Bonum Certa Men Certa

Microsoft Antitrust: “The Linux Threat on the Desktop” (2006) and Predatory Response

Microsoft "Taskforce" lobbied Wal-Mart/Microtell to drop GNU/Linux

Large store
The real story about Microsoft's fight against
GNU/Linux at high-street shops



Wal-Mart's proximity to Microsoft -- and by association to Novell -- is something that Shane and I discussed before, but today's antitrust evidence comes from 2006 and it reflects on things that were happening behind the scenes when the press was totally unaware. This exhibit is about what Microsoft called "the Linux threat on the desktop." From Exhibit px09617 [PDF] which comes from Microsoft:



Microtel PCs without an operating system ("naked") first started appearing on Walmart.com in CY 01. We responded by working with Walmart.com on the language that was used to market those PCs. The focus was on "anti-piracy" messages.



The first Microtel Lindows PCs appeared on Walmart.com in June 2002. We are responding with a taskforce and coordinated efforts to understand the situation and intentions of all parties involved.



[...]

There is one critical data point we are missing: volume. Walmart will not disclose the volume of Microtel PCs they are selling, and Microtell has told us they are under a "non-disclosure agreement with Walmart." We have been working on some tactics so attempt to obtain volume estimates, but at this time, we can't confirm any numbers.



[...]

The PR activity and focus from Walmart has definitely increased out efforts to understand the Linux threat on the desktop. Several Linux PCs were purchased and evaluated. See the summary of those findings below.



This exhibit, as text, can be seen in full at the bottom. It's not too laborious to read entirely, but let's go through some portions of interest.

The "Confidential [Internal] Memo" lists "Walmart/Linux Taskforce" as Robin Bradshaw, Christine Briggs, Mark Croft, David Hoffman, and Tom Perrier. To understand what this "Walmart/Linux Taskforce" actually is, one should look at the part where it says: "The first Microtel Lindows PCs appeared on Walmart.com in June 2002. We are responding with a taskforce and coordinated efforts to understand the situation and intentions of all parties involved." In other words, the "task" is to suffocate or destroy GNU/Linux.

“Is that retaliation at play? Let’s remember that those who don’t choose Microsoft have the Microsoft executives yell “cut those fuckers off” and then sue them for something. ”Microsoft also writes: "We understand that there has not been a customer satisfaction issue. Walmart sets fairly strict standards for customer return rates and service calls." They were also shipping about $200,000 per week, which must have made them happy with GNU/Linux desktops.

Then Microsoft turns to the dealer at another level: "All of the conversations with Microtel are centered on growing their Microsoft business, and improving the relationship between Microtel and Microsoft. We avoid any direct conversations on Lindows."

Now, pay attention to this part: "Luke is concerned that Microsoft is mad at them for selling Linux PCs." Is that retaliation at play? Let's remember that those who don't choose Microsoft have the Microsoft executives yell “cut those fuckers off” and then sue them for something. On at least 3 separate exhibits that we've found in Comes, the company referred to competition as "Jihad". Even Bill Gates uses this word.

For Wal-Mart, this GNU/Linux project was really successful. Microsoft remarks: "Their goal with Lindows was to hit a very low price point - if it sold, they would keep it, if it didn't they would dump it after 90-120 days. It's selling." In fact, it was also selling later on when Walmart began offering gOS PCs (2007), but we lack evidence to show if Microsoft was involved. It did look highly suspicious at the time.

Microsoft also writes: ""Naked PCs" (no O/S) are still outselling Linux PCs (but not by much)..."

Let us remember that Microsoft said it was "scared" of GNU/Linux. It called it a "huge threat".

Having circulated this for some feedback, we gathered some responses, such as: "Clear evidence that Microsoft hosts meetings on their retail clients and how to undermine them and their competitors by illegally addressing their sales instead of competing with them through better price and products.

"This is habit of drugs induced paranoia driven marketing plops that look closely at money and play blind with regulator and fair trade.

"The retail clients should have nothing to fear."

Another person remarks: "In regards to 'triple-dipping', it really amazes me how none of the major OEMs or content providers have pup to the bat to provide a total stack, e.g. making money from the hosting , the content and then from the consumers - a license to print money ..."

A longer response comes from Rex Ballard, who writes:

"Microsoft has tried a number of tactics against the "No OS" or "Linux on PC" machines.

"These include:



"EULA of Vista Home editions originally did not permit Vista to be used in virtualized environment. EULA of XP and Vista require that even Linux clients accessing the Windows desktop remotely have an XP or Vista License.

