Bonum Certa Men Certa

The World According to ZDNet: Vista 7 a Whole Area of IT

...or just paid placement? You can be the judge.



Summary: ZDNet UK puts up Microsoft-endorsing elements in 'news' pages and nukes comments that expose Microsoft's PR department, Waggener Edstrom

THE MONOPOLIST from Redmond loves injecting trademarks into people's consciousness. We already know that Microsoft was 'incentivising' hundreds of Korean bloggers to write a lot about Vista 7 . That's just one example among others for which there is ample evidence.



The screenshot at the top (annotated) helps show circumstantial evidence which may suggest there is a paid endorsement in the editorial part of ZDNet UK. What is "Windows 7" doing there? It is totally out of place, sitting there among actual areas of IT. "Windows 7" is not "Windows" or even "Microsoft". Why is this a whole category? This seemed suspicious, so I raised this question while they tried to silence me for posting politely my opinions in ZDNet UK (they also threatened to remove my account, even though I did nothing wrong, as people can judge by comments I reproduced and see for themselves).

My question, which was not deleted by the way, sought to discover whether the site's marketing side was affecting editorial sections without disclosures. There is no need to be inflammatory about it and I was very polite. I also pointed out that ZDNet's Twitter account is summarised as "All the latest business technology news, covering security, mobile, Microsoft and much more" (Microsoft is the only trademark mentioned). It's basically the same pattern as the above. Microsoft is the only trademark to be mentioned by what claims to be a technology site. Here is what I wrote to ZDNet:

Upon closer inspection, this gets even more interesting. I see that the said twitter account follows 33 people and also an account called "(http://twitter.com/)/ZDNetUK_Win7". I notice that alongside menu items at the top of *all* pages in ZDNet UK there is an oddly out-of-place section called "Windows 7" (and again, it's the only brand mentioned). I clicked on and it's purely promotional therein. It says: "ZDNet UK's special report covers a range of content, including reviews, articles and videos, to help you discover the key features in Microsoft's latest operating system, as well as the pitfalls you should be looking out for."


But more interestingly, all comments that mention Microsoft's PR department, known as Waggener Edstrom, were removed. When one wants to do paid Microsoft endorsement, it's natural to go through Waggener Edstrom. Microsoft.com refers such queries to Waggener Edstrom.

What was conspicuous to me was that ZDNet became extremely panicky and very defensive of this firm, whose named was removed along with all comments that even mentioned it. In fact, the response from ZDNet (which came late, around the time we complained about censorship) only dealt with the Waggener Edstrom claims, not rebutting the remaining evidence but instead throwing everything away by just using Waggener Edstrom as an excuse (it was not even mentioned in all the comments).

"The claims about ZDNet UK were not removed, just the ones about Waggener Edstrom. What is this irrational fear of criticising Waggener Edstrom?"We do know that Waggener Edstrom was pressuring British publications like The Inquirer to change their coverage. The Inquirer wrote about it. Is ZDNet fearful of criticising Waggener Edstrom? And if so, why? It's just Microsoft's marketing department. Why is this such a sensitive subject?

We only encourage people to explore this and to take these questions further. Where there is smoke there is often fire.

Look again at the deleted comments, in particular Comment #6 and Comment #7. Both of these are the ones which mentioned Waggener Edstrom. None of the 7 comments were deleted until comments #6 and #7 got posted; it's as though we blew a dog whistle and the E-mail response to us further validates such a theory because it only defended Waggener Edstrom and ignored all the remaining evidence. Is a sacred cow the trigger? Watch the response from ZDNet: "In addition, they make unsubstantiated harmful suggestions about companies - about ZDNet UK, for example. Some of these comments may place this site at legal risk," said Karen Friar only after I had mentioned Waggener Edstrom (and their name got wiped off the page). I did provide links, e.g. documents from Comes vs Microsoft, to support my claims. Karen ignored this court exhibit. The claims about ZDNet UK were not removed, just the ones about Waggener Edstrom. What is this irrational fear of criticising Waggener Edstrom?

