Bonum Certa Men Certa

Bill Gates' Reputation Laundering is Good Investment for Microsoft Corporation

Microsoft Jack
David Gerard's rendition of Bill Gates as Microsoft Jack, who
permanently left the Guardian about a week ago



Summary: New study suggests that legions of PR people whose job is to glorify Bill Gates in the mainstream press are also doing a service to Microsoft (and a disservice to history)

LAST week we wrote about the role of Edelman and Waggener Edstrom in embellishing Bill Gates' image after his crimes at Microsoft. It's a familiar stunt that the Rockefeller family used as well. It's nothing out of the ordinary, but it is important to recognise what's going on.



In the United States and in the United Kingdom at the very least (based on surveys), Microsoft is received better than in most of the rest of the world where Microsoft is rightly perceived as parasitic, unethical, and imperialistic. There is a new survey in the US and its results suggest that the PR work which Bill Gates is doing for himself (by hiring many agencies, some of which work on Microsoft brands) is also working well for Microsoft, in which he still has many shares and an important role (not a very public role). From The Hindu:

About Microsoft, the report stated consumers found it “to be as inspiring as any non-profit in the world today because of the close association with Bill and Melinda Gates Foundation. In fact people view the work of the Foundation as an authentic extension of the mission of Microsoft.”


More on the same topic from Forbes Magazine:

When Bill Gates and his wife, Melinda, created America's largest (by wealth) charity organization in 1999, their intention was simple: use profits to improve the lives, education and health of others. Their good deed, however, had an unintended consequence. It helped overhaul public perception of Microsoft. Now the Redwood, Wash., software giant is viewed as America's most inspiring company.


They are brushing up the image of the guy who, according to antitrust material (Comes vs Microsoft for example), is the man behind many of the violations of the law. It's rather refreshing to turn from a villain into a hero using PR alone. As we shall explain in later posts, Gates is still making money, sometimes more than he gives away. Bill Gates has become a label and a franchise, kind of like "Michael Jordan". Here is another new example or two where the "Bill Gates" brand is being used for Microsoft apologetics.

A lot of people forget (due to PR) that Bill Gates was not an engineer. He was perhaps an engineer of loopholes in the law -- things that kept him out of jail as he refused to answer very simple questions. Gates comes from a legal family and legal background; it's just a shame he could not obey the law and instead used knowledge of the law to bypass the law. David Morgenstern, an Apple fan (as if Apple is pure bliss just because it competed against a corrupt company), writes about Bill Gates' lack of technological foresight (we also wrote about this a week ago).

Prediction hell: How dumb do Bill Gates & Microsoft's iPad, Surface predictions look now?



[...]

According to Mary-Jo Foley’s reporting at All About Microsoft, Microsoft has moved its Macintosh Business Unit away from the Specialized Devices and Applications team. We can only hope that’s good news. The further away from Surface the better.


The company which ranks best appears to be Sony, which does a lot of appalling things (RIAA, rootkits, etc.) despite its use of Linux in many areas such as phones, televisions, and even PS3 (until recently).

Google rated top "most trusted, liked, and respected" company worldwide by consulting firm Reputation Institute, with the Japanese electronics giant taking second place.


Microsoft's fan press wonders what it will take to save Microsoft while the Seattle Times, a de facto branch of Bill Gates PR for the most part, carries a message of "Microsoft philanthropy" (turning a criminal company into the very opposite by playing with words and headlines).

The Web site Microsoft Hohm helps people calculate their energy use and find ways to conserve, and it's planned in the future as a tool to help manage information about when and where to recharge electric vehicles.


"Young generation redefines culture of Microsoft philanthropy" is the headline. The Seattle Times is nearly always playing along with the PR. It has become almost amusing. Over the past week there have also been loads of that energy nonsense striving to portray Microsoft as "green" and "environmental". To be fair, other companies do that too, but they don't pretend as much as Microsoft does. There are people being assigned to manage such spin campaigns, as Howard Bloom explained some days ago (skip to 45 minutes from the start).

