01.17.09

Gemini version available ♊︎

Novell Employees/Contractors Take More Marketing to Search Engines, YouTube

Posted in Deception, Google, Marketing, Novell, Search, Videos at 8:49 am by Dr. Roy Schestowitz

Image makeover by subverting Google

HOW LOW Novell has sunk. It’s hiring people whose job is to manipulate search engines. Here is the new press release:

One of the world’s largest infrastructure software companies has appointed a Yorkshire-based company to manage its Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns.

Novell, based in Waltham, MA, USA known for its infrastructure software including SUSE® Linux Enterprise, an operating system in use by businesses worldwide, has specific requirements for its search marketing campaign, including multilingual SEO and PPC management and localisation of online advertising that Search Laboratory will now provide.

There is some coverage of this in the British press.

Search Laboratory will now lead Novell’s search marketing campaign, including multilingual SEO (search engine optimisation) and PPC (pay-per-click) management, along with localisation of online advertising.

Will they also have capacity for elbowing aside or harassing critical blogs?

Unrelated to this, someone has just added this new Novell advert to YouTube (assuming it’s not just new on YouTube).

Ogg Theora

Direct link

A Novell employee still uploads Novell adverts to YouTube. Here is his latest addition:

Another Novell employee, Russ Dastrup, seems to have just sort of joined him. Based in Mapleton (Utah), he describes himself as “Corporate Video guy at Novell. I especially love working on family video projects and fun internal company stuff.” This probably counts as disclosure.

He has just uploaded two Novell ads. Here is the first:

Here is another new upload from him

All of these examples are just a few days old.

To summarise, Novell has people on its payroll who are manipulating Google search results (Novell-related queries) and also people who are passing Novell adverts to Google’s YouTube.

“Did you know that I left Novell 11 months ago? I’m not part of the “Novell marketing people” that you seem to think I am. I parted ways with Novell for the very same reasons that you cite about the MS agreement–not its evilness, but the careless disregard for the people that the company never bothered to consult (including me).”

Ted Haeger

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

7 Comments

  1. Yfrwlf said,

    January 17, 2009 at 9:14 am

    Gravatar

    All companies do this of course, it’s called advertising. The position involves making sure your company comes up in hopefully *relevant* searches, but also includes paying that extra bit to come up first or be more highly ranked. I know, because I’ve seen it done. What do you think Google’s revenue stream is from? I think it’s mostly from things like this, but of course it’s not the only source.

    Any way, so I don’t see anything spectacular about this being news worthy, other than the fact that it’s coming from two companies that can go **** themselves.

  2. Roy Schestowitz said,

    January 17, 2009 at 9:17 am

    Gravatar

    This post was mostly a set of observations rather than a critique, but one part which I dislike is the gaming of search engines, which is paid for.

  3. Yfrwlf said,

    January 17, 2009 at 10:29 am

    Gravatar

    Fair enough, and you do make lots of observations here, and it’s always wise to watch what others are doing especially your enemies, but I just was not at all surprised.

    Of course, if you know about Microsoft and Novell and the types of businesses they are, you won’t EVER be “surprised”, it’s more like…in awe that someone could be such a-holes. A train wreck that it’s hard not to look at because you feel bad for them. Or at least, bad for what they’ve done to themselves and others.

    I agree about search engines, they should be the best at what they can be which is in providing the most relevant data they can as quickly and easily as possible. It’s very tempting for other interests to want to manipulate that data and I agree it shouldn’t be done. Quite simply, it’s selling out, and not something that businesses want broadcast around, yet anyone who knows anything already knows they do it.

    At the same time, Google’s software and other services are pretty nice, and definitely their contributions to open source. I think they could really have something if they tried to help push desktop Linux with their name for brand recognition, but maybe they feel it’s too early to associate Google with Linux, especially since so many of what is essentially their user base is still on Windows. Still, I think they could push for it in more ways, and they are, and it will increase with time as Linux slowly makes itself more known.

  4. Roy Schestowitz said,

    January 17, 2009 at 10:37 am

    Gravatar

    Google promotes Linux from the top and from the bottom at the moment, moving towards the ‘middle’ (desktop for example). The world’s biggest ‘networked’ computers are probably Google’s (about 1 million GNU/Linux servers) and they now have Android, which scaled ‘upwards’ (Netbooks, navigation devices likely soon).

    The ‘middle’ is hard to conquer because it’s the bread and butter of Microsoft and Apple (which expanded to portables and phones too).

  5. twitter said,

    January 17, 2009 at 4:00 pm

    Gravatar

    Yfrwlf, not all companies do SEO and it is bad for Google’s bottom line. Google makes money from impartial search. They lose trust and revenue when that trust is broken. SEO is only practiced by insecure and unethical companies. Good product does not need that kind of gaming.

  6. Roy Schestowitz said,

    January 17, 2009 at 4:06 pm

    Gravatar

    They often use the “everyone’s doin’ it” lie/excuse.

  7. Yfrwlf said,

    January 19, 2009 at 10:10 pm

    Gravatar

    Right, it’s labeled marketing, that’s all it’s seen as. Lying, exaggerating, bending the truth, they try to say it’s OK because it’s just someone’s opinion, but it’s not, and even if it were the opinion of some imbecile, it’s not someone who should be listened to or relied upon. It turns into con art or quite simply lies.