"All of these issues have been raised by the "California Group" monitoring the settlement compliance, but the DOJ has dismissed all complaints (over 4,000 so far) as being "Without Merit". This ties the Judge's hands. She can't impose sanctions without a request from the DOJ. Judge Kollar-Kotelly has openly stated in court that she is disappointed by the lack of compliance, AND the DOJs unwillingness to seriously investigate complaints and violations of the settlement. The Judge is powerless to enforce her own Judgement.

"Even with ASUS and Acer, once the sub-notebooks were released into the market, Microsoft strong-armed them into offering the same machines with Windows XP home edition. Could it be that they threatened to revoke Vista/XP licenses on full-sized PCs and Notebooks? What pressure was used? Investigation is warranted.

"There are about 9000 exhibits on this site, which show that Microsoft not only engaged in criminal activity to obtain their monopoly, but also showed that Microsoft continued to engage in criminal activity to protect that monopoly even AFTER the DOJ settlement, a direct defiance of the Appeals Court Ruling."

Linspire may be defunct now, but given the evidence, can't Michael Robertson sue Microsoft instead of suing Kevin Carmony?

For those who wonder, this was not an isolated incident where a "taskforce" is assigned to fight GNU/Linux adoption (Microsoft calls it "Linux infestation") . The memo ends with: "Develop a deeper understanding of the Linux efforts at other System Builders and OEMs in the US. (Datel, ZT Group, MEI etc) (Tom Perrier & Ken Goetsch)."




Appendix: Comes vs. Microsoft - exhibit px09617, as text








Confidential Memo



To: Microsoft Internal
From: Walmart/Linux Taskforce: Robin Bradshaw, Christine Briggs, Mark Croft David Hoffman & Tom Perrier
CC: Rogers Weed
Date: May 16, 2006



Summary

Microtel PCs without an operating system ("naked") first started appearing on Walmart.com in CY 01. We responded by working with Walmart.com on the language that was used to market those PCs. The focus was on "anti-piracy" messages.



The first Microtel Lindows PCs appeared on Walmart.com in June 2002. We are responding with a taskforce and coordinated efforts to understand the situation and intentions of all parties involved.

To date, there has been a lot of press about the Linux PCs selling on Walmart.com (See attached list of articles.) The media has been mixed, some telling a positive story about the Linux efforts and some pointing out the flaws in the offerings. One consistent message is that these are "substandard" PCs based on today's technology advances.



There is one critical data point we are missing: volume. Walmart will not disclose the volume of Microtel PCs they are selling, and Microtell has told us they are under a "non-disclosure agreement with Walmart." We have been working on some tactics so attempt to obtain volume estimates, but at this time, we can't confirm any numbers.



- We understand that Microtel is shipping approximately 100 units per week on Walmart.com orders.
- We understand that most of the volume is at the $199 price point.
- We understand that most of those systems are shipping with NO OS. (Naked Systems)
- We understand that there has not been a customer satisfaction issue. Walmart sets fairly strict standards for customer return rates and service calls.



The PR activity and focus from Walmart has definitely increased out efforts to understand the Linux threat on the desktop. Several Linux PCs were purchased and evaluated. See the summary of those findings below.



Linux on the Desktop

Abcdefghijklmnop.....



Microtel

Microtel is a small system builder in the City of Industry California. A couple of principles in the company came from a previous OEM Mitsuba. Microsoft filed suit against them in _____ for piracy and they went out of business. They haven't been proponents of Microsoft, their volumes haven't warranted direct account management, and we just began to engage and build a relationship with them in 2002.

We started to engage with Microtel in the beginning of FY02, but the AM was met with a closed door and had little if no success. When the Lindows issue broke, Tom Perrier (tperrier), Microsoft System Builder RSM, discovered that Rich Hindman was their VP of Sales/Marketing (from Mitsuba). Tom had worked with Rich prior at AST Computer. Tat got us in the door and Rich is open to work on the relationship with Microsoft and Tom, but isn't sharing any information regarding their plans of volume. This is a summary of his progress with Rich:



1.) Continue the engagement with Rich Hindman to focus on strategies to differentiate the offerings as Microtel introduces a new wave of SKU's. This will separate the offerings and focus on the added value of the Windows based systems. (Avoid the current situation where the $299 Windows Home SKU is the same config as Lindows model but $100 more for the same model with XP Home, with no other differentiation). This can be accomplished with scenarios like the Office XP 20-Day trial (in place today).

2.) They are still very "non-disclosure" oriented. I tried and tried, but could not get Rich to divulge any shipment data. I continue to think that the shipments out of their facility in City of Industry are small. In addition, Rich would not give me any real data for the current PRM Account Profiling that we are doing.

3.) All of the conversations with Microtel are centered on growing their Microsoft business, and improving the relationship between Microtel and Microsoft. We avoid any direct conversations on Lindows.

4.) Rich realizes and states that Microtel is getting increased focus and attention based upon their offerings on the Wal-Mart.com site. He will continue to take advantage of these opportunities as they arise.

5.) In developing the relationship with the local VIA Sales Rep, Roger Goh (rogergoh), System Builder AM was able to determine that the systems built for Walmart.com are build somewhere on the east coast, and the volume is approx 1000 a week. He was not able to get the mix.

Tom has been working closely with the taskforce team and David Hoffman on driving a longer term strategy with Walmart.com. Microtel seems willing to do the implementation.



Walmart.com

Retail relationship efforts have been historically focused on Walmart corporate and not walmart.com. There is a high level of autonomy at walmart.com. They are not managed under the same guidelines and processes as Walmart corporate. They are making their own decisions about product offerings. Luke Ellison is the Technology Manager at Walmart.com. David Hofman, Microsoft HRD Account Manager, has developed a relationship with Luke. He is eager to work on some additional Microsoft programs with David, but isn't sharing too much regarding their Linux plans. This a summary of his meetings with Luke:

1.) Luke is concerned that Microsoft is mad at them for selling Linux PCs.
a. He wanted to make sure that we knew that www.wal-mart.com is very "pro-Microsoft"
b. They feel that customers that purchase Linux PCs were never a "Microsoft" customer anyway, and that by offering Linux PCs, they were broadening their customer base
c. Their goal with Lindows was to hit a very low price point - if it sold, they would keep it, if it didn't they would dump it after 90-120 days. It's selling.



2.) "Naked PCs" (no O/S) are still outselling Linux PCs (but not by much)
a. They plan to start selling Windows XP OEM (bundled with mouse) as a standalone product (technically this is legit)



3.) All the machines are build-to-order and that www.wal-mart.com carries no inventory.



4.) They are currently working on a way to offer additional software bundles with all of their PCs (like Office, Anti-Virus, etc.)



5.) He mentioned that Microtel was upset about the E-machines deal with Wal-Mart retail, but that Wal-Mart didn't think Microtel could handle being a retail partner - it was just too big of a job for them.



David is working with Walmart.com to help them promote the Windows XP PCs that are listed on walmart.com today. In an effort to differentiate the Windows XP PC from the Linux PC, we are working on a consumer software title bundle to promote as part of the purchase of the Windows XP machine.



Next Steps

1.) Continue the relationship efforts with Microtel and Walmart.com. (Tom Perrier & David Hoffman)



2.) Develop a deeper understanding of the Linux efforts at other System Builders and OEMs in the US. (Datel, ZT Group, MEI etc) (Tom Perrier & Ken Goetsch)



3.) Work with Windows Team to understand options for a Windows XP eval solution. (Mark Croft)



4.) Stay close to HP and eMachines (to oOEMs selling PCs at Walmart) to understand their efforts and position in the account.



DRAFT



http://www.startribune.com/stories/789/3341339.html



http://mslibrary/news/elecpub/csn



http://msnbc.com/news/813350.asp



http://www.pcmag.com/print_article/0,3048,a=30914,00.asp



http://www.desktoplinux.com/news/NS9675669942.html



http://www.extremetech.com/article2/0,3973,491621,00.asp



http://newsforge.com/newsforge/02/08/22/1855237.shtml?tid=23



http://biz.yahoo.com/fo/020821/doesn t do windows 3.html



Wal-Mart Sells Windows-Less Computers
Associated Press
Silicon Valley.com

USA Today: http://www.usatoday.com/life/cyber/tech/review/2002-07-17-walmart-computers x.htm

Linux finds fans at Wal-Mart
C/Net:

Sun, Lindows.com Strike Deal
Internet.com: http://www.internetnews.com/ent-news/article.php/1404731

Mandrake on Lindows
C/Net:



http://www.washingtonpost.com/ac2/wp-dyn/A35576-2002Jul20?language-printer

http://www.washingtonpost.com/ac2/wp-dyn?pagename=article&node=&contentID=A35576-2002Jul20¬Found=true



http://www.pcmag.com/article2/0.4149.470658.00.asp



http://www.pcmag.com/print article/0,3048,a-30914,00.asp



Comments

Recent Techrights' Posts

The U.S. Patent and Trademark Office Hijacked Again by Patent Litigation Industry, as President Cheeto Prioritises Aggressors
The "mafia" has taken over the "industry" and the Federal system (justice and constitutions trampled upon)
Ubuntu Slop and FUD Manufactured With LLMs and Funded (by Oneself) 'Studies'
Slop and FUD are ruining the Web
Gemini Links 01/04/2025: Games and More
Links for the day
 