Comments

Recent Techrights' Posts

[Video] Trainline Finally Issues a Refund, But It Took 9 Days and Showed How 'Modern' Systems Fail Travelers
They treat people like a bunch of animals or cattle, not like valuable customers
 
Links 12/04/2024: Big Brother in the Workplace and Profectus Browser Alpha 0.3
Links for the day
WIPO UDRP D2024-0770 Debian vendetta response
Reprinted with permission from Daniel Pocock
Links 12/04/2024: Reporters Without Borders Rep Kicked Out of Hong Kong
Links for the day
Gemini Links 12/04/2024: Funny Thing, Manual Scripts, and More
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, April 11, 2024
IRC logs for Thursday, April 11, 2024
DebConf22 Kosovo segregation of women exposed
Reprinted with permission from disguised.work
Links 11/04/2024: Web Diversity and More Crackdowns in Russia
Links for the day
Gemini Links 11/04/2024: Activity and Motivation in Geminispace, gwit Implementations
Links for the day
First They Came for Iranian Developers...
Red Hat/IBM and 'cancel culture'
[Video] A Debian Project Leader Needs to Also be a Technical Project Leader
We do not vouch for one (or none) horse in this race
Aggressive Efforts (and Threats) for Those Who Speak About What Happened in the Balkans
Acting in this way in an effort to censor people typically results in a second scandal on top of the original scandal
How Kosovo won DebConf21
Reprinted with permission from Daniel Pocock
[Video] How the Media Blamed SSH and Linux (for Nearly a Whole Fortnight!) Instead of Microsoft's GitHub and Systemd
Microsoft-connected sites have said a whole bunch of lies
Anzacathon: a hackathon for Anzac day at home
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, April 10, 2024
IRC logs for Wednesday, April 10, 2024
On Julian Assange, Now 5 Years in Belmarsh Prison: The Good News, the Bad News, and Ugly Noise
Some time this spring (or summer) we'll revisit the Appelbaum case
Links 10/04/2024: Starvation as Weapon in Sudan, Sonos v. ITC Explained
Links for the day
Gemini Links 10/04/2024: JSON explore and geminiprotocol.net Downtime
Links for the day
Links 09/04/2024: Netflix Layoffs and Cox Will Try to Bring Copyright Liability of ISPs to SCOTUS
Links for the day
Links 10/04/2024: Biden Reportedly Considers Dropping the Charges Against Julian Assange
Links for the day
Wikileaks, Dickileaks & Ubuntu Underage girl
Reprinted with permission from the Free Software Fellowship
Gemini Links 10/04/2024: Tanana River, Picotron, and Citation on Gemini
Links for the day
Elio Qoshi & Redon Skikuli missing from OSCAL agenda
Reprinted with permission from the Free Software Fellowship
Links 10/04/2024: TikTok Trouble, East Asian Companies Receive Subsidies From American Taxpayers
Links for the day
This is What Techrights Would Look Like If We Participated in 'CSS Naked Day'
All cascading style sheets (CSS) should be optional
Microsoft Hiring People Who Attempt to Murder Colleagues
magnet for sociopaths
Francophone GNU/Linux
Moving in a positive direction
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, April 09, 2024
IRC logs for Tuesday, April 09, 2024
Over-Enforcement of a Code of Conduct (CoC) Would Ruin Events, Maybe Not for Corporate Posters, Sponsors, Posers, and Speakers
a shrine for corporate supremacy
The "F" in Free Software Doesn't Stand for "Censorship"; Attempts to Censor Mere Links to Articles About DebConf22 in Kosovo
It's about an article we'll reproduce here later this week
Daniele Scasciafratte & Mozilla, OSCAL, Albania dating
Reprinted with permission from the Free Software Fellowship
Gemini Links 10/04/2024: Notifications, Motivation, Profectus Graphical Browser for the Smallnet
Links for the day
Abuse & Sex Crimes at FOSDEM and Open Source tech events
Reprinted with permission from the Free Software Fellowship