--Friedrich Nietzsche
In August 2003, a little more than three months after the SCO Group had filed a lawsuit against IBM, seeking damages for alleged breach of contract, I had an email exchange with Blake Stowell, who was then the public relations manager of the former company.
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But the spinmeister cannot do this - he or she has no skills in this direction and there are few companies which are looking to hire incompetent "advocates" or "consultants." One thus finds that the spinmeister, in many instances, sets up his or her own consultancy and actively uses his or her position in the FOSS sphere to generate business. Self-promotion comes easy to this breed, dishonesty and a lack of integrity is close behind.
My favorite, classic FUD comes from Steve Ballmer. "There's no company called Linux, there's barely a Linux road map. Yet Linux sort of springs organically from the earth. And it had, you know, the characteristics of communism that people love so very, very much about it." Here, Ballmer went to the route of the American psyche. How many Americans, to this day, still cringe a little in fear at the voicing of "communism"? If there's anyway to turn Americans off from buying a Linux PC, it's to emblazon the image of a big, red, Soviet Flag on the face of Linux, to conjure up an image of Fidel Castro reciting his communist propaganda from a speech he'd written on his openoffice,org word processor, to strike fear into our hearts at the thought of a Wisconsin Senator named Joe McCarthy barging into our houses in the middle of the night to send us away to prison for life because we owned an Ubuntu PC. I can't say if this FUD actually worked; it was so preposterous, and so few people give any credence to what Ballmer says anymore, that people might have just laughed at it. But it does show the depths to which proprietary software makers will go to keep the Linux and open source software threat out of their wallets.