EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS


Microsoft Takes Over Yahoo! Search to Increase Brainwash of the Public

Posted in Free/Libre Software, Google, Hardware, Marketing, Microsoft, Open XML, OpenDocument, Search, Ubuntu at 5:32 am by Dr. Roy Schestowitz

Yahoo! Blog from Sunnyvale, Creative Commons Attribution 2.0
Generic license (caption added by us, with Ballmer’s words

Summary: Brainwash receives a much greater emphasis at Microsoft, a CMO role is created, and Microsoft finds new ways of deceiving the masses

“I hope Ubuntu is getting lots of money for pissing off users with irrelevant search results from Bong [sic],” says our reader Ryan regarding the Yahoo-Canonical deal [1, 2, 3, 4]. “You can tell Yahoo is Bing now, the least relevant crap ends up on top.”

The news is pretty much official that Microsoft has hijacked Yahoo!, sucking the life out of Yahoo! for its own selfish good (and regulators are unable to stop this). To an extent, Microsoft is doing something similar in Amazon, namely gradual assimilation through strategic staff appointments. They don’t adhere to the basics of human resources (HR) or maybe they just simply don’t care.

Anyway, Jerry Yang has just dumped Yahoo! shares. That’s the company he once created, before he labeled Microsoft an “agitator” and saw the company destorying his “baby”.

Yahoo! Inc. (NASDAQ: YHOO) holders probably never want to hear the name Jerry Yang again. Well, those same holders will love this… Tonight after the close a filing at the SEC from Yahoo! showed that Jerry Yang is going to be selling stock in the company. David Filo, the other Yahoo founder, is also selling shares. Normally insider selling or founders selling is viewed with some caution. That doesn’t seem to be the case here, and for good reason.

Microsoft’s buddy, Carl Icahn, has also dumped his shares, as we noted a few days ago (more press coverage in [1, 2, 3]). Yahoo director Ron Burkle is quiting as well, which only shows what type of damage Microsoft did the company. Also see:

i. Yahoo! Director Burkle Stepping Down

Yahoo!(YHOO Quote) director Ron Burkle, the supermarket magnate, won’t seek re-election to the Internet search company’s board at the annual meeting later this year.

ii. Ron Burkle to Quit Yahoo! Board

Ron Burkle will not seek re-election to Yahoo!’s Board of Directors at the annual shareholders’ meeting this year. Burkle gave the usual reasons about other business pursuits and spending more time with his family.

“Now Microsoft, Yahoo Can Tag-Team Google,” IDG says mercilessly and it also quotes the same Microsoft-corrupted DOJ [1, 2, 3, 4, 5, 6, 7, 8] which blocked the Yahoo!-Google deal after intense AstroTurfing from Microsoft (political fights by secretive groups of paid-for protesters who fought for Microsoft and later got exposed). Here is the nonsense that IDG is quoting:

Bing will become a better search engine when Microsoft takes over Yahoo search, and better able to compete with search giant Google, the U.S. Department of Justice said in its decision supporting the deal.

Microsoft suffers over $2,000,000,000 in losses per year in this area. Microsoft has only itself to blame because what it shamelessly calls a “decision engine” is simply a tool for lying to the public. No wonder people don’t take it seriously. Microsoft is [p]rearranging the results such that they mock Microsoft’s competitors and hide Microsoft’s crimes. That alone is a reason to boycott Bing, as some journalists have already suggested. But Microsoft has found ways of forcing people to use its “decision engine”, namely paying carriers to remove Google as an option and probably repeating browser crimes in IE8. Microsoft also uses the Olympics again, not only to promote Silver Lie but also to make people use its “decision engine” and be indoctrinated the One Microsoft Way.

“Microsoft is [p]rearranging the results such that they mock Microsoft’s competitors and hide Microsoft’s crimes.”As usual, Microsoft will later lie about market share, citing US-only data so as to triple its real market share at least in the perceived sense. Microsoft is also using this type of deception to fraudulently enhance perception of Windows Mobile and to belittle GNU/Linux. If they are lying often enough for people to actually believe that Microsoft exceeded 10% market share in search (rather than maintained about 3%), then Microsoft believes that people are more likely to fulfill the bogus prophecy by giving Bing a try. In the same way, Microsoft discourages the industry from supporting Linux, based on some fake numbers that produce illusions.

