What does smart, IoT, AI and cloud even mean? And does "serverless" mean that no servers are necessary any longer? Of course not. But the marketing industry or marketing departments (of companies large enough to be able to afford such in-house departments) are busy hijacking the narratives, replacing technical terms with marketing buzzwords that intentionally misinform and mislead. We no longer have "sysadmins", now we have "ops"; "servers" become "clouds"; surveillance is "big data" and spies are "data scientists". The list goes on and on.

We no longer have "sysadmins", now we have "ops"; "servers" become "clouds"; surveillance is "big data" and spies are "data scientists". The list goes on and on.Techrights has long rejected these lies and buzzwords, but corporate media works hard to popularise these to the point where people have to rewrite their CVs and sometimes their articles. Novelty is often deduced from one's use of fashionable lingo, not substance. Patent maximalists are doing the same thing, motivated by patent offices' embrace of such buzzwords. They're building up a bubble which courts will later burst, seeing that behind all these seemingly 'sophisticated' terms there's nothing but hype or old ideas/concepts rebranded. Pop! ⬆