To summarise, we would like to leave an open question: what is the relationship -- if any -- between Waggener Edstrom and ZDNet? I sent ZDNet's editorial team this question. Even though they did write to us before, to this question they did not reply. It has been 2 days, so we assume that "no comment" is their stance. The top of all Web page in the site (which possibly reaches a million per day) is still an endorsement of "Windows 7". It validates the product in a strange context.

"In honor of the event, Pam Edstrom, who had since left Microsoft to cofound her own agency, Waggener Edstrom, and handle Microsoft's PR from the outside, sponsored a "Windows Roast." Gathered at the Alexis Park Resort in Las Vegas, Gates and Ballmer made fun of themselves and not so subtly apologized for the Windows delays. "To Dream the Impossible Dream" was the theme song playing in the background. With three hundred analysts and members of the press invited to these festivities where Gates and Ballmer let it all hang out, it was another coup for "Gates's Keeper." Gates joked that Ballmer had insisted, " 'We just gotta cut features.' He came up with this idea that we could rename this thing Microsoft Window—and we would have shipped that thing a long time ago."

--Barbarians Led by Bill Gates, a book composed
by Pam's daughter

Comments

Recent Techrights' Posts

Why Techrights Cannot be Vilified (and Instead It Gets SLAPPed Repeatedly by Microsoft People)
Attack dogs are all "bark"; because they have no actual "bite"
Links 25/06/2025: Elon Musk’s Lawyers Caught Lying, WhatsApp Faces More Bans
Links for the day
Wayland Pushers Lose the Argument, Use LLM Slop and Chatbots to Make Up Arguments for IBM
Another new low and low blow
What is "MATA"?
Think of it as GAFAM or "Meta"
WebProNews is a Slopfarm
Please avoid linking to WebProNews
 