“Ideally, use of the competing technology becomes associated with mental deficiency, as in, “he believes in Santa Claus, the Easter Bunny, and OS/2.” Just keep rubbing it in, via the press, analysts, newsgroups, whatever. Make the complete failure of the competition’s technology part of the mythology of the computer industry. We want to place selection pressure on those companies and individuals that show a genetic weakness for competitors’ technologies, to make the industry increasingly resistant to such unhealthy strains, over time.”

Microsoft, internal document [PDF]

Microsoft has begun focusing on perception, not products. According to the news, Microsoft has just hired more marketing (i.e. deception) people from the outside [1, 2, 3]. Microsoft hires from the outside because this way it is not held accountable for overzealous behaviour (like phone-spamming that we mentioned over the weekend). Microsoft has also just created a new role, a CMO (chief marketing officer). That’s the equivalent or ministers who are responsible for lying and spinning in order for the public to think wrongly of everything and adhere to blind consent.

As part of a broader realignment of its Central Marketing Group, Microsoft on Thursday named Gayle Troberman to the newly created position of chief marketing officer.

Novell’s chief marketing officer is John Dragoon. Here is more information about Gayle Troberman:

ADOTAS – Microsoft has done some rearranging of its central marketing group and created the position of chief creative officer for Gayle Troberman, a 13-year veteran of the company who was most recently general manager for Microsoft advertising and consumer

Working for an abusive monopoly and lying on its behalf is nothing to be proud of. Steve Ballmer is about to give a keynote talk at a “Search Marketing Conference”. Will he explain to the public how he manipulated search results so as to mock everything he dislikes? That’s just Stalinist.

Two weeks ago we wrote about Microsoft's relationship with Facebook, which is becoming one of the most visited sites on the Web. Facebook will no longer allow Microsoft to spy on Facebook users for marketing reasons [1, 2], but it does embed Microsoft’s shameless “decision engine” in the site. According to another report, Microsoft also wants to buy a Facebook game developer and it tried to buy Yelp:

About two months ago, when Yelp turned down an offer from Google, there had been speculation that Yelp had received a counter offer from Microsoft.

That would allow Microsoft to rank competitors just as it demotes and mocks competitors in its so-called ‘search engine’. It’s a good thing that Yelp turned down the $700+ million Microsoft offer:

When Google offered $550 million to purchase Yelp, Yelp walked away saying it had another offer.

Looks like the other offer was Microsoft. According to Peter Burrows at BusinessWeek, Yelp had “a bid north of $700 million from Microsoft.”

If Microsoft is allowed to rank other businesses and products, then it will abuse this power. That’s exactly what it’s doing with Bing. Microsoft is a morally corrupt company, based on simple evidence.

Regarding the Facebook game developer, there are several more reports about it:

Microsoft Corp. is among companies in talks to buy CrowdStar, the creator of games for social- networking site Facebook, according to two people familiar with the matter.

Microsoft is still trying to control top sites and use them in all sorts of ways, especially spying for marketing reasons. There needn’t be a tacit admission of this.

Here is Microsoft doing some new sniffing for marketing reasons:

v”Microsoft, Starcom Initiate Research On Mothers


Commenting on the initiative, Pushkar Sane, chief digital officer, North and South Asia, Starcom MediaVest Group said, “This is one of the many joint initiatives with Microsoft Advertising. Our strategic partnership spans across research, education, measurement and innovation. Mothers are an important audience segment for many of our clients. This initiative will help us bridge the current information gap that exists in our understanding of this key demographic.”

For those who don’t know what Starcom is:

Welcome to Starcom. We are a media communications agency that specializes in making connections between consumers and brands.

Yes, more of that very same advertising/spying business.

There is another new liaison of a similar kind — one involving the Intel-Microsoft collusion partnership [1, 2].

