06.08.09

Gemini version available ♊︎

Perception Management at Microsoft, Using Web Agents

Posted in Microsoft, Site News at 2:11 am by Dr. Roy Schestowitz

SWAT
Microsoft’s strategy is also used by the Department
of Defense for political purposes

Summary: Another exploration of how a brand’s value is defended while its opponent’s gets tarnished

A WORD ought to be said about attempts to disrupt this Web site either by derailing the subject of discussion, attacking the server, or insulting people who are involved — both editors and contributors. One such contributor, “The Mad Matter”, wrote about this last night:

You know there are some things that really piss me off. Some goof ball using the name “Yggdrasil” posted a comment to my article Trolls and Linux and the rotten little son of a bitch had the gall to call me sensitive!

Actually I find it quite funny. I write about trolls, and lo and behold, Yggie, a fairly well known troll shows up, and proceeds to write a pro-Microsoft screed which accuses me of being dishonest. Think of the odds. I write something critical of Microsoft, on a blog that almost no one knows exists besides a few friends. It gets one mention on a relatively popular site, and I get a pro-Microsoft troll popping up the next day. A fairly well known troll. What does this tell you?

We’ve had a lot of trolls not only in the comments but also in IRC — trolls whose nature was rather vile, not just rude. They try to spoil it for everyone. They’ve tried the same thing with Groklaw too, especially recently (earlier this year, based what PJ told me).

“The Mad Matter” responded to an issue we’ve seen here for years. Mere comments get discouraged when anonymous trolls start attacking commenters personally for merely daring to comment. From the same thread which led to some of the flames (a comment from Linux Today) we also have this new bit [via Slated]

June 5, 2009 1:11 AM
Ex-Microsoft marketing manager said:

Of course Microsoft has a perception management team and specifically targets Web 2.0 sites like Digg and Reddit. Some of this is outsourced as well. It is felt inside MS that the reason why Vista failed was that on Web 2.0 sites it became fashionable to bad mouth the OS, this turned in to group think and thus the OS failed. Seriously, that is the belief and there is at least some merit to it. Lets be real, Vista is just not as bad as it is painted.

Now contrast that to Windows 7; Microsoft have spent a lot of money manipulating user generated content sites to hype the OS. Let me tell you, it is not so much different from Vista but the perception is that is it much better. Again, lets be real, Windows 7 is just Vista with some UI tweaks and *much* better marketing.

Watch for the talking points used, this is starting now but will be pushed harder after Win7 is released, I would expect “Windows 7 is the death blow to Linux on the desktop” will be a favourite.

I think it is poor form for MS to manipulate sites like Digg, there will be a backlash when the users figure it out.

As Slated points out, “This anonymous comment may be purely anecdotal, but it is nonetheless highly convincing. He certainly seems to know what he’s talking about.”

Waggener Edstrom, which is Microsoft's PR department, explains quite openly this practice of "perception management", so this should surprise nobody. Slated borrows an explanation of this term from Wikipedia.

Perception management is a term originated by the U. S. military. The U. S. Department of Defense (DOD) gives this definition:

    Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator’s objectives. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations.[1]

The phrase “perception management” has often functioned as a “euphemism” for “an aspect of information warfare.”

Adds Slated: “Well now we know how to formally address the shills in comp.os.linux.advocacy … they’re “Perception Management contractors”.

“Is this comparable to Dubya’s “Regime Change” hit-squads, I wonder?”

Also he says, “First there was the “Technology Evangelist” (TE):”

For eight years (1992-2000), I was the driving force behind Microsoft’s effort to make its Technology Evangelism (TE) efforts more efficient, effective, and ruthless, by studying both the practice and the theory of TE. After leaving Microsoft in 2000, I spurned the inquiries of numerous Microsoft competitors to testify on their behalf. As recently as year, I fell on my sword on Microsoft’s behalf.

[...]

My belief that I was one of the Good Guys was similarly flawed. This is now inescapable. I was wrong. Many of the TE practices that I developed, taught, and espoused were wrong. Anyone who continues to practice them is wrong. As a first step towards making amends for my past wrongdoing, I must make this clear, and widely known.

We have already written a lot more about it [1, 2]. Carla from LinuxToday added yesterday (in light of a lot of trolling in the Web site she manages):

Some of the grumpiness comes from the endless torrents of anti-Linux FUD, propaganda, misinformation, astroturfing, and just plain whining that keep pounding on the same theme: that Windows is easy, Linux is hard, and expecting computer users to spend more than eight or fifteen seconds in study is a sin. It has never been true that learning to use a personal computer is easy; that is a plain lie. Conversely, it’s not that hard.

Microsoft AstroTurfing is a reality, not mere speculation. Microsoft admits it, but it contracts those who are responsible through outside entities. Microsoft is not alone by the way, but it is very unique in its field.

Related:

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

3 Comments

  1. Arun SAG said,

    June 8, 2009 at 5:46 am

    Gravatar

    “Mere comments get discouraged when anonymous trolls start attacking commenters personally for merely daring to comment.”

    The best example is linuhatersblog ,there every damn thing is anonymous, all are anonymous cowards :P

    aeshna23 Reply:

    You are complaining about commenters being attacked on Linuxhater’s blog of hateful nonsense! Why would any person with an IQ above a doorknob expect not to be attacked when they comment on such a blog? If I read and posted on Linuxhater’s trash, I would fully expect vicious attack and be disappointed if I didn’t merit some bile.

    Roy Schestowitz Reply:

    Well, some people like it nonetheless.

