05.30.13
Fake ‘Studies’ for Vista 8 Grooming and Yet More IDC/IDG Pay-to-Say/Publication Collusion (Yes, Again)
Biased data, wrong conclusions, erroneous business model
Summary: A look at some spin-doctoring which favours Microsoft, arriving, as always, from Microsoft partners
The Economist is having a field day as it tackles Microsoft spin. Every now and then we see IDG publishing lies (for sale) from Microsoft or its proxy the Business Software Alliance (BSA). It’s part of the business model. IDC is part of IDG after all. Well, as our reader who showed this to us correctly points out, IDC ‘analysts’ (marketers) refrain from saying something negative about Vista 8 in the latest output they put forth. Here is IDG pushing its own lies (from IDC), essentially referring to itself as a third person by stating: “After the steep losses in the disastrous first quarter, IDC now predicts PC shipments to drop a whopping 7.8 percent in 2013—nearly twice the rate of 2012′s 4 percent decline, which already had the industry in a tizzy. Dell’s on the block, Lenovo’s pushing into smartphones despite its computing wins, and HP’s first quarter PC revenues dropped a whopping 20 percent.”
But why?
“PC industry bleeding to explode into full-blown hemorrhaging in 2013, says IDC”
–IDG (parent company of IDC)They didn’t state the obvious. It’s probably self-censorship. Microsoft is a prominent business partner and client. As this report from Taiwan says: “Notebook vendors will wait till July before ramping up their orders in preparation for the back-to-school demand, a delay of about 60 days as compared to the usual practice in previous years, probably because the vendors are conservative about market demand or are waiting for sufficient supply of touch panels, according to sources with the Taiwan-based supply chain.” [via]
Here is some blog and tabloid (ZDNet) coverage about the IDC output, which is basically more of the usual spin. Speaking of spin, Fernando Cassia sarcastically says that “Microsoft does no wrong!”
“IDC now predicts PC shipments to drop…”
–IDG (parent company of IDC)He cites Microsoft talking points regarding some company called Soluto manufacturing some ‘surveys’ to promote Vista 8. Typical booster, Ed Bott (ad bot, here is his latest ad), calls me “sack of shit”, showing he is no exception to Microsoft’s foul-mouthed culture. They are basically all trying to use Vista 7 as a brand to embellish Vista 8. It is the latest pattern of spin from Microsoft MVPs like Rod Trent, who used to shill for the company in Digg. Here is an example of this same spin.
Sadly, but not surprisingly, Mark Shuttleworth is sucking up to Microsoft again, trying to defend Vista 8. Is this why he put a Microsoft interface guy in charge of Ubuntu? Does he not see the obvious backlash against Vista 8? I have been hearing from journalists who say they no longer cover Ubuntu because of the direction it has taken. █
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