Today, FedScoop announced that Intel and Microsoft will be sponsoring an educational campaign focused on the present and future possibilities of cloud computing called, “Minds in the Cloud.” Each week, for 25 weeks, new High Definition (HD) interviews of influential technologists from the government, non-profit, and private sectors discussing their views on the importance of the cloud will be posted to mindsinthecloud.org.

That’s more marketing and Intel is once again helping Microsoft. It will of course be geared towards selling Microsoft software and Intel gear. It’s not about the so-called ‘cloud’, but that’s the banner under which their campaign is disguised. They sort of hijack ‘cloud’ for their own purposes, just as they do with “business intelligence” in the following new case:

Microsoft, Solver and ProfitBase are to host a business intelligence (BI) event in Los Angeles on 23 February, which will look at how companies can leverage their existing investments in Microsoft technologies.

It’s not a “business intelligence event”, it’s a business intelligence with Microsoft software event. It’s a familiar strategy of hijacking movements like the green causes in order to promote heavy fuels (reversal of causes). That’s another subject that’s to do with ethical offences in PR/AstroTurfing where smoking or carbon, for example, are described as beneficial in a way that overlaps the reasons against them, which leads to confusion. Microsoft uses these tricks to make people confused about OpenOffice.org (Office Open XML, anyone?) and “open source”.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

A Single Comment

  1. Agent_Smith said,

    February 23, 2010 at 6:47 pm


    I feel sorry for CrowdStar… Look at the many companies Micro$oft ruined in its history (Strategic Simulations, ACE Game Studios, Ensemble Studios, almost buried Bungie).
    Pity for them if M$ gets its hands on CrowdStar…

What Else is New

  1. EPO and the “Iberian Connection”: Patricia García-Escudero Márquez - Battistelli's Pet Chinchilla on the Boards of Appeal Committee?

    Why the Boards of Appeal Committee has begun showing prominent signs that it is anything but independent and capable of standing up to Battistelli (or his circle at the Office, which includes the “Iberian Connection")

  2. Links 23/10/2016: Alcatel's New Android Smartphones, Another Honorary Doctorate for Stallman

    Links for the day

  3. Open Letter Exposing the Farce Which Was Battistelli's 'Social Conference' Coinciding With Further (New) Attacks on EPO Staff Representatives

    A detailed letter reveals legitimate concerns expressed by staff representatives at the EPO ahead of the so-called Social Conference, in which we have highlighted severe factual flaws

  4. Translation of Latest Rant From French MP Philip Cordery About Benoît Battistelli's Abuses at the EPO

    Philip Cordery crosses horns with Benoît Battistelli, who has become a source of embarrassment for France with his autocratic tendencies and misguided policies that rapidly ruin the European Patent Office (EPO)

  5. Battistelli-Commissioned PwC ‘Study’: Leaked Document Shows PwC's Dishonesty and Misrepresentation of EPO Staff

    An in-depth analysis (but not comprehensive, just preliminary) of the so-called 'study' from PwC, which basically did what it was paid for (pay to say)

  6. Links 22/10/2016: Deus Ex for GNU/Linux, Global DDoS (DNS)

    Links for the day

  7. Battistelli-Commissioned PwC ‘Study’: Survey Comparison Shows Serious Deterioration and Efforts by PwC to Disguise the Truth

    The latest output from PwC turns out to be even worse than initially thought, indicating that not only did it find a degradation in the EPO but also attempted to hide/obscure it

  8. EPO Teaser - The "Iberian Connection" - Some Photos of García-Escudero and His Royal/Government Connections

    A look at the undeniably close connections between Mr. García-Escudero and the most powerful people in Spain

  9. Disruption to Site's Service

    A technical note about why Techrights has not been publishing many articles recently

  10. Links 21/10/2016: MPV 0.21, Mad Max for GNU/Linux

    Links for the day

  11. EPO Caricature: Battistelli's High Five

    Another cartoon about the sad state of the EPO

  12. Battistelli Ruins Not Only the EPO But Also the Whole of Europe By Ushering in Software Patents That Patent Trolls Love So Much