DecorWhat Else is New


  1. IRC Proceedings: Saturday, November 27, 2021

    IRC logs for Saturday, November 27, 2021



  2. Links 27/11/2021: Nvidia’s DLSS Hype and Why GNU/Linux Matters

    Links for the day



  3. [Meme] Linus Gabriel Sebastian Takes GNU/Linux for a (Tail)'Spin'

    If you’re trying to prove that GNU/Linux is NOT Windows, then “haha! Well done…”



  4. GNU/Linux is for Freedom and It'll Gain Many Users When (or Where) People Understand What Software (or Computing) Freedom Means

    Software that respects people's freedom (and by extension privacy as well) is an alluring proposition; those who choose to try GNU/Linux for the wrong reasons are likely the wrong target audience for advocates



  5. Amid Reports of Microsoft's Competition Crimes in Europe...

    European companies are complaining, but they seem to overlook the principal aspect of an imperialistic system with bottomless pockets (almost 30 trillion dollars in debt already; US national debt soared again last month); Microsoft is shielded by a political system with military (“defence”) as bailout budget to help cushion international expansion for data grab and technical leverage, as we've seen in the case of EPO (this is all political, not technical, and should thus be treated as a political/corruption issue)



  6. Is Linus Trolling the GNU/Linux Community?

    This new video responds to what many sites have been provoked into amplifying



  7. Links 27/11/2021: Tux Paint 0.9.27 and SeaMonkey 1.1.19 in EasyOS

    Links for the day



  8. [Meme] Keeping Our Distance From Microsoft

    The OSI is the dagger, the Linux Foundation is the knife, and many others are the sword by which Microsoft tries to get into the very heart of GNU/Linux and extinguish the Free software movement



  9. Microsoft Edge Encourages Indebted Americans to Guilt-spend Just in Time for Christmas

    Guest post by Ryan, reprinted with permission



  10. IRC Proceedings: Friday, November 26, 2021

    IRC logs for Friday, November 26, 2021



  11. 38+ Years of GNU and 19+ Years of FSF Associate Membership

    “On November 25, 2002,” Wikipedia notes, “the FSF launched the FSF Associate Membership program for individuals.” As the above video points out, it all started almost 40 years ago.



  12. Gemini as a Platform for Gamers

    Contrary to what people often assume (or are led to assume), even without client-side scripting Gemini can accomplish a great deal; early adopters, many of whom are technical, test the limits of the very minimalistic (by design and intention) specification



  13. Improved Workflows: Achievement Unlocked

    Today we've completed a bunch of small projects that can make us more efficient (e.g. more Daily Links per day, more articles); the above video was recorded many hours ago to accompany the outline below



  14. Links 26/11/2021: New Complaint About Microsoft Competition Crimes in Europe, EuroLinux 8.5, GhostBSD 21.11.24, and Kiwi TCMS 10.5 Released

    Links for the day



  15. Links 26/11/2021: F35 Elections, Whonix 16.0.3.7, OSMC's November Refresh With Kodi 19.3

    Links for the day



  16. IRC Proceedings: Thursday, November 25, 2021

    IRC logs for Thursday, November 25, 2021



  17. IRC Proceedings: Wednesday, November 24, 2021

    IRC logs for Wednesday, November 24, 2021



  18. Links 25/11/2021: PHP 8.1.0 Released and Linux 5.15.5

    Links for the day



  19. IBM as Master of Hypocrisy

    Free software projects and Free software developers have long been humiliated by corporations of Western misogynists, falsely claiming that the Free software community isn’t inclusive enough (these are shameless projection tactics; as a matter of public record, the exact opposite is true) and even the eradication of supposedly offensive language isn’t something IBM takes seriously



  20. Links 25/11/2021: LibreOffice 7.2.3 and Mesa 21.2.6 Released

    Links for the day



  21. [Meme] So Desperate That Edge Cannot Even Exceed 4% That They Block Rival Web Browsers

    Linux/Android/Free Software/GNU (they go by very many names/brands) may continue to grow to the point where Windows is as irrelevant as Blackberry; this means that Microsoft’s grip on the Web too has slipped — to the point where Microsoft frantically uses 'bailout' money to hijack LinkedIn, GitHub, etc. (it also rebrands almost everything as "Azure" or clown to fake a perception of growth)



  22. Windows Vista Service Pack 11 (Vista 11) Has Failed to Curb the Growth of GNU/Linux

    Windows market share continues to decrease in spite of billions of dollars spent bribing the media for fake hype, especially in light of a new Windows Service Pack (SP), Vista SP 11



  23. Links 25/11/2021: Proton 6.3-8 and Linux Mint Compared to Ubuntu

    Links for the day



  24. 3.5 Years Later the 'Master' of Fedora is Still Microsoft and IBM Cannot Be Bothered to Alter Git Branch Names (Refuting or Ignoring Its Very Own Directive About Supposedly Racially-Insensitive Terms)

    Today we demonstrate the hypocrisy of IBM; years after telling us that we should shun the term "master" and repeatedly insisting it had a racist connotation at least 65 Fedora repositories, still controlled by Microsoft, still use "master"



  25. Changing the Arrangement While News is a Bit Slow(er)

    I've made it easier for myself to keep abreast of things like IRC channels and networks (incidentally, a day ago Freenode reopened to anonymous logins) and I've improved monitoring of the Web sites, Gemini capsule etc. (this video is unplanned and improvised)



  26. Links 24/11/2021: Alpine Linux 3.15 and Endless OS 4.0 Released

    Links for the day



  27. [Meme] Jimmy Zemlin Loves Microsoft

    It’s funny, isn’t it? Lying for a living and sucking up to the liars pays off; you get to plunder actual Linux users while leaving Linux morally and financially bankrupt



  28. Links 24/11/2021: PHP Foundation and Flatpak Criticisms

    Links for the day



  29. IRC Proceedings: Tuesday, November 23, 2021

    IRC logs for Tuesday, November 23, 2021



  30. Links 24/11/2021: Rust Crisis and Team UPC Still Faking 'Progress'

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts