation Next Week (Coinciding With Apparent Coronation of 'Cocaine King' Campinos)
They've outsourced this session to the dictator's spying eye
The GNOME Foundation's Code of Conduct Has Been Misused to Hide Corruption
People who value free speech and freedom of expression won't touch social control media with a 10-foot bargepole
Voting for Freedom of the Press
American elections happen every 4 years
What Brett Wilson LLP and Matt Garrett Don't Want People to See/Read
Book-burning is counterproductive
Book-Burning Mindset Does Not Work
It makes the suppressed voices more widely known
Microsoft's XBox in 'Freefall'
XBox is practically finished
Slop is Plagiarism
Plagiarism is not "theft" and copyright infringement is not "piracy"
IBM is Almost Defunct
IBM is doomed. It just tries to test how much more patience the shareholders have.
Criminalisation of Journalism
"Journalist Derya Okatan arrested in Turkey for allegedly possessing classified material"
Brigading Against Women - Part XXI - Hiding Behind the Veil of "Privacy" After Telling Nazi Things in IRC Channels of Techrights and Physically Threatening People
To merely explain an abuse (or crime) requires naming people; that's a fundamental tenet of reporting
Links 07/10/2026: Quitting Smartphone and "Meta's Muse Is Spying on All Your Friends and Family"
Links for the day
Gemini Links 07/10/2026: Greed, In Praise of Zotero, and The de-Google Path
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, October 06, 2026
IRC logs for Tuesday, October 06, 2026