04.06.13

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Windows (Software) is Dying, So Microsoft Runs to the Hardware Business, Where Its Failures Necessitate AstroTurfing

Posted in Marketing, Microsoft, Vista 8, Vista 9, Windows at 6:02 am by Dr. Roy Schestowitz

Miscommunication and incoordination

Outcast

Summary: Microsoft partners such as Gartner are walking away from Microsoft promotion; Microsoft increasingly alienated and isolated

“PC market begins to slip and tablets will outsell desktops and laptops combined by 2015, as Android ascendancy means challenge to relevance of Microsoft,” says The Guardian about the latest Gartner output which is influenced by Gartner partners, including Bill Gates himself. Gartner previously predicted success for Windows Vista, in alignment with its funding sources.

The report comes at a time when Linux outsells Windows if one counts devices that have all the components of a modern computer, smartphones for example. There is laughter at Microsoft’s failure with Vista 8 (Vista 9 vapourware is already out the gate*). This laughter comes from pro-Microsoft sites, to make matters worse. Even the technology tabloid ZDNet is not impressed, despite its business relations with Microsoft. For the first time ever we see Microsoft trying to qualify as an OEM, which only annoys many OEMs/hardware allies. Even Microsoft’s best allies show signs of defection and Microsoft is trying to bribe new friends and developers, begging only for this type of caricature which says: “Apparently Microsoft has decided to expand it’s pay for apps program to cover just about anything. Up until now they were a bit more selective about providing support only to more popular apps.”

This is not going to work. It can upset developers who don’t receive the rewards from Microsoft. It’s not a sustainable strategy. Microsoft has been trying to reinvent itself as a hardware company, always in vain though. The hardware sales were always extremely poor and in the case of XBox billions of dollars were lost. A lot of Microsoft hardware projects are dead now, but Xbox persists despite losses and technical issues that CBS covers as follows:

Don’t want a gaming console that requires a persistent internet connection? “Deal with it,” says Microsoft Studio’s creative director.

There is backlash against what Microsoft is doing there. A lot of Xbox managers quit the company in recent years as the Luddites still don’t get it. Like Apple with its fake reviews, Microsoft continues to rely on censoring negative reviews of its hardware projects/products. Microsoft PR agencies are doing this behind the scenes and my cohost recently researched some of the tactics behind it. He shows why Microsoft and its AstroTurfing may prove counterproductive:

And I suggest that’s why positive reviews can often be viewed with suspicion and maybe getting any 3rd party involved in your online perception is a bad idea. Good products and services will always shine and are not shouted down by a minority. If many people are complaining about your product, then its you with the problem and doing anything but rectifying the product/service is not the direction you should be heading, lest you end up in the situation many Microsoft product posts are where good remarks are always labelled “shill”.

If a lot of people are labelled “Microsoft shill”, then it is Microsoft’s fault. Had the company not engaged in the practice of hiring AstroTurfing agencies so routinely, people would not be quite so suspicious.
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* Interesting fact (from memory): Vista 8 vapourware began in April 2010, about 6 months after Vista 7 was released. Vista 9 vapourware began in April 2013, about 6 months after Vista 8 was released.

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