    Battistelli's bad leadership at the EPO threatens to bring to Europe all the ills and menaces of the patent system in the United States

  13. EPO Spokesman Lies to IP Watch in Order to Save Face and Save the King (Battistelli)

    Rewriting history (revisionism) regarding Battistelli and what was demanded amidst abusive behaviour from him

  14. Unitary Patent (UPC) is Dead, But 'Managing IP' and Selfish Patent Law Firms Still Try to Resurrect It

    The latest attempts to shore up the Unitary (or Unified) Patent Court and who's behind it other than the usual suspects

  15. Links 20/10/2016: Linux 4.10 Preview, ONF and ON.Labs to Merge

    Links for the day

  16. Battistelli-Commissioned PwC 'Study': The Raw Outcome Shows Distortion of the Facts at the EPO's Notorious 'Social Conference'

    Results of the Staff Survey carried out by PwC, in order to provide some propaganda for Battistelli's expensive Social Conference

  17. Addendum: EPO's Alberto Casado Cerviño, WIPO's Francis Gurry, and EUIPO's Archambeau

    Photos taken as part of an IP event which took place in Riga (Latvia) in March 2015

  18. Worrisome Connections Between EPO VP2 Alberto Casado Cerviño and Patricia García-Escudero Márquez

    Exploring the potential conflicts of interests implicating the EPO's Boards of Appeal Committee

  19. Site's Infrastructure Under Attack and Upgrades Ahead of Major New Publications

    Protections for the Web site have been improved and capacity increased in order to avoid or at least prepare for another week of abusive/spam traffic

  20. Team Battistelli's Conspiracy Theory: SUEPO is Behind Everything, EPO Management is Trying to Tell the Media

    Attempts to blame SUEPO, the staff union of the EPO, even though SUEPO has nothing to do with articles that are critical of the EPO while many thousands of EPO employees are disgruntled

  21. Links 19/10/2016: Canonical Livepatch Service, Plasma Plans

    Links for the day

  22. The 'Sarah Sharps' of Microsoft: Not the Kind of Scandal the Media Cares Enough to Write About

    Another example of the large (industrial) scale of sexual discrimination at Microsoft -- a company that tries to advertise itself as diverse or tolerant and stigmatise Free/Open Source software (FOSS) as intolerant and/or not diverse

  23. EPO Caricature: EQE Questions

    The latest EPO cartoon, this time about European qualifying examination (EQE)

  24. The Long History or Seeds of Control by Fear and Punishment at the EPO

    The latest hogwash from Team Battistelli (Pinocchio), the latest instance of software patents promotion by EPO Principal Director, and an old (decade-old) nugget of information from the Forum for Principal Directors

  25. Subject of the European Patent Office's Abuses Raised in European Parliament by Ulrike Müller (ALDE)

    A local copy of a bunch of questions asked less than a month ago by Ulrike Müller at the European Parliament, regarding the unacceptable state of affairs at the European Patent Office (EPO)

  26. French Article About the EPO "Crisis"

    Le Monde, which covered EPO suicides and nervous breakdowns a year and a half ago, revisits the subject

  27. Battistelli Wants Us to Believe a Patent Office in a Freefall (EPO) is “Stronger and More Sustainable”

    Still in denial (or self-deluding for self indulgence), Battistelli writes about the EPO as though everything is rosy and people are happy

  28. Leaked Documents Shed More Light on What Happened to Alison Brimelow and How Battistelli Rose to Power

    How Battistelli's (almost) all-male (and all-white, mostly French) management came into being, not too long after Ms Alison Brimelow got elbowed out the Office

  29. Leaked: Outcomes of 149th Administrative Council's Meeting at the European Patent Organisation

    The raw details or a summary thereof, based on the above which serves to confirm what we wrote about several days ago, right after the quarterly meeting had ended

  30. Danish Press Coverage of the European Patent Office and the Problems Explored by Techrights

    Jesper Kongstad does virtually nothing to deny the arguments (or "accusations") and instead alludes to the style of the writings about him


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time


Recent Posts