Links 02/04/2025: More Layoffs, Nokia Again Takes Advantage of Illegal and Unconstitutional Patent Court With Nokia Staff as 'Judges'
Links for the day
Links 02/04/2025: Seizures and Returns to Windows of 24 Years Ago
Links for the day
LLM Slop Helps Obscure and Distort News About Layoffs (IBM, GAFAM)
It's hard to find accurate information
Links 02/04/2025: Microsoft Developers Are Threatening to Go on Strike, World Backup Day Noted
Links for the day
Gemini Protocol Has Growing Appeal (the Web Got Too Bloated and Full of LLM Slop)
For any "data plan" with bandwidth limits or "tiers" it would be cheaper to use/browse Geminispace
The Web Can Survive LLM Slop, But Only If We Collectively Shun and Discourage Serial Sloppers
Doing nothing ought not be a possibility
Amid Secret Shut-downs and Mass Layoffs at Microsoft (4 Waves of Layoffs in 3 Months of 2025) Some Microsoft Staff Expected to Go On Strike
workers going on strike
Gemini Links 02/04/2025: No more on Mastodon and Gemini Mention Script in Go
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, April 01, 2025
IRC logs for Tuesday, April 01, 2025
My Motion Disbarring or “Striking Off” Brett Wilson LLP for Enabling Violent Americans Who Try to Crush Microsoft Critics in the United Kingdom by Multiple SLAPPs
"Guns for hire" (for Microsoft people who received Microsoft salaries)
Links 01/04/2025: Apple Fined $162M for Privacy Abuses, Disinformation Online a Growing Concern
Links for the day
Why We're Reporting Brett Wilson LLP for Apparently Misusing Their Licence to Protect American Microsofters Who Attack Women
For those who have not been keeping abreast
Newer Press Reports Confirm That Microsoft Shuts Down 'Hey Hi' (AI) Labs Despite All the Hype
The "hey hi" (AI) bubble is not sustainable
Links 01/04/2025: Mass Layoffs at Eidos and "Microsoft Pulls Back on Data Centers" (Demand Lacking); "Racist and Sexist" Slop From Microsoft
Links for the day
Stefano Maffulli and His Microsoft-Funded OSI Staff Are Killing the OSI and Killing "Open Source" (All for Money!)
This is far from over
Gemini Links 01/04/2025: XKCDpunk and worldclock.py
Links for the day
50 Years of Sabotage and a Gut Punch to Computer Science (and Science in General)
Will we get back to science-based computing rather than cult-like following?
Techrights Headlines as Semaphore
"If you are hearing this, thank you"
3 Months in 2025, 4 Waves of Mass Layoffs at Microsoft, Now Offices Shut Down Permanently
"A recent visit by the South China Morning Post confirmed that the office was dark, unoccupied, and had its logo removed."
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, March 31, 2025
IRC logs for Monday, March 31, 2025
Links 31/03/2025: China Tensions, Bombs Falling in Myanmar After Earthquake
Links for the day
Gemini Links 31/03/2025: Falling Out of Love With Tech, Sunsetting openSNP
Links for the day
R.T.O. at IBM in Texas and Atlanta (State of Georgia) Expected as "Soft Layoffs" Catalyst This Coming Year
It also sounds like more IBM layoffs are in the making
Law Firms Can Also Lose Their Licence for Clearly Misusing It
The bottom line is, never made the false assumption that because you can pile up SLAPPs in a docket you will not suffer from bad reputation or even get disbarred
Link between institutional abuse, Swiss jurists, Debianism and FSFE
Reprinted with permission from Daniel Pocock
LLM Slop Piggybacking News About GNU/Linux and Distorting It
new examples
Links 31/03/2025: Press and Democracy Under Further Attacks in the US, Attitudes Towards Slop Sour
Links for the day
Open Source Initiative (OSI) Privacy Fiasco in Detail: The OSI Does Not Respect Anybody's Privacy
The surveillance mafia that bans dissent or key people (even co-founders) with dissenting views
Gemini Links 31/03/2025: More X-Filesposting and Dreaming in Emacs
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, March 30, 2025
IRC logs for Sunday, March 30, 2025