Canonical Seems to Have Culled Some Sources of LLM Slop From Planet Ubuntu
It's like "junk food", it's not information
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, June 25, 2025
IRC logs for Wednesday, June 25, 2025
On "Weak Claims"
For the record, they sent me unjustified threats, repeatedly tried injunctions (censorship)
EPO Squeezing the Staff - Part I - Burnout and Family Health
more exceptional circumstances
This Month's Mail (MX) Server Survey Shows Microsoft at 0.20% "Market Share"
We need to remind people that desktops and laptops decline (in proportion to other client devices) and at the "back end" GNU/Linux is already dominant and has long been dominant
Links 26/06/2025: Filespooler Guide and Learning to Code
Links for the day
The 'Case' of the Serial Strangler From Microsoft is a Lot of Copypasta (Maybe Also LLM Slop) From the Matthew Garrett 'Case'
5RB deserves to know and the matter shall be properly reported in due course (when the time is right)
Austrian GNU/Linux Usage Up to About 5% as More of Europe Abandons Microsoft
Since inauguration day the Austrian people have adopted more and more of GNU/Linux
Why the "Wayland People" and "Rust People" Will Lose Hearts and Minds (Same Reasons)
Wayland pushers are fast becoming like "Rust People"
5,600 Pages/Articles Per Year
So far this year we've kept all the promises
BetaNews Beginning to Show What Its True Goals Are
The 'new' BetaNews won't be about journalism. It's trying to sell things.
Microsoft Has Lost "The War"
We'll soon see the 9th or 10th wave of Microsoft layoffs in 2025 alone
Slopwatch: A Wreck and a Dreck, "Flooding the Zone With Dreck" or Flooding the Web With Junk
"Slopwatch" continues today because we have many new examples
Links 25/06/2025: Thwarting More Software Patents, Overlap Grows Between EPO Corruption and Illegal Kangaroo Patent Courts in EU
Links for the day
Brian Fagioli Created Another Slopfarm Targeting "Linux" After BetaNews Became a Slopfarm of Phantom Accounts and Pseudonyms
Mr. Fagioli even had slop about a dead Torvalds (hypothetical) as clickbait
Wayland is Perfect, Nobody Can Escape Its Perfection! (Or Not)
Do not form on opinion on Wayland based on politics
Moral Duty for "Linux Sites" to Speak Out Against LLM Slop
My wife has long complained about "Linux bloggers" keeping quiet and thus passive about a growing problem: slop
In Recent Hours Google News Promoted at Least 3 Slopfarms That Relayed Linux Foundation Propaganda Made by Bots or LLM "Bullshit Generators" (as Dr. Stallman Dubbed Them)
Google is circling down the drain and Google News too is hopeless
Linux Journal is a Slopfarm, It's Experimenting With LLM 'Authors'
Is Slashdot next?
Microsoft LinkedIn is Dying and Many More Layoffs Are on the Way
LinkedIn is just a failed acquisition of Microsoft. It causes losses and debt.
Gemini Links 25/06/2025: Combinatorial Music and Self Hosting
Links for the day
Richard Stallman Coming Back to Europe This Autumn to Give More Talks
His last talk in Europe attracted about 400-450 people
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, June 24, 2025
IRC logs for Tuesday, June 24, 2025
Social Control Media, Technology & Catholicism: Synod on Synodality review and feedback
Reprinted with permission from Daniel Pocock
How Many More Women Will Managers at Microsoft Strangle and Tell to Kill Themselves (or Try to Kill)?
The world needs to know what happened
The New BetaNews: 7 New 'Articles', All of Them LLM Slop
BetaNews is basically defunct. Nobody writes there anymore.
Another "Told You So!": XBox Mass Layoffs at Microsoft (Many Recent Reports Were Chaff and Spin), Many Other Divisions Affected
With mass layoffs at Microsoft the world would be much better
statCounter Estimates Only 1 in 300 Iranians Would Use Microsoft for Search
Iranians don't quite trust Microsoft
Gemini Links 24/06/2025: ftpd on FreeBSD and Online Small Web Magazine
Links for the day
Google News Does Great Harm by Promoting Slopfarms as Legitimate News Sites
Slopfarms are sites which are 100% LLM slop
Links 24/06/2025: Trouble at "Open" "AI" and ‘Siarhei is Free’
Links for the day
Gemini Links 24/06/2025: Stimulants and Subscription Costs for DRM
Links for the day
When the Microsoft Aggressors Rely on Several Law Firms ('Attack Dogs', 'Guns for Hire'), Not Just One, Lawyering Up Against Techrights (Acting on Behalf of Americans Against UK Publishers)
From serving customers at some restaurant he has moved on to bullying people with demand letters
Links 24/06/2025: OpenAI [sic] May Soon Die (Too Much Debt) and Social Control Media Accused of Being Misinformation/Disinformation/Propaganda Amplifier
Links for the day
Nirbheek Chauhan in Planet GNOME Explains Why Wayland Pushers Are Losing
"A strange game. The only winning move is not to play."
Polygamy, from Catholic Synod on Synodality to Social Control Media & Debian CyberPolygamy
Reprinted with permission from Daniel Pocock
Only a Third of or 1 in 3 Web-Connected Devices is a Desktop or Laptop, According to statCounter
we can expect Android to widen its lead
The Days Are Getting Shorter, the First Half of 2025 is Almost Over
We're gratified to see significant increase in traffic and also positive feedback on the work we do
Turning GNU/Linux Into a Political Football
X (not the site) is Free software
X Server Still Works for Many People
A lot of people will grow suspicious of Wayland boosters/pushers if they persist and insist on using these tactics
Exactly a Week Ago "BetaNews Staff" Said "Betanews Is Growing Alongside You". Since Then Every Article (All by "Camila Nogueira") Has Been LLM Slop.
BetaNews is basically a slopfarm
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, June 23, 2025
IRC logs for Monday, June 23, 2025
The "Tarzan Effect" in Compilers and Software
What happens when you forcibly make things 'work', either by hacks or by disregarding warnings (like those that compilers tend to issue)?
Gemini Links 23/06/2025: Mass Tourism, Hair Love, and Google Gemini as a Googlebomb
Links for the day