DecorWhat Else is New


  1. IRC Proceedings: Thursday, September 16, 2021

    IRC logs for Thursday, September 16, 2021



  2. [Meme] 70 Days of Non-Compliance

    António Campinos would rather fall on his sword than correct the errors or work to undo the damage caused by Team Battistelli, which is still at the EPO



  3. EPO “Board 28” Meeting: Imaginary Dialogue Between EPO President Campinos and the Chair of the Administrative Council, Josef Kratochvíl

    The EPO‘s chaotic state, which persists after Benoît Battistelli‘s departure, is a state of lawlessness and cover-up



  4. Links 16/9/2021: Linux Mint Has New Web Site, LibreOffice 7.2.1, KDE Plasma 5.23 Beta, and Sailfish OS Verla

    Links for the day



  5. If Git Can be Done Over the Command Line and E-mail, It Can Also be Done Over Gemini (Instead of Bloated Web Browsers)

    In order to keep Git lean and mean whilst at the same time enabling mouse (mousing and clicking) navigation we encourage people everywhere to explore gemini://



  6. Techrights Examines a Wide Array/Range of Gemini Clients/Browsers

    After spending many months examining an array of different types of software for Gemini (including but not limited to clients/browsers) we take stock of what exists, what's supported (it varies a bit), and which one might be suitable for use by geeks and non-geeks



  7. Links 16/9/2021: KStars 3.5.5 and Chafa 1.8

    Links for the day



  8. Trusting Microsoft With Security is a Clown Show

    A quick and spontaneous video about this morning's post regarding a major new revelation that reaffirms a longstanding trend; Microsoft conflates national security (back doors) with security



  9. IRC Proceedings: Wednesday, September 15, 2021

    IRC logs for Wednesday, September 15, 2021



  10. Microsoft Azure and Back/Bug Doors in GNU/Linux: Fool Me Once (Shame on You) / Fool Me Twice (Shame on Me)

    "Fool me once, shame on you; fool me twice, shame on me," goes the old saying...



  11. Deleted Post: “LibreOffice is Becoming Dominated by a Bunch of Corporates, and Has no Place for the Enthusiastic Amateur.”

    Chris Sherlock, an insider of LibreOffice, cautions about the direction of this very important and widely used project



  12. Links 16/9/2021: Unifont 14.0.01, LibreOffice on ODF 1.3, Mozilla Pushing Ads (Sponsored 'Firefox Suggest'), and Microsoft Pushes Proprietary Direct3D via Mesa

    Links for the day



  13. Links 15/9/2021: Another Azure Catastrophe and Darktable 3.6.1

    Links for the day



  14. Open Invention Network (OIN) Recognises a Risk Posed to Cryptocurrencies (Danger From Software Patents), But OIN Still Proposes the Wrong Solutions

    Square is joining OIN, but it's another example of banking/financial institutions choosing to coexist with software patents instead of putting an end to them



  15. IRC Proceedings: Tuesday, September 14, 2021

    IRC logs for Tuesday, September 14, 2021



  16. (Super)Free Software As a Right – The Manifesto

    "Software text has long been recognized as “speech”, and is covered under the very same copyright laws as conventional printed matter."



  17. Links 15/9/2021: Java 17 / JDK 17 Released and ExpressVPN Sold

    Links for the day



  18. Latest Public Talk (Over BigBlueButton) by Richard Stallman is Now Online

    This video has been released; it starts with an old talk and then proceeds to a new discussion (14 minutes from the start)



  19. Richard Stallman Is Not Surrendering His Free Speech

    The homepage of Dr. Stallman looked like this on Saturday, 20 years since the September 11 attacks in the US, noting that “[t]oday we commemorate the September 11 attacks, which killed President Allende of Chile and installed Pinochet’s murderous military dictatorship. More than 3,000 dissidents were killed or “disappeared” by the Pinochet regime. The USA operated a destabilization campaign in Chile, and the September 11, 1973, attacks were part of that campaign.”



  20. Twitter -- Like Google's YouTube -- is 'Hiding' Tweets From People Who Follow You

    So-called 'entertainment' platforms disguised as 'social' aren't the future of media; they need to be rejected



  21. How to Track the Development or Construction of the Techrights Web Site and Gemini Capsule

    Following some busy publication schedule (heavy lifting for weeks) we're stopping a bit or slowing down for the purpose of site (or capsule) 'construction'; here's a status update



  22. Links 14/9/2021: Libinput 1.19, Kali Linux 2021.3, and ExTiX Deepin 21.9

    Links for the day



  23. [Meme] [Teaser] EPO Management, Always Right

    The only permissible and allowable/exercise-able “Right” at the EPO is “Shut up and work”; if you strike, the dictator du jour will authorise a drone strike



  24. Recent Focus on Git, Gemini, and Upcoming Series About EPO Abuses

    Some updates about this past weekend's (and Monday's) work, which improves transparency and resilience ahead of the next 'blockbusters'



  25. Links 14/9/2021: Ubuntu 21.10 Kernel Freeze Thursday and Mailchimp (Spam) Bought

    Links for the day



  26. IRC Proceedings: Monday, September 13, 2021

    IRC logs for Monday, September 13, 2021



  27. Links 13/9/2021: Zink's Completion and 72% of Top 50 Steam Games Can Run on GNU/Linux

    Links for the day



  28. This Coming Saturday Richard Stallman Will Give His First Public Talk Since May

    Cordial headsup to Free/libre software aficionados; “Richard Stallman will be giving a talk in Kyiv, Ukraine, on Saturday, September, 18, titled Free Software and the GNU General Public License,” his Web site says. It’s noted here.



  29. Links 13/9/2021: GDB 11.1, Only 2 New Debian Developers in 2 Months

    Links for the day



  30. The Register Cannot Stop Trolling Linus Torvalds (It Recently Corrected Falsehoods in the Headlines, But No Lessons Have Been Learned)

    The media coverage about “Linux 5.15-rc1″ says a lot about the general agenda of many publications, such as The Register with Microsoft operatives inside it


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts