“You can lead a horse to water, but you can’t (always) make it drink.”
Earlier on, trashing of the World Wide Web using proprietary XAML was seen as a subject worth discussing due to the unnecessary arrival of Moonlight. It’s a Novell project that is probably most craved — it at all — by Novell and its paying (to Microsoft) customers, who may or may foolishly believe that they receive some sort of ‘protection’ (from whom? Microsoft? Its patent-trolling ‘spinoffs’ [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14]? Any of the above? Or none of the above?).
What’s Keeping Adobe Up at Night? Probably Not Silverlight.
In short, if book sales are any indicator, traction for Silverlight appears to be quite low.
Last month we placed emphasis on an interesting new report from a RIA expert. He argued that Microsoft was faking Silverlight adoption in order to create hype and then simply hope for the ‘cattle effect’. The following memorable leak comes to mind:
“Working behind the scenes to orchestrate “independent” praise of our technology, and damnation of the enemy’s, is a key evangelism function during the Slog. “Independent” analyst’s report should be issued, praising your technology and damning the competitors (or ignoring them). “Independent” consultants should write columns and articles, give conference presentations and moderate stacked panels, all on our behalf (and setting them up as experts in the new technology, available for just $200/hour). “Independent” academic sources should be cultivated and quoted (and research money granted). “Independent” courseware providers should start profiting from their early involvement in our technology. Every possible source of leverage should be sought and turned to our advantage.”
–Microsoft, internal document
As we alarmed before, Microsoft already has “Silverlight boosters” on its payroll.
Speaking of fake support, a new survey suggests that most people are not so easily fooled by Microsoft’s faking of support for ‘openness’. What probably speaks greater volumes, however, is Microsoft’s steep brand decline from 11th to 59th.
Our survey shows that business technology pros aren’t convinced that Microsoft is doing enough to shed its old proprietary habits.
Not surprisingly, business technology pros, who have had to force-fit Microsoft and non-Microsoft technologies together for years, have their own doubts about Microsoft’s openness. Fifty-one percent of those we surveyed regard Microsoft’s openness push as mostly a PR campaign. On a scale of 1 to 5, with 5 being “extremely open,” Microsoft garners an average score of